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''Tatler'' (stylised in all caps) is a British
magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
published by
Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Nast (businessman), Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the FiDi, Financial Dis ...
Publications. It focuses on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper and upper-middle classes, and people interested in relevant
society A society () is a group of individuals involved in persistent social interaction or a large social group sharing the same spatial or social territory, typically subject to the same political authority and dominant cultural expectations. ...
events. Its readership is the wealthiest of all Condé Nast's publications, surpassing other "glossy" magazines like '' Vogue''. Irish Tatler is published by ''Business Post''.


History

''Tatler'' was introduced on 3 July 1901, by Clement Shorter, publisher of '' The Sphere''. It was named after the original literary and society journal founded by Richard Steele in 1709. Originally sold occasionally as ''The Tatler'' and for some time a weekly publication, it had a subtitle varying on "an illustrated journal of society and the drama". It contained news and pictures of high society balls, charity events, race meetings, shooting parties, fashion and gossip, with
cartoon A cartoon is a type of visual art that is typically drawn, frequently Animation, animated, in an realism (arts), unrealistic or semi-realistic style. The specific meaning has evolved, but the modern usage usually refers to either: an image or s ...
s by "The Tout" and H. M. Bateman. In 1940, the magazine absorbed '' The Bystander'', creating a publication called ''The Tatler and Bystander''. In 1961, Illustrated Newspapers, which published ''Tatler'', ''The Sphere'', and ''
The Illustrated London News ''The Illustrated London News'', founded by Herbert Ingram and first published on Saturday 14 May 1842, was the world's first illustrated weekly news magazine. The magazine was published weekly for most of its existence, switched to a less freq ...
'', was bought by Roy Thomson. In 1965, ''Tatler'' was retitled ''London Life''. In 1968, it was bought by Guy Wayte's Illustrated County Magazine group and the ''Tatler'' name restored. Wayte's group had a number of
county A county () is a geographic region of a country used for administrative or other purposesL. Brookes (ed.) '' Chambers Dictionary''. Edinburgh: Chambers Harrap Publishers Ltd, 2005. in some nations. The term is derived from the Old French denoti ...
magazines in the style of ''Tatler'', each of which mixed the same syndicated content with county-specific local content. Wayte, "a moustachioed playboy of a conman" was convicted of fraud in 1980 for inflating ''Tatler''s circulation figures from 15,000 to 49,000. ''Hong Kong Tatler'' was launched under licence in March 1977, the magazines are no longer associated and the Hong Kong edition now operates Tatler publications in Asia and Africa under ''Tatler Asia''. The magazine was sold and relaunched as a monthly magazine in 1977, called ''Tatler & Bystander'' until 1982. Tina Brown (editor 1979–83), created a vibrant and youthful ''Tatler'' and is credited with putting the edge, the irony and the wit back into what was then an almost moribund social title. She referred to it as an upper-class comic and by increasing its influence and circulation made it an interesting enough operation for the then owner, Gary Bogard, to sell to publishers
Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Nast (businessman), Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the FiDi, Financial Dis ...
. Brown subsequently transferred to New York, to another Condé Nast title, '' Vanity Fair''. After several later editors and a looming recession, the magazine was once again ailing; Jane Procter was brought in to re-invent the title for the 1990s. The circulation rose to over 90,000, a figure which was exceeded five years later by Geordie Greig. The magazine created various supplements including the Travel and Restaurant Guides, the often-referred to and closely watched ''Most Invited'' and ''Little Black Book'' lists, as well as various parties. Kate Reardon became editor in 2011. She was previously a fashion assistant on American '' Vogue'' and then, aged 21, became the youngest-ever fashion director of ''Tatler''. Under Reardon's directorship ''Tatler'' retained its position as having the wealthiest audience of Condé Nast's magazines, exceeding an average of $175,000 in 2013. Reardon left the title at the end of 2017. The appointment of Richard Dennen as the new editor was announced at the beginning of February 2018, and he took up the post on 12 February. In 2014, the
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
broadcast a three-part fly-on-the-wall documentary television series, titled ''Posh People: Inside Tatler'', featuring the editorial team going about their various jobs. In 2021, ''Tatler'' commissioned Nigerian painter Oluwole Omofemi to paint the last painting of Queen Elizabeth II before her death.


''Little Black Book''

One of ''Tatler''s most talked-about annual features is the ''Little Black Book''. The supplement is a compilation of "the most eligible, most beddable, most exotically plumaged birds and blokes in town", and individuals previously featured have included those from a number of backgrounds: aristocrats and investment bankers sit alongside celebrities and those working in the media sector.


Editors and contributors


Past and present editors


Past contributors

* Christina Broom – photographer * Diana, Lady Mosley – commissioned to write a ''Letters from Paris'' section in the 1960s. * Una-Mary Parker – Social editor in the 1970s * The Marchioness of Milford Haven – Social editor * Isabella Blow – Contributing fashion editor-at-large


Other editions


See also

* '' Tatler Asia'', for the no longer associated Asian editions


Notes


References


Further reading

*


External links

* – official site {{Authority control 1901 establishments in the United Kingdom Fashion magazines published in the United Kingdom Lifestyle magazines published in the United Kingdom Monthly magazines published in the United Kingdom Magazines established in 1901