Tata Salt was launched in 1983 by Tata Chemicals as India's first packaged

iodised salt Iodised salt (American and British English spelling differences#-ise, -ize (-isation, -ization), also spelled iodized salt) is Salt#Edible salt, table salt mixed with a minute amount of various iodine salts. The ingestion of iodine prevents iod ...

brand. The brand is now the biggest packaged salt brand in India, with a market share of 17%.

The Indian salt market

As of June 2019, more than 90 thousand metric tonnes of Tata Salt is sold through over 65 lakh retail outlets reaching 161 million households across the country each month. The market for packaged iodized salt and other salts in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Ankur, Annapurna, Sarbu, Captain Cook, i-shakti, Nirma Shudh and Aashirvaad. However major competition is only given by Surya Salt which holds the second largest market share after Tata Salt. There are lot of players in the Indian market especially in the south India, In South India S.K.S.C.NADARAJAN & BROR. is one of the oldest organization in the salt industry active since 1942, They are known for transporting salt through bulk cargo trains from Tuticorin to West Bengal This bulk cargo train was entirely dedicated for transporting Salt from Tuticorin to the East coast.

Products

TATA salt is sold in two types of packing: # Multilayer Laminate Pouch # Jars (PET & Glass) TATA salt produces four different types of salt: # TATA salt plus # TATA salt lite # TATA Black salt # TATA rock salt

Advertising

In its advertising, Tata Salt positions itself a
''Desh Ka Namak''
, translating roughly to "The Nation's Salt". The latest ad for the bran
Ghul Mil ad
talks about the

unity in diversity Unity in diversity is used as an expression of harmony and unity between dissimilar individuals or groups. It is a concept of "unity without uniformity and diversity without fragmentation" that shifts focus from unity based on a mere tolerance ...

of India as a nation and how its people blend with each other just the way Tata salt completely dissolves in water, showing that it is a pure salt. price is Rs 20 in North East and Rs 30 in rest of India

Awards and recognition

Tata salt was ranked 316th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Tata Salt was ranked 106th among India's most trusted brands while according to the Brand Trust Report 2014, Tata salt was ranked 199th among India's most trusted brands. It was among 16 of

Tata Group The Tata Group () is an Indian multinational conglomerate group of companies headquartered in Mumbai. Established in 1868, it is India's largest business conglomerate, with products and services in over 160 countries, and operations in 100 c ...

's subsidiary brands to feature in the report apart from the parent brand. Ratan Tata also featured in the report among India's most trusted 'Personality' brands. Tata Salt was the 2nd Most Trusted Brand of India in 2015. Additionally, Tata Salt earned the prestigious title of "India’s Most Desired Salt Brand in 2023", according to TRA's ''Most Desired Brands Report 2023''.

References

External links

Tata Salt, Official page

Tata Salt on Tata Group
{{portal bar, Food Indian brands Brand name condiments Companies established in 1983 Salt industry in India Tata Consumer Products