Tama Potaka
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Tama William Potaka (born 8 January 1976) is a New Zealand politician and Member of Parliament in the
House of Representatives House of Representatives is the name of legislative bodies in many countries and sub-national entities. In many countries, the House of Representatives is the lower house of a bicameral legislature, with the corresponding upper house often ...
representing the Hamilton West electorate. He is a member of the National Party and was chief executive of
Ngāi Tai ki Tāmaki Ngāi Tai ki Tāmaki is a Māori people, Māori tribe that is based in the area around Clevedon, New Zealand, Clevedon, part of the Auckland region (''Tāmaki'' in the Māori language). It is one of the twelve members of the Hauraki Collective ...
before entering Parliament.


Early life and career

Potaka was born in
Raetihi Raetihi, a small town in the centre of New Zealand's North Island, is located at the junction of New Zealand state highway network, State Highways 4 and 49 in the Manawatū-Whanganui region. It lies in a valley between Tongariro National Park, ...
in 1976. He has
Māori Māori or Maori can refer to: Relating to the Māori people * Māori people of New Zealand, or members of that group * Māori language, the language of the Māori people of New Zealand * Māori culture * Cook Islanders, the Māori people of the Co ...
ancestry through both of his parents, who were schoolteachers, and he affiliates to
Ngāti Hauiti Ngāti Hauiti is a Māori people, Māori iwi of New Zealand. It is centred in the Rangitikei, New Zealand, Rangitikei area of the lower North Island. Awa FM is the radio station of Ngāti Hauiti, Te Āti Haunui-a-Pāpārangi and Ngāti Hāua. It ...
,
Whanganui Whanganui, also spelt Wanganui, is a city in the Manawatū-Whanganui region of New Zealand. The city is located on the west coast of the North Island at the mouth of the Whanganui River, New Zealand's longest navigable waterway. Whanganui is ...
,
Taranaki Taranaki is a regions of New Zealand, region in the west of New Zealand's North Island. It is named after its main geographical feature, the stratovolcano Mount Taranaki, Taranaki Maunga, formerly known as Mount Egmont. The main centre is the ...
, and
Ngāti Toa Ngāti Toa, also called Ngāti Toarangatira or Ngāti Toa Rangatira, is a Māori people, Māori ''iwi'' (tribe) based in the southern North Island and the northern South Island of New Zealand. Ngāti Toa remains a small iwi with a population of ...
. He was educated at Huntley School and
Te Aute College Te Aute College (Māori language, Māori: Te Kura o Te Aute) is a school in the Hawke's Bay region of New Zealand. It opened in 1854 with twelve pupils under Samuel Williams (missionary), Samuel Williams, an Anglicanism, Anglican missionary, and ...
, where he was classmates with
Julian Wilcox Julian may refer to: People * Julian (emperor) (331–363), Roman emperor from 361 to 363 * Julian, of the Roman gens Julia, with imperial dynasty offshoots * Saint Julian (disambiguation), several Christian saints * Julian (given name), people ...
, Aidan Warren, Billy Weepu, Karl Te Nana and Alistair Toto and became
dux ''Dux'' (, : ''ducēs'') is Latin for "leader" (from the noun ''dux, ducis'', "leader, general") and later for duke and its variant forms (doge, duce, etc.). During the Roman Republic and for the first centuries of the Roman Empire, ''dux'' coul ...
in 1993. He received
Bachelor of Arts A Bachelor of Arts (abbreviated B.A., BA, A.B. or AB; from the Latin ', ', or ') is the holder of a bachelor's degree awarded for an undergraduate program in the liberal arts, or, in some cases, other disciplines. A Bachelor of Arts deg ...
and
Bachelor of Laws A Bachelor of Laws (; LLB) is an undergraduate law degree offered in most common law countries as the primary law degree and serves as the first professional qualification for legal practitioners. This degree requires the study of core legal subje ...
degrees from
Victoria University of Wellington Victoria University of Wellington (), also known by its shorter names "VUW" or "Vic", is a public university, public research university in Wellington, New Zealand. It was established in 1897 by Act of New Zealand Parliament, Parliament, and w ...
in 1999, and with a scholarship earned a Master of Laws from
Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...
. He passed the
bar exam A bar examination is an examination administered by the bar association of a jurisdiction that a lawyer must pass in order to be admitted to the bar of that jurisdiction. Australia Administering bar exams is the responsibility of the bar associat ...
and became an attorney at
Simpson Thacher & Bartlett Simpson Thacher & Bartlett LLP is a white-shoe law firm headquartered in New York City. The firm specializes in litigation and corporate practices, particularly mergers and acquisitions and private equity, with approximately 1,500 attorneys in 1 ...
in New York City. Potaka is a graduate of Te Panekiretanga o Te Reo Māori Potaka worked for Rudd, Watts and Stone (now Minter Ellison), various public policy roles, with Lake Taupō Funds, and
Bell Gully Bell Gully is a major New Zealand law firm. Founded in 1840 it is one of New Zealand's largest law firms, and along with Chapman Tripp and Russell McVeagh it is considered to be one of the "big three". Bell Gully is a full-service law firm. ...
. Potaka then spent seven years based in
Hamilton Hamilton may refer to: * Alexander Hamilton (1755/1757–1804), first U.S. Secretary of the Treasury and one of the Founding Fathers of the United States * ''Hamilton'' (musical), a 2015 Broadway musical by Lin-Manuel Miranda ** ''Hamilton'' (al ...
, working as general manager corporate services for Tainui Group Holdings. He subsequently moved back to
Auckland Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...
where he was a senior advisor at the
New Zealand Superannuation Fund The New Zealand Superannuation Fund () is a sovereign wealth fund in New Zealand. New Zealand currently provides universal superannuation for people over 65 years of age and the purpose of the Fund is to partially pre-fund the future cost of th ...
. He was appointed chief executive officer of Ngāi Tai ki Tāmaki Trust in 2020. In 2021, he was chosen as one of four lead negotiators for the Mōkai Pātea Treaty of Waitangi claim.


Political career


First term, 2022–2023

On 6 November 2022, Potaka was selected as the National Party candidate for the 2022 Hamilton West by-election caused by the resignation of independent MP Gaurav Sharma who had been expelled from the Labour Party. During the by-election campaign, Potaka stated that Hamilton had become known as the " ramraid capital of New Zealand" in response to the nationwide surge in ram raids in 2022. He also said that he wanted "Hamilton West to be the best city to grow up and grow old in." On 10 December 2022, Potaka won the election, beating Labour candidate Georgie Dansey. Potaka gained 6974 votes compared to Dansey's 4541, a margin of 2433. On 19 January 2023, Potaka was named as National's spokesperson for Māori development and associate spokesperson for housing.


Second term, 2023–present

During the
2023 New Zealand general election The 2023 New Zealand general election was held on 14 October 2023 to determine the composition of the 54th New Zealand Parliament, 54th Parliament of New Zealand. Voters elected 122 members to the unicameral New Zealand House of Representatives ...
held on 14 October, Potaka retained Hamilton West by a margin of 6,488 votes over Labour candidate Myra Williamson. Following the formation of the
Sixth National Government of New Zealand The Sixth National Government is a coalition government comprising the National Party, ACT Party and New Zealand First that has governed New Zealand since November 2023. The government is headed by Christopher Luxon, the National Party lea ...
, Potaka was appointed as Minister of Conservation, Minister for Māori Crown Relations: Te Arawhiti, Minister for Māori Development, Minister for Whānau Ora, and Associate Minister of Housing (Social Housing)


Māori issues

On 15 January 2024, Potaka and Prime Minister Christopher Luxon met with the
Māori King Māori or Maori can refer to: Relating to the Māori people * Māori people of New Zealand, or members of that group * Māori language, the language of the Māori people of New Zealand * Māori culture * Cook Islanders, the Māori people of the Co ...
Tūheitia Paki Tūheitia Pōtatau Te Wherowhero VII GCCT KStJ KCLJ (born Tūheitia Paki; 21 April 1955 – 30 August 2024), crowned as Kīngi Tūheitia, reigned as the Māori King from 2006 until his death in 2024. He was the eldest son of the previous Mā ...
to discuss several of the Government's policies concerning Māori including the proposed Treaty Principles legislation and plans to roll back the use of Māori language in the public service. On 20 January, Potaka and fellow National MP Dan Bidois attended a national hui of unity convened by King Tūheitia at Turangawaewae Marae. Potaka defended Luxon's decision not to attend the national hui and disputed several of the speakers' claims that the Government was underpinned by
White supremacy White supremacy is the belief that white people are superior to those of other races. The belief favors the maintenance and defense of any power and privilege held by white people. White supremacy has roots in the now-discredited doctrine ...
. On 13 August 2024, Potaka as Minister for Māori Crown Relations announced that
Te Puni Kōkiri Te Puni Kōkiri (TPK, also called in English the Ministry of Māori Development) is the principal policy advisor of the Government of New Zealand on Māori people, Māori wellbeing and development. Te Puni Kōkiri was established under the Māor ...
(the Ministry for Māori Development) would assume Te Arawhiti's (the Office for Māori Crown Relations) monitoring and Treaty settlements compliance functions. This decision was criticised by
Te Pāti Māori (), also known as the Māori Party, is a left-wing political party in New Zealand advocating Māori people, Māori rights. With the exception of a handful of New Zealand electorates#Electorates in the 53rd Parliament, general electorates, co ...
co-leader
Debbie Ngarewa-Packer Debbie Anne Ngarewa-Packer is a New Zealand politician, iwi leader and activist. She is a Member of Parliament and co-leader of Te Pāti Māori alongside Rawiri Waititi, and is the chief executive of the Ngāti Ruanui iwi. Ngarewa-Packer st ...
, the
Green Party A green party is a formally organized political party based on the principles of green politics, such as environmentalism and social justice. Green party platforms typically embrace Social democracy, social democratic economic policies and fo ...
's Māori Crown Relations spokesperson Steve Abel and the Labour Party's Peeni Henare, who described it as a "backward step" in the New Zealand Crown's relationship with Māori. On 17 January 2025, Potaka as Minister for Māori Development announced an overhaul of the
Waitangi Tribunal The Waitangi Tribunal (Māori: ''Te Rōpū Whakamana i te Tiriti o Waitangi'') is a New Zealand permanent commission of inquiry established under the Treaty of Waitangi Act 1975. It is charged with investigating and making recommendations on c ...
's membership. He appointed eight new members including Rangitāne Tū Mai Rā Trust general manager Tipene Crisp, lawyer and
New Zealand On Air NZ On Air (NZOA; ), formally the Broadcasting Commission, is an autonomous Crown entity and commission of the New Zealand Government responsible for providing funding for broadcasting and creative works. The commission operates largely separa ...
board member Philip Crump,
Ngāti Raukawa Ngāti Raukawa is a Māori iwi (tribe) with traditional bases in the Waikato, Taupō and Manawatū/ Horowhenua regions of New Zealand. In 2006, 29,418 Māori registered their affiliation with Ngāti Raukawa. History Early history Ngāti ...
Treaty negotiator Vanessa Eparaima, veteran public servant Rex Edward Hale,
Manawatū District Council Manawatū or Manawatu may refer to: Places * Manawatu District, New Zealand * Manawatū Estuary, New Zealand * Manawatū Plains, New Zealand * Manawatū River, New Zealand * Manawatū Gorge, New Zealand Sport * Manawatu (National Provincial ...
lor Grant Hadfield, Tupuora Education founder and managing director Kingi Kiriona, former
Defence Minister A ministry of defence or defense (see spelling differences), also known as a department of defence or defense, is the part of a government responsible for matters of defence and military forces, found in states where the government is divid ...
and
Mayor of Carterton The mayor of Carterton is the mayor of the Carterton District, which is administered by Carterton District Council, and earlier the office oversaw the Carterton Borough from 1887 until 1989, when Carterton Borough and Wairarapa South County wer ...
Ron Mark Ron Stanley Mark (born 29 January 1954) is a New Zealand politician of the New Zealand First party, and former soldier, who served as Minister of Defence between October 2017 and November 2020. He served as mayor of Carterton from 2010 to 2014, ...
, and
University of Waikato The University of Waikato (), established in 1964, is a Public university, public research university located in Hamilton, New Zealand, Hamilton, New Zealand. An additional campus is located in Tauranga. The university performs research in nume ...
law Professor Tafaoimalo Tologata Leilani Tuala-Warren. In addition, Potaka renewed the warrants of six existing Tribunal members including Ruakere Hond, Derek Fox, Kim Ngarimu, Hana O'Regan, Pou Temara and Kevin Prime. In response,
Te Pāti Māori (), also known as the Māori Party, is a left-wing political party in New Zealand advocating Māori people, Māori rights. With the exception of a handful of New Zealand electorates#Electorates in the 53rd Parliament, general electorates, co ...
co-leader
Debbie Ngarewa-Packer Debbie Anne Ngarewa-Packer is a New Zealand politician, iwi leader and activist. She is a Member of Parliament and co-leader of Te Pāti Māori alongside Rawiri Waititi, and is the chief executive of the Ngāti Ruanui iwi. Ngarewa-Packer st ...
described the removal of several well known Māori academics as a "whitewash." In response, Potaka said that Ngarewa-Packer's comments were "unhelpful" and "undermined the knowledge and experience of the new appointees." On 9 May 2025 Potaka, in his capacity as Māori Development Minister, announced that an "independent technical advisory group" would review the
Treaty of Waitangi Act 1975 The Treaty of Waitangi Act 1975 gave the Treaty of Waitangi recognition in New Zealand law for the first time and established the Waitangi Tribunal. The tribunal is empowered to investigate possible breaches of the principles of the Treaty of W ...
, which governs the scope of the
Waitangi Tribunal The Waitangi Tribunal (Māori: ''Te Rōpū Whakamana i te Tiriti o Waitangi'') is a New Zealand permanent commission of inquiry established under the Treaty of Waitangi Act 1975. It is charged with investigating and making recommendations on c ...
. The National-led government had committed to reviewing the scope of the Waitangi Tribunal as part of its coalition agreements with the allied ACT and
New Zealand First New Zealand First (), commonly abbreviated to NZ First or NZF, is a political party in New Zealand, founded and led by Winston Peters, who has served three times as Deputy Prime Minister of New Zealand, deputy prime minister. The party has form ...
parties.


Conservation

On 3 September 2024, Potaka as Minister of Conservation and Minister of Tourism and Hospitality
Matt Doocey Matthew Maurice Doocey (born 1972) is a New Zealand politician who was elected to the New Zealand Parliament at the 2014 general election as a representative of the New Zealand National Party. He was re-elected in 2017 with a majority increase ...
announced that the International Visitor Conservation and Tourism Levy (IVL) would be increased to NZ$100 to fund tourism-related infrastructure and services. On 14 October, Potaka as Minister of Conservation announced 19 new marine protection areas in the
Hauraki Gulf The Hauraki Gulf / Tīkapa Moana is a coastal feature of the North Island of New Zealand. It has an area of 4000 km2, The Government also tightened the eligibility criteria for emergency housing applicants. In late November, Potaka announced that the number of households living in emergency housing had dropped from 3,141 in December 2023 to 993 in October 2024. By December 2024, the number of households living in emergency housing had dropped to 591. Potaka confirmed that 80% of former emergency housing residents had moved into social, transitional, or private housing but was unable to account for the whereabouts of the remaining 20%, saying "that they did not have to tell their providers where they were going." On 15 June 2025, Potaka announced that the Ministry of Housing and Urban Development would be collaborating with the
Rotorua Lakes Council Rotorua Lakes Council or Rotorua District Council () is the territorial authority for the Rotorua District of New Zealand. The council is led by the mayor of Rotorua, who is currently . There are also 10 ward councillors. Composition Counci ...
and community housing providers to build 189 homes (150 social homes and 39 affordable rentals) by mid-2027. The 150 social homes would be funded through a NZ$140 million housing allocation from the 2024 New Zealand budget while the 39 rentals would be funded through a separate NZ$200 million package to deliver 400 affordable homes in high needs areas. Potaka also confirmed that the Government planned to close down all remaining emergency housing motels in Rotorua by late 2025.


Personal life

Potaka married Ariana Paul in 2008, and they have three children.


References


External links

{{DEFAULTSORT:Potaka, Tama 1976 births Living people People from Raetihi New Zealand National Party MPs New Zealand MPs for North Island electorates Members of the New Zealand House of Representatives Ngāti Hauiti people Māori MPs People educated at Huntley School, New Zealand People educated at Te Aute College Victoria University of Wellington alumni Columbia Law School alumni Simpson Thacher & Bartlett people Ngāti Toa people Taranaki (iwi) Candidates in the 2023 New Zealand general election Government ministers of New Zealand