Sjuan (; formerly TV4 Plus until September 2011) is a Swedish television channel owned by

TV4 AB TV4 AB (formerly Nordisk Television AB; previously Trade name, traded as ) is a Swedish media company owned by Telia Company through TV4 Media (formerly known as Bonnier Broadcasting). The company owns the largest commercial television channel in ...

, focusing on entertainment, sports and lifestyle programmes. The channel was launched in 2003 on digital terrestrial, digital satellite and cable networks. The channel could be received by many households from its launch and became the seventh most-watched television channel in 2005. Sjuan has been showing ''

Late Night with Conan O'Brien ''Late Night with Conan O'Brien'' is an American television talk show broadcast by NBC. The show is the second installment of the ''Late Night (franchise), Late Night'' franchise originally established by David Letterman. Hosted by Conan O'Brie ...

'' since its launch. In 2004, Sjuan took over ''

Dr. Phil Phillip Calvin McGraw (born September 1, 1950), also known as Dr. Phil, is an American television personality and author who is best known for hosting the talk show '' Dr. Phil''. He holds a doctorate in clinical psychology, though he ceased ...

'' from its parent channel. In 2005, they also took over ''

The Bold and the Beautiful ''The Bold and the Beautiful'' (often referred to as ''B&B'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera ''Th ...

'' from its parent channel. Sjuan also broadcasts sports, including

La Liga The Campeonato Nacional de Liga de Primera División, commonly known as the Primera División or La Liga, and officially known as LaLiga EA Sports for sponsorship reasons, is a professional association football league in Spain and the highest ...

and

Serie A The Serie A (), officially known as Serie A Enilive in Italy and Serie A Made in Italy abroad for sponsorship reasons, is a professional association football league in Italy and the highest tier of the Italian football league system. Establish ...

matches, during weekends. In April 2011, TV4 announced that TV4 Plus would change its name to Sjuan, with the complete change happening on 12 September 2011. From 1 September 2020, the TV4 Group channels, including Sjuan, became available on the Dplay - Discovery SVOD service (later renamed Discovery+). Other channels from TV4 AB include TV12 (youth and entertainment),

TV4 Film TV4 Film is a Swedish film channel owned by TV4 Group. TV4 applied for a licence to broadcast a film channel terrestrially in the autumn of 2003 and was granted a licence in December. The channel was launched as TV4 Film in April 2004. The first ...

(movies),

TV4 Komedi TV4 Komedi was a sister subchannel of Swedish TV4, owned by TV4 Group. The channel focuses on comedy only with sitcoms, comedy shows and talk shows. The channel airs classic sitcoms like '' ALF'', ''Family Matters'', ''Cheers'', ''Hope & Faith'', ...

(sitcoms),

TV4 Guld TV4 Guld is a Swedish television channel devoted to "classic" programmes such as older television dramas. The channel launched on November 3, simultaneously with its sister channel TV4 Komedi, on satellite from Canal Digital and cable from Com H ...

(old classic series) and

TV4 Fakta TV4 Fakta is a Swedish documentary television channel owned by the TV4 Group. It started broadcasting in 2005. Much of the programming is taken from A+E Networks. Since December 2005, the remainder of the schedule has been filled with the Englis ...

(documentaries).

Identity

At first, the channel was intended to be a sports channel, but its scope was widened before launch to include lifestyle programming and entertainment. The initial name, "TV4 Plus", was decided upon during the autumn of 2002. The first logotype and idents were designed with the British design agency Kemistry. The logo consisted of a cube or a die with '4' and '+' symbols on the sides, which was chosen as the channel primarily contained sports and betting programming. The idents were replaced a few years later. On 5 February 2007, Sjuan overhauled its on-air look, dropping the cube logo and replacing it with a blue version of TV4's Circle 4 logo (with a plus sign attached to it) and new idents featuring people engaged in different hobbies.

Logos

TV4 Plus logo 2003.svg, The TV4 Plus logo used from 2003 to 2007. Tv4 plus logo.jpg, The TV4 Plus logo used from 2007 to 2011. Sjuan logo.jpg, The Sjuan logo was used from 2011 to 2018.

References

External links

* {{Swedish television channels Television channels in Sweden TV4 AB Television channels and stations established in 2003 2003 establishments in Sweden