Synthetic (song)

''The Height of Callousness'' is the second studio album by American metal band Spineshank, released on October 9, 2000, through Roadrunner Records. It was produced by Garth "GGGarth" Richardson alongside Spineshank guitarist Mike Sarkisyan and drummer Tommy Decker, and it was recorded at Mushroom Studios in Vancouver, Canada. The album has a heavier, more aggressive sound than the band's debut album '' Strictly Diesel'' (1998), and incorporates more melodic and electronic elements. Its themes are depression, betrayal, anger, self-doubt and self-confidence.

Critics praised ''The Height of Callousness'' for its improved, catchy songwriting but others criticized its aggression. The album sold 3,682 copies in its first week, debuting at number 183 on the US ''Billboard'' 200 chart and peaking at number 104 on the UK Albums Chart. Tracks "Synthetic" and " New Disease" were released as singles from the album, and music videos accompanied both tracks. "New Disease" reached number 33 on the US Mainstream Rock Tracks chart and number 84 on the UK Singles Chart. The album has sold over 146,000 copies in the United States as of March 2002, and the British Phonographic Industry (BPI) certified it silver in 2013 for the sale of 60,000 copies in the United Kingdom.

Background

In 1998, Spineshank released their debut album '' Strictly Diesel'', which despite receiving endorsements from Fear Factory—especially from their guitarist Dino Cazares—was a critical and commercial disappointment. Furthermore, the album stylistic similarities with the works of Korn, Fear Factory, Deftones and Sepultura—whom Spineshank cited as musical influences—led to the band being dismissed as impersonators. Spineshank and their record label Roadrunner Records considered the album a failure. In June 1999, after touring in support of ''Strictly Diesel'', Spineshank began writing their second album for the label. The band worked on new material for a year at their rehearsal space in Vernon, California, close to their home city Los Angeles.

When writing ''The Height of Callousness'', Spineshank wanted to avoid repeating the mistakes they had made on ''Strictly Diesel'', take control of their creative process and establish a musical identity that was "100% Spineshank". According to the band's vocalist Jonny Santos ''Strictly Diesel'' had been "compromised by the opinions of outsiders and by pineshank'sown lack of a clear identity"; Santos also said the band did not want to set any limits for themselves for their next album. To distance themselves from other contemporaneous acts, Spineshank ruled there would be "no covers, no guests and no rap". The band also wanted to move out from the shadow of their association with Fear Factory and Cazares, for whom they held no negative feelings. "With all due respect to Dino azares��and we still love him to death—he didn't write our songs", Santos said. While writing for the album, the members of Spineshank went through several negative experiences in their personal lives; Decker almost lost his son in a "horrific court battle", whilst Santos was stabbed at a party and his mother died of cancer. These experiences influenced the album's tone and lyrics.

Recording and production

''The Height of Callousness'' was recorded at Mushroom Studios in Vancouver, British Columbia, with producer Garth "GGGarth" Richardson. Amir Derakh, who co-produced, engineered and mixed ''Strictly Diesel'', handled the album's pre-production and arranged a string section. Richardson became interested in working with Spineshank after hearing the band's demos for ''Strictly Diesel''; he suggested the band record at Mushroom Studios to get away from Los Angeles and their friends, and to prevent a repeat of their partying and drinking habits that marred the quality and production of ''Strictly Diesel''. On April 3, 2000, Spineshank travelled to Canada to begin recording the album. Recording sessions lasted six weeks. Richardson barred anyone from entering the studio during recording, including label and management personnel.

Spineshank spent the first three days at the studio talking "intensely" with Richardson about "how we wanted to move things up a dozen levels and start expressing who we are", according to Santos. The band also told Richardson they wanted the new album to sound "raw and in your face", akin to his work with Rage Against the Machine and the Red Hot Chilli Peppers. Richardson pushed hard to draw out the band's emotions in their performances; according to drummer Tommy Decker: "If GGGarth thinks something sucks, he'll tell you. He'll berate you for 15 minutes until you're crying and sitting in the corner." GGGarth, however, was initially hesitant about to do so; guitarist Mike Sarkisyan said; "GGGarth was like, 'Are you sure you want to do that? It ain't going to be pretty!' But we were like, 'We don't care! We just want to make the greatest record that we can' ". Although tensions were sometimes high during the recording of ''The Height of Callousness''—the members got into a fist fight at one point, and Santos almost left the band in Vancouver—Santos and Sarkisyan felt Spineshank had emerged from the album's production "a stronger unit"; they praised Richardson for "pulling the right performances out of he band. Santos, who credited Richardson for helping him find his own voice, said:

Decker and Sarkisyan were given a co-producer credit on the album, which according to ''Kerrang!'' "appears to be a polite way of saying that ecker and Sarkisyanwere professional trainspotters in the control booth, making minute sonic changes that both f themadmit no one in their right minds would ever care about". After recording was completed Scott Humphrey and Frank Gryner mixed the album at the Chop Shop in Los Angeles in May 2000. Decker praised Humphrey's mixing, saying: "We had been living with some of these songs for ten months. We were so sick of them, but he got he bandexcited by the way he did it." Of the 50 songs written for ''The Height of Callousness'', Spineshank recorded 16 with Richardson then chose "the 11 most vile and pissed off ones for the record", according to Santos. Decker said one of the album's B-sides "Four Letter Word" was cut from the album because "the label liked tand pineshankdidn't". The album was completed by July 2000.

Music and themes

''The Height of Callousness'' has been described as nu metal, industrial metal, "techno-metal" and electronica. "Cyanide 2600" has been described as drum 'n' bass. The album has a heavier, more-energetic and more-aggressive sound than ''Strictly Diesel'', although some elements on ''The Height of Callousness'', such as drop-tuned guitars, and the mix of electronic programming and samples with live drumming, are carried over from the earlier album. The album was also noted for its slicker production, more melodic choruses and songwriting, and Santos' mix of clean singing and screaming.

The album's lyrics are themed around depression, betrayal, anger, self-doubt and self-confidence. Decker wrote most of the album's lyrics, feeling he had to prove himself due to the reception of ''Strictly Diesel.'' He said:

I was really focused and I felt like I had a lot to prove. All the shit talking got to me, and I felt like saying when we did ''Strictly Diesel'', we were the band we always knew we could be, but we just didn't know how to get it out.

In an interview with ''Metal Hammer'', Santos described the album's lyrics as "honest", and said it is "really about, 'Yeah, I'm fucked, there's nothing you can do to help me. I'm going to face my doom on my own' ". Sarkisyan has said ''The Height of Callousness'' is not a concept album, despite its recurring themes. According to Decker, the album's title is "about getting to that point, where you truly do not give a fuck what anyone in the world thinks! That's the point where nothing matters except the real shit, the stuff that's in your head, its a fucked up place to be emotionally."

Release and promotion

In the August 2000 issue of ''Metal Hammer'', Spineshank announced they had completed ''The Height of Callousness'' and exclusively revealed the album's track listing to the magazine. Roadrunner released the album in Europe on October 9, 2000, in the United States the day after. In the lead-up to the album's release, Spineshank were due to join the Tattoo the Earth tour in July 2000 as a replacement for Puya but canceled due to communication issues. "Our booking agent told us we were on the tour, but we weren't. We ended up following it for four or five shows and played only one of them", Sarkisyan said. In August 2000, the band filmed a music video for "Synthetic" with director Nathan Cox, and filmed a cameo appearance for the 2001 film '' Knight Club''. Afterward, Spineshank toured the U.S. with Hed PE and Slaves on Dope from September to October 2000. Spineshank was also promoted through appearances on MTV's compilation ''The Return of the Rock Volume 2'', which was released in November 2000; on the soundtrack album for the 2001 film ''3000 Miles to Graceland''; and in the video games '' Shaun Palmer's Pro Snowboarder'' (2001), ''MX Superfly'' (2002) and '' Backyard Wrestling: Don't Try This at Home'' (2003).

Between February 20 and March 9, 2001, Spineshank toured as support for Orgy on their ''Vapor Transmission'' tour, then toured with Disturbed as support for their headlining U.S. tour from March to April 2001. Spineshank also performed on the second stage of the 2001 Ozzfest tour, which Sarkisyan credited with giving the band significant exposure. On July 25, 2001, Roadrunner re-released ''The Height of Callousness'' in Europe as a "Collectors Digipak Edition" that includes four bonus tracks, and enhanced CD music videos of "Synthetic" and "New Disease" in an attempt to "combat expensive US imports" of the album. The digipak edition was released in the U.S. on September 25, 2001. Between September 2 and September 8, 2001, Spineshank embarked on a brief tour of the United Kingdom with labelmates Dry Kill Logic as support, and participated in in-store signing events in the country.

Reception

Commercial

''The Height of Callousness'' sold 3,682 copies in its first week, entering the ''Billboard'' 200 chart at number 183 and the UK Albums Chart at number 123. In June 2001, the album peaked on the UK Albums Chart at number 104. As of March 2002, ''The Height of Callousness'' has sold over 146,000 units in the U.S., according to Nielsen SoundScan. On July 22, 2013, the British Phonographic Industry (BPI) certified the album silver, signifying the sale of 60,000 copies in the UK.

"Synthetic" was issued as the lead single from ''The Height of Callousness'' on September 26, 2000, receiving moderate radio airplay and rotation on MTV. On January 15, 2001, " New Disease" was released to radio stations in the United States as the album's second single. "New Disease" experienced significant radio success, reaching number 33 on the ''Billboard'' Mainstream Rock Tracks chart on April 21, 2001. The single also received airplay on the British alternative radio station Xfm. Coinciding with the band's tour of the UK, Roadrunner released "New Disease" as a single in that country on September 10, 2001, reaching number 84 on the UK Singles Chart. ''Billboard'' Airplay Monitor ranked "New Disease" at number 78 on their list of the "Most-Played Active Rock Songs of 2001". Despite the single's chart success, David Locano, a Roadrunner rep, said "New Disease" suffered from being released as the album's second single "in a time when radio really didn't have patience for follow-ups to mediocre performing songs".

Critical

''The Height of Callousness'' received generally positive reviews. Several critics compared the album to ''Strictly Diesel'' and saw it as an improvement over that album. A retrospective review of ''The Height of Callousness'' in ''The Encyclopedia of Popular Music'' said it "could have been the work of a different band". Liam Sheils of ''Kerrang!'' and Lewis Fraser of ''Rock Sound'' both said while ''The Height of Callousness'' is not a radical reinvention of Spineshank's sound, its memorable choruses significantly strengthen the album; both reviewers also said it compliments its aggressive edge. Others, however, were more critical; Catherine Yates of ''Terrorizer'' commented the album's tracks, except "New Disease" and "Cyanide 2600", "fail to provide true neck-snapping euphoria". Andy Capper of ''NME'' said the album was proof that the nu metal genre was "bland, copycat, inspirationless garbage", perceiving the album's production and "radio playability" to be a cover for its lack of original riffs and "godawful" lyrics.

Kevin L. Smith of AllMusic found the album difficult to listen to due to its aggression. ''Blabbermouth.net'' said the "harsh edge" of its guitars is at odds with the accessibility of its material but that this is "a relatively minor flaw that should have no bearing on pineshanks ability to make a significant commercial impact". ''Vue Weekly'' T.C. Shaw found the album becomes more accessible with repeated listens despite its aggressive qualities. According to Gregg Pratt of ''Exclaim!'', the album's anger is "forced" and its use of electronics is "kind of embarrassing sounding somehow".

''Kerrang!'', ''Metal Hammer'' and ''Loudwire'' have included ''The Height of Callousness'' on retrospective album lists for the nu metal genre. "New Disease" has also appeared on retrospective nu metal songs lists by ''Metal Hammer'', ''NME'' and ''Spin''. In 2022, a ''Revolver'' readers' poll of the "Top 5 Heaviest Nu-Metal Songs" ranked the album's title track fifth.

Track listing

All music is composed by Spineshank.

Personnel

Personnel per liner notes.Spineshank
* Jonny Santos – vocals
* Mike Sarkisyan – guitar
* Robert Garcia – bass, backing vocals
* Tommy Decker – drums, electronics
Additional personnel
* Anthony "Fu" Valcic – programming
* Scott Humphrey – additional programming
* Frank Gryner – additional programming
Artwork
* P. R. Brown – cover photograph, art direction and design
* F. Scott Schuler – band photographyProduction
* Garth "GGGarth" Richardson – producer
* Mike Sarkisyan – co-producer
* Tommy Decker – co-producer
* Amir Derakh – pre-production, song arrangement
* Dave Ogilvie – remixes, additional production
* Scott Humphrey – mixing, additional recording
* Frank Gryner – mixing, additional recording
* Dan Burns – assistant mixer
* Andre "The German" Wahl – engineering
* Scott Ternan – assistant engineer
* Ben Kaplan – digital editing
* Alex Aligizakis – assistant digital editor
* Ted Jensen – mastering

Chart positions

Certifications and sales

Release history

Notes

References

Bibliography

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External links

*
The Height of Callousness
' on YouTube (streamed copy where licensed)

{{DEFAULTSORT:Height of Callousness, The
2000 albums
Roadrunner Records albums
Spineshank albums
Albums produced by Garth Richardson