Sweetener World Tour
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The Sweetener World Tour was the fourth
concert tour A concert tour (or simply tour) is a series of concerts by an artist or group of artists in different cities, countries or locations. Often, concert tours are named to differentiate different tours by the same artist and to associate a specific ...
and third arena tour by American singer, songwriter, and actress
Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Regarded as a pop icon and an influential figure in popular music, Grande is known for her four-octave vocal range, which extends into the whistle re ...
, in support of her fourth and fifth studio albums, ''
Sweetener A sweetener is a substance added to food or drink to impart the flavor of sweetness, either because it contains a type of sugar, or because it contains a sweet-tasting sugar substitute. Various natural non-sugar sweeteners (NSS) and artificial s ...
'' (2018) and '' Thank U, Next'' (2019). Led by
Live Nation Entertainment Live Nation Entertainment, Inc. is an American multinational entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster. It promotes, operates and manages ticket sales for live entertainment internation ...
, the tour was officially announced on October 25, 2018. It began on March 18, 2019, at the
Times Union Center MVP Arena (originally Knickerbocker Arena, and then the Pepsi Arena and Times Union Center) is an indoor arena located in Albany, New York. It is configurable and can accommodate from 6,000 to 17,500 people, with a maximum seating capacity of ...
in Albany, New York, and concluded on December 22, 2019, in Inglewood, California at The Forum, visiting cities in North America and Europe throughout 97 dates. Frequent collaborators and backup dancers of Grande, Brian and Scott Nicholson served as creative directors and LeRoy Bennett was enlisted as production designer. The tour received positive reviews from critics, who complimented the stage design and Grande's vocals. The Sweetener World Tour was attended by 1.3 million people and grossed $146.6 million from 97 shows, surpassing her previous concert tour, the Dangerous Woman Tour, as her highest-grossing tour to date. Throughout the tour, Grande partnered with nonprofit organization
HeadCount HeadCount is a national nonprofit organization that works with musicians to promote participation in democracy in the United States. It is one of the largest voter registration organizations, having registered over 1.2 million voters since launch ...
to register new voters ahead of the
2020 United States presidential election United States presidential election, Presidential elections were held in the United States on November 3, 2020. The Democratic Party (United States), Democratic ticket of former vice president Joe Biden and California junior senator Kamala H ...
, breaking its all-time voter registration record with 33,381 registrations. Multiple shows across the tour were recorded for the live concert tour album, '' K Bye for Now (SWT Live).'' It was released on December 23, 2019, following the final show of the tour in Inglewood, California on December 22, 2019. A concert film documenting the tour entitled '' Ariana Grande: Excuse Me, I Love You'', was released on
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
on December 21, 2020, one day prior to the one year anniversary of the final show.


Background

On May 6, 2018, Grande finally hinted a tour via her official Twitter account, shortly after announcing the title for her upcoming album on ''
The Tonight Show Starring Jimmy Fallon ''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by actor and comedian Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It i ...
''. Three months later, she announced that there were plans for a tour, stating that her team were "workin icon it all now". Grande embarked on a promotional concert tour for ''Sweetener'', The Sweetener Sessions, which began on August 20, 2018, in New York City and ended on September 4, 2018, in London, United Kingdom. Tour passes were also made available via her official website shortly after. Grande announced the title of the tour as the "Sweetener World Tour" on October 24, 2018, announcing its North American dates a day later. The first leg of the tour had 50 shows across North America and visited 45 cities, beginning on March 18, 2019, in Albany and concluding on August 4, 2019, at
Lollapalooza Lollapalooza () is an annual American four-day music festival held in Grant Park (Chicago), Grant Park in Chicago. It originally started as a touring event in 1991, with Chicago becoming its permanent location beginning in 2005. Music genres i ...
. Pre-sale for the tickets for the first leg of the tour took place between November 1 and November 3, 2018. On November 5, 2018, tickets were opened to the general public, and Grande announced Normani and Social House as her opening acts. On December 10, 2018, due to popular demand, second shows were added in Chicago, Los Angeles, Miami, Brooklyn, New York City, Washington, D.C., Boston, Philadelphia, and Toronto. On January 14, 2019, the shows in Chicago, Indianapolis, Columbus, Milwaukee, St. Louis, Saint Paul, Denver and Salt Lake City were rescheduled and the shows in Omaha and Raleigh were cancelled due to Grande headlining the
Coachella Valley Music and Arts Festival Coachella (officially called the Coachella Valley Music and Arts Festival and sometimes known as Coachella Festival) is an annual music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valley in the Colora ...
on April 14 and April 21, 2019, and a new show was added in Las Vegas. On May 28, 2019, the shows in Tampa and Orlando were cancelled and rescheduled due to illness. On December 14, 2018, Grande announced the European dates for the tour. A special show was being planned in Manchester. The second leg of the tour had 30 shows and visited 19 cities across Europe, beginning on August 17, 2019, in London and concluded on October 16, 2019, in London. Pre-sale for the tickets for the second leg of the tour took place between December 19 and December 21, 2018, for the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
, and between December 18 and December 20, 2018, for all other dates. On December 20, 2018, tickets were opened to the general public (excluding the United Kingdom), and due to popular demand, additional shows were added in Amsterdam, Paris and Dublin. On December 21, 2018, tickets were opened to the general public in the United Kingdom, and due to popular demand, additional shows were added in London and Birmingham. On February 25, 2019, due to popular demand, additional shows were added in Hamburg and Dublin. On March 5, 2019, Grande announced that
Ella Mai Ella Mai Howell (born 3 November 1994) is an English R&B singer and songwriter. Her musical career began at London's British and Irish Modern Music Institute in 2014, during which time she auditioned as part of a trio on the 11th season of ...
would be the opening act for the European leg of the tour. On June 11, 2019, due to popular demand, additional shows were added in London. On August 9, 2019, the first show in Hamburg and the show in Prague were rescheduled, and the show in Kraków was cancelled. On June 20, 2019, Grande announced another North American leg of the tour. The third leg of the tour visited 18 cities and had 20 shows across the United States, including the rescheduled Tampa and Orlando shows, beginning on November 9, 2019, in Uniondale and concluding on December 22, 2019, in Inglewood. Pre-sale for the tickets for the third leg of the tour took place between June 26 and June 30, 2019. On July 1, 2019, tickets were opened to the general public. On July 11, 2019, due to popular and high demand, additional shows were added in San Francisco and Inglewood. Grande announced she would be partnering with nonprofit voter registration group
HeadCount HeadCount is a national nonprofit organization that works with musicians to promote participation in democracy in the United States. It is one of the largest voter registration organizations, having registered over 1.2 million voters since launch ...
to register new voters ahead of the 2020 presidential election in March via Instagram. She encouraged fans to "use your voice and get your 'thank u, next gen' sticker." In July, it was reported that HeadCount registered twice as many voters in partnership with Grande than any other tour over the last three years and that the Sweetener World Tour was the most successful artist tour for voter registration HeadCount has seen since 2008. In December, it was announced that the tour broke the organization's all-time record, with 33,381 voter registrations and actions.


Stage and aesthetic

Grande wore costumes from
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
and Michael Ngo on stage. She enlisted Brian and Scott Nicholson as creative directors, LeRoy Bennett as production designer, and Jason Baeri as lighting director. Designed based on the idea of a
sphere A sphere (from Ancient Greek, Greek , ) is a surface (mathematics), surface analogous to the circle, a curve. In solid geometry, a sphere is the Locus (mathematics), set of points that are all at the same distance from a given point in three ...
, the tour stage was intended to deliver an abstract and "ethereal" aesthetic. It included a semicircular runway that looped around an audience pit, a large screen at the back with a hemisphere-like projection, and a large orb—nicknamed "the moon" by fans and Grande herself—that descended briefly as Grande sang on the
B-stage A B-stage is a small, secondary stage, featured at pop music, pop and rock concerts held in arenas and stadium, stadia, and is usually located in the middle of the concert floor, connected to the main stage by a walkway. Origins Although its ...
in the middle of the pit. The moon and the projection screen were both inflatable, requiring a set-up period of six to eight hours, although Grande's team assembled everything in 45 minutes for her Coachella set. Bennett likened the show's feel more to a play than to a pop show: "Usually you are trying to appropriately match the energy of a song with action and accent to tell a story along with the music and lyrics; the language of this show was different in that we were striving to create static tableaus and grand gestures as an environment for her to play in front of, much like a unit set in a play."


Concert synopsis

Before the show begins, a video is shown on the screen with a cascading movement of clouds that faintly flashes, as well as planets spinning on the video screens attached to the stage. Once the visual ends and the houselights are turned off, it transitions into another visual where two of the planets merge into one planet, forming a ball on the middle part of the stage. As this is happening, Grande opens the show by singing an acapella version of the song "Raindrops (An Angel Cried)". After this, she and her dancers rise up from the stage while Grande sings " God Is a Woman" in a performance similar to her
2018 MTV Video Music Awards The 2018 MTV Video Music Awards were held on Monday night, August 20, 2018 at 9:00–11:43pm EDT at Radio City Music Hall in Midtown Manhattan, Manhattan, New York City. The 35th annual award show aired live from the venue for the 12th time, t ...
performance. After that, she welcomes the audience and performs " Bad Idea", followed by " Break Up with Your Girlfriend, I'm Bored" in which she and her dancers enact a chair dance. Grande then exits the stage for a costume change as an interlude plays, showing a video of a child-aged Grande reenacting a scene from the 2003 film Bruce Almighty. The second act of the show begins with Grande singing " R.E.M" as visuals of pink and yellow are shown on screen. What follows is a short video interlude from a scene taken from the 1996 film
The First Wives Club ''The First Wives Club'' is a 1996 American comedy film directed by Hugh Wilson, based on the 1992 novel of the same name by Olivia Goldsmith. The film stars Bette Midler, Goldie Hawn, and Diane Keaton as three divorcées who seek retributi ...
that transitions into a performance of " Be Alright" where Grande and her dancers perform in front of a pink backdrop and pink aesthetics.


Critical reception

The tour received generally positive reviews from critics. Brittany Spanos from ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' gave the opening night at Albany a positive review, stating that "Grande's new world tour is full of emotional drama, iconic looks, and undeniable hits." Chris Richards of the ''
Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' praised her vocals stating that "Grande's voice is equal parts breathy and acrobatic, and she knows how to hit a big note like she's whispering it". Chris Willman of '' Variety'' called the show "giddy, splendorous, beautifully designed, expertly performed and almost a little bit avant-garde in its staging." Regarding the second leg of the tour in Europe, Adam White of ''The Telegraph'' gave the show full five stars, stating that the show was "a night of magic and melancholy from the most exciting young star in pop". In a four-star review, Hannah Mylrea of ''NME'' noted that "the production was fairly understated, putting the full focus on her impressive vocals, but there were moments of impressive choreography". In a mixed review,
Alexis Petridis Alexis Petridis (born 13 September 1971) is an English journalist. He is the head Rock music, rock and pop music critic for ''The Guardian'', and a regular contributor for ''GQ''. In addition to his music journalism for the paper, he has written ...
of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' found the production underwhelming and felt Grande lacked stage presence. Ed Potton of ''
The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'' rated the show two out of five stars, attributing it to "underwhelming" staging, production, and Grande's "robotic" persona. Grande's headlining performance at the 2019 Coachella Valley Music and Arts Festival was praised by critics. Shad Powers of ''
USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
'' stated that "Grande closed out Weekend One of Coachella in style, putting together a set that included special guests, stunning visuals, and of course her undeniable voice." Rhian Daly of ''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming and culture website, bimonthly magazine, and brand. Founded as a newspaper in 1952, with the publication being referred to as a "Rock music, rock inkie", the ''NME'' would be ...
'' called her set "a breathtaking moment of light in a dark world". Ben Beaumont-Thomas of ''The Guardian'' stated that "with her headline set surveying her entire career, rande'swork forms a fascinating, still-unfolding pop Bildungsroman: every sexual epiphany and personal milestone sketched out in real time, resulting in a uniquely involving opus." Claire Shaffer from ''Rolling Stone'' stated that "Grande gave a star-studded headlining performance", naming NSYNC's guest appearance as one of the best moments of the 2019 Coachella. Suzy Exposito continued, "Grande became one of the boys that night, claiming Timberlake's verses from the center stage and whipping her lustrous, anime pony like a boss." Lyndsey Havens of ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' called Grande's set "epic" and stated that she "continues to rewrite the rule book for pop stardom and admittedly fosters a new relationship with herself."


Commercial performance

The Sweetener World Tour grossed over $146.4 million with 1.3 million tickets sold. It surpassed her previous tour, the Dangerous Woman Tour (which grossed $71.1m) as her highest grossing and biggest tour to date. The tour grossed $106.9 million in the U.S. and Canada and $39.5 million in Europe. Overall, Grande's total tour figures extend to $243.5 million with 2.7 million tickets sold from 229 shows. Due to high demand, second shows were added in Boston, Washington D.C., Philadelphia, Toronto, Los Angeles, Phoenix, Dallas, Miami, Chicago, Atlanta, Nashville, Brooklyn (another show would be added later on), New York City, London (4 more shows were added later on), Amsterdam (another show would be added), Paris, Birmingham, Hamburg, Dublin (two more shows would be added), San Francisco, and Inglewood.


Set list


North America (Leg 1)

This set list is representative of the Albany concert on March 18, 2019. It does not represent all concerts for the duration of the tour. #"Raindrops (An Angel Cried)" #" God Is a Woman" #" Bad Idea” #" Break Up with Your Girlfriend, I'm Bored" #"
R.E.M. R.E.M. was an American alternative rock band formed in Athens, Georgia, in 1980 by drummer Bill Berry, guitarist Peter Buck, bassist Mike Mills, and lead vocalist Michael Stipe, who were students at the University of Georgia. One of the fir ...
" #" Be Alright" #"
Sweetener A sweetener is a substance added to food or drink to impart the flavor of sweetness, either because it contains a type of sugar, or because it contains a sweet-tasting sugar substitute. Various natural non-sugar sweeteners (NSS) and artificial s ...
" / "Successful" #" Side to Side" #"
Bloodline Heredity, also called inheritance or biological inheritance, is the passing on of traits from parents to their offspring; either through asexual reproduction or sexual reproduction, the offspring cells or organisms acquire the genetic infor ...
" #" 7 Rings" #"Close to You" #" Love Me Harder" / "
Breathin "Breathin" (stylized in Letter case, all lowercase) is a song by American singer Ariana Grande. It was released on September 18, 2018, by Republic Records as the third and final Single (music), single from her fourth studio album ''Sweetener (alb ...
" #" Needy" #"Fake Smile" #"Make Up" #" Right There" / "You'll Never Know" / "Break Your Heart Right Back" #"
NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the federal government of the United States, US federal government responsible for the United States ...
" #" Goodnight n Go" #" In My Head" #"
Everytime "Everytime" is a song by American singer Britney Spears from her fourth studio album, ''In the Zone'' (2003). It was released as the third single from ''In the Zone'' on May 10, 2004, by Jive Records. After her relationship with Justin Timber ...
" #" One Last Time" #" The Light Is Coming" #" Into You" #" My Heart Belongs to Daddy" #" Dangerous Woman" #" Break Free" #" No Tears Left to Cry" ;Encore #
  • " Thank U, Next"


    Europe

    This set list is representative of the London concert on August 17, 2019. It does not represent all concerts for the duration of the tour. #"Raindrops (An Angel Cried)" #"God Is a Woman" #"Bad Idea” #"Break Up with Your Girlfriend, I'm Bored" #"R.E.M." #"Be Alright" #"Sweetener" #"Successful" #"Side to Side" #"7 Rings" #" Adore" #"Love Me Harder" / "Breathin" #"Needy" #"Fake Smile" #"Make Up" #"Right There" / "You'll Never Know" / "Break Your Heart Right Back" #"NASA" #"Only 1" #"In My Head" #"
    Boyfriend A boyfriend is a man who is a friend or acquaintance to the speaker, often specifying a regular male companion with whom a person is platonically, romantically or sexually involved. A boyfriend can also be called an admirer, beau, suito ...
    " #"Everytime" #"The Light Is Coming" #"Into You" #"My Heart Belongs to Daddy" #"Dangerous Woman" #"Break Free" #"No Tears Left to Cry" ;Encore #
  • "Thank U, Next"


    North America (Leg 2)

    This set list is representative of the Brooklyn concert on November 12, 2019. It does not represent all concerts for the duration of the tour. #"Raindrops (An Angel Cried)" #"God Is a Woman" #"Bad Idea” #"Break Up with Your Girlfriend, I'm Bored" #"R.E.M." #"Be Alright" #"Sweetener" #"Successful" #"Side to Side" #"7 Rings" #"Adore" #"Breathin" #"Needy" #"Fake Smile" #"Make Up" #"December" / "True Love" / "Wit It This Christmas"/ "Winter Things" / " Santa Tell Me" #"NASA" #"Tattooed Heart" #"In My Head" #"Everytime" #"The Light Is Coming" #"Into You" #"My Heart Belongs to Daddy" #"Dangerous Woman" #"Break Free" #"No Tears Left to Cry" ;Encore #
  • "Thank U, Next"


    Notes

    *During both shows in Indio, "Successful", "Bloodline", "Fake Smile", "Make Up", "You'll Never Know", "Everytime", and "One Last Time" were not performed. * During the second show in Indio, Grande performed " Bang Bang". * Starting on April 14, "One Last Time" was removed from the set list for personal reasons. * Starting on May 14, "Goodnight n Go" was replaced with " Get Well Soon". * During the show in Charlotte, Grande performed "Tattooed Heart" and "Piano". * Starting on June 21, "Bloodline" was removed from the setlist. * On August 4, "Raindrops (An Angel Cried)", "Successful", "Love Me Harder", "Fake Smile", "Make Up", "Right There", "You'll Never Know", "Break Your Heart Right Back", and "Everytime" were not performed. *"Boyfriend" was only performed from August 4 to September 3. * Starting on October 3, "Only 1" was replaced with "Tattooed Heart". * During the show in Uniondale, "Into You" was not performed. *"Winter Things" was performed in Uniondale, Charlottesville, and the third show in Atlanta. * During the second show in Atlanta, "Successful", "Everytime" and "Break Free" were not performed. * Starting on November 22, “Break Free” was removed from the setlist. * During the second show in Dallas, Grande performed "Moonlight" after "NASA". * Starting with the show in Anaheim, "Get Well Soon" was removed from the set list and replaced with "Honeymoon Avenue".


    Special guests

    *March 20: Grande performed " Rule the World" with
    2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (formerly Tity Boi), is an American rapper and actor. Born and raised in College Park, Georgia, he gained recognition as one-half of the Southern hip-hop duo Playaz Ci ...
    . * March 25: Grande performed "Got Her Own" with Victoria Monét. * April 1, May 7, May 10―11, and December 13: "
    Monopoly A monopoly (from Greek language, Greek and ) is a market in which one person or company is the only supplier of a particular good or service. A monopoly is characterized by a lack of economic Competition (economics), competition to produce ...
    " with Victoria Monét. *April 14: "Break Up with Your Girlfriend, I'm Bored" and "
    Tearin' Up My Heart "Tearin' Up My Heart" is a song by American boy band NSYNC, from their debut album, '' 'N Sync'' (1997). The song was written by Max Martin and the producer Kristian Lundin. It was released by BMG Ariola in Germany on February 10, 1997, and b ...
    " with
    NSYNC NSYNC ( ; also stylized as *NSYNC or N Sync) was an American vocal group and pop boy band formed by Chris Kirkpatrick in Orlando, Florida, in 1995 and launched in Germany by BMG Ariola Munich. The group consists of Kirkpatrick, JC Chasez, ...
    , "Side to Side" and " Bang Bang" with
    Nicki Minaj Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian rapper, singer, and songwriter. Regarded as the "Queen of Rap" and one of the most influential rappers of all time, she is noted for her ...
    , and " Mo Money Mo Problems" with Diddy and
    Mase Mason Durell Betha (born August 27, 1975), better known by his stage name Mase (often stylized as Ma$e), is an American rapper. Best known for his work with Sean Combs, Sean "Puff Daddy" Combs' Bad Boy Records, he signed with the label in 1996 ...
    . *April 21: " Sorry" with
    Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by record executive Scooter Braun in 2008 and subsequently brought to the U ...
    . *November 19: "I Think You're Swell" with Matt Bennett and "Give It Up" with
    Elizabeth Gillies Elizabeth Egan Gillies (born July 26, 1993), also known as Liz Gillies, is an American actress and singer. She began her career as a teenager and made her Broadway theatre, Broadway debut in the Musical theatre, musical ''13 (musical), 13'' (200 ...
    .


    Shows


    Cancelled shows


    Notes


    References


    External links

    * {{Ariana Grande 2019 concert tours Ariana Grande concert tours Concert tours of North America Concert tours of the United States Concert tours of Canada Concert tours of Europe Concert tours of Austria Concert tours of Belgium Concert tours of France Concert tours of Switzerland Concert tours of Finland Concert tours of Sweden Concert tours of Norway Concert tours of Denmark Concert tours of the Netherlands Concert tours of the United Kingdom Concert tours of Ireland