''Sweet Deceiver'' is the sixth studio album by

Kevin Ayers Kevin Ayers (16 August 1944 – 18 February 2013) was an English singer-songwriter who was active in the English psychedelic music movement. Ayers was a founding member of the psychedelic band Soft Machine in the mid-1960s, and was closely asso ...

and his last for

Island Records Island Records is a multinational record label owned by Universal Music Group. It was founded in Jamaica by Chris Blackwell, Graeme Goodall, and Leslie Kong in 1959, and was eventually sold to PolyGram in 1989. Island and A&M Records, another ...

. It is one of Ayers’ more rock-oriented productions, with the first side featuring the progressive material, while the second was more mainstream. Guitarist Ollie Halsall was now a key foil for Ayers and his playing on the opening track "Observations" is a clear demonstration of his dexterity.

Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, songwriter and pianist. His music and showmanship have had a significant, lasting impact on the music industry, and his songwriting partnership with l ...

also joined the sessions, contributing some outstanding piano work to several tracks, including "Circular Letter" and "Toujours Le Voyage".

Background

By 1975, Kevin Ayers had joined the roster of

’s manager and partner John Reid, who put considerable energy into turning him into a mainstream artist, booking him appearances on early morning children's TV shows. Reid's concept was to market Ayers as a pretty boy rock star and the cover painting he commissioned for ''Sweet Deceiver'' demonstrates this to shocking effect. Ayers, however, was still a maverick musician and the packaging of the LP was alarmingly at odds with its contents which were some of his more poignant recordings. It was little wonder therefore, that critics like the

NME ''New Musical Express'' (''NME'') is a British music, film, gaming and culture website, bimonthly magazine, and brand. Founded as a newspaper in 1952, with the publication being referred to as a "Rock music, rock inkie", the ''NME'' would be ...

’s

Nick Kent Nick Kent (born 24 December 1951) is a British rock critic and musician, best known for his writing for the ''NME'' in the 1970s, and his books ''The Dark Stuff'' (1994) and ''Apathy for the Devil'' (2010). Early life Kent, the son of a forme ...

(a long-time supporter), dismayed by Ayers’ new image, wrote virulent attacks on the LP. Ayers has subsequently stated in interviews that he was "deeply upset" by Kent's reaction to the album, although he failed to notice how delicately the scales of credibility were balanced within the 70s avant-garde music scene. Kent commented (NME, Dec 7, 1974) that when he first heard the song "Sweet Deceiver" at a Glasgow Apollo concert, "it rhymed ‘rain’ with ‘pain’ to questionable effect.” However, it is Ayers himself who offers the most accurate critique of the situation in "Guru Banana" where he pointedly satirises his own pop promotion; "Who's the one with the grin on his face / Says he's gonna save the human race / He laughs a lot as he climbs to fame / Now what's his name? / Guru Banana! / That's me and I'll show you the light / I've got the answers and they're all right / 'cause I'm divine and you can be the same / Now what's my name? / Guru Banana!"

Track listing

All tracks written by Kevin Ayers.

Personnel

Musicians

– vocals,

fuzz bass Fuzz bass is a style of playing the electric bass or modifying its signal that produces a buzzy, distorted, overdriven sound. Overdriving a bass signal significantly changes the timbre, adds higher overtones (harmonics), increases the susta ...

, electric and acoustic 6 and

12 string guitar A twelve-string guitar (or 12-string guitar) is a steel-string guitar with 12 strings in six courses, which produces a thicker, more ringing tone than a standard six-string guitar. Typically, the strings of the lower four courses are tuned in ...

mandolin A mandolin (, ; literally "small mandola") is a Chordophone, stringed musical instrument in the lute family and is generally Plucked string instrument, plucked with a plectrum, pick. It most commonly has four Course (music), courses of doubled St ...

* Freddie Smith – drums *

Ollie Halsall Peter John "Ollie" Halsall (14 March 1949 – 29 May 1992) was an English guitarist, songwriter, and singer, best known for his role in the Rutles, the bands Patto, Timebox (band), Timebox, and Boxer (band), Boxer, and for his contribution to t ...

– lead, acoustic and bass guitar, mandolin, honk piano, vibes, backing vocals (track 8) Ollie Halsall is credited on the original album as Ollie Haircut.

Additional musicians

* Jacob Magnusson – organ,

accordion Accordions (from 19th-century German language, German ', from '—"musical chord, concord of sounds") are a family of box-shaped musical instruments of the bellows-driven free reed aerophone type (producing sound as air flows past a Reed (mou ...

, piano,

clavinet The Clavinet is an electric clavichord invented by Ernst Zacharias and manufactured by the Hohner company of Trossingen, West Germany, from 1964 to 1982. The instrument produces sounds with rubber pads, each matching one of the keys and respond ...

, (tracks 1, 3–4, 6, 8), vocals (track 1) * John Altman – clarinet (track 2) * Fuzzy Samuels – bass guitar (track 8) *

– piano (tracks 2, 4, 7) * Bias Boshell – piano (track 5) * Chili Charles – drums (track 8) * Muscle Shoals Horns –

brass Brass is an alloy of copper and zinc, in proportions which can be varied to achieve different colours and mechanical, electrical, acoustic and chemical properties, but copper typically has the larger proportion, generally copper and zinc. I ...

(track 8) * The Manor choir – backing vocals (tracks 3, 8)

Technical

* Kevin Ayers, Ollie Halsall –

producers Producer(s), The Producer(s), or co-producer(s) may refer to: Occupations *Producer (agriculture), a farm operator *Producer, a stakeholder of economic production * Film producer, supervises the making of films **Executive producer, contributes t ...

* Steve Cox –

engineer Engineers, as practitioners of engineering, are professionals who Invention, invent, design, build, maintain and test machines, complex systems, structures, gadgets and materials. They aim to fulfill functional objectives and requirements while ...

* Vic Gamm – engineer * Joe Gaffney – photography * Tony Wright –

cover art Cover art is a type of artwork presented as an illustration or photograph on the outside of a published product, such as a book (often on a dust jacket), magazine, newspaper ( tabloid), comic book, video game ( box art), music album ( album ar ...

References and Sources

*''Ayers and Graces'' by Nick Kent (NME Dec 7, 1974) *''Despair and Temperence in Maida Vale'' by Mike Flood Page (Sounds Jan 25, 1975) *''Cousin Kevin'' by Hervé Picart (Extra RApr, 1975) *Album Review by Paul Alessandrini (Rock & Folk RApr, 1975) *''Soft Centered'' by Pierre Perrone (The Independent Sep 10, 2007) *Original LP sleevenotes {{Authority control 1975 albums Kevin Ayers albums Island Records albums Albums produced by Kevin Ayers