''SwimSwam'' is a swimming news organization covering competitive swimming along with diving, water polo and synchronized swimming. SwimSwam launched as a website in March 2012.

History

The news organization was founded by Braden Keith, Garrett McCaffrey, Davis Wuolle, Tiffany Stewart and

Melvin Stewart Melvin Monroe Stewart Jr. (born November 18, 1968) is an American swimming promoter, former competition swimmer and world record-holder who won two gold medals and one bronze medal at the 1992 Summer Olympics in Barcelona, Spain. He is the co-fo ...

. The group of founders teamed up in October 2011, started the SwimSwam

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel on February 17, 2012, and launched the SwimSwam website March 12, 2012. While the website was launched in 2012, its origins trace back to swimming website ''SwimNetwork.com'' where Mel Stewart had worked as a

traffic Traffic is the movement of vehicles and pedestrians along land routes. Traffic laws govern and regulate traffic, while rules of the road include traffic laws and informal rules that may have developed over time to facilitate the orderly an ...

driver and

blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

ger.Papadatos, Markos (June 4, 2019)
"Meet Mel Stewart: Olympic gold medalist, Co-founder of SwimSwam (Includes interview)"
''DigitalJournal.com''. Retrieved July 19, 2021."Where Are They Now?: Mel Stewart"
''

Charlotte Magazine Morris Communications, headquartered in Augusta, Georgia, is a privately held media company with diversified holdings that include magazine publishing, outdoor advertising, book publishing and distribution, visitor publications, and online serv ...

''. July 20, 2010. Retrieved July 20, 2021. The roots of the YouTube channel can also be traced to ''SwimNetwork.com'', where in 2010 Stewart was the host of an interview show. After USA Swimming shut ''SwimNetwork.com'' down, it was launched in 2006 and shut down a few years later, Stewart took his experience and brought his wife and collaborators together to found SwimSwam. Four years after the initial launch of the website and the start of the YouTube channel, Keith and Stewart spearheaded the launch of a print magazine taking some of the first hard copy issues to the 2016 US Olympic Trials to increase brand recognition. Headquarters at time of launch were located in

Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...

, though workers were spread throughout multiple states.

Operations

Website

Writers publishing articles on ''swimswam.com'' are composed both of staff writers and topical contributors. Current contributors and columnists include podcaster

Rich Roll Rich may refer to: Common uses * Rich, an entity possessing wealth * Rich, an intense flavor, color, sound, texture, or feeling ** Rich (wine), a descriptor in wine tasting Places United States * Rich, Mississippi, an unincorporated commu ...

and author and former national-level swimmer,

Olivier Poirier-Leroy Olivier is the French form of the given name Oliver. It may refer to: * Olivier (given name), a list of people and fictional characters * Olivier (surname), a list of people * Château Olivier, a Bordeaux winery *Olivier, Louisiana, a rural popul ...

. Typically, the website publishes 20 to 100 articles per month. The site also compiles a listing of swim-related jobs and ranks

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates College athletics in the United States, student athletics among about 1,100 schools in the United States, and Simon Fraser University, 1 in Canada. ...

recruits and recruiting classes, among other things.

Magazine

In 2016, SwimSwam launched a quarterly print magazine called SwimSwam magazine, which was included in Mr. Magazine's "30 Hottest New Launches of the Year."

References

External links

* * {{YouTube, custom=SwimSwamTV, SwimSwam American sport websites Swimming websites Water polo websites Internet properties established in 2012