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A supermodel is a highly paid
fashion model A model is a person with a role either to display commercial products (notably fashion clothing in fashion shows) or to serve as an artist's model. Modelling ("modeling" in American English) entails using one's body to represent someone ...
who has a worldwide reputation and background in ''
haute couture (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...
'' and commercial modeling. The term became popular in the 1990s. Supermodels usually work for prominent
fashion design Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...
ers and
clothing brands Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...
. They may have multimillion-dollar contracts, endorsements, and campaigns. Supermodels have branded themselves as household names and worldwide recognition is associated with their modeling careers. They have been on the covers of leading fashion magazines.
Claudia Schiffer Claudia Maria Schiffer, Lady Vaughn (; born 25 August 1970) is a German model and actress. She rose to fame in the 1990s as one of the world's most successful models, attaining supermodel status. Born in Rheinberg, Germany, she initially asp ...
stated in 2007 that, "In order to become a supermodel one must be on all the covers all over the world at the same time so that people can recognise the girls."


History


Origins

An early use of the term ''supermodel'' appeared in 1891, in an interview with artist Henry Stacy Marks for ''
The Strand Magazine ''The Strand Magazine'' was a monthly British magazine founded by George Newnes, composed of short fiction and general interest articles. It was published in the United Kingdom from January 1891 to March 1950, running to 711 issues, though the ...
'', in which Marks told journalist Harry How, "A good many models are addicted to drink, and, after sitting a while, will suddenly go to sleep. Then I have had what I call the 'super' model. You know the sort of man; he goes in for theatrical effect ..." On 6 October 1942, a writer named Judith Cass had used the term ''super model'' for her article in the ''
Chicago Tribune The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
'', which headlined "Super Models Are Signed for Fashion Show". Later in 1943, an agent named Clyde Matthew Dessner used the term in a "how-to" book about modeling, entitled ''So You Want to Be a Model!'', in which Dessner wrote, "She will be a super-model, but the girl in her will be like the girl in you—quite ordinary, but ambitious and eager for personal development." According to ''Model: The Ugly Business of Beautiful Women'' by Michael Gross, the term ''supermodel'' was first used by Dessner in the 1940s. In 1949, ''
Cosmopolitan Cosmopolitan may refer to: Internationalism * World citizen, one who eschews traditional geopolitical divisions derived from national citizenship * Cosmopolitanism, the idea that all of humanity belongs to a single moral community * Cosmopolitan ...
'' magazine referred to
Anita Colby Anita Colby (born Anita Counihan; August 5, 1914– March 27, 1992) was an American model, actress, and business consultant. Biography Colby was born Anita Counihan, the daughter of Margaret Anne McCarthy and the cartoonist Daniel Francis ...
, the highest paid model at the time, as a "super model": "She's been super model, super movie saleswoman, and top brass at
Selznick Selznick is a surname. Notable people with the surname include: *Albie Selznick (born 1959), American film and television actor *Brian Selznick (born 1966), American author and illustrator of children's books *David O. Selznick (1902–1965), Ameri ...
and
Paramount Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. **Paramount Picture ...
." On 18 October 1959, Vancouver's ''Chinatown News'' described Susan Chew as a "super model". The term ''supermodel'' had also been used several times in the media in the 1960s and 1970s. In 1965, the encyclopedic guide ''American Jurisprudence Trials'' used the term "super model" ("...at issue was patient's belief that her husband was having an affair with a super model"). On 21 March 1967, ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' referred to
Twiggy Dame Lesley Lawson (''née'' Hornby; born 19 September 1949), widely known by the nickname Twiggy, is an English model, actress, and singer. She was a Culture of the United Kingdom, British cultural icon and a prominent teenage model during th ...
as a supermodel; the February 1968 article of '' Glamour'' listed all 19 "supermodels"; '' The Chicago Daily Defender'' wrote "New York Designer Turns Super Model" in January 1970; ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' and the ''
Mansfield News Journal The ''Mansfield News Journal'' is an American daily newspaper based in Mansfield, Ohio. It serves Richland, Ashland and Crawford counties, as well as parts of Morrow, Knox and Huron counties in the north central part of the state. Histo ...
'' used the term in 1971; and in 1974, both the ''Chicago Tribune'' and ''
The Advocate An advocate is a professional in the field of law. The Advocate, The Advocates or Advocate may also refer to: Magazines * The Advocate (magazine), ''The Advocate'' (magazine), an LGBT magazine based in the United States * ''The Harvard Advocate' ...
'' used the term "supermodel" in their articles.BarryPopik.co
Supermodel
25 July 2004
American ''Vogue'' used the term "super-model" to describe
Jean Shrimpton Jean Rosemary Shrimpton (born 7 November 1942) is an English model and actress. She was an icon of Swinging London and is considered to be one of the world's first supermodels. She appeared on numerous magazine covers including '' Vogue,'' ''H ...
in the 15 October 1965 edition, and "supermodel" on the cover page to describe
Margaux Hemingway Margaux Louise Hemingway (born Margot Louise Hemingway; February 16, 1954 – July 1, 1996) was an American fashion model and actress. The granddaughter of writer Ernest Hemingway, she gained independent fame as a supermodel in the 1970s, appear ...
in the 1 September 1975 edition. Hemingway was again described as a "supermodel" in the 25 July 1977 edition of ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
''. '' Jet'' also described
Beverly Johnson Beverly Ann Johnson (born October 13, 1952) is an American model, actress, singer, and businesswoman. Johnson rose to fame when she became the first Black model to appear on the cover of American '' Vogue'' in August 1974, after Donyale Luna w ...
as a "supermodel" in the 22 December 1977 edition. Model
Janice Dickinson Janice Doreen Dickinson (born February 16, 1955)As per Dickinson in NNDB aJanice Dickinson profilegives February 15, 1955, noting, "Although Dickinson has maintained in several interviews and her autobiography ''No Lifeguard on Duty'' that she ...
has incorrectly stated that she coined the term ''supermodel'' in 1979, as a compound of
Superman Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...
and model.Dickinson, Janice
Instinct Magazine: Janice Dickinson
Archived fro

1 June 2006. InstinctMagazine.com. Retrieved 9 June 2009.
During an interview with ''
Entertainment Tonight ''Entertainment Tonight'' (or simply ''ET'') is an American Broadcast syndication, first-run syndicated news broadcasting news magazine, newsmagazine program that is distributed by CBS Media Ventures throughout the United States and owned by Par ...
'', Dickinson stated that her agent, Monique Pilar of
Elite Model Management Elite Model Management (MM) is a modeling agency that originated in Paris in 1972. In 2004, the agencies in New York City, Miami, Los Angeles, and Toronto separated and formed Elite Model Management North America. Elite MM is a subsidiary of El ...
, asked her, "Janice, who do you think you are, Superman?" She replied, "No ... I'm a supermodel, honey, and you will refer to me as a supermodel and you will start a supermodel division." Dickinson also claims to have been the first supermodel.
Lisa Fonssagrives Lisa Fonssagrives (born Lisa Birgitta Bernstone; 17 May 1911 – 4 February 1992) was a Swedish model, dancer, sculptor, and photographer. She is widely credited with having been the first supermodel. Biography Lisa Fonssagrives was born Lisa Bi ...
is widely considered to have been the world's first supermodel, with a career that began in the 1930s. She was in most of the major fashion magazines and general interest magazines from the 1930s to the 1950s, including '' Town & Country'', ''
Life Life, also known as biota, refers to matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes. It is defined descriptively by the capacity for homeostasis, Structure#Biological, organisation, met ...
'', ''Vogue'', the original '' Vanity Fair'', ''
Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...
'', and ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
''.
Evelyn Nesbit Florence Evelyn Nesbit (December 25, 1884 or 1885 – January 17, 1967) was an American model (person), artists' model, chorus girl, and actress. She is best known for her career in New York City, as well as her husband, railroad scion Har ...
(with a career launched around 1900) and
Dorian Leigh Dorian Elizabeth Leigh Parker (April 23, 1917 – July 7, 2008), known professionally as Dorian Leigh, was an American model and one of the earliest modeling icons of the fashion industry. She is considered one of the first supermodels, and was w ...
(her career launched in 1944) have also been called the world's first supermodel, as well as
Jean Shrimpton Jean Rosemary Shrimpton (born 7 November 1942) is an English model and actress. She was an icon of Swinging London and is considered to be one of the world's first supermodels. She appeared on numerous magazine covers including '' Vogue,'' ''H ...
(early 1960s), and
Gia Carangi Gia Marie Carangi (January 29, 1960November 18, 1986) was an American supermodel, considered by some to be the first supermodel. In 2023, Harpers Bazaar ranked her 15th among the greatest supermodels in the 1980s. She was featured on the cover o ...
(late 1970s). Dutch-born model
Wilhelmina Cooper Wilhelmina Gertrud Frieda Cooper (née Behmenburg; 11 May 1939 – 1 March 1980) was a Dutch-American model who began with Ford Models, and at the peak of her success, founded her own agency, Wilhelmina Models, in New York City in 1967. Retriev ...
holds the record for most covers on American ''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...
'', appearing 27 or 28 times throughout the 1950s and 1960s. Cooper would go on to found
Wilhelmina Models Wilhelmina International Inc. (NASDAQ: WHLM), formerly Wilhelmina Models, is a modeling and talent agency headquartered in New York City, New York. The company also has offices in Los Angeles, Miami and London. Founded in 1967 by Wilhelmina C ...
modeling and talent agency in 1967.


1960s–1970s

In February 1968, an article in '' Glamour'' described 19 models as "supermodels":
Cheryl Tiegs Cheryl Rae Tiegs (born September 25, 1947) is an American model and fashion designer. Frequently described as America's first supermodel, Tiegs made multiple appearances on the covers of the ''Sports Illustrated'' Swimsuit Issue and ''Time'' ma ...
,
Veruschka Vera Lehndorff (German: Vera Anna Gottliebe Gräfin von Lehndorff; born 14 May 1939), known professionally as Veruschka, is a German aristocrat, model, actress and artist. She is considered the "first German supermodel.“ Early life and ances ...
, Lisa Palmer,
Peggy Moffitt Margaret Moffitt (October 2, 1937 – August 10, 2024) was an American model and actress. During the 1960s, she worked very closely with fashion designer Rudi Gernreich, and developed a signature style that featured heavy makeup and an asymmetr ...
, Sue Murray,
Twiggy Dame Lesley Lawson (''née'' Hornby; born 19 September 1949), widely known by the nickname Twiggy, is an English model, actress, and singer. She was a Culture of the United Kingdom, British cultural icon and a prominent teenage model during th ...
,
Sunny Harnett Annemarie Margot Elfreda "Sunny" Harnett (1924 – May 1987) was an American model, actress, and casting director. She can be found in fashion magazines throughout the 1950s, including frequently on the cover of ''Vogue'', and was often a m ...
,
Marisa Berenson Vittoria Marisa Schiaparelli Berenson (born February 15, 1947) is an American actress and former model. She appeared on the front covers of '' Vogue'' and ''Time'', and won the National Board of Review Award for Best Supporting Actress for her ...
, Gretchen Harris, Heide Wiedeck, Irish Bianchi, Hiroko Matsumoto, Anne de Zogheb, Kathy Carpenter,
Jean Shrimpton Jean Rosemary Shrimpton (born 7 November 1942) is an English model and actress. She was an icon of Swinging London and is considered to be one of the world's first supermodels. She appeared on numerous magazine covers including '' Vogue,'' ''H ...
,
Jean Patchett Jean Ward Patchett Auer (February 16, 1926 – January 22, 2002) was a leading American fashion model of the late 1940s, 1950s, and early 1960s. She was among the best known models of that era, which included Dovima, Dorian Leigh, Suzy Parker, E ...
,
Benedetta Barzini Benedetta Barzini (born 22 September 1943 in Porto Santo Stefano)BENEDETTA BARZINI
VOGUE ...
, Claudia Duxbury and Agneta Frieberg. In the 1970s is when many consider the origination of the supermodel, some models becoming more prominent as their names became more recognizable to the general public by commercial endorsements, magazine covers,posters, securing large sums of money for cosmetic contracts, TV appearances and movie roles. ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellen ...
'' editor Jule Campbell abandoned then-current modeling trends for its fledgling ''Sports Illustrated'' Swimsuit Issue by photographing "bigger and healthier" California models, and captioning the photographs with their names, turning many of them into household names and establishing the swimsuit issue as a cornerstone of supermodel status. In 1973,
Lauren Hutton Lauren Hutton (born Mary Laurence Hutton; November 17, 1943) is an American model and actress. Born and raised in the southern United States, Hutton relocated to New York City in her early adulthood to begin a modeling career. Though she was ini ...
became the first model to receive a contract from a cosmetics company, when
Revlon Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charle ...
hired her to sell their Ultima line. She has also appeared on the cover of ''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...
'' 26 times. Naomi Sims is considered to be the first black supermodel.
Donyale Luna Peggy Ann Freeman (August 31, 1945 – May 17, 1979), known professionally as Donyale Luna, was an American model and actress who gained popularity in Western Europe during the late 1960s. Generally cited as "the first Black supermodel", Luna ...
,
Beverly Johnson Beverly Ann Johnson (born October 13, 1952) is an American model, actress, singer, and businesswoman. Johnson rose to fame when she became the first Black model to appear on the cover of American '' Vogue'' in August 1974, after Donyale Luna w ...
and Iman have also been referred to as the first black supermodel. In 1975, Margaux Hemingway landed a then-unprecedented million-dollar contract as the face of Fabergé's Babe perfume and the same year, appeared on the cover of ''Time'' magazine, labelled as one of the "New Beauties", giving further name recognition to fashion models.
Christie Brinkley Christie Lee Brinkley (née Hudson; born February 2, 1954) is an American model. Brinkley appeared on an unprecedented three consecutive covers of ''Sports Illustrated'' Sports Illustrated Swimsuit Issue, Swimsuit Issues in 1979, 1980, and 1981 ...
has the distinction of having the longest running cosmetics contract of any model in history when she represented CoverGirl for twenty five years. Anna Bayle, a Filipino-born model who rose to prominence in the 1970s, has been cited as one of the first Southeast Asian supermodels.
Donyale Luna Peggy Ann Freeman (August 31, 1945 – May 17, 1979), known professionally as Donyale Luna, was an American model and actress who gained popularity in Western Europe during the late 1960s. Generally cited as "the first Black supermodel", Luna ...
was the first black model to appear in British ''Vogue'', in March 1966. Naomi Sims, who is sometimes regarded as the first black supermodel, became the first African American to feature on the cover of ''
Ladies' Home Journal ''Ladies' Home Journal'' was an American magazine that ran until 2016 and was last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th centur ...
'', in 1968. The first African American model to be on the cover of American ''Vogue'' was Beverly Johnson in 1974.
Pat Cleveland Patricia Cleveland (born June 23, 1950) is an American fashion model who initially attained success in the 1960s and 1970s and was one of the first African-American models within the fashion industry to achieve prominence as a runway and print m ...
, another prominent African-American model, has also been described as one of the first black supermodels, in particular by former editor-at-large for American ''Vogue''
André Leon Talley André Leon Talley (October 16, 1948 – January 18, 2022) was an American fashion journalist, stylist, creative director, author, and editor-at-large of '' Vogue'' magazine. He was the magazine's fashion news director from 1983 to 1987, its f ...
, in an article for the June 1980 issue of ''
Ebony Ebony is a dense black/brown hardwood, coming from several species in the genus '' Diospyros'', which also includes the persimmon tree. A few ''Diospyros'' species, such as macassar and mun ebony, are dense enough to sink in water. Ebony is fin ...
'' magazine, and again in his 2003 memoir.


1980s

In October 1981, ''
Life Life, also known as biota, refers to matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes. It is defined descriptively by the capacity for homeostasis, Structure#Biological, organisation, met ...
'' cited
Shelley Hack Shelley Marie Hack (born July 6, 1947) is an American actress, model, producer, and political activist. She is best known as the face of Revlon's Charlie perfume from the mid-1970s until the early 1980s, and for her role as Tiffany Welles in ...
, Lauren Hutton, and Iman for
Revlon Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charle ...
, Margaux Hemingway for Fabergé, Karen Graham for Estée Lauder,
Cristina Ferrare Cynthia Cristina Ferrare (born 1950) is an American fashion model, actress, author and talk-show host. She had lead roles in several films in the late-1960s and early-1970s, including the 1968 comedy '' The Impossible Years'' and the 1972 Wester ...
for
Max Factor Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $ billion in 2017 dollars), Max Fa ...
, and Cheryl Tiegs for
CoverGirl CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. The Noxell Company advertised this cosmetics l ...
by proclaiming them the "million dollar faces" of the beauty industry. These supermodels negotiated previously unheard of lucrative and exclusive deals with the giant cosmetics companies, were instantly recognizable, and their names became well known to the general public. In the early 1980s,
Inès de La Fressange Inès Marie Lætitia Églantine Isabelle de Seignard de La Fressange (; born 11 August 1957), is a French supermodel, fashion designer and perfumer. She was named to the International Best Dressed List Hall of Fame in 1998. Biography Famil ...
was the first model to sign an exclusive modeling contract with an
haute couture (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...
fashion house,
Chanel Chanel ( , ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquarte ...
. During the early 1980s, fashion designers began advertising on television and
billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
s.
Catwalk A fashion show is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the spring/summer and fall/winter seasons. This is where ...
regulars like
Gia Carangi Gia Marie Carangi (January 29, 1960November 18, 1986) was an American supermodel, considered by some to be the first supermodel. In 2023, Harpers Bazaar ranked her 15th among the greatest supermodels in the 1980s. She was featured on the cover o ...
, Tiegs, Christie Brinkley,
Kim Alexis Kim Alexis is an American model and actress who was famous in the 1970s and 1980s. She appeared on the cover of magazines like ''Sports Illustrated'', ''Vogue'', ''Harper's Bazaar'', '' Glamour'', ''Self'' and ''Cosmopolitan''. Early life Ale ...
,
Paulina Porizkova Paulina Porizkova (; born 9 April 1965) is a fashion model and author. Born in Czechoslovakia, she moved to Sweden in 1973 and began modelling in France at the age of 15. In 1984, Porizkova became the first Central European woman to appear on th ...
,
Yasmin Le Bon Yasmin Le Bon (née Parvaneh) is an English model. She was one of the highest-earning models during the 1980s and is married to Duran Duran's lead singer Simon Le Bon. Early life Yasmin Parvaneh was born in Oxford, England, the younger child ...
,
Kathy Ireland Kathleen Marie Ireland (born March 20, 1963) is an American actress, author, entrepreneur, fashion designer, philanthropist, and former fashion model. Ireland was a supermodel in the 1980s and 1990s, initially known for appearing in 13 consecut ...
,
Brooke Shields Brooke Christa Shields (born May 31, 1965) is an American actress. A child model starting at the age of 11 months, Shields gained widespread notoriety at age 12 for her leading role in Louis Malle's film ''Pretty Baby (1978 film), Pretty Baby ...
, and
Elle Macpherson Eleanor Nancy Macpherson ( ; ; born ) is an Australian model, businesswoman, television host, and actress. She is known for her record five cover appearances for the ''Sports Illustrated Swimsuit Issue'' beginning in the 1980s, leading to her ...
began to endorse products with their names, as well as their faces, through the marketing of brands, such as
Diet Pepsi Diet Pepsi, also called Pepsi Light in some countries, is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-bra ...
and
Ford trucks Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobil ...
. In 1980, 14-year-old Shields was the youngest fashion model ever to appear on the cover of ''Vogue''. Later that same year, Shields appeared in controversial print and TV ads for
Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer. In 1968, he launched the company that later became Calvin Klein. In addition to clothing, he has also given his name to a range of perfumes, watches, and jewellery. ...
jeans. The TV ad included her saying the famous tagline, "You want to know what comes between me and my Calvins? Nothing." Brooke Shields' ads would help catapult Klein's career to super-designer status. As the models began to embrace old-style glamour, they were starting to replace film stars as symbols of luxury and wealth. In this regard, supermodels were viewed not so much as individuals but as images.1980s: Fashion: Supermodels
bookrags.com. Retrieved 23 July 2007.


1990s

By the 1990s, the supermodel became increasingly prominent in the media."We Three Queens" by Alex Williams, ''
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
'
online
retrieved 7 July 2006
The title became tantamount to
superstar A superstar is someone who has great popular appeal and is widely known, prominent, or successful in their field. Celebrities referred to as "superstars" may include individuals who work as actors, musicians, athletes, and other media-based profe ...
, to signify a supermodel's fame having risen simply from "personality". Supermodels did talk shows, were cited in gossip columns, partied at the trendiest nightspots, landed movie roles, inspired franchises, dated or married film stars, and earned themselves millions. Fame empowered them to take charge of their careers, to market themselves, and to command higher fees. The new era began in 1990, with the era-defining British ''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...
'' cover of
Cindy Crawford Cynthia Ann Crawford (born February 20, 1966) is an American model. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers and runways, as well as fashion campaigns. She subsequently ...
,
Christy Turlington Christy Nicole Turlington Burns ( Turlington; born January 2, 1969) is an American fashion model. She initially attracted fame in the late 1980s and early 1990s as a supermodel. She represented Calvin Klein's Eternity campaign in 1989 and aga ...
,
Linda Evangelista Linda Evangelista (born May 10, 1965) is a Canadian fashion model. She is regarded as one of the most accomplished and influential models of all time, and has been featured on over 700 magazine covers. Evangelista is primarily known for being t ...
,
Naomi Campbell Naomi Elaine Campbell (born 22 May 1970) is a British supermodel. Beginning her career at the age of eight, Campbell was one of six models of her generation declared supermodels by the fashion industry and the international press. She was th ...
, and
Tatjana Patitz Tatjana Patitz (25 May 1966 – 11 January 2023) was a German fashion model. She achieved international prominence in the 1980s and 1990s representing fashion designers on runways and in magazines such as ''Elle (magazine), Elle'', ''Harper's B ...
, photographed by
Peter Lindbergh Peter Lindbergh (born Peter Brodbeck; 23 November 1944 – 3 September 2019) was a German fashion photographer and film director. He had studied arts in Berlin and Krefeld, and exhibited his works before graduation. In 1971, he turned to phot ...
, which created such an impression on the fashion world that they came to embody the term "supermodel". Each model had gradually attained fame since the mid-1980s and was now among the industry's top stars. Selected by Lindbergh for the January cover of ''Vogue'', the cover inspired singer
George Michael George Michael (born Georgios Kyriacos Panayiotou; 25 June 1963 – 25 December 2016) was an English singer-songwriter and record producer. Regarded as a pop culture icon, he is one of the List of best-selling music artists, best-selling rec ...
to cast the same five models in the music video for his song, "
Freedom! '90 "Freedom! '90" (also known simply as "Freedom!") is a song written, produced, and performed by English singer-songwriter George Michael, and released by Columbia Records in October 1990. The 90" added to the end of the title is to prevent conf ...
", directed by
David Fincher David Andrew Leo Fincher (born August 28, 1962) is an American film director. Often described as one of the preeminent directors of his generation, David Fincher filmography, his films, of which most are psychological thrillers, have collectiv ...
. The other photograph that captured this new generation of fashion models is the black and white nude of Crawford, Patitz, Campbell and
Stephanie Seymour Stephanie Michelle Seymour (born July 23, 1968) is an American model and actress. During the 1980s and 1990s, she was one of the most popular supermodels, being featured in the ''Sports Illustrated Swimsuit Issue'' and the cover of ''Vogue'', a ...
taken by
Herb Ritts Herbert Ritts Jr. (August 13, 1952 – December 26, 2002) was an American fashion photographer and director known for his photographs of celebrities, models, and other cultural figures throughout the 1980s and 1990s. His work concentrated on b ...
that originally ran in the May 1989 issue of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'', until a variation of this image which included Turlington was released in the 1990s, only after a contract exclusively binding her to Calvin Klein expired - thereby publicly revealing the now iconic image "Stephanie, Cindy, Christy, Tatjana, Naomi, Hollywood 1989." Lindbergh's and Ritts' group images helped each model attain worldwide fame by sharing covers of all the international editions of ''Vogue'', walking the catwalks for the world's top designers, and becoming known by their first names alone. Today, Campbell, Crawford, Evangelista, Patitz and Turlington are regarded as the "Original Supermodels", but the term has been used to describe the pioneering supermodels before them that paved the way and started the path to prominence, both publicly and professionally, such as Lauren Hutton, Beverly Johnson, Cheryl Tiegs, Christie Brinkley, Pat Cleveland and others. In 1991, Turlington signed a contract with
Maybelline Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), trading as and commonly known as simply Maybelline ( ), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. ...
that paid her $800,000 for twelve days' work each year. Four years later, Claudia Schiffer reportedly earned $12 million for her various modeling assignments. Authorities, ranging from
Karl Lagerfeld Karl Otto Lagerfeld also called Kaiser Karl (; 10 September 1933 – 19 February 2019) was a German fashion designer, photographer, and creative director. Lagerfeld began his career in fashion in the 1950s, working for several top fashion hous ...
to ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'', had declared the supermodels more glamorous than movie stars. Campbell, Evangelista and Turlington became known as ''The Trinity'', a term first used by photographer
Steven Meisel Steven Meisel (born June 5, 1954) is an American fashion photographer, who obtained popularity and critical acclaim with his work in '' Vogue'' and '' Vogue Italia'' as well as his photographs of friend Madonna in her 1992 book, '' Sex''. He is ...
and noted by journalist Michael Gross. Evangelista was known as the "Chameleon", for her ability to transform her look and reinvent herself. Turlington was known as the "insurance model", saying "clients know that if they hire me, nothing will go wrong". Campbell was the first black model to appear on the front covers of ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'', French ''Vogue'', British ''Vogue'', and the September issue of American ''Vogue'', traditionally the biggest and most important issue of the year. Campbell, Crawford, Evangelista, Turlington and Patitz were the original group to be regarded as "The Big Five" supermodels of the 1990s. The term "The Big Five" was later used to describe Campbell, Crawford, Evangelista, Turlington and Claudia Schiffer, and with the addition of
Kate Moss Katherine Ann Moss (born 16 January 1974) is an English model. Arriving towards the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her t ...
, they became known as "the Big Six". It was Linda Evangelista, Tatjana Patitz, Naomi Campbell, Christy Turlington, and Kate Moss who appeared together in the highest budgeted advertising campaign of all time, starring the original supermodels ($4.5 million USD in 1992, adjusted for inflation in 2021, $8.5 million USD)) and resulted in a now iconic television commercial for the Vauxhall Corsa automobile. In the 2006 book ''In Vogue: The Illustrated History of the World's Most Famous Fashion Magazine'' ( Rizzoli), the editors cite the "original supermodels" and Schiffer when quoting ''Vogue'' Magazine Editor-In-Chief,
Anna Wintour Dame Anna Wintour ( ; born 3 November 1949) is a British-American media executive, who has been serving as editor-in-chief of '' Vogue'' since 1988. Wintour has also served as global chief content officer of Condé Nast since 2020, where she o ...
, who said, "Those girls were so fabulous for fashion and totally reflected that time ...
hey Hey, HEY, or Hey! may refer to: Music * Hey (band), a Polish rock band Albums * ''Hey'' (Andreas Bourani album) or the title song (see below), 2014 * ''Hey!'' (Julio Iglesias album) or the title song, 1980 * ''Hey!'' (Jullie album) or the ...
were like movie stars." The editors name famous models from previous decades, but explain that, "None of them attained the fame and worldwide renown bestowed on Linda Evangelista, Christy Turlington, Cindy Crawford, Naomi Campbell, Tatjana Patitz, Stephanie Seymour, Claudia Schiffer,
Yasmeen Ghauri Yasmeen Ghauri is a Canadian former fashion model. Ghauri is known for her walk also quoted as the "walk of life" by Tyra Banks. Being Pakistani, she is one of the first woman of South Asian descent to appear on the cover of ''Vogue''. Early ...
, and
Karen Mulder Karen Mulder (born 1 June 1968 or 1970) is a Dutch fashion model. She is known for her work with Versace, Dior, and Chanel during the 1980s and 1990s. Mulder was featured on the cover of ''Vogue'' and was also a Victoria's Secret model, making ...
, in the late 1980s and early 1990s. These models burst out beyond the pages of the magazines. Many became the faces of cosmetics brands and perfumes, had their own television programs and physical-fitness videos, and their own lines of lingerie ... Their lives, activities, influences, and images were the subjects of all types of sociological and historical analysis."
Tyra Banks Tyra Lynne Banks (born December 4, 1973), also known as BanX, is an American model, television personality, producer, writer, and actress. Born in Inglewood, California, she began her career as a model at the age of 15 and was the first Black A ...
had begun her career as a model, booking a record-breaking 25 shows in 1991, during her breakout year. She achieved Supermodel status, and rivaled Naomi Campbell as the top Black model in the world. In the mid-1990s, the initial era of the supermodel ended and a new era for the supermodel began driven by heroin chic. By the late 1990s, actresses, pop singers, and other entertainment celebrities began gradually replacing models on fashion magazine covers and ad campaigns.''Death of the Supermodels'' by C. L. Johnson, ''Urban Models'' 21 October 200
online
Retrieved 13 July 2006
The pendulum of limelight left many models in anonymity. A popular "conspiracy theory" explaining the supermodel's disappearance is that designers and fashion editors grew weary of the "I won't get out of bed for less than $10,000 a day" attitude and made sure no small group of models would ever again have the power of the Big Six.
''Time''. Retrieved 23 July 2007.
Charles Gandee, associate editor at ''Vogue'', has said that high prices and poor attitudes contributed less to the decline of the supermodel. As clothes became less flashy, designers turned to models who were less glamorous, so they wouldn't overpower the clothing. Whereas many supermodels of the previous era were American-born, their accents making for an easier transition to stardom, the majority of models began coming from non-English speaking countries and cultures, making the crossover to mainstream spokesperson and cover star difficult.Industry Report: Elite Plus
models.com. Retrieved 25 July 2007.
However, the term continued to be applied to notable models such as
Kristen McMenamy Kristen McMenamy (born December 13, 1964) is an American model known for her unconventional, androgynous appearance. Originally a long-haired redhead, she reinvented her look in the early 1990s by having her hair cut short and dyed black, and he ...
,
Stella Tennant Stella Tennant (17 December 1970 – 22 December 2020) was a British model and fashion designer, who rose to fame in the early 1990s and had a career that spanned almost 30 years. From an unconventional aristocratic family, she worked with Hel ...
,
Laetitia Casta Laetitia Marie Laure Casta (; born 11 May 1978)FMD profile
Retrieved 4 December 2009.
is a ...
,
Eva Herzigová Eva Herzigová (; born 10 March 1973) is a Czech model and actress. Her career took a major turn in 1994 when she became the face of the Wonderbra campaign. The famous "Hello Boys" ad became iconic and contributed to her worldwide popularity. He ...
,
Carla Bruni Carla Bruni-Sarközy de Nagy-Bocsa (born Carla Gilberta Bruni Tedeschi; ; 23 December 1967) is an Italian and French singer, songwriter and fashion model who served as the List of spouses or partners of the president of France, first lady of Fran ...
,
Tatiana Sorokko Tatiana Sorokko (née Ilyushkina; , tr. ; born 26 December 1971) is a Russian-born American model, fashion journalist, and haute couture collector. She walked the runways for the world's most prominent designers and fashion houses, appeared ...
, Yasmin Le Bon,
Amber Valletta Amber Evangeline Valletta (born February 9, 1974) is an American model and actress. She began her career as a fashion model, landing her first of 17 American '' Vogue'' covers in February 1993. During the 1990s, Valletta reached the status of su ...
,
Shalom Harlow Shalom Harlow (born December 5, 1973) is a Canadian model and actress. She began her career in the early 1990s, and by the end of the decade was at supermodel status. In 2007, Forbes listed her as thirteenth in the list of the World's Top-Earning ...
,
Nadja Auermann Nadja Auermann (born 19 March 1971) is a German model and actress. She was once stated by the Guinness Book of Records to have the longest legs of any model in the world. Biography In 1989, Auermann was discovered in a cafe in Berlin and signed ...
,
Helena Christensen Helena Christensen (born 25 December 1968) is a Danish fashion model. She is a former Victoria's Secret Angel, co-founder and original creative director for ''Nylon'' magazine, and she is a supporter of funding for breast cancer organizations an ...
, Patricia Velásquez,
Adriana Karembeu Adriana, also spelled Adrianna, is a Latin name and feminine form of Adrian. It originates from present day Italy and Spain. Translations *Arabic: أدريان * Belarusian: Адрыяна (Adryjana) * Bulgarian: Адриана (Adriana) *Chines ...
,
Valeria Mazza Valeria Raquel Mazza (, ; born 17 February 1972) is an Argentine model and businesswoman. Mazza rose to prominence in the 1990s and became a household name after appearing on the cover of the ''Sports Illustrated Swimsuit Issue'' of 1996 Biograph ...
and later,
Milla Jovovich Milica Bogdanovna Jovović; ; ( ; born December 17, 1975), known professionally as Milla Jovovich (), is an American actress and former fashion model. Her starring roles in numerous science fiction film, science-fiction and action films led th ...
.


2000s and present day

Emerging in the late 1990s,
Gisele Bündchen Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned the ...
became the first in a wave of Brazilian models to gain popularity in the industry and with the public. With numerous covers of ''Vogue'' under her belt, including an issue that dubbed her the "Return of the ''Sexy'' Model", Bündchen was credited with ending the " heroin chic" era of models. Following in her footsteps by signing contracts with
Victoria's Secret Victoria's Secret is an American lingerie, clothing and beauty products, beauty retailer. Founded in 1977 by a Stanford graduate student and his wife, Roy Raymond, Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner i ...
, fellow Brazilians
Adriana Lima Adriana Lima (; born 12 June 1981) is a Brazilian model. She was a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel fo ...
and
Alessandra Ambrosio Alessandra Corine Ambrósio (; born 11 April 1981) is a Brazilian model. She is known for her work with Victoria's Secret and was chosen as the first spokesmodel for the company's Pink (Victoria's Secret), PINK line. She was a Victoria's Secret A ...
rose to prominence; however, they were unable to cross over into the world of TV, movies and talk shows as easily as their predecessors, due to their foreign accents. Not to mention other big stars of 00s era such as Carmen Kass,
Karolína Kurková Karolína Kurková (; born 28 February 1984) is a Czech model known for her work as a former Victoria's Secret Angel and '' Vogue'' cover star. Mario Testino praised the "proportions of her body and her face, as well as her energy level", which ...
,
Isabeli Fontana Isabeli Bergossi Fontana (; born 4 July 1983) is a Brazilian model. She is known for her work with brands like Victoria's Secret and has been on the cover of ''Vogue'' 58 times. ''Vogue'' Paris named her one of the top 30 models of the 2000s de ...
,
Natalia Vodianova Natalia Mikhailovna Vodianova (; born 28 February 1982), nicknamed Supernova, is a Russian supermodel and United Nations Goodwill Ambassador. In 2012, she came in third on ''Forbes'' top-earning models list, estimated to have earned $8.6 ...
and
Natasha Poly Natalia Sergeevna Polevshchikova (; born 12 July 1985), known professionally as Natasha Poly, is a Russian model. Since 2004, Poly has appeared in high-fashion advertisement campaigns, magazine covers, and on runways. Poly established herself a ...
, which also dominated the runways and ad campaigns along with Bündchen et al. Several seasons later, they were followed by Eastern Europeans, barely into their teens, pale, and "bordering on anorexic. They were too young to become movie stars or date celebrities; too skeletal to bag Victoria's Secret contracts; and a lack of English didn't bode well for a broad media career". The opportunities for superstardom were waning in the modeling world, and models like
Heidi Klum Heidi Klum (; born 1 June 1973) is a German and American model, television personality, producer, and businesswoman. She appeared on the cover of the ''Sports Illustrated Swimsuit Issue'' in 1998 and was the first German model to become a Vict ...
and
Tyra Banks Tyra Lynne Banks (born December 4, 1973), also known as BanX, is an American model, television personality, producer, writer, and actress. Born in Inglewood, California, she began her career as a model at the age of 15 and was the first Black A ...
took to television with reality shows like ''
Project Runway ''Project Runway'' is an American reality television series that premiered on Bravo on December 1, 2004. The series focuses on fashion design. It was created by Eli Holzman and was hosted by Heidi Klum from 2004 to 2017. It has a varied airi ...
'' and '' Germany's Next Topmodel'', and ''
America's Next Top Model ''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to b ...
'', respectively, to not only remain relevant but establish themselves as media moguls. Contrary to the fashion industry's celebrity trend of the previous decade, lingerie retailer Victoria's Secret continues to groom and launch young talents into supermodel status, awarding their high-profile "
Angels An angel is a spiritual (without a physical body), heavenly, or supernatural being, usually humanoid with bird-like wings, often depicted as a messenger or intermediary between God (the transcendent) and humanity (the profane) in variou ...
" multi-year, multimillion-dollar contracts. American ''Vogue'' dubbed ten models (
Doutzen Kroes Doutzen Kroes (, ; born 23 January 1985) is a Dutch fashion model. She began her modelling career in 2003, in the Netherlands and was quickly sent by her agency to New York where she was cast by lingerie brand Victoria’s Secret. She was a ...
,
Agyness Deyn Agyness Deyn (; born Laura Michelle Hollins, 16 February 1983) is an English model and actress. She is best known for her successful modelling career in the 2000s, and has been called one of the decade's top models. Since her retirement from mod ...
, Hilary Rhoda,
Raquel Zimmermann Raquel Cristina Zimmermann (born May 6, 1984) is a Brazilian model and activist. Throughout her career Zimmermann has appeared on 37 ''Vogue'' covers. She currently ranks under "Icons" on models.com. Biography Zimmerman was born in Rio Grande do ...
,
Coco Rocha Mikhaila "Coco" Rocha (born September 10, 1988) is a Canadian model. She is known as one of the first "digital" supermodels, and is known for her advocacy for younger models. As an author, she collaborated on the 2014 book ''Study of Pose''. Roc ...
, Lily Donaldson,
Chanel Iman Chanel Iman Robinson (formerly Shepard; born December 1, 1990) is an American model who has worked as a Victoria's Secret Angel. '' Vogue Paris'' declared her as one of the top 30 models of the 2000s. Early life Iman was born in Atlanta, Georg ...
,
Sasha Pivovarova Aleksandra ''Sasha'' Igorevna Pivovarova (; born 21 January 1985) is a Russian supermodel and artist. She is best known as the longest appearing fashion model for Prada, posed for 19 advertisement campaigns, a record Pivovarova has set for the ...
,
Caroline Trentini Caroline Aparecida Trentini (; born 6 July 1987) is a Brazilian model. Known for her doll-like face, Trentini rose to fame after capturing Marc Jacob's attention and being cast on the ad campaign. As of 2024, Trentini has been on the cover of ...
and
Jessica Stam Jessica Elizabeth Stam (born 23 April 1986) is a Canadian model. She is considered to be part of the crop of models described as "doll faces." In 2007, ''Forbes'' named her fifteenth in the list of the World's 15 Top-Earning Supermodels, earning ...
) as the new crop of supermodels in their May 2007 cover story, while the likes of Christie Brinkley, Christy Turlington, and Linda Evangelista returned to reclaim prominent contracts from celebrities and younger models. The rise of social media and so-called "
nepotism Nepotism is the act of granting an In-group favoritism, advantage, privilege, or position to Kinship, relatives in an occupation or field. These fields can include business, politics, academia, entertainment, sports, religion or health care. In ...
babies" has seen a shift in the world of modelling from the late 2010s onwards. This means that many of today's 'supermodels' arguably took a rise to fame and were given the opportunities as they have due to their rich and famous families. Examples of these models are
Kendall Jenner Kendall Nicole Jenner (born November 3, 1995) is an American model, socialite and media personality. She rose to fame in the reality television show ''Keeping Up with the Kardashians,'' in which she starred for 20 seasons and nearly 15 years ...
,
Cara Delevingne Cara Jocelyn Delevingne ( ; born 12 August 1992) is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014, and List of award ...
,
Bella Hadid Isabella Khair Hadid ( ; born October 9, 1996) is an American model. Hadid has made 35 appearances on international ''Vogue'' covers. In 2022, she was named Model of the Year by the British Fashion Council. ''Time'' magazine named her one ...
,
Gigi Hadid Jelena Noura "Gigi" Hadid ( ; born April 23, 1995) is an American fashion model and television personality. In 2016, she was named International Model of the Year by the British Fashion Council. Throughout her career, Hadid has made at least ...
and
Kaia Gerber Kaia Jordan Gerber (born September 3, 2001) is an American model and actress. After starring in a series of ad campaigns for fashion brands since debuting at New York Fashion Week, Fashion Week in 2017, Gerber won Model of the Year at the The Fa ...
. Despite the controversy surrounding these models and arguments that they only got their fame due to their families, they have proven to be some of the most successful models of today. In 2021, Kendall Jenner was named as the highest-paid supermodel, earning $40 million. The Hadid sisters weren't far behind, with Bella and Gigi earning $19 million and $20 million respectively.


Male supermodels

In addition to the models stated previously, a top-grossing part of the industry that tends to be overlooked is the male side of modeling. Even though women are predominantly known in the modeling industry, men also appear in advertisements for clothing, cologne, sports wear and other such accessories. Modeling is one of the only industries that sees a gender gap leaning towards women. Women earn up to 75% more than men in the modeling industry. The highest paid models in the world in 2022, the American female model
Kendall Jenner Kendall Nicole Jenner (born November 3, 1995) is an American model, socialite and media personality. She rose to fame in the reality television show ''Keeping Up with the Kardashians,'' in which she starred for 20 seasons and nearly 15 years ...
earned $40 million while the American male model Sean O’Pry earned $1.5 million, only 3% of what Jenner is making. Historically, the menswear sector has gotten less financial support than the womenswear industry. In addition to that, there is only 1 male designer for every 20 female designers. Overall, the demand for female models is much greater than that for male models. Some also attribute the pay difference to the lengthier career of male models compared to female models due to the fashion industry’s dismissive attitude towards older women. Study has shown that there has been an annual 17.4% increase in men’s clothing online from 2010-2015. The men’s apparel segment amounts to US$568.9 billion in 2023 and the market is expected to grow annually by 2.9%. Compared to 2014, the men’s apparel market in 2023 has grown by 28%. According to Euromonitor, demand for men’s clothing has even been growing 0.2% faster than that of women’s. In recent years, there have also been separate men’s fashion weeks in
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
,
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
,
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
, and
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. Studies have shown that this can be attributed to more men being found to begin to care more about fashion and beauty and the social media savvy male models / celebrities, like
Lucky Blue Smith Lucky Blue Smith (born June 4, 1998) is an American model, influencer, actor, and musician. In 2015 he was named "Model of the Moment" by Teen Vogue and "Top 50 Male Models" by Models.com. Early life He was raised in Utah by parents Sheridan and ...
, Jason Morgan, and
David Gandy David James Gandy (born 19 February 1980) is an English model and creative director who began his career after winning a televised model-search competition. Widely regarded as the most successful male model of all time, Gandy is both the model ( ...
.


Diversity and inclusion in the male modeling industry

Sterling St. Jacques is considered the first black male supermodel. St. Jacques was featured in ''Vogue'' and photographed by
Horst P. Horst Horst P. Horst (born Horst Paul Albert Bohrmann; August 14, 1906 – November 18, 1999) was a German-American fashion photographer. Early life The younger of the sons, Horst was born in Weissenfels an der Saale, Germany, to Klara (Schönbrodt ...
in the 1970s. His modeling career took off after he was discovered by
Hubert de Givenchy Hubert James Marcel Taffin de Givenchy (; 20 February 1927 – 10 March 2018) was a French fashion designer who founded the luxury fashion and perfume house of Givenchy in 1952. He is famous for having designed much of the personal and professi ...
to dance down the runway at a fashion show in 1976. In 1976, St. Jacques told '' Sepia'' magazine: "I think it’s a mistake that many black male models have felt the need to put forward a macho image like that because the fashion market is too limited to have much success using it. I've shown that black men can be macho-looking while at the same time have grace and smoothness. I'm proud to make black people see they can be doing this kind of work." In 1994, Polo’s sports ad shot by Bruce Weber featured
Tyson Beckford Tyson Beckford (born December 19, 1970) is a Jamaican Americans, Jamaican-American model and actor best known as a Ralph Lauren Polo model. He was also the host of both seasons of the Bravo (American TV network), Bravo program ''Make Me a Superm ...
, a black masculine male model. Beckford later admitted during an interview in 2014 that, "There's a huge lack of strong African American images in fashion." Beckford also noted that, "I am happy that
Ralph Lauren Ralph Lauren ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren (brand), Ralph Lauren, a global multibillion-dollar enterprise. He stepped do ...
have used guys who look similar like me after." In the summer of 2011, the
Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
model
Godfrey Gao Godfrey Gao ( zh, c=高以翔, poj=Ko Í-siông, p=Gāo Yǐxiáng; 22 September 1984 – 27 November 2019) was a Taiwanese-Canadian model and actor. Described as Asia's first male supermodel, Gao was the first male Asian model to appear in a ca ...
also became
Louis Vuitton Louis Vuitton Malletier SAS, commonly known as Louis Vuitton (, ), is a French Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its products, ...
, the luxury brand’s first Asian model. In 2016,
IMG Models IMG, originally known as the International Management Group, is a global sports, fashion, events and media company headquartered in New York City. The company manages athletes and fashion celebrities; owns, operates and commercially represents ...
launched its Brawn division which aimed to elevate the careers of plus-size male models. The first model hired under the new division is Zach Miko. Three years in, IMG has 7 models under the Brawn division. In October 2022, Steven Green, the
Kansas City The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more t ...
born fashion photographer, starred in
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...
’s
Savage X Fenty Savage X Fenty is a lingerie brand founded by Barbadian singer Rihanna. Along with lingerie, the line features bras, underwear, sleepwear, and loungewear. The brand features an optional membership program called Xtra VIP. History Savage X ...
’s men underwear campaign as a plus-size model. Green reflected that, "he was not confident being his size and shirtless on the internet, but the positive feedback he got was inspiring to him."


Male model requirements

Usually, the mass majority (not all) of agencies that sign on fashion/runway male models favor a height range consisting of to . The more strict agencies set a minimum height of .


1990s

In 1993, Italian model
Fabio Lanzoni Fabio Lanzoni (; born March 15, 1959), known List of one-word stage names, mononymously as Fabio, is an Italian actor, fashion model, and spokesman. Lanzoni is known for his wide-ranging career including work as a romance novel cover model thro ...
was the highest paid male model worldwide, receiving several million dollars a year doing advertisements for high-end brands like
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
.
Milind Soman Milind Usha Soman (born 4 November 1965) is an Indian actor, model, film producer, and fitness enthusiast. He rose to fame in the year 1995, when he got featured in Alisha Chinai's music video, '' Made in India''. The same year, he made his deb ...
quickly became a supermodel in
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
and was one of the most popular supermodels of the world in the 90s, successfully transitioning to films and television later in life. Tyson Beckford is known for posing in a number of ads for Ralph Lauren's Polo sport cologne line. Since 1990, he has been the face of
Gucci Guccio Gucci S.p.A., doing business as Gucci ( , ), is an Italian Luxury goods, luxury fashion house based in Florence. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and ...
and
Tommy Hilfiger Thomas Jacob Hilfiger ( ; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger (company), Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's P ...
, won Model of the year on VH1 Fashion award, and he has also appeared in
Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer. In 1968, he launched the company that later became Calvin Klein. In addition to clothing, he has also given his name to a range of perfumes, watches, and jewellery. ...
's campaign. Tim Boyce was the first openly gay high fashion male supermodel of the 1990s and is credited for increasing the profile of gay celebrities, appearing on the cover of ''
Out Out or OUT may refer to: Arts, entertainment, and media Films *Out (1957 film), ''Out'' (1957 film), a documentary short about the Hungarian Revolution of 1956 *Out (1982 film), ''Out'' (1982 film), an American film directed by Eli Hollander *O ...
'' magazine as well as campaigns for Giorgio Armani and Gianfranco Ferre.


2000s

In 2000s, Bruno Santos, a Brazilian model, became notorious for being the only male model selected to carry out two campaigns simultaneously for two competing fashion houses:
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
and
Giorgio Armani Giorgio Armani (; born 11 July 1934) is an Italian fashion designer and a billionaire. He first gained renown working for Cerruti 1881. He formed his company, Armani, in 1975, which eventually expanded into music, sport, and luxury hotels. By 200 ...
. This earned him the nickname "
Gisele Bündchen Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned the ...
in pants".polemiCoverraiba.com.br/
''SPECIAL EDITION: Revista de Fábio Bernardo revela que namoro trouxe modelo internacional para viver na Paraíba''
Former professional soccer player
David Beckham Sir David Robert Joseph Beckham ( ; born 2 May 1975) is an English former professional footballer, the president and co-owner of Inter Miami CF and co-owner of Salford City. Primarily a right winger and known for his range of passing, cross ...
is noted as the Underwear Model of the Century. He has modeled for worldwide ads for H&M,
Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...
, Calvin Klein,
Burger King Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacks ...
,
Sainsbury's J Sainsbury plc, trading as Sainsbury's, is a British supermarket and the second-largest chain of supermarkets in the United Kingdom. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company was the largest UK r ...
, and Breitling. British model
David Gandy David James Gandy (born 19 February 1980) is an English model and creative director who began his career after winning a televised model-search competition. Widely regarded as the most successful male model of all time, Gandy is both the model ( ...
was described as achieving "icon status" by
ABC News ABC News most commonly refers to: * ABC News (Australia), a national news service of the Australian Broadcasting Corporation * ABC News (United States), a news-gathering and broadcasting division of the American Broadcasting Company ABC News may a ...
when they featured him on ''
Nightline ''Nightline'' (or ''ABC News Nightline'') is ABC News (United States), ABC News' Late night television in the United States, late-night television news program broadcast on American Broadcasting Company, ABC in the United States with a franchis ...
'', stating, "As the face of
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian Luxury goods, luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, ...
and Lucky Jeans, Gandy is arguably one of the most successful male models ever, but he's a bit modest about that "supermodel" title."


2010s

Vogue.com ''Vogue'' (stylized in all caps), also known as American ''Vogue'', is a monthly fashion and lifestyle magazine that covers style news, including haute couture fashion, beauty, culture, living, and runway. It is part of the global collection of ...
ranked the "Top 10 Male Models of All Time" in September 2014; the list included
Tyson Beckford Tyson Beckford (born December 19, 1970) is a Jamaican Americans, Jamaican-American model and actor best known as a Ralph Lauren Polo model. He was also the host of both seasons of the Bravo (American TV network), Bravo program ''Make Me a Superm ...
,
David Gandy David James Gandy (born 19 February 1980) is an English model and creative director who began his career after winning a televised model-search competition. Widely regarded as the most successful male model of all time, Gandy is both the model ( ...
,
Brad Kroenig Brad Kroenig (born April 23, 1979), is a former American fashion model. Career Brad Kroenig was raised in Oakville, Missouri. His father was an environmental engineer and his mother a legal assistant. He studied at Florida International Unive ...
, Sean O'Pry,
Jon Kortajarena Jon Kortajarena Redruello (born 19 May 1985) is a Spanish model and actor. He has done advertising campaigns for Just Cavalli, Versace, Giorgio Armani, Guerlain, Bally, Etro, Trussardi, Diesel, Mangano, Lagerfeld, Pepe Jeans but notabl ...
,
Marcus Schenkenberg Marcus Lodewijk Schenkenberg van Mierop (born 4 August 1968) is a Dutch-Swedish model. Modelling Schenkenberg is best known for his Calvin Klein advertisements. He has also modelled for Versace, Giorgio Armani, Donna Karan and Iceberg. In th ...
,
Mathias Lauridsen Mathias Lauridsen (born January 13, 1984) is a Danish model. He broke onto the international fashion scene debuting at Marc by Marc Jacobs in New York and Miu Miu in Paris, for the Spring 2004 collections. His consistent work for major internat ...
,
Mark Vanderloo Mark Vanderloo (born 24 April 1968 in Waddinxveen) is a Dutch model and actor. As a model, he is known for his work with Hugo Boss. As an actor, he is the face of Commander Shepard in the ''Mass Effect'' trilogy. Vanderloo is regarded as a super ...
, Noah Mills, and
Evandro Soldati Evandro Soldati (born 17 April 1985) is a Brazilian model. Biography Soldati was born in Ubá, Minas Gerais. He is of Italian descent. Evandro appears in the music video for Lady Gaga's single "Alejandro". Career He started modelling in 2002 ...
. In 2013, ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' named O'Pry the highest-paid male model.


Supermodels now

Various magazines and websites, including various international versions of:
Elle Elle may refer to: Arts, entertainment and media * Elle (magazine), ''Elle'' (magazine), a fashion publication ** Elle Style Awards * Elle (India), ''Elle'' (India), the Indian edition * Elle (film), ''Elle'' (film), a 2016 French film * ''Elle: ...
,
Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...
, and
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...
, have attributed the 'supermodel' title to a selection of models. The male models, include:
David Gandy David James Gandy (born 19 February 1980) is an English model and creative director who began his career after winning a televised model-search competition. Widely regarded as the most successful male model of all time, Gandy is both the model ( ...
,
Jon Kortajarena Jon Kortajarena Redruello (born 19 May 1985) is a Spanish model and actor. He has done advertising campaigns for Just Cavalli, Versace, Giorgio Armani, Guerlain, Bally, Etro, Trussardi, Diesel, Mangano, Lagerfeld, Pepe Jeans but notabl ...
,
Mathias Lauridsen Mathias Lauridsen (born January 13, 1984) is a Danish model. He broke onto the international fashion scene debuting at Marc by Marc Jacobs in New York and Miu Miu in Paris, for the Spring 2004 collections. His consistent work for major internat ...
, Alton Mason, and
Simon Nessman Simon Nessman (born November 6, 1989) is a Canadian model from Courtenay, British Columbia. Early life Nessman was born in Courtenay, British Columbia, the son of Carolyn Ireland and Ron Nessman. He is the youngest of four children. Nessman wa ...
. The female models, include:
Vittoria Ceretti Vittoria Ceretti (born 7 June 1998) is an Italian fashion model. Ceretti was discovered in 2012 through the Elite Model Look Model contest. As of 2024, Ceretti has participated in 400 fashion shows and has appeared on the cover of ''Vogue'' and it ...
,
Imaan Hammam Imaan Hammam (born 5 October 1996) is a Dutch fashion model. As of 2024, she has appeared on the cover of ''Vogue'' 22 times, four times on the American edition. She currently ranks on models.com's "Industry Icons" and was ranked on its "Top Sex ...
, Cong He, Felice Noordhoff, Blanca Padilla,
Anja Rubik Anja Rubik (born Anna Helena Rubik; 12 June 1983)Statement on talk-show '' Kuba Wojewódzki'' (in Polish) of the 23 March 2010. is a Polish model, activist, philanthropist and entrepreneur. She is one of the most prominent models of the 20th and ...
, Mika Schneider, Luz Pavon, FeiFei Sun, Mona Tougaard, and Rianne Van Rompaey.


Plus-size

Since 2000, there has been an emergence of models known as female " plus-size" top models, including Robyn Lawley,
Crystal Renn Crystal Renn (born June 18, 1986) is an American model and author. Personal life Renn started her modeling career in high fashion at the age of 14 after being spotted by a professional scout in her hometown in Clinton, Mississippi. Renn was tol ...
,
Ashley Graham Ashley Graham Ervin (born October 30, 1987) is an American model and television presenter. Graham made her debut on the cover of the ''Sports Illustrated'' Swimsuit Issue in 2016. A year later, she published her first book, ''A New Model: What ...
, Candice Huffine, Tara Lynn,
Whitney Thompson Whitney Lee Thompson Forrester (born September 26, 1987) is an American plus-size model and is the winner of the tenth cycle of ''America's Next Top Model''. Early life Before her appearance on the show, Thompson worked locally in northern Fl ...
,
Katya Zharkova Katya Zharkova (; born October 30, 1981) is a Belarusian plus-size model and actress. Career Zharkova started modeling when she was 14 years old and is considered the first plus-size model of Belarus. Katya is known for her bare-skinned photo sh ...
,
Denise Bidot Denise Marie Bidot (born June 13, 1986) is an American plus-size fashion model. Early life Bidot was born on June 13, 1986, in Miami, Florida. Her mother is of Puerto Rican descent while her father is of Kuwaiti descent. Bidot’s mother was ...
,
Sophie Dahl Sophie Dahl (born Sophie Holloway on 15 September 1977) is an English author and former fashion model. Her first novel, ''The Man with the Dancing Eyes'', was published in 2003 followed by ''Playing With the Grown-ups'' in 2007. In 2009, she w ...
, Jennie Runk and Natalie Laughlin. These models have been in Catwalks, magazines, and Billboards for brands known worldwide like ''Vogue'', ''Glamour'', Levi's,
Forever 21 F21 OpCo LLC, trade name, doing business as Forever 21, was a multinational fast-fashion retailer. It was originally founded as Fashion 21 in Highland Park, Los Angeles, Highland Park, Los Angeles in 1984.Forever 21History & Facts, n.d. Retrieved ...
,
Cover Girl A cover girl is a woman whose photograph is used for the front cover of magazines. She may be a model, celebrity or entertainer. The term would generally not be used to describe a person making a single, casual appearance on the cover of a magaz ...
cosmetics,
Saks Fifth Avenue Saks Fifth Avenue (Colloquialism, colloquially Saks) is an American Luxury goods, luxury department store chain founded in 1867 by Andrew Saks. The first store opened in the F Street and 7th Street shopping districts, F Street shopping distric ...
,
GQ Magazine ''GQ'' (short for ''Gentlemen's Quarterly'' and previously known as ''Apparel Arts'') is an international monthly men's magazine based in New York City and founded in 1931. The publication focuses on fashion, style, and culture for men, though ...
, and
Chanel Chanel ( , ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquarte ...
. Graham had widespread amount of news coverage worldwide after ''
Sports Illustrated Swimsuit Issue The ''Sports Illustrated'' Swimsuit Issue is published annually by American magazine ''Sports Illustrated'' and features female fashion models, celebrities and athletes wearing swimwear in various locales around the world. The highly coveted ...
'' had her as one of the three covers of the 2016 edition.


In-between size

Camille Kostek Camille Veronica Kostek (born February 19, 1992) is an American model, television presenter, and actress. She appeared in the Sports Illustrated Swimsuit Issue, ''Sports Illustrated'' Swimsuit Issue and was featured on the cover of the magazine' ...
, an "in-between size" or "middle model", landed a solo cover of the ''Sports Illustrated'' Swimsuit Issue in 2019 despite not being on the extreme end of the spectrum as runway size (0–2) or plus-size (10 up). Recalling her difficulty breaking out she has stated, "I was told that it was too bad that I wasn't a size 10. That plus-size is a big market right now and it's too bad I wasn't measuring bigger. My size (4/6) is considered an "in-between size," meaning I'm not a straight model nor plus model, I'm right in the middle." Regardless, she has walked the runways of New York Fashion Week and Miami Beach Swim Week.


Perception

Perception of the supermodel as an industry has been frequent inside and outside the fashion press, from complaints that women desiring this status become unhealthily thin to charges of racism of dominant racial groups of the home countries in the first decade of the twenty-first century, where the "supermodel" generally has to conform to the native majority's standard of beauty, for example Northern European standards in United States or Indian standards in India. According to fashion writer Guy Trebay of ''The New York Times'', in 2007, the "android" look was popular, a vacant stare and thin body serving, according to some fashion industry conventions, to set off the couture. This had not always been the case. In the 1970s in North America, black, heavier and "ethnic" models dominated the runways but social changes in the 1980s to the early 2000s persuaded the power players in the fashion industry to shun suggestions of "otherness"."On runways, racial diversity is out". Guy Trebay. ''
International Herald Tribune The ''International Herald Tribune'' (''IHT'') was a daily English-language newspaper published in Paris, France, for international English-speaking readers. It published under the name ''International Herald Tribune'' starting in 1967, but its ...
'', 23 October 2007.
However, since the latter part of the first decade of the twenty-first century, an increasing level of racial diversity has been noted among supermodels in the American fashion scene, catering to the growing East Asian markets, including Japanese model
Tao Okamoto , known professionally as Tao, is a Japanese actress and Model (person), model, who is, alongside Ai Tominaga and Hiroko Matsumoto, one of the biggest models from Japan. In 2009, she was one of the faces of Polo Ralph Lauren, Ralph Lauren. She ma ...
and Chinese models
Fei Fei Sun Sun Feifei (; born March 20, 1989), commonly known as Fei Fei Sun, is a Chinese model based in New York City. She is ranked as the New Supers by Models.com. Top casting director Ashley Brokaw proclaimed Fei Fei as "an exceptional beauty", cons ...
and Liu Wen. Due to the rising importance of social media and social movements such as third wave body positivity, the range of diversity within the industry expanded to diversity in sizes, genders and social media visibility.


See also

*
Evelyn Nesbit Florence Evelyn Nesbit (December 25, 1884 or 1885 – January 17, 1967) was an American model (person), artists' model, chorus girl, and actress. She is best known for her career in New York City, as well as her husband, railroad scion Har ...
, a widely photographed fashion model *
Physical attractiveness Physical attractiveness is the degree to which a person's physical features are considered aesthetics, aesthetically pleasing or beauty, beautiful. The term often implies sexual attraction, sexual attractiveness or desirability, but can also be d ...
*
Self-image Self-image is the mental picture, generally of a kind that is quite resistant to change, that depicts not only details that are potentially available to an objective investigation by others (height, weight, hair color, etc.), but also items that ...
*
Sex symbol A sex symbol or icon is a person or character widely considered sexually attractive and often synonymous with sexuality. Pam Cook, "The trouble with sex: Diana Dors and the Blonde bombshell phenomenon", In: Bruce Babinigton (ed.), ''British St ...
*
Superstar A superstar is someone who has great popular appeal and is widely known, prominent, or successful in their field. Celebrities referred to as "superstars" may include individuals who work as actors, musicians, athletes, and other media-based profe ...
* ''
Zoolander ''Zoolander'' is a 2001 American comedy film directed by and starring Ben Stiller. The film contains elements from a pair of short films directed by Russell Bates and written by Drake Sather and Stiller for the '' VH1 Fashion Awards'' televisi ...
'', 2001 film by Ben Stiller about a supermodel


References

{{Reflist Celebrity Fashion Modeling (profession)