"Stormur" ( Icelandic for "Storm") is a song written and recorded by Icelandic

post-rock Post-rock is a subgenre of experimental rock that emphasizes Texture (music), texture, atmosphere, and non-traditional song structures over conventional rock techniques. Post-rock artists often combine rock instrumentation and rock stylings wit ...

band

Sigur Rós Sigur Rós () is an Icelandic post-rock band that formed in 1994 in Reykjavík. It comprises lead vocalist and guitarist Jónsi, Jón Þór "Jónsi" Birgisson, bassist Georg Hólm, and keyboardist Kjartan Sveinsson. Known for their ethereal soun ...

for their seventh studio album ''

Kveikur ''Kveikur'' (pronounced , ''fuse'' or ''candlewick'') is the seventh studio album from Icelandic post-rock band Sigur Rós. It was released 12 June 2013 in Japan, on 17 June internationally, and on 18 June in the United States through XL Recording ...

''. It appears as the fifth track on the album. The song was released on September 9, 2013 to UK mainstream radio as a promotional single from ''Kveikur''.

Usage in media

"Stormur" has so far been used once in commercial media. The song was used in a commercial for the 2013

iTunes Festival The Apple Music Festival (formerly known as the iTunes Festival) was a concert series held by Apple, Inc. and inaugurated in 2007. Free tickets were given to Apple Music, iTunes and DICE users who lived in the United Kingdom, through localized ...

, a month-long music festival which took place at

The Roundhouse The Roundhouse is a performing arts and concert venue at the Grade II* listed former railway engine shed in Chalk Farm, London, England. The building was erected in 1846–1847 by the London & North Western Railway as a roundhouse, a circ ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

from September 2 to October 1, 2013. Sigur Rós themselves performed at the festival on September 3, 2013 as the second headline act of the festival, with the performance being streamed live worldwide, and available to replay for free on the iTunes Store.

Music video

An interactive music video for "Stormur" was debuted by the band on August 5, 2013. The interactive video invited fans of the band on online photo-sharing, video-sharing and

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service

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

to submit videos, made through Instagram, to be featured in an interactive "ever-evolving" and "always altering" fan-made music video for "Stormur". Fans can create and upload any video, and add the hashtag "#stormur" to enter the cycle of constantly updated loops for the video to play. As of current, the project is still in operation, and the video itself has not yet closed production. The video itself featured numerous

videos from various users that are randomly generated into the video, with two clips being shown each time. With the clips being randomly generated, there is no singular music video for "Stormur", as the video will generate a brand new set of user-submitted videos if the video is replayed, thus creating a unique music video for each person who views the same video.

Track listing

Personnel

Adapted from the ''Kveikur'' liner notes. ;Sigur Rós *

Jón Þór Birgisson Jón is an Old Norse common name still widely used in Iceland and the Faroes. According to Icelandic custom, people named Jón are generally referred to by first and middle names and those without a middle name are referred to with both first nam ...

– vocals, guitar *

Georg Hólm Georg "Goggi" Hólm (; born 6 April 1976) is the bassist of the Icelandic post-rock band Sigur Rós. He is the most prominent member of Sigur Rós in the English press, as he does significantly more press than the other members due to him being th ...

– bass *

Orri Páll Dýrason Orri Páll Dýrason (; born on 4 July 1977) is an Icelandic musician. From 1999 till 2018 he was the drummer for the band Sigur Rós, which he joined in 1999, shortly after the recording of the studio album ''Ágætis byrjun'', when the previo ...

– drums ;Additional musicians *Eiríkur Orri Ólafsson – brass arrangement *Daníel Bjarnason – string arrangement *Sigrún Jónsdóttir – brass *Eiríkur Orri Ólafsson – brass *Bergrún Snæbjörnsdóttir – brass *Borgar Magnason – strings *Margrét Árnadóttir – strings *Pálína Árnadóttir – strings *Una Sveinbjarnardóttir – strings *Þórunn Ósk Marinósdóttir – strings ;Additional personnel *

Ted Jensen Ted Jensen (born September 19, 1954) is an American mastering engineer, known for having mastered many recordings, including the Eagles' '' Hotel California'', Green Day's '' American Idiot'' and Norah Jones' ''Come Away with Me''. Early life ...

– mastering *Rich Costey – mixing *Alex Somers – mixing, recording *Elisabeth Carlsson – assistant mixing *Eric Isip – assistant mixing *Chris Kasych – assistant mixing *Laura Sisk – assistant mixing *Birgir Jón Birgisson – recording *Valgeir Sigurdsson – recording (strings)

Release history

References

{{Authority control Sigur Rós songs 2013 singles Songs written by Jónsi Songs written by Orri Páll Dýrason Songs written by Georg Hólm 2013 songs XL Recordings singles