Steven J. Lund (born October 30, 1953) is an American businessman, lawyer, and religious leader who has been the 23rd Young Men General President of

the Church of Jesus Christ of Latter-day Saints The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a Nontrinitarianism, nontrinitarian Restorationism, restorationist Christianity, Christian Christian denomination, denomination and the ...

(LDS Church) since April 2020. Lund worked as an attorney before co-founding and later becoming CEO of Utah-based

Nu Skin Enterprises Nu Skin Enterprises, Inc. is an American multilevel marketing company that develops and sells personal care products and dietary and nutritional supplements. Under the Nu Skin and Pharmanex brands, the company sells its products in 54 markets ...

, a

multilevel marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salarie ...

company that develops and sells

personal care products Personal care products are consumer products which are applied on various external parts of the body such as Human skin, skin, hair, Nail (anatomy), nails, lips, external genital and anal areas, as well as Human tooth, teeth and mucous membrane of ...

and

dietary supplement A dietary supplement is a manufactured product intended to supplement a person's diet by taking a pill (pharmacy), pill, capsule (pharmacy), capsule, tablet (pharmacy), tablet, powder, or liquid. A supplement can provide nutrients eithe ...

s. Lund served as a full-time LDS Church

missionary A missionary is a member of a Religious denomination, religious group who is sent into an area in order to promote its faith or provide services to people, such as education, literacy, social justice, health care, and economic development.Thoma ...

in the Netherlands Amsterdam

Mission Mission (from Latin 'the act of sending out'), Missions or The Mission may refer to: Geography Australia *Mission River (Queensland) Canada *Mission, British Columbia, a district municipality * Mission, Calgary, Alberta, a neighbourhood * ...

. He attended

Brigham Young University Brigham Young University (BYU) is a Private education, private research university in Provo, Utah, United States. It was founded in 1875 by religious leader Brigham Young and is the flagship university of the Church Educational System sponsore ...

, where he obtained both a degree in communications and a

juris doctor A Juris Doctor, Doctor of Jurisprudence, or Doctor of Law (JD) is a graduate-entry professional degree that primarily prepares individuals to practice law. In the United States and the Philippines, it is the only qualifying law degree. Other j ...

degree from the J. Reuben Clark Law School. He served in the U.S. Army and was assigned to Frankfurt, Germany where he met his future wife. In 2012, Lund was a major donor to presidential candidate

Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American businessman and retired politician. He served as a United States Senate, United States senator from Utah from 2019 to 2025 and as the 70th governor of Massachusetts from 2003 to 2007 ...

and was connected to Eli Publishing Inc., a

political action committee In the United States, a political action committee (PAC) is a tax-exempt 527 organization that pools campaign contributions from members and donates those funds to campaigns for or against candidates, ballot initiatives, or legislation. The l ...

LDS Church service

Lund has served in the LDS Church as

president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...

of the Georgia Atlanta Mission,

area seventy Seventy is a priesthood office in the Melchizedek priesthood of the Church of Jesus Christ of Latter-day Saints (LDS Church). Traditionally, a church member holding this priesthood office is a "traveling minister" and an "especial witness" of J ...

, and member of the Young Men general board. In the LDS Church's October 2020 general conference, Lund gave an address centered on the faith of his 12-year-old son dying of cancer. In December 2020, Lund helped announce the creation of the new youth-based magazine, ''

For the Strength of Youth For the Strength of Youth has several meanings within the Church of Jesus Christ of Latter-day Saints The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a Nontrinitarianism, nontrinitari ...

'' and remarked, "We really need to place virtuous things front and center in our lives".

Personal life

Lund married Kalleen Kirk in 1980 and they have four children. He is a former regent of the

Utah System of Higher Education The Utah System of Higher Education (USHE) is the Public university, public university system of the state of Utah. It includes each of the state's sixteen public institutions of higher education, including its eight technical college, technical ...

.Stack, Peggy Fletcher
"Former Utah Valley University president joins LDS Church’s general authority ranks"
''

The Salt Lake Tribune ''The Salt Lake Tribune'' is a newspaper published in the city of Salt Lake City, Utah. The ''Tribune'' is owned by The Salt Lake Tribune, Inc., a non-profit corporation. The newspaper's motto is "Utah's Independent Voice Since 1871." History ...

'', 4 April 2020. Retrieved on 2 April 2021.

References

External links

Steven J. Lund Official profile
{{DEFAULTSORT:Lund, Steven J. American leaders of the Church of Jesus Christ of Latter-day Saints General presidents of the Young Men (organization) Living people 1953 births Latter Day Saints from Utah Brigham Young University alumni J. Reuben Clark Law School alumni

LDS Church service

Personal life

See also

References

External links