Stanley Bernard Greenberg (born May 10, 1945) is an American
pollster
An opinion poll, often simply referred to as a survey or a poll, is a survey (human research), human research survey of public opinion from a particular sampling (statistics), sample. Opinion polls are usually designed to represent the opinions ...
and political strategist affiliated with the
Democratic Party. Greenberg is a founding partner of Greenberg Quinlan Rosner Research (GQR) and Democracy Corps,
political consulting
Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely televis ...
and research firms headquartered in
Washington, D.C.
Described as a "pollster supremo", Greenberg is known to have played a crucial role in the elections of
Bill Clinton
William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
as
President of the United States
The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal government of t ...
,
Tony Blair
Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party (UK), Leader of the Labour Party from 1994 to 2007. He was Leader ...
as
Prime Minister of the United Kingdom
The prime minister of the United Kingdom is the head of government of the United Kingdom. The prime minister Advice (constitutional law), advises the Monarchy of the United Kingdom, sovereign on the exercise of much of the Royal prerogative ...
, and
Isaac Herzog as
President of Israel
The president of the State of Israel (, or ) is the head of state of Israel. The president is mostly, though not entirely, ceremonial; actual executive power is vested in the Cabinet of Israel, cabinet led by the Prime Minister of Israel, pr ...
. As an anti-racist activist, Greenberg has written extensively about
race relations in South Africa, and assisted
Nelson Mandela
Nelson Rolihlahla Mandela ( , ; born Rolihlahla Mandela; 18 July 1918 – 5 December 2013) was a South African Internal resistance to apartheid, anti-apartheid activist and politician who served as the first president of South Africa f ...
's successful campaign in the
1994 South African general election
General elections were held in South Africa between 26 and 29 April 1994. The elections were the first in which citizens of all races were allowed to take part, and were therefore also the first held with universal suffrage. The election was c ...
.
Early life and career
Greenberg grew up in a
Jewish
Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
family in
Washington, D.C. In an article for ''
Pacific Standard
''Pacific Standard'', founded as ''Miller–McCune'', was an American nonprofit magazine that reported on issues of social and environmental justice. Founded in 2008, the magazine was published in print and online for its first ten years. It was ...
'' titled "Why Are You So Smart, Stan Greenberg?", Greenberg explained that a high school course called "American Civilization" partially inspired him to seek a career in politics. A
political scientist
Political science is the scientific study of politics. It is a social science dealing with systems of governance and Power (social and political), power, and the analysis of political activities, political philosophy, political thought, polit ...
who received his bachelor's degree from
Miami University
Miami University (informally Miami of Ohio or simply Miami) is a public university, public research university in Oxford, Ohio, United States. Founded in 1809, it is the second-oldest List of colleges and universities in Ohio, university in Ohi ...
and his Ph.D. from
Harvard
Harvard University is a private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher lear ...
, Greenberg spent a decade teaching at
Yale University
Yale University is a Private university, private Ivy League research university in New Haven, Connecticut, United States. Founded in 1701, Yale is the List of Colonial Colleges, third-oldest institution of higher education in the United Stat ...
before becoming a
political consultant
Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely televi ...
.
Greenberg was a
Guggenheim Fellow
Guggenheim Fellowships are grants that have been awarded annually since by the John Simon Guggenheim Memorial Foundation, endowed by the late Simon and Olga Hirsh Guggenheim. These awards are bestowed upon individuals who have demonstrated d ...
in 1976.
Greenberg's 1985 study of
Reagan Democrats in
Macomb County, Michigan
Macomb County ( ) is a county on the eastern shore of the U.S. state of Michigan. It is part of the Detroit metropolitan area, bordering Detroit to the north and containing many of its northern suburbs. Its seat of government is Mt. Clemens, ...
, became a classic of progressive political strategy and the basis for his continuing argument that Democrats must actively work to present themselves as
populists advocating the expansion of opportunity for the
middle class
The middle class refers to a class of people in the middle of a social hierarchy, often defined by occupation, income, education, or social status. The term has historically been associated with modernity, capitalism and political debate. C ...
.
In 2021, Greenberg argued that educated and affluent white middle class Republicans who oppose the policies and social views of
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
had voted for
Joe Biden
Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
in the
2020 United States presidential election
United States presidential election, Presidential elections were held in the United States on November 3, 2020. The Democratic Party (United States), Democratic ticket of former vice president Joe Biden and California junior senator Kamala H ...
. Greenberg referred to these voters as "Biden Republicans", and argued they could harm the long-term electoral strength of the Republican Party.
Political consulting career
As the pollster for Clinton in the
1992 United States presidential election
The 1992 United States presidential election was the United States presidential election, presidential election, held in the United States, on November 3, 1992. The Democratic Party (United States), Democratic ticket of governor of Arkansas B ...
, Greenberg was a major figure in the famed campaign "war room" and hence the
documentary film of the same name. He was the CEO and principal owner of Greenberg Quinlan Rosner until 2016. After that, Greenberg was solely involved in Greenberg Research, where he is the CEO.
He is co-founder (with
James Carville and
Bob Shrum) of Democracy Corps, a non-profit organization that produces left-leaning political strategy. He was previously a partner at
Greenberg Carville Shrum, a political campaign consultancy firm. Greenberg is a noted advocate of progressive economic policies, and collaborated with left-wing think tank
Economic Policy Institute (EPI) on a seminar titled "It's The Middle Class, Stupid!".
In May 2010, Greenberg was linked to a controversy involving White House Chief of Staff
Rahm Emanuel
Rahm Israel Emanuel (; born November 29, 1959) is an American politician, advisor, diplomat, and former investment banker who most recently served as List of ambassadors of the United States to Japan, United States ambassador to Japan from 2022 ...
. As a House member, Emanuel had lived rent-free for five years in a basement guest room in the DC house owned by Greenberg and his wife, Democratic House member
Rosa DeLauro of Connecticut. During this time, Emanuel served as chairman of the
Democratic Congressional Campaign Committee
The Democratic Congressional Campaign Committee (DCCC) is the Democratic Hill committee for the United States House of Representatives, working to elect Democrats to that body. The DCCC recruits candidates, raises funds and organizes races in ...
, which awarded large polling contracts to Greenberg's firm.
Greenberg's former corporate clients include
British Petroleum,
British Airways
British Airways plc (BA) is the flag carrier of the United Kingdom. It is headquartered in London, England, near its main Airline hub, hub at Heathrow Airport.
The airline is the second largest UK-based carrier, based on fleet size and pass ...
,
Monsanto Company
The Monsanto Company () was an American agrochemical and agricultural biotechnology corporation founded in 1901 and headquartered in Creve Coeur, Missouri. Monsanto's best-known product is Roundup, a glyphosate-based herbicide, developed in ...
,
Boeing
The Boeing Company, or simply Boeing (), is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, and missiles worldwide. The company also provides leasing and product support s ...
,
General Motors
General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
, and
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
.
International political work
Greenberg advised the presidential campaigns of
Bill Clinton
William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
and
Al Gore
Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...
, as well as hundreds of other candidates and organizations in the United States, Latin America, Europe, and around the world, including
Nelson Mandela
Nelson Rolihlahla Mandela ( , ; born Rolihlahla Mandela; 18 July 1918 – 5 December 2013) was a South African Internal resistance to apartheid, anti-apartheid activist and politician who served as the first president of South Africa f ...
,
Ehud Barak
Ehud Barak ( ; born Ehud Brog; 12 February 1942) is an Israeli former general and politician who served as the Prime Minister of Israel, prime minister from 1999 to 2001. He was leader of the Israeli Labor Party, Labor Party between 1997 and 20 ...
(the former Israeli prime minister),
Gerhard Schröder
Gerhard Fritz Kurt Schröder (; born 7 April 1944) is a German former politician and Lobbying, lobbyist who served as Chancellor of Germany from 1998 to 2005. From 1999 to 2004, he was also the Leader of the Social Democratic Party of Germany (S ...
(the former
Chancellor of Germany
The chancellor of Germany, officially the federal chancellor of the Federal Republic of Germany, is the head of the federal Cabinet of Germany, government of Germany. The chancellor is the chief executive of the Federal Government of Germany, ...
), and
Tony Blair
Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party (UK), Leader of the Labour Party from 1994 to 2007. He was Leader ...
(the former
British prime minister).
During his work for the Austrian
SPÖ in 2001, Greenberg was criticized by
FPÖ
The Freedom Party of Austria (, FPÖ) is a political party in Austria, variously described as far-right, right-wing populist, national-conservative, and Eurosceptic. It has been led by Herbert Kickl since 2021. It is the largest of five par ...
leader
Jörg Haider over allegations of
negative campaigning. Greenberg works as a political consultant to the Greek prime minister
Kyriakos Mitsotakis
Kyriakos Mitsotakis (, ; born 4 March 1968) is a Greek politician currently serving as the prime minister of Greece since July 2019, except for a month between May and June 2023. Mitsotakis has been president of the New Democracy (Greece), New ...
.
Personal life
Greenberg is married to Congresswoman
Rosa DeLauro, who represents
Connecticut's 3rd congressional district. Public financial disclosures filed in Congress indicate Greenberg's company, Greenberg Research, is worth up to $5 million.
Books
*''Politics and Poverty: Modernization and Response in Five Poor Neighborhoods'' (1974)
*''Race and State in Capitalist Development: South Africa in Comparative Perspective'' (1980).
*''Legitimating the Illegitimate: State, Markets, and Resistance in South Africa'' (1987)
*''Middle Class Dreams: The Politics and Power of the New American Majority'' (1995)
*''The Two Americas: Our Current Political Deadlock and How to Break It'' (2004)
*''Dispatches From The War Room: In The Trenches With Five Extraordinary Leaders'' (2009)
*''America Ascendant: A Revolutionary Nation's Path to Addressing Its Deepest Problems and Leading the 21st Century'' (2015)
*''RIP GOP: How the New America Is Dooming the Republicans'' (2019)
References
External links
Stanley B. Greenberg, Ph.D. Greenberg Quinlan Rosner Research
Democracy Corps*
Miller Center Oral History (2005)Miller Center Oral History (2007)
{{DEFAULTSORT:Greenberg, Stan
1945 births
Businesspeople from Philadelphia
American male non-fiction writers
American political consultants
American political writers
BP people
Harvard Graduate School of Arts and Sciences alumni
Living people
Miami University alumni
Pollsters
Spouses of Connecticut politicians
Yale University faculty
Jewish American non-fiction writers
Connecticut Democrats
Businesspeople from Connecticut
20th-century American male writers
Businesspeople from Washington, D.C.
21st-century American male writers
Writers from Philadelphia
Writers from Connecticut
American chief executives
21st-century American Jews