WDLR (1270 AM) is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Marysville, Ohio Marysville is a city in and the county seat of Union County, Ohio, United States, approximately 27 miles (44 km) northwest of Columbus. The population was 22,094 at the 2010 census, a 38.59% increase from 2000. Marysville's longtime slog ...

. The station primarily serves the Union County region, with limited coverage in the

Columbus Columbus is a Latinized version of the Italian surname "''Colombo''". It most commonly refers to: * Christopher Columbus (1451-1506), the Italian explorer * Columbus, Ohio, capital of the U.S. state of Ohio Columbus may also refer to: Places ...

market. The station is under ownership of Brent Casagrande through licensee Delmar Communications, Inc, and features a locally programmed

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...

format.

Early history

WDLR signed on in 1984 as WUCO with a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...

format, switching to

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as wel ...

in 1991 and

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

in the late 1990s. It was previously owned by Frontier Broadcasting, based in the Columbus suburb of Westerville, and was founded by Bart Johnson, the son of the late farm broadcaster Ed Johnson.

WPTW WPTW "The Voice of the Upper Miami Valley, Ohio" (for Piqua, Troy and West Milton) is a commercial AM radio station in Piqua, Ohio, United States, on 1570 kHz with a power output of 250 watts. It is owned by Muzzy Broadcasting Group. ABC Rad ...

in Piqua was also owned by Frontier Broadcasting (now owned by Muzzy Broadcasting). It switched again to a

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on inn ...

format in 2003 before the station was sold to St. Gabriel Radio in 2005. Afterward, Bart Johnson and former

ABN Radio The Ohio Ag Net is a radio news network in the U.S. state of Ohio. Ohio Ag Net programming is heard on more than 70 radio stations statewide, including the major markets of Canton, Toledo, and Columbus. It is the direct successor to the original ...

farm director Dale Minyo formed Ohio Ag-Net under the umbrella of Agri Communicators Inc., the former parent company of ABN.

St. Gabriel Radio

In August 2005, WUCO was purchased by St. Gabriel Radio Inc. -- formed in 1998 and named for the

Archangel Gabriel In Abrahamic religions (Judaism, Christianity and Islam), Gabriel (); Greek: grc, Γαβριήλ, translit=Gabriḗl, label=none; Latin: ''Gabriel''; Coptic: cop, Ⲅⲁⲃⲣⲓⲏⲗ, translit=Gabriêl, label=none; Amharic: am, ገብ� ...

, the patron saint of communication workers worldwide—and adopted a Catholic-centered format aimed towards the Columbus market, with studios in Columbus. The majority of WUCO's programming schedule included content from

EWTN Radio The Eternal Word Television Network, more commonly known by its initials EWTN, is an American basic cable television network which presents around-the-clock Catholic-themed programming. It is not only the largest Catholic television network in ...

. Beginning in February 2007, WUCO was also near-

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simult ...

on FM via Lexington-licensed WFOT 89.5 mHz, which services the

Mansfield Mansfield is a market town and the administrative centre of Mansfield District in Nottinghamshire, England. It is the largest town in the wider Mansfield Urban Area (followed by Sutton-in-Ashfield). It gained the Royal Charter of a market t ...

area and is now a repeater of

WNOC Annunciation Radio is a regional network of five non-commercial radio stations in Ohio that feature a Catholic–based Christian format with programming from both EWTN Radio and Ave Maria Radio. The flagship station, WNOC (89.7 FM), is licensed ...

-based ''Annunciation Radio''. When WUCO moved its studios to Columbus in July 2007 as part of St. Gabriel Radio, Gene Kirby, a community-minded local citizen, stepped up to help fill the void for local

community radio Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting. Community stations serve geographic communities and communities of interest. They broadcast content that is popul ...

when he started up WMHO, a

micropower Micropower describes the use of very small electric generators and prime movers or devices to convert heat or motion to electricity, for use close to the generator. The generator is typically integrated with microelectronic devices and produces "s ...

AM broadcaster at 1620 kHz. This

Part 15 Code of Federal Regulations, 'Title 47, Part 15(47 CFR 15) is an oft-quoted part of Federal Communications Commission (FCC) rules and regulations regarding unlicensed transmissions. It is a part of Title 47 of the Code of Federal Regulations (CF ...

-compliant broadcast first aired classic country and later an oldies format. WMHO was on the air until the summer of 2011 until its tower was irreparably damaged by a lightning strike. WUCO's connection to St. Gabriel Radio would last until December 2008, when the organization began leasing time on Columbus-licensed WVKO, at the time owned by Bernard Ohio, LLC. This enabled St. Gabriel Radio to expand its reach into the Columbus market and its volunteer base (culminating in the purchase of WOSU (AM) from

The Ohio State University The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best public ...

in December 2011, rechristened as WVSG), while also necessitating a divestiture of WUCO.

True Oldies Channel

WUCO was leased over in late 2009 to ICS Holdings Inc., also then the owner of WDLR in

Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacen ...

, adopting ''

The True Oldies Channel Scott Shannon's True Oldies Channel (also known more recently as ''The True Oldies Channel: Greatest Hits'') is a radio network begun in the spring of 2004. Originally distributed by ABC Radio Networks via satellite, the service plays a hybrid o ...

'' a satellite-feed service of

Citadel Media Cumulus Media Networks was an American radio network owned and operated by Cumulus Media. From 2011 until its merger with Westwood One, it controlled many of the radio assets formerly belonging to the American Broadcasting Company (ABC), which w ...

, and branded itself as "True Oldies 1270 WQTT," despite the WUCO calls still in use and aired at the top of the hour. ICS Holdings eventually purchased the station in February 2010, changing its name to ICS Communications. In the summer of 2010, WUCO briefly aired Spanish language programming (not dissimilar to WDLR's Spanish-language format at the time) although the WUCO website - then using the WDLR domain and URL - did not initially reflect this change. WUCO changed back to

in December 2010, again with the "1270 WQTT" brand. WUCO's callsign finally changed to WQTT in September 29, 2011. ICS Holdings sold WQTT, along with WDLR and WVXG, to Delmar Communications, Inc. effective December 30, 2014. The price for the transaction was undisclosed WQTT broadcasts Marysville High School football, along with serving as the Marysville affiliate for both the

Cincinnati Reds Radio Network The Cincinnati Reds Radio Network is an American radio network composed of 69 radio stations which carry English-language coverage of the Cincinnati Reds, a professional baseball team in Major League Baseball (MLB). Cincinnati station WLW (700&nb ...

and the

Ohio State Sports Network The Ohio State Sports Network from Learfield is an American radio network consisting of 62 radio stations which carry coverage of Ohio State Buckeyes football and men's basketball. Co-owned WBNS () and WBNS-FM (), both licensed to Columbus ...

. It also carries coverage of the annual Little Brown Jug horse racing event in Delaware each September, simulcasting sister station WDLR.

Classic rock format

On January 1, 2019, WQTT shifted from an oldies format to a classic rock format. The station relocated back to Marysville, and began airing the Bob & Tom Show.

My 96.7

On December 8, 2020, WQTT changed its call sign to WDLR (the WDLR calls and classic hits format moved from 1550 AM Delaware, Ohio).WDLR To Relocate As Part Of CD 92.9 Launch
Radioinsight - December 2020 On January 1, 2021, WDLR changed its format from classic rock to classic hits, branded as "My 96.7".

FM translator

WQTT launched an

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...

on October 29, 2016. It broadcasts from East of town on

US Route 36 U.S. Route 36 (US 36) is an east–west United States highway that travels approximately from Rocky Mountain National Park, Colorado to Uhrichsville, Ohio. The highway's western terminus is at Deer Ridge Junction, an intersection in ...

Previous logo

References

External links

{{Classic Hits Radio Stations in Ohio

DLR DLR may refer to: Companies and organizations * , the first German airline * , a German radio network * or DLR Kultur, a German radio station * German Aerospace Center () * DLR Group, a U.S. engineering and design firm Mathematics and technolo ...

Classic hits radio stations in the United States