History
GMA Artist Center
GMA Artist Center or GMAAC conducted several auditions prior to launching its first batch of talents in 1998. It also launched the "Metropop Star Search" from 1996 to 1998 where winners automatically became part of GMAAC. It was originally headed by veteran talent manager Wyngard Tracy until 2000. When Felipe Gozon took over as GMA Network's president and CEO in 2000, the Artist Center was placed under the network's Entertainment Division led by Wilma Galvante. In 2003, GMAAC hired Ida Henares as their newest head. Under her leadership, GMAAC launched the reality artista search '' Starstruck'' which became the main launching pad for most star hopefuls since then. In 2007, GMA Artist Center invoked the exclusivity clause. For 2011, GMA Artist Center's slogan was "Making Stars Shine". In 2013, Henares retired from her position. In 2014, Simoun Ferrer and Gigi Santiago-Lara became the new heads of GMAAC. During their tenure until present day, GMAAC experienced growth and increased popularity, with most of its artists being given recognition here and abroad. On July 13, 2021, formerSparkle
On December 31, 2021, during GMA Network's New Year's Eve special, it was announced that the agency had been renamed "Sparkle": the rebranding was stated to be an effort to "reinvigorate" the agency. It also launched its theme song, "Let It Spark", which is sung by Psalms David, XOXO, and Thea Astley, on February 8, 2022. Senior Vice President Atty. Annette Gozon-Valdes was appointed as the Head of Sparkle.Batches
Sparkle Era
Sparkle's Next Brightest Stars of 2022
Along with the launch in 2022, Sparkle reintroduced 8 artists from its roster, dubbed as the "Sparkle's Next Brightest Stars".Sparkle Sweethearts
In February 2022, 5 pairs of new and existing young love teams were launched as the "Sparkle Sweethearts". *Sparkada
In April 2022, Sparkle first introduced onscreen a new roster of talents, collectively named as the "Sparkada", on the weekly variety show, '' All-Out Sundays''. The group consists of 17 young artists.Sparkle Teens
In April 2023, a new batch of 19 teenage artists debuted as the "Sparkle Teens". Prior to their launch, the batch originally had 20 talents, until the death of one of the members, Andrei Sison, due to a vehicular accident in March 2023. * Charlie Fleming * Ashley Sarmiento * Keisha Serna * Gaea Mischa * Selina Griffin * Naomi Park * Liana Mae * Aya Domingo * Princess Aliyah * John Clifford * Lee Victor * James Graham * Anton Vinzon * Aidan Veneracion * Josh Ford * Bryce Eusebio * Marco Masa * Zyren Dela Cruz * Waynona Collings * Andrei Sison† (deceased)Sparkle 10
On the peek before Valentine's Day, Sparkle introduced and showcased 10 Young, Current and Upcoming Actresses, collectively named as the "Sparkle 10". * Faith da Silva * Rabiya Mateo * Ashley Ortega * Lianne Valentin * Shuvee Etrata * Lexi Gonzales * Angel Guardian * Liezel Lopez *Sparkle Boys of Summer
In April 16, 2024, On the Peek this Summer. The blazing summer heat just got hotter with Sparkle GMA Artist Center's recently released summer campaign video, which features the "Sparkle Boys of Summer". * Vince Maristela * Raheel Bhyria * Kelvin Miranda * Bruce Roeland * Radson Flores * Royce Cabrera * Prince Carlos * Matthew Uy * Yasser Marta * Dustin Yu * Jeff Moses * Mclaude GuadañaStatus by Sparkle
References
External links
* {{GMA Network Inc. 1995 establishments in the Philippines GMA Network (company) divisions Talent agencies of the Philippines