Social polling is a form of

open access poll An open-access poll is a type of opinion poll in which a nonprobability sample of participants self-select into participation. The term includes call-in, mail-in, and some online polls. The most common examples of open-access polls ask people t ...

ing, which combines

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...

and

opinion poll An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinion ...

ing. In contrast to tradition polling the polls are formulated by the respondents themselves. Social polling is an example of

nonprobability sampling Sampling is the use of a subset of the population to represent the whole population or to inform about (social) processes that are meaningful beyond the particular cases, individuals or sites studied. Probability sampling, or random sampling, is a ...

that uses self-selection rather than a statistical sampling scheme. Social polling also allows quick feedback since responses are obtained via social media platforms such as

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

, and

blogs A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in Reverse ...

. A sentiment analytics tool can be employed to monitor the poll or the topics of discussion. This method can evaluate information obtained via social media posts through two paradigms: "top down" and "bottom up".

References

Types of polling Sampling techniques {{Technology-stub

See also

References