Smashcast was a
live streaming
Livestreaming, live-streaming, or live streaming is the streaming media, streaming of video or Digital audio, audio in real-time communication, real time or near real time. While often referred to simply as ''streaming'', the real-time nature ...
platform that materialised after the
merger
Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorpt ...
of
Azubu and
Hitbox in May 2017.
History
Azubu's acquisition of
Hitbox was announced in January 2017. At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of
video game live streaming."
On May 9, 2017, both the Azubu and Hitbox websites were shut down and redirected traffic to Smashcast. With focus on
eSports
Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
, the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with
Discord. In an interview with Redbull, CEO Mike McGarvey said that Smashcast was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users.
Support for Smashcast officially ceased November 22, 2020.
References
External links
*
Video game websites
Former video hosting services
Video hosting
Entertainment companies established in 2017
Internet properties established in 2017
Mass media companies established in 2017
Software companies established in 2017
Entertainment companies disestablished in 2020
Internet properties disestablished in 2020
Mass media companies disestablished in 2020
Software companies disestablished in 2020
Video game streaming services
{{videogame-website-stub