Slack is a
cloud-based
Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to International Organization for ...
team communication platform developed by
Slack Technologies
Slack Technologies, LLC is an American software company founded in 2009 in Vancouver, British Columbia, known for its proprietary communication platform Slack (software), Slack. Outside its headquarters in San Francisco, California, Slack also o ...
, which has been owned by
Salesforce
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and ap ...
since 2020. Slack uses a
freemium model. Slack is primarily offered as a
business-to-business
Business-to-business (B2B or, in some countries, BtoB) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when:
* A business sources materials for its production process for ...
service, with its userbase being predominantly team-based businesses while its functionalities are focused primarily on business administration and communication.
History
Slack originated as an internal communication tool used within
Stewart Butterfield's company
Tiny Speck, during its work on the development of ''
Glitch
A glitch is a short-lived technical fault, such as a transient one that corrects itself, making it difficult to troubleshoot. The term is particularly common in the computing and electronics industries, in circuit bending, as well as among pl ...
'', an online video game.
These communication tools were initially built around the
Internet Relay Chat
IRC (Internet Relay Chat) is a text-based chat system for instant messaging. IRC is designed for Many-to-many, group communication in discussion forums, called ''#Channels, channels'', but also allows one-on-one communication via instant mess ...
(IRC) protocol and included scripts designed to automate and organize file exchanges among its development team. By October 2012, Stewart Butterfield realized that ''Glitch'' was not going to bring necessary profits. As a result, he decided to change the direction of his company and repurpose the communication tools they had developed into a new product.
In 2012, Butterfield decided to name their upcoming product "Slack", which he said was derived from the phrase "Searchable Log of All Conversation and Knowledge", replacing the previous codename "linefeed".
In August 2013, Slack was launched to the public
and continued to maintain compatibility with
IRC
IRC (Internet Relay Chat) is a text-based chat system for instant messaging. IRC is designed for group communication in discussion forums, called '' channels'', but also allows one-on-one communication via private messages as well as chat ...
, reflecting its origin. Additionally, it was also compatible with
XMPP
Extensible Messaging and Presence Protocol (abbreviation XMPP, originally named Jabber) is an Open standard, open communication protocol designed for instant messaging (IM), presence information, and contact list maintenance. Based on XML (Ext ...
messaging protocols. In May 2018 however, the company chose to close down these corresponding gateways due to limitations inherent in those protocols.
On July 26, 2018, Slack acquired
HipChat and
Stride from
Atlassian
Atlassian Corporation () is an Australia, Australian-United States, American proprietary software company that specializes in collaboration tools designed primarily for software development and project management. Domicile (law), Domiciled in ...
, with plans to shut down both services in February 2019 and migrate their users to Slack.
In June 2019, Slack went public through a
direct public offering to reach a market value of $19.5 billion.
In July 2020, Slack acquired Rimeto, a startup specializing in employee directories and profiles, with plans to rename the service and operate it as a standalone app. Almost a year later, in June 2021, its functionality was launched as an optional feature within Slack named "Slack Atlas".
On December 1, 2020, Slack and
Salesforce
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and ap ...
announced an agreement for Salesforce to acquire the company for approximately $27.7 billion, marking one of the most significant tech acquisitions at that time.
The acquisition was completed on July 21, 2021.
On December 5, 2022, Salesforce announced that Butterfield was leaving Slack and would be succeeded by
Lidiane Jones, an executive vice president at Salesforce. On November 13, 2023, Salesforce executive Denise Dresser was appointed to replace Jones, who was in turn replacing
Whitney Wolfe Herd as
Bumble
Bumble is an online dating and networking application launched in 2014. Profiles of potential matches are displayed to users, who can "swipe left" to reject a candidate or "swipe right" to indicate interest. The app is a product of Bumble Inc., ...
CEO.
In August 2024,
Box
A box (plural: boxes) is a container with rigid sides used for the storage or transportation of its contents. Most boxes have flat, parallel, rectangular sides (typically rectangular prisms). Boxes can be very small (like a matchbox) or v ...
and Slack announced an expanded partnership that introduced secure AI capabilities to enterprise content management.
Outages and security breaches
In March 2015, Slack announced that it had been
hacked for over four days in February 2015 and that some data associated with user accounts had been compromised, including email addresses, usernames, hashed passwords, phone numbers, and
Skype
Skype () was a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for IP-based videotelephony, videoconferencing and voice calls. It also had instant messaging, file transfer, ...
IDs. In response to the attacks, Slack added
two-factor authentication
Multi-factor authentication (MFA; two-factor authentication, or 2FA) is an electronic authentication method in which a user is granted access to a website or Application software, application only after successfully presenting two or more distin ...
to its service.
On January 4, 2021, Slack suffered a significant outage that lasted several hours. From 10 AM ET until 3 PM ET, users could not log in, send or receive messages, place or answer calls, or use Slack connections. After 3 PM, most of the core features became operational, except for push notifications, email, and third-party integrations, including
Google Calendar and
Outlook Calendar.
In 2022, Slack suffered widely reported outages on February 22, March 9 and July 26. On 31 December 2022, Slack announced that its private
GitHub
GitHub () is a Proprietary software, proprietary developer platform that allows developers to create, store, manage, and share their code. It uses Git to provide distributed version control and GitHub itself provides access control, bug trackin ...
repositories had been compromised during the previous weeks, using stolen security tokens.
In February 2025, Slack experienced a widely reported outage.
Features
Slack offers many
IRC
IRC (Internet Relay Chat) is a text-based chat system for instant messaging. IRC is designed for group communication in discussion forums, called '' channels'', but also allows one-on-one communication via private messages as well as chat ...
-style features, including persistent chat rooms known as channels, which are organized by topic, as well as private groups and direct-messaging functionalities. All content, including files, conversations, and people, is searchable within Slack. Users can express their reactions in the form of
emojis to any message. Message history on Slack is limited to messages from the last 90 days on the free plan.
Slack allows communities, groups, or teams to join a "workspace" via a specific URL or invitation sent by a team admin or owner. A workspace can contain both public and private channels, with public channels being accessible to all members of the workspace.
Both public and private channels can be converted interchangeably.
Direct messages enable users to engage in private one-on-one or group conversations with up to nine participants. Group direct message can be converted into a private channel.
Slack integrates with many third-party services and supports community-built integrations, including
Google Drive
Google Drive is a file-hosting service and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files in the cloud (on Google servers), synchronize files across devices, and share files ...
,
Trello
Trello is a web-based, kanban-style, list-making application developed by Atlassian. Created in 2011 by Fog Creek Software, it was spun out to form the basis of a separate company in New York City in 2014 and sold to Atlassian in January 2017 ...
,
Dropbox
Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, personal cloud, and Client (computing), client software. Dropbox w ...
,
Box
A box (plural: boxes) is a container with rigid sides used for the storage or transportation of its contents. Most boxes have flat, parallel, rectangular sides (typically rectangular prisms). Boxes can be very small (like a matchbox) or v ...
,
Heroku,
IBM Bluemix,
Crashlytics,
GitHub
GitHub () is a Proprietary software, proprietary developer platform that allows developers to create, store, manage, and share their code. It uses Git to provide distributed version control and GitHub itself provides access control, bug trackin ...
,
Runscope,
Zendesk, and
Zapier.
In July 2015, Slack launched an integration with Google Calendar. Later, in December of the same year, a searchable directory was introduced, consisting of over 150 integrations that users can install. In addition to these integrations, Slack offers users the ability to incorporate and customize
chatbot
A chatbot (originally chatterbot) is a software application or web interface designed to have textual or spoken conversations. Modern chatbots are typically online and use generative artificial intelligence systems that are capable of main ...
s known as "Slackbots". These chatbots can be configured to send notifications, reminders, or provide tailored responses to specific phrases, among other functions. Furthermore, Slack provides an
application programming interface
An application programming interface (API) is a connection between computers or between computer programs. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standard that des ...
that enables users to develop applications and automate various processes, including sending notifications based on input, generating alerts for specific conditions, creating internal support tickets, and more.
In March 2018, Slack partnered with
Workday, a financial and
human capital management firm. This integration allows employees to access co-worker information, organizational charts, benefits, feedback, and time-off requests within Slack.
In March 2022, Slack introduced a new
voice conference feature known as "Huddles". Within a Huddle, users have the capability to mute or unmute themselves,
share their screens, draw on a shared screen, and invite others to the call. In June 2022, Huddles received the additional functionality of video calls. Huddles are restricted to only two participants on free tiers, while paid plans offer the capacity for up to 50 participants.
In March 2023, Salesforce announced the partnership with
OpenAI
OpenAI, Inc. is an American artificial intelligence (AI) organization founded in December 2015 and headquartered in San Francisco, California. It aims to develop "safe and beneficial" artificial general intelligence (AGI), which it defines ...
to launch a
ChatGPT
ChatGPT is a generative artificial intelligence chatbot developed by OpenAI and released on November 30, 2022. It uses large language models (LLMs) such as GPT-4o as well as other Multimodal learning, multimodal models to create human-like re ...
integration for Slack that can be used for summarizing conversations, answering questions, or drafting replies.
Slack provides mobile apps for
iOS
Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
and
Android in addition to their web browser client and desktop clients for MacOS, Windows, and Linux (beta). Slack is also available for the
Apple Watch
The Apple Watch is a brand of smartwatch products developed and marketed by Apple Inc., Apple. It incorporates activity tracker, fitness tracking, Health (Apple), health-oriented capabilities, and wireless telecommunication, and integrates wit ...
, allowing users to send direct messages, see mentions, and make simple replies.
Business model
Slack is a
freemium
Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...
product whose main paid features are the ability to search more than 90 days' archived messages and add unlimited apps and integrations.
They also claim support for an unlimited number of users. When
freeCodeCamp attempted to switch its community of over 8,000 users to Slack in 2015, however, they experienced many technical issues and were advised by Slack support to limit their channels to "no more than 1,000 users (ideally more like 500)". That specific limit no longer applied by January 2017.
Growth
In August 2013, 8,000 customers signed up for the service within 24 hours of its launch.
In February 2015, the company reported that approximately 10,000 new daily active users had signed up each week, and had more than 135,000 paying customers spread across 60,000 teams. By April 2015, those numbers had grown to 200,000 paid subscribers and a total of 750,000 daily active users. Late in 2015, Slack passed more than a million daily active users. , Slack had over 8 million daily users, 3 million of whom had paid accounts. At the time of its
S-1 filing for
IPO, dated April 26, 2019, Slack reported more than 10 million daily active users from more than 600,000 organizations, located in more than 150 countries.
In 2019, it was estimated that employees at large firms were sending over 200 Slack messages per week on average.
From 2013 to 2019 the amount of time spent on work email had declined, which was attributed to the proliferation of Slack and its competitors
Workplace
A workplace is a location where someone works, for their employer or themselves, a place of employment. Such a place can range from a home office to a large office building or factory. For industrialized societies, the workplace is one of the ...
(launched by Facebook in 2016),
Microsoft Teams
Microsoft Teams is a team collaboration platform developed by Microsoft as part of the Microsoft 365 suite. It offers features such as workspace chat, video conferencing, file storage, and integration with both Microsoft and third-party applicat ...
(launched 2017) and
Google Hangouts Chat and Meet (launched in 2018).
Reception
In March 2015, the ''
Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
'' wrote that Slack was the first business technology to have crossed from business into personal use since
Microsoft Office
Microsoft Office, MS Office, or simply Office, is an office suite and family of client software, server software, and services developed by Microsoft. The first version of the Office suite, announced by Bill Gates on August 1, 1988, at CO ...
and the
BlackBerry
BlackBerry is a discontinued brand of handheld devices and related mobile services, originally developed and maintained by the Canadian company Research In Motion (RIM, later known as BlackBerry Limited) until 2016. The first BlackBerry device ...
.
In 2017,
''New York'' magazine criticized the platform for being "another utility we both rely on and resent".
In 2017, Slack was recognized as the best startup of the year at the
Crunchies
The Crunchies was an industry award given out from 2007 to 2017 by several technology blogs to the Silicon Valley companies and venture capitalists they cover.
The awards have been sponsored and co-hosted by blogs such as GigaOm, TechCrunch, Ven ...
Awards, organized by
TechCrunch
TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare.
I ...
.
The digital rights group
Electronic Frontier Foundation
The Electronic Frontier Foundation (EFF) is an American international non-profit digital rights group based in San Francisco, California. It was founded in 1990 to promote Internet civil liberties.
It provides funds for legal defense in court, ...
(EFF) has cautioned that "Slack stores and is able to read all of your communications, as well as identifying information for everyone in your workspace."
They commended the company for following several best practices in standing up for users concerning government data requests, such as requiring a warrant for content stored on its server, and awarding it four out of five stars in its 2017 "Who has your back" report; the EFF also criticized Slack for "a broad set of exceptions" to its promise to notify users of such requests, and for other privacy shortcomings.
Slack has been criticized by users for storing user data exclusively on
cloud
In meteorology, a cloud is an aerosol consisting of a visible mass of miniature liquid droplets, frozen crystals, or other particles, suspended in the atmosphere of a planetary body or similar space. Water or various other chemicals may ...
servers under Slack control.
This is found to be a particular issue for users with large teams, who experienced issues with connectivity within the app, access to archived messages, and the number of users for a given "workspace".
Slack has also been criticized for a retroactive 2018 change to its privacy policy, allowing access to all public and private chat messages by workspace administrators, without the need of consent from any parties using the app. According to the new policy, Slack workspace members are no longer notified when data is downloaded from their workspace.
Slack has also been criticized when used in
free and open-source
Free and open-source software (FOSS) is software available under a Software license, license that grants users the right to use, modify, and distribute the software modified or not to everyone free of charge. FOSS is an inclusive umbrella term ...
projects for the inability to search for messages and discussions.
See also
*
List of collaborative software
This list is divided into proprietary or free software, and open source software, with several comparison tables of different product and vendor characteristics. It also includes a section of project collaboration software, which is a standard fea ...
References
External links
*
*Interview with Slack co-founder Stewart Butterfield:
*
{{Task management software
Salesforce
2013 software
Android (operating system) software
Business chat software
Collaborative software
Groupware
IOS software
Linux software
MacOS software
Project management software
Task management software
Windows Phone software
Windows software