Sky Soap

Sky Soap was a British and Irish satellite television channel operated by British Sky Broadcasting devoted to American and British soap operas that include ''Emmerdale Farm'', ''Take the High Road'', ''Families'' and ''Albion Market''.

History

When Sky Channel was launched on the Astra satellite on 5 February 1989, the daytime schedule was overhauled and included a block of five soaps. The first, starting at 11.30am from Australia, ''The Sullivans'', which was also still airing in some ITV regions. Next were four American daytime soaps – '' Another World'', which had been airing on the channel since 1987, started at 12.00pm; followed by ''General Hospital'' from 12.55pm; and ''As the World Turns'' at 1.50pm and finally, '' Loving'' in a regular 2.45pm slot. A sixth soap opera, ''The Young Doctors'', was another Australian serial also being broadcast on ITV. Sky Channel initially aired it in an early evening slot at 5.00pm, before switching to mid-afternoon after 6 months, and then finally, at 10:30am, from 1990.

The network changed its name to Sky One on 31 July 1989. ''The Sullivans'', ''General Hospital'' and ''As the World Turns'' were all dropped, and in November 1990, newer American daytime soaps were added to the line-up: ''The Bold and the Beautiful'' and ''The Young and the Restless'' were both inherited from BSB's Galaxy channel following the corporate merger of the two companies, although neither were retained once the 3-year contract with BSB expired in 1993. In February 1991, Sky bought '' Santa Barbara'', which was ''another'' soap opera originally broadcast on the ITV network. By 1993, with the addition of Australian soaps '' E Street'' and '' Paradise Beach'' to the schedules, as well as daytime repeat runs of American primetime series, '' St Elsewhere'' and ''Falcon Crest'', the block of daily soap operas on Sky One ran from 10.30am through to 3.30pm.

With the success of Sky One's daytime soap opera block, it was decided in 1994 to create a new, dedicated channel, and Sky Soap began broadcasting on 3 October 1994 from the Astra 1C satellite on weekdays between 8.00am and 12.00pm. The original line-up on the channel consisted entirely of American daytime soaps: a repeat run of the first season of '' Loving'' which originally aired on Sky One; '' Peyton Place'' (originally aired on ITV, and was replaced by ''Santa Barbara''); plus, a new serial to UK viewers, ''Guiding Light'', premiered, and ''As the World Turns'' returned, having aired on Sky One in 1989. Finally, current episodes of '' Another World'', were moved across from Sky One.

The channel didn't attract viewers, and so the broadcast hours were changed to between 12.00pm and 4.00pm. By 1997, Sky Soap was broadcasting from Astra 1B, and the hours were extended to 11.00am to 4.00pm. The only American daytime soaps airing by then were ''As the World Turns'' and ''Guiding Light.''

Old episodes of British soaps were added to the line-up from 1 November 1996, beginning with ''Emmerdale Farm'' and ''Take the High Road''. A full run of ''Families'' was shown from 1 September 1997 until 26 November 1998, with ''Albion Market'' then shown from 27 November 1998 to 15 April 1999. ''Crown Court'' repeats began on 16 April 1999, just fourteen days before the channel closed.

Poor viewing figures following the launch of Sky Digital led to the channel's closure on 30 April 1999.

Programming

American

* '' Another World''
* ''As the World Turns''
* ''Guiding Light''
* '' Loving''
* '' Peyton Place''
* '' Santa Barbara''

Australian

* '' E Street''
* '' Paradise Beach''

British

* ''Albion Market''
* ''Emmerdale Farm''
* ''Families''
* ''Take the High Road''
*''Crown Court''

References

External links

Sky Soap at TVARK

Sky contact number

{{BSkyB

Defunct television channels in the United Kingdom
Television channels and stations established in 1994
Television channels and stations disestablished in 1999
Sky television channels
1990s in the United Kingdom
1990s in British television
History of television in the United Kingdom