The Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. The Group is the fourth largest toy manufacturer in Germany. The company's slogan is "We love to make toys". The company's headquarters are located in

Fürth Fürth (; East Franconian: ; yi, פיורדא, Fiurda) is a city in northern Bavaria, Germany, in the administrative division ('' Regierungsbezirk'') of Middle Franconia. It is now contiguous with the larger city of Nuremberg, the centres of ...

with operations in

Lavans-lès-Saint-Claude Lavans-lès-Saint-Claude (, literally ''Lavans near Saint-Claude'') is a commune in the Jura department in Bourgogne-Franche-Comté in eastern France. On 1 January 2016, the former commune of Ponthoux was merged into Lavans-lès-Saint-Clau ...

and

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

. Over 70% of the whole turnover is generated through foreign market sales. The Simba Dickie Group has subsidiaries in 30 countries worldwide and 8 production facilities.

History

Dickie Toys was founded in 1971 by Wolfgang Sauerborn. After his death in 1993, Simba Toys took over this company. Simba Toys was founded in 1982 by Fritz Sieber and his son Michael in

. In 1984, its Hong Kong office was established. The Simba Dickie Group was created in 1993 when the independent companies Simba Toys and Dickie Toys merged into single ownership. Over the years the company acquired additional toy manufacturers and brands. Simba, which started with 5 employees, has about 3,000 employees in 2018.

Simba acquisitions

* 1993 Dickie Toys – plastic toys * 1998 Eichhorn – wooden toys * 1999 Schuco – model cars * 2001 Noris-Spiele – creativity kits, games, and puzzles * 2004 Big – plastic toys * 2006 Nicotoy – plush animals * 2008 Smoby Toys – plastic toys and play furniture * 2008 Schipper – arts and crafts * 2010

Zoch Verlag The Zoch Verlag is a Munich-based publisher of games. Its pivotal point is games of skill made out of wood - or with a high proportion of wood — for children and families. In addition, it has games in which the tactical skills of the players are ...

– board games * 2010 Majorette - model cars * 2010 Solido – model cars * 2010 Heros – wooden toys * 2013 Märklin – model railways * 2019 Jada Toys – die-cast and plastic vehicles

Awards

* Product Design Award 2006 for the new Big Bobby Car

References

{{reflist 1982 establishments in West Germany Companies based in Bavaria Toy companies of Germany Toy companies established in 1982 German companies established in 1982