Sigma Sports is a UK-based retail company that sells bicycles and triathlon equipment.

History

The company was founded by Ian Whittingham and Jason Turner in 1991. Starting out as a small mail-order business operating from a spare bedroom they opened their first cycle store in Hinchley Wood, Surrey on 4 July 1992. They moved to larger premises in

Hampton Wick Hampton Wick is a Thamesside area of the London Borough of Richmond upon Thames, England, contiguous with Teddington, Kingston upon Thames and Bushy Park. Market gardening continued until well into the twentieth century. With its road and rail ...

in 1996 after out-growing the original store. After a number of successful years, they were out-growing their premises again and in 2010 they started work on converting an office building into their next store, opening it November 2011. The store has around 6000 square feet of retail space spread over two floors; there is also a third floor which accommodates a large workshop and a bike fitting studio. Over the years Sigma Sports has been building up its online business which was run from offices and warehousing on an industrial park near

Esher Esher ( ) is a town in the borough of Borough of Elmbridge, Elmbridge in Surrey, England, to the east of the River Mole, Surrey, River Mole. Esher is an outlying suburb of London, close to the London–Surrey border; with Esher Commons at its ...

. In 2018 Sigma Sports opened an additional 30,000 sq ft warehouse facility in

Grantham Grantham () is a market town and civil parish in the South Kesteven district of Lincolnshire, England, situated on the banks of the River Witham and bounded to the west by the A1 road (Great Britain), A1 road. It lies south of Lincoln, England ...

. In January 2018 Sigma Sport rebranded to Sigma Sports, adding an "s" to their name. They unveiled their new look brand image in the preceding months and sponsored coverage of Cycling on

Eurosport Eurosport is a group of pay television networks in Europe and parts of Asia, owned and operated by Warner Bros. Discovery through its WBD Sports unit, it operates two main channels—Eurosport 1 and Eurosport 2—across most of its territorie ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

to support the brand re-launch in early 2018.

Products

Sigma Sports sells a wide range of sports related products focusing on road bikes,

triathlon A triathlon is an endurance multisport race consisting of Swimming (sport), swimming, Cycle sport, cycling, and running over various distances. Triathletes compete for fastest overall completion time, racing each segment sequentially with the ...

products, running gear and sports nutrition.

Cycling Teams

Sigma Sports traditionally supports domestic amateur cycling teams, and became a sponsor of the Nuun-Sigma Sport-London men's team in 2014. The company previously sponsored the

UCI Continental The UCI Continental Circuits are a series of road bicycle racing competitions which were introduced in 2005 by the Union Cycliste Internationale (UCI) to expand cycling around the world. The five circuits (representing the continents of Africa, the ...

squad

Team IG-Sigma Sport A team is a group of individuals (human or non-human) working together to achieve their goal. As defined by Professor Leigh Thompson of the Kellogg School of Management, " team is a group of people who are interdependent with respect to info ...

until the team folded at the end of 2013.

References

{{reflist

External links

Official Website
Cycle retailers Retail companies established in 1992 Retail companies of the United Kingdom