Siata (''Società Italiana Auto Trasformazioni Accessori'' in English ''Italian Car Transformation Accessories Company'') was an Italian car tuning shop and manufacturer founded in 1926 by amateur race car driver Giorgio Ambrosini.
Siata initially sold performance parts to modify and tune cars manufactured by
Fiat
Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...
. After World War II, the company began making its own sports cars under the Siata brand until its eventual bankruptcy following the
first Arab oil embargo in the mid-1970s.
History
First production models: 1948-1952

Production of the Siata's first wholly original design the Siata Amica began in 1948 and continued through 1952. The Amica was powered by a Fiat 500 cc engine capable of producing 22 horsepower with an optional 750 cc unit producing 25 horsepower. The Amica was available in both two-seater convertible/spider and coupé configurations.
A specially modified Amica known as the ''Fiat Siata 500 Pescara'' won the 1948 ''Italian Road Racing Championship'' fitted with a five-speed manual gearbox and a modified 500 cc engine producing 40 horsepower. Only two 500 Pescaras were ever built with only one surviving model. The surviving car also competed in the 1991 Historic Millie Miglia.
Daina and 300BC
The
Daina was based on heavily modified
Fiat 1400 mechanics; the frame was reinforced and shortened while the engine was tuned by Siata. The Daina could be had with a 1.4L (1,395 cc), 1.5L (1,500 cc) or 1.8L (1,817 cc)
overhead valve
An overhead valve engine, abbreviated (OHV) and sometimes called a pushrod engine, is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with flathead (or "sidevalve") engines, where the v ...
I4 engine, all of which were sourced from
Fiat
Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...
. From 1950 to 1958 there were approximately 50
Daina Series cars produced. However, only a few of the Series were produced after 1953. About 20 Daina Sport (coupes) are thought to have been built, only six are known to exist today. A cabriolet version called the Gran Sport comprised most of the Daina Series cars. The Gran Sport had a steel body with an aluminum hood designed by
Stabilimenti Farina (3 all-aluminum-bodied Gran Sports were made as well) but when they closed in 1953, Bertone took over production with a coupe model of their own design called the "Sport".
Following the Amica, Siata introduced the 300BC Barchetta Sport Spider in 1951. The Barchetta Sport Spider was designed by Mario Revelli de Beaumont and built by
Bertone and
Rocco Motto. Around 50 production models were created and predominantly featured either a 750 cc
Crosley or 1100 cc
Fiat
Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...
engine. During this time Siata also created the
Cucciolo
Cucciolo is the title character of an Italian long-lasting comic book series.
Background
Cucciolo, together with the inseparable friend Beppe, are a couple of comic characters created in 1940 by Giuseppe Caregaro as writer and Rino Anzi as artis ...
("puppy") motor sold in kit form by
Ducati
Ducati Motor Holding S.p.A () is an Italian motorcycle manufacturing company headquartered in Bologna, Italy.
History
Barely a month after the official liberation of Italy in 1944, SIATA announced its intention to sell this engine, called ...
and later used to power Ducati's first complete mopeds and motorcycles starting in 1952.
8V Fiat engine and the 208: 1952-1955

Siata introduced the coupé
Siata 208 CS and convertible
208S in 1952, both featuring Fiat's 2.0 liter
8V engine. 18 of the 208 CS were built from 1952 to 1954. 35 convertibles were produced between 1953 and 1955 priced at 5300 dollars and available in both convertible and hard top. The 208S rose to prominence after actor and race car driver
Steve McQueen
Terrence Stephen McQueen (March 24, 1930November 7, 1980) was an American actor. His antihero persona, emphasized during the height of counterculture of the 1960s, 1960s counterculture, made him a top box office draw for his films of the late ...
purchased model BS523 from Los Angeles-based Siata importer
Ernie McAfee in the mid-1950s. McQueen reportedly re badged the car with Ferrari emblems and dubbed the car his "Little Ferrari".
Fiat derived models and Abarth partnership: 1954-1968
In 1954 the Mitzi was presented, a small car with a 434 cm³ twin-cylinder rear-mounted side-valve engine that remained in the prototype stage. In the second half of the 1950s, SIATA concentrated on models derived from the
Fiat 600
The Fiat 600 (, ) is a small, rear-engined city car and Economy car, economy family car made by Italian carmaker Fiat Automobiles, Fiat from 1955 to 1969 — offered in two-door fastback sedan and four-door Multipla mini MPV body styles. The 60 ...
and
1100
Year 1100 (Roman numerals, MC) was a leap year starting on Sunday in the Julian calendar. It last year of the 11th century and the first year of the 12th century. In the proleptic Gregorian calendar, it was a Common year starting on Monday, no ...
. In 1959, under the new company name SIATA Auto, 49% of the company's capital was acquired by
Abarth
Abarth & C. S.p.A. () is an Italian racing- and road-car maker and performance division founded by Italo-Austrian Carlo Abarth in 1949. Abarth & C. S.p.A. is owned by Stellantis through its Italian subsidiary. Abarth's logo is a shield with a ...
. Abarth planned for SIATA to build road cars and racing cars with Fiat mechanicals. The first fruit of the SIATA-Abarth agreement was the 750 (available in coupé and spyder versions) presented at the 1959
Turin Motor Show
The Turin Motor Show () is an auto show held annually in Turin, Italy. The first official show took place between 21 and 24 April 1900, at the Castle of Valentino, becoming a permanent fixture in Turin from 1938 having shared it with Milan and Ro ...
; on the same occasion a lengthened
Fiat 600 Multipla and a 600 saloon with two-tone bodywork were also presented. The agreement between the two Turin companies did not last long, dissolving in 1960. Additionally, in 1960, a Spanish subsidiary of Siata was formed in
Barcelona
Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...
with a focus on producing models of their own design based on the
SEAT 600
The SEAT 600 is a city car made in Spain by SEAT from 27 May 1957 to 3 August 1973, built under license from Fiat on the original Italian Fiat 600, designed by Dante Giacosa. It was offered in two-door saloon body style rear engine layout, alt ...
. In the 1960s, SIATA introduced the TS coupés, designed by
Giovanni Michelotti
Giovanni Michelotti (6 October 1921 – 23 January 1980) was one of the most prolific designers of sports cars in the 20th century. His notable contributions were for Ferrari, Lancia, Maserati and Triumph Motor Company, Triumph marques. He was ...
and derived from the
Fiat 1300 and 1500,
offered with a choice of 1300, 1500, or 1600 cc engines.
End of Siata: 1968-1970
In 1968, after a detailed
market research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
among Italian youth, Siata launched the
Siata Spring, based on parts from
Fiat 850, with a front end styled by
Enrico Fumia in 1966.
The Siata Spring was produced until 1970, with a total of around 3500 cars built, when Siata went bankrupt, but the assembly line was purchased by a newly formed company called ORSA (Officina Realizzazioni Sarde Automobili). They moved it to an assembly plant near
Cagliari
Cagliari (, , ; ; ; Latin: ''Caralis'') is an Comune, Italian municipality and the capital and largest city of the island of Sardinia, an Regions of Italy#Autonomous regions with special statute, autonomous region of Italy. It has about 146,62 ...
, where it resumed the production of the Spring, which was now based on the
SEAT 850 Especial. Because of this the engine displacement increased to 903 cc with , and it gained disc brakes on the front wheels and a higher top speed of . Due to the
1973 oil crisis
In October 1973, the Organization of Arab Petroleum Exporting Countries (OAPEC) announced that it was implementing a total oil embargo against countries that had supported Israel at any point during the 1973 Yom Kippur War, which began after Eg ...
, sales of sports cars in Italy declined, forcing ORSA to end the production in spring 1975.
Models
Siata
* Siata Amica (1948–1952)
* Siata Amica 600 (195?–1958)
*
Siata Daina (1950–1958)
* Siata 300BC Barchetta (1951–1956)
*
Siata 208 CS (1952–1954)
*
Siata 208S (1953–1954, 56 produced)
*
Siata-Abarth 750 (1959–1961)
* Siata 1300 TS
* Siata 1500 TS
* Siata 1600 TS
*
Siata Spring (1968–1970)
Racing
Siata raced in the
Mille Miglia
The Mille Miglia (, ''Thousand Miles'') was an open-road, motorsport Endurance racing (motorsport), endurance race established in 1927 by the young Counts :it:Franco Mazzotti, Francesco Mazzotti and Aymo Maggi. It took place in Italy 24 times f ...
and the Italian Road Racing Championship in 1948, 1949, 1950, 1951, 1952 and 1955. A 1500-cc
Siata Daina driven by Dick Irish and Bob Fergus finished first in its class and third overall at the 1952
12 Hours of Sebring
The 12 Hours of Sebring is an annual motorsport Endurance racing (motorsport), endurance race for Sports car racing, sports cars held at Sebring International Raceway, on the site of the former Hendricks Army Airfield World War II air base in S ...
.
Siata Española
, S.A. was the Spanish subsidiary of Siata, created in
Barcelona
Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...
and with a factory in
Tarragona
Tarragona (, ; ) is a coastal city and municipality in Catalonia (Spain). It is the capital and largest town of Tarragonès county, the Camp de Tarragona region and the province of Tarragona. Geographically, it is located on the Costa Daurada ar ...
. Between 1960 and 1973 it focused on producing special bodies, mostly of its own design, for
SEAT
A seat is a place to sit. The term may encompass additional features, such as back, armrest, head restraint but may also refer to concentrations of power in a wider sense (i.e " seat (legal entity)"). See disambiguation.
Types of seat
The ...
chassis’, mainly the
SEAT 600
The SEAT 600 is a city car made in Spain by SEAT from 27 May 1957 to 3 August 1973, built under license from Fiat on the original Italian Fiat 600, designed by Dante Giacosa. It was offered in two-door saloon body style rear engine layout, alt ...
, as well as in engine conversions and car accessories.
Siata historia
"Web autopasion18".
Models
* (1960–1961)
* (1960–1962)
* (1960–1968)
* (1960–1971)
* (1967–1980)
* (1969)
References
External links
{{authority control
Defunct motor vehicle manufacturers of Italy
Motor vehicle manufacturers based in Turin
Italian automotive pioneers
Vehicle manufacturing companies established in 1926
Vehicle manufacturing companies disestablished in 1970
Italian companies established in 1926
1970 disestablishments in Italy
Sports car manufacturers
Italian racecar constructors