Showself (秀色娱乐) is a live

streaming video Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting ...

entertainment social platform in

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

that is growing rapidly. Broadcasters setup

real-time Real-time, realtime, or real time may refer to: Computing * Real-time computing, hardware and software systems subject to a specified time constraint * Real-time clock, a computer clock that keeps track of the current time * Real-time Control Syst ...

streaming video channels for self-expression of interests such as singing,

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at nightclubs or music fes ...

ing, live talk shows, dating, games, education and others. It is available through

web browser A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...

and the

App Store An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...

for

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...

and

Google Play Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...

for

Android Android most commonly refers to: *Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), a mobile operating system primarily developed by Google * Android TV, a operating system developed ...

. Showself also works with mobile gaming companies, modeling and casting agencies, TV stations, advertising agencies, media groups, and online video websites to create both

online and offline In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed as "on li ...

events in order to engage users and promote

virtual goods Virtual goods are non-physical objects and money purchased for use in online communities or online games. Digital goods, on the other hand, may be a broader category including digital books, music, and movies. Virtual goods are intangible by def ...

. Showself was launched by Shanghai Beijing Showself Technology Co., Ltd in March 2010 and

NQ Mobile Link Motion Inc, formerly NetQin and NQ Mobile, is a multinational corporation, multinational technology company that develops, licenses, supports and sells software and services that focus on the Vehicular automation, smart ride business. Link M ...

took a controlling stake in 2014. Tongfang Investment Fund Series SPC, an affiliate of

Tsinghua Tongfang Tsinghua Tongfang Co., Ltd. is a Public company, publicly traded state-owned enterprise headquartered in Beijing, China, which operates in various sectors including consumer electronics, information technology, and energy and environmental indu ...

acquired Showself from NQ Mobile in December 2017.

Features

Showself allows users to view and interact with broadcasters with

online chat Online chat is any direct text-, audio- or video-based (webcams), one-on-one or one-to-many ( group) chat (formally also known as synchronous conferencing), using tools such as instant messengers, Internet Relay Chat (IRC), talkers and possi ...

, virtual items and playing

games A game is a Structure, structured type of play (activity), play usually undertaken for entertainment or fun, and sometimes used as an Educational game, educational tool. Many games are also considered to be Work (human activity), work (such as p ...

. Showself gaming is about easy fun games like what has the ball under it or spin the wheel and see what number comes up. They enhance the

user engagement Ancient Egyptian roles * User (ancient Egyptian official), an ancient Egyptian nomarch (governor) of the Eighth Dynasty * Useramen, an ancient Egyptian vizier also called "User" Other uses * User (computing), a person (or software) using an ...

within the live broadcast and facilitate

virtual currency Virtual currency, or virtual money, is a digital currency that is typically unregulated, issued and usually controlled by its developers, and used and accepted electronically among the members of a specific virtual community as part of a virtua ...

and

. Users pay to play games for a chance to hit a jackpot or win a pretty flower that they can then send to the host which can then be turned back into money. Showself Live Wallpaper, also known as vLife, is a promotional tool in the Chinese market used by film studios in major motion picture releases, magazine ads and other types of

advertising campaign An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...

s. The

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...

presents dynamic content to the

lock screen A lock screen is a computer user interface element used by various operating systems. They regulate immediate access to a device by requiring the user to perform a certain action in order to receive access, such as entering a password, using a cer ...

or home screen and enables users to click through to various websites in order to buy products such as movie tickets. Showself Launcher is an Android launcher that can be used to replace the existing home screen, start other applications, and host widgets. The application enables the user to personalize settings with themes, live wallpapers,

s, and

font In metal typesetting, a font is a particular size, weight and style of a ''typeface'', defined as the set of fonts that share an overall design. For instance, the typeface Bauer Bodoni (shown in the figure) includes fonts " Roman" (or "regul ...

History

Showself started in 2010. In May 2015

announced its new Showself Brand which includes Showself Live Broadcast (秀色秀场), Showself Live Wallpaper (秀色锁屏), Showself Music Radar (秀色音乐雷达) and Showself Launcher (秀色桌面). As of September 30, 2015, Showself's live mobile social video platform reached almost 5 million

monthly active users Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range ...

, up around 240% from year-ago levels and up around 17% sequentially. Showself Live Wallpaper had shipped on more than 200 million devices, achieved more than 93 million

up 300% year over year, and had more than 62 million

daily active users Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range o ...

up 475% year over year.

References

External links

* {{Official website, http://www.showself.com/ Internet properties established in 2010 Chinese entertainment websites Chinese social networking websites Streaming media systems IOS software Android (operating system) software

Features

History

See also

References

External links