Lee Ho-yang (June 3, 1983 – February 23, 2024), known professionally as Shinsadong Tiger, was a South Korean music producer and songwriter. After debuting in 2001 at the age of 18, he still worked several odd jobs to fund his music career. He was a known figure in the Korean pop music industry and is responsible for a number of popular songs.신사동호랭이 "여자 '용준형' 키우고 있어요"(인터뷰)
. ''Star News''. December 1, 2011. In 2010, he was named the "New Generation Producer" at the 18th Korean Culture Entertainment Awards, and in 2011, he was named one of the most influential figures in the South Korean music industry by OSEN. Lee also started his own label, AB Entertainment, in which he debuted his own girl group,

EXID EXID (; ; initialism for "Exceed in Dreaming") is a South Korean girl group formed in 2012. The group consists of five members: Solji, Elly, Hani, Hyelin, and Jeonghwa. EXID debuted in February 2012, with the single "Whoz That Girl". Thou ...

Early life

Lee Ho-yang was born on June 3, 1983, in

Pohang Pohang (; ), formerly spelled Po-Hang, is the largest city in North Gyeongsang Province, South Korea, with a List of cities in South Korea, population of 499,363 as of 2022, bordering the Sea of Japan, East Sea to the east, Yeongcheon to the w ...

, South Korea, where he attended elementary school. He began his fascination with music during junior high. He auditioned for

JYP Entertainment JYP Entertainment Corporation () is a South Korean Multinational corporation, multinational entertainment and record label Conglomerate (company), conglomerate founded in 1997 by Park Jin-young, J. Y. Park. Operating as a record label, talent ...

but was rejected.

Career

After debuting at the age of 19, Lee began to rise to prominence for his work with K-Pop artists. Apart from composing for various artists, he was also noted for his role in managing the girl group

as well as the opening of the Modern K Music Academy. He was criticized for his emphasis on following trends in popular music and producing commercial music for "idols". Lee started to use arbitrary inspiration for his composition style, including toilet rolls as his inspiration for the

hook A hook is a tool consisting of a length of material, typically metal, that contains a portion that is curved/bent back or has a deeply grooved indentation, which serves to grab, latch or in any way attach itself onto another object. The hook's d ...

-heavy " Bo Peep Bo Peep". In 2011, he released his own self-produced single, "Supermarket – The Half", in which Yoon Doo-joon, Yong Jun-hyung and Lee Gi-kwang of BEAST are featured on the track "Should I Hug Or Not?" (). In 2012, he released his new album, "Supermarket – Another Half", included tracks "Over and Over" by

4minute 4Minute (, often stylized in all caps) was a South Korean girl group formed by Cube Entertainment, consisting of members Jihyun, Gayoon, Jiyoon, Hyuna and Sohyun. The group was known for its edgy dance-pop style and " girl crush" image t ...

, "Stop Doing That" by G.NA, and "In the Cloud", a solo track by B2ST member Son Dong-woon. "In The Cloud" released at April 24, 00:00 KST. In May 2014,

Wellmade Yedang Imagine Asia (; formerly known Wellmade Yedang), is a South Korean entertainment company established in 1976. The company operates as a talent agency, television production company, event management, concert production company, and music publishi ...

became the largest shareholder in Shinsadong Tiger's entertainment agency, Cashmere Records. In 2018, he worked on the music production of ''

Idol Producer ''Idol Producer'' (), is a 2018 Chinese reality boy group survival show, which premiered on January 19, 2018, on iQIYI. It is presented by Lay Zhang with Li Ronghao, Jackson Wang, MC Jin, Cheng Xiao and Zhou Jieqiong serving as mentors. On April ...

''. He composed and arranged Momoland's hit song " Bboom Bboom" (뿜뿜). In 2021, Lee teamed up with frequent collaborator Elly to form and debut the group

Tri.be Tri.be (; ; stylized as TRI.BE), is a South Korean girl group formed in 2021 by TR Entertainment and Universal Music Group. The group consists of six members: Songsun, Kelly, Hyunbin, Jia, Soeun, and Mire. The group debuted on February 17, 2021, ...

Death

Lee was found dead in his recording studio on February 23, 2024. He was 40.

Discography

Digital singles

* "Supermarket – The Half" – credited to Beast (2011) * "Super Hero" with Mighty Mouth (2011)

Production discography

Awards

References

External links

*
Shinsadong Tiger
on Rainbow Bridge Agency * * * {{DEFAULTSORT:Shinsadong Tiger 1983 births 2024 deaths Kakao M people Melon Music Award winners Musicians from North Gyeongsang Province People from Pohang South Korean dance musicians South Korean record producers South Korean male songwriters 21st-century South Korean songwriters 21st-century South Korean male musicians