Shahid ( ar, شاهد) is an Arabic content streaming platform, headquartered in Dubai, United Arab Emirates. Founded by

MBC Group MBC Group ( ar, مجموعة إم بي سي), is a Saudi media conglomerate based in the Middle East and North Africa region. Launched in London in 1991, the company moved to its headquarters to Dubai in 2002 then moved to Riyadh in 2022. MBC ...

. The platform was launched in 2008 and

rebranded Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investor ...

in 2020. More than 27 million unique monthly users were reported by the end of Ramadan 2019, and it managed to capture a market share of 85% VOD viewership in the

MENA MENA, an acronym in the English language, refers to a grouping of countries situated in and around the Middle East and North Africa. It is also known as WANA, SWANA, or NAWA, which alternatively refers to the Middle East as Western Asia (or a ...

. The senior management of Shahid consists of Sam Barnett, MBC GROUP’s

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...

; Jakob Mejlhede Andersen serving as the

Chief Content Officer A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.). The CCO is usually an executive role or senior ...

(CCO) and Dominic Farrell as Chief Technology Officer (CTO) for Shahid. The platform is available in 23 countries, including MENA region, Australia, US and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

. The content provided by Shahid VIP includes Shahid Original series, long window premieres, pre-theatrical movies, access to MBC’s TV channels in true HD, as well as western content,

documentaries A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in ter ...

and offering for kids. Furthermore, Shahid VIP also offers International content of partner TV channels.

History

Launch, revamp and rebranding

It was launched in 2008 titled MBC Shahid Online, a platform created to allow MBC users to view its TV programmes at their own convenience. The platform only had archives of the MBC’s content and served as a ‘catch-up’ service for MBC’s channels. 2009 – Launched Shahid.net In 2009, MBC extended Shahid Online to Shahid.net – a free Video on Demand streaming platform (AVOD), which was made available in multiple regions. In July 2012, the Shahid app was launched and it reached the top slot on the App store for

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...

and

North Africa North Africa, or Northern Africa is a region encompassing the northern portion of the African continent. There is no singularly accepted scope for the region, and it is sometimes defined as stretching from the Atlantic shores of Mauritania in t ...

in a week's time. 2014 – Introduced SVOD service The premium subscription-based service ‘Shahid PLUS’ (now Shahid VIP) was launched in 2014, which provided users with a variant of the free video on demand (VOD) service. Thereby, allowing subscribers to view all the available content without the interruption of any advertisements. In 2019, the platform provided the audiences outside the MENA region access to the regular MBC programmes. The first episode of all the shows was made available for free, while the rest of the episodes were available through the subscription service of Shahid PLUS. This resulted in 2x increase in unique users outside of the MENA region. 2020 – Revamp and rebranding - Shahid VIP, the premium subscription-based service In 2020, Shahid VIP went through rebranding and technical advancement. The revamped Shahid was launched during a ceremony held at the Dubai Opera on January 15, 2020. The

Burj Khalifa The Burj Khalifa (; ar, برج خليفة, , Khalifa Tower), known as the Burj Dubai prior to its inauguration in 2010, is a skyscraper in Dubai, United Arab Emirates. It is known for being the world’s tallest building. With a total height ...

was lit up with the slogan ‘It’s our Time’ marking the launch of the rebranded platform. The offerings of the platform in both the free (Shahid) and paid tier (Shahid VIP) were re-strategized. The paid tier was rebranded as ‘Shahid VIP’ and the platform increased the ease of viewing, speed, quality of streaming, improved discoverability of the relevant content by providing access through

mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive telephone call, calls over a radio freq ...

s and various large TV screens using

Chromecast Chromecast is a line of digital media players developed by Google. The devices, designed as small dongles, can play Internet- streamed audio-visual content on a high-definition television or home audio system. The user can control playback wi ...

and

AirPlay Airplay is how frequently a song is being played through broadcasting on radio stations. A song which is being played several times every day ( spins) would have a significant amount of airplay. Music which became very popular on jukeboxes, in ...

functionality; followed by the launch of its app on all major connected TV platforms —

Smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a techn ...

s and streaming players. Additionally, the rebranding included new features such as the English interface for the platform and login functionality using mobile number or Apple ID. The video streaming service also transitioned to the

cloud infrastructure Cloud computing is the on-demand availability of computer system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over mul ...

. Shahid VIP launched its branded remote control button in October 2020.

Shahid VIP partnerships

Shahid VIP has been entering into

strategic partnership A strategic partnership (also see strategic alliance) is a relationship between two commercial enterprises, usually formalized by one or more business contracts. A strategic partnership will usually fall short of a legal partnership entity, agency, ...

s with relevant companies to increase accessibility. It started with a partnership with Viva in 2015, the telecom operator in

Kuwait Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to the no ...

, which facilitated subscriber payment via their mobile phones. In 2018, a partnership took place with Omantel, the telecom provider in Oman giving its users access to Shahid PLUS subscription.

Vodafone Egypt Vodafone Egypt (Arabic: ڤودافون مَصر, ''Vodafone Maṣr'') is the largest mobile network operator in Egypt in terms of active subscribers. It was launched in 1998 under its former name Click GSM ( Egyptian: كليك چى اس ام). I ...

entered the network in 2020 making Shahid VIP available for Vodafone subscribers without any additional costs. In

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the List of Asian countries by area, fifth-largest country in Asia ...

, Shahid VIP content is provided through Saudi Telecom Company (STC), which started with a partnership between the two companies in May 2020 and a free two-month subscription to Shahid VIP was given to all STC users. Shahid partnered with the

Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...

in 2014 allowing the users to access Shahid VIP’s content via Shahid.net app. In 2018, TCL made Shahid VIP’s content accessible for its TV users via the Shahid app in MENA markets.

Sony TV Sony Television, Sony TV, or Sony HD may refer to any of the following television-related products from Japanese conglomerate Sony: * Television sets designed and manufactured by Sony Corporation in Japan ** Trinitron, television hardware brand (19 ...

MENA started embedding the Shahid app in its new TVs from May 2020. Shahid VIP is also available on all VIDAA Smart OS-powered

Hisense Hisense Group is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong Province, China. Televisions are the main products of Hisense, and it is the largest TV manufacturer in China by market ...

smart TVs globally, as well as on select

Toshiba , commonly known as Toshiba and stylized as TOSHIBA, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Its diversified products and services include power, industrial and social infrastructure systems ...

, Tornado, Wansa, and G-guard models.

Amazon Fire TV Amazon Fire TV (stylized as amazon fireTV) is a line of digital media players and microconsoles developed by Amazon. The devices are small network appliances that deliver digital audio and video content streamed via the Internet to a connec ...

Apple TV An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancestor, ...

and

Xiaomi Corporation (; ), commonly known as Xiaomi and registered as Xiaomi Inc., is a Chinese designer and manufacturer of consumer electronics and related software, home appliances, and household items. Behind Samsung, it is the second largest m ...

Mi Box streaming devices also support the programming through Shahid app.

Entertainment Content

Shahid provides original and premium content along with content from the media partners.

Shahid originals

Shahid started with its originals productions in 2019, making the premium

Arabic Arabic (, ' ; , ' or ) is a Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C. E.Watson; Walte ...

content available to its subscribers on Shahid VIP. The first Shahid Original series was ‘El Diva’, a drama series with Cyrine Abdel Nour and Yacob Alfarhan. Other Shahid Original series include: Every Week has a Friday, Lock Down, Khrays, This is Earth, Al Shak, Fixer, Karimophobia, Blood Oath, Beirut 6:07, The Thief, The Case, Mamlakat Iblis, Al Daheeh Museum, This Other Thing, Fixer, The Building, and many more.

Shahid premieres

Shahid VIP Premieres include coming soon MBC shows and

drama Drama is the specific Mode (literature), mode of fiction Mimesis, represented in performance: a Play (theatre), play, opera, mime, ballet, etc., performed in a theatre, or on Radio drama, radio or television.Elam (1980, 98). Considered as a g ...

s added to the platform with an exclusive preview window prior to going on-air on MBC TV channels. Once aired, the content remains available for binge watching on Shahid VIP. Some of Shahid Premieres include: “Wasiyat Badr”, “Aswad Fateh”, “Bodyguard”, ”La Hokm Alayh”, ”Leh La’a”, ”AL Leiba season 1 & 2”, “Adani AL Aib“, “Dantelle”, “Bloodline”, “DNA” and many more.

Arabic movies

Shahid also features Arabic movies, which are exclusively available on Shahid VIP directly after theatrical release. Shahid VIP introduced the concept of pre-theatrical release of movies in the region with the release of the first pre-theatrical film ‘Saheb El Makam’, starring Yousra and Asser Yassin.

Previews

Shahid previews include series and titles that are released first on Shahid VIP with a preview window of 24h before they are aired on one of the MBC channels allowing subscribers to watch them first on Shahid VIP. Some previews include: “Arous Beirut” (Seasons 1 and 2), “Al Hayba” (including all-new Season 4), Abshar Bel Saad and much more.

Live TV

Live streaming of all MBC TV channels is available on the platform, including MBC1, MBC2,

MBC3 MBC 3 is a free-to-air children's channel launched on 8 December 2004, and appeals to children under the age of 15. All foreign television animated programs have been dubbed into Arabic. The channel also produces its own original programmes. ...

, MBC4, MBC5, MBC ACTION, MBC MAX, MBC PERSIA,

MBC BOLLYWOOD MBC may refer to: Broadcasting * Major Broadcasting Cable Network, renamed to Black Family Channel * Malawi Broadcasting Corporation, a Malawian state-run radio company * Manila Broadcasting Company, in the Philippines * Mauritius Broadcasting ...

, and MBC DRAMA. Rotana TV channels are also streamed live on Shahid VIP. These include

Rotana Cinema Rotana Cinema ( ar, روتانا سينما) is a Saudi Arabian free-to-air satellite television channel owned by Rotana Group Rotana Media Group, commonly known as Rotana ( ar, روتانا, Rōtānā), is a Saudi Arabian entertainment comp ...

, Rotana Khalijia, Rotana+,

Rotana Classic Rotana Media Group, commonly known as Rotana ( ar, روتانا, Rōtānā), is a Saudi Arabian entertainment company. It is primarily owned by Saudi prince Al Waleed bin Talal. The media conglomerate includes a film production company (Rotana ...

, Rotana Kids, Rotana Drama and Rotana Music. The

Lebanese Broadcasting Corporation The Lebanese Broadcasting Corporation International ( ar, المؤسسة اللبنانية للإرسال انترناسيونال), widely known as LBCI, is a private television station in Lebanon. LBCI was founded in 1992 by acquiring the asse ...

(LBCI) started streaming on the platform in July 2020.

Al Arabiya Arabiya ( ar, العربية, transliterated: '; meaning "The Arabic One" or "The Arab One") is an international Arabic news television channel, currently based in Dubai, that is operated by the media conglomerate MBC. The channel is a ...

, Wanasah, and

Panorama FM Panorama FM is an Arabic language music Radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are gen ...

, as well as Cartoon Network and

Spacetoon ( ar, سبيستون or ) is a pan-Arab free-to-air television channel that specializes in animation and children programs. It began broadcasting on 15 March 2000 and it is headquartered in Dubai, UAE with offices in Riyadh. The channel targ ...

s are also streamed live on Shahid.

Western and international content

Shahid VIP has partnered with

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

and

Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelv ...

to offer their extensive content on the platform, which is around 3000 hours long including the

animated Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most ani ...

classics, the Marvel series, and Star Wars. The content is made available with Arabic subtitles. In addition, Shahid offers a library of

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...

and

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

titles.

Documentaries and real-life stories

Shahid VIP offers best in class Arabic documentaries including Al Arabiya Documentaries and much more. In 2020, Shahid VIP signed a partnership with iwonder, Asia-Pacific’s subscription video on demand (SVOD) platform dedicated to factual films, documentaries, and real-life stories.

Content for kids

Shahid VIP provides kids programming through live feed from Kids Linear Channels

, CN,

and Rotana Kids. The platform provides special parental control features to ensure safe watching. Shahid VIP struck a deal with Warner Media in 2020 to bring Cartoon Network Arabia on board. Entertainment and educational content from MBC3, Spacetoon,

Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...

and

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...

is also streamed on Shahid VIP.

Sports Content

Shahid broadcast sports content in cooperation with SSC

Football

Saudi Professional League The Saudi Pro League (SPL for short) ( ar, دوري المحترفين السعودي, link=no, ''Dawriyy al-Muḥtarifayni as-Suʿūdī''), known as the Roshn Saudi League (RSL for short) for sponsorship reasons, is the top division of associat ...

* Kings Cup (Saudi Arabia) *

Saudi Super Cup The Saudi Super Cup ( ar, كأس السوبر السعودي) is an annual super cup Association football, football match organised by the Saudi Arabian Football Federation. Founded in 2013 as a two-team competition, the current version has been c ...

Copa del Rey The Campeonato de España–Copa de Su Majestad el Rey, commonly known as Copa del Rey or simply La Copa and formerly known as Copa del Presidente de la República (1932–36) and Copa del Generalísimo (1939–76), is an annual knockout footb ...

AFC Champions League The AFC Champions League (abbreviated as ACL) is an annual continental club football competition organised by the Asian Football Confederation, and contested by Asia's top-division football clubs. It is the most prestigious club competition ...

AFC Cup The AFC Cup is an annual continental club football competition organised by the Asian Football Confederation (AFC). Under its current rules, the competition is played primarily between clubs from nations that did not receive direct qualifying ...

2022 FIFA World Cup qualification (AFC) The Asian section of the 2022 FIFA World Cup qualificationAlso the "AFC Asian Qualifiers Road to Qatar". acted as qualifiers for the 2022 FIFA World Cup to be held in Qatar for national teams who are members of the Asian Football Confederation ...

2023 AFC Asian Cup The 2023 AFC Asian Cup will be the 18th edition of the AFC Asian Cup, the quadrennial international men's football championship of Asia organised by the Asian Football Confederation (AFC). It will involve 24 national teams after expansion in 20 ...

2022 FIFA World Cup qualification (CAF) The African section of the 2022 FIFA World Cup qualification acted as qualifiers for the 2022 FIFA World Cup, to be held in Qatar, for national teams which are members of the Confederation of African Football (CAF). A total of five slots in the ...

* FIFA Club World Cup UAE 2021 *

Supercopa de España The Supercopa de España or the ''Spanish Super Cup'' is a super cup tournament in Spanish football. Founded in 1982 as a two-team competition, the current version has been contested since 2019–20 by four teams: the winners and runners-up of ...

* AFC Women's Asian Cup India 2022 *

Campeonato Brasileiro Série A The Campeonato Brasileiro Série A (; English: "Brazilian Championship A Series"), commonly referred to as the Brasileirão (; English: "Big Brazilian"), and also known as Brasileirão Assaí due to sponsorship with Assaí Atacadista, is a Br ...

Primeira Liga The Primeira Liga (; English: Premier League, also written as Liga Portugal 1), also known as Liga Portugal Bwin for sponsorship reasons, is the top level of the Portuguese football league system. Organised and supervised by the Liga Portugal ...

Portuguese League Cup Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** P ...

Motorsport

* Formula 1 *

Formula 2 Formula Two (F2 or Formula 2) is a type of open-wheel formula racing category first codified in 1948. It was replaced in 1985 by Formula 3000, but revived by the FIA from 2009–2012 in the form of the FIA Formula Two Championship. The name r ...

Formula 3 Formula Three, also called Formula 3, abbreviated as F3, is a third-tier class of open-wheel formula racing. The various championships held in Europe, Australia, South America and Asia form an important step for many prospective Formula One dr ...

Dakar Rally The Dakar Rally (or simply "The Dakar"; formerly known as the "Paris–Dakar Rally") is an annual rally raid organised by the Amaury Sport Organisation. Most events since the inception in 1978 were staged from Paris, France, to Dakar, Senegal ...

Formula E Formula E, officially the ABB FIA Formula E World Championship, is a single-seater motorsport championship for electric cars. The series was conceived in 2011 in Paris by FIA president Jean Todt and Spanish businessman Alejandro Agag, w ...

Extreme E Extreme E is an FIA-sanctioned international off-road racing series that uses spec silhouette electric SUVs to race in remote parts of the world, such as the Saudi Arabian desert or the Arctic. All racing locations are chosen to raise awareness ...

World Rally Championship The World Rally Championship (abbreviated as WRC) is the highest level of global competition in the motorsport discipline of rallying, owned and governed by the Fédération Internationale de l'Automobile, FIA. There are separate championships ...

24 Hours of Le Mans The 24 Hours of Le Mans (french: link=no, 24 Heures du Mans) is an endurance-focused sports car race held annually near the town of Le Mans, France. It is the world's oldest active endurance racing event. Unlike fixed-distance races whose w ...

Red Bull Rampage The Red Bull Rampage is an invitation-only freeride mountain bike competition held near Zion National Park in Virgin, Utah, United States, just to the north of Gooseberry Mesa. From 2001 till 2004, it was held off the Kolob Terrace Road, on the w ...

Race Of Champions The Race of Champions (ROC) is an international motorsport event held at the end/start of each year, featuring some of the world's best racing and rally drivers. It is the only competition in the world where stars from Formula One, World Rall ...

European Rally Championship The European Rally Championship (officially FIA European Rally Championship) is an automobile rally competition held annually on the European continent and organized by the Fédération Internationale de l'Automobile (FIA). The championship has b ...

Porsche Supercup The Porsche Supercup (officially known as Porsche Mobil 1 Supercup, known as Porsche Michelin Supercup prior to 2007) is an international One-Design, one-make sports car racing series supporting the FIA Formula One, Formula One World Championshi ...

Goodwood Festival of Speed The Goodwood Festival of Speed is an annual motorsports festival featuring modern and historic motor racing vehicles taking part in a hill climb and other events, held in the grounds of Goodwood House, West Sussex, England, in late June or e ...

Other sports

* World Wrestling Entertainment (WWE) *

National Football League (NFL) The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ma ...

* Professional Fighters League(PFL) * Boxxer * IHF Men's Super Globe * Saudi Premier League (Basketball) * Saudi Handball League *

2022 Asian Men's Handball Championship The 2022 Asian Men's Handball Championship was the 20th edition of the championship, taking place from 18 to 31 January 2022 in Saudi Arabia under the aegis of the Asian Handball Federation (AHF). It was the second time in history that the champion ...

* Aramco Saudi Ladies International * Saudi International * Aramco Team Series * FIBA 3X3 World Tour *

Saudi Cup The Saudi Cup (Arabic: كأس السعودية) is an international horse race held at King Abdulaziz Racetrack in Riyadh, Saudi Arabia. It is the richest horse race ever held, with a $20 million purse. Race details The race is notable f ...

* Longines Global Champions Tour * Saudi Tour *

UCI Continental Circuits The UCI Continental Circuits are a series of road bicycle racing competitions which were introduced in 2005 by the Union Cycliste Internationale The ''Union Cycliste Internationale'' (UCI; ; en, International Cycling Union) is the world gove ...

* World Snooker Championship * Sail GP *

LIV Golf LIV Golf () is a professional golf tour financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. The name "LIV" refers to the Roman numerals for 54, the score if every hole on a par-72 course were birdied and the number ...

2022 UCI Mountain Bike World Cup The 2022 Mercedes-Benz UCI Mountain Bike World Cup is a series of races in Olympic Cross-Country (XCO), Cross-Country Eliminator (XCE), and Downhill (DHI). Each discipline has an Elite Men and an Elite Women category. There are also under-23 ...

World Cup of Pool The World Cup of Pool is an annual international single-elimination tournament for doubles teams in nine-ball pool competition. The event has been dominated by the Philippines and China, with both nations winning the event on three occasions. Hi ...

World Men's Handball Championship The IHF Men's Handball World Championship has been organized indoor by the International Handball Federation since 1938. In the twenty-seven tournaments held, eleven nations have won the title. France is the most successful team with six titl ...

User acquisition and growth rate

In 2019, by the end of Ramadan, Shahid gathered 27 million unique monthly users, which reflected an increase of 23% in the audience scale as compared to same time period 2018. During this time, the platform received more than 248 million views, a 46% increase on Shahid and 62% increase in Shahid VIP subscribers. Growth after rebranding and relaunch The rebranding in 2020 increased Shahid VIP subscribers by tenfold, with 60 percent increase in the International audiences from

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

, Australia,

Germany Germany, officially the Federal Republic of Germany (FRG),, is a country in Central Europe. It is the most populous member state of the European Union. Germany lies between the Baltic and North Sea to the north and the Alps to the sou ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan ar ...

, Sweden and a few other territories in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...

. The brand awareness was measured through brand analysis in KSA, UAE and

Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Med ...

with the first phase conducted in December 2019 prior to the relaunch and second phase in March 2020 after the re-launch in January 2020, which showed that the increase in the brand awareness got translated into new users’ acquisition. The expansion to various screen sizes increased viewership to 70% on Shahid VIP, which come from mobile devices and almost 50% of playbacks take place on large screen TVs. Shahid VIP launched in North America and Australia Shahid VIP became available in North America on Nov 1, 2020, giving the Arabic population residing in the US and Canada access to more than 25,000 hours of Arabic content including Shahid Original series, Shahid Premieres, a large library of movies, as well as the top watched live Arab TV channels. Available and streaming worldwide including in UK and Europe Shahid VIP also rolled out to parts of UK and

after its rebranding in January 2020. In 2020, Shahid VIP received the Gold award in the ‘Best visual identity from the

technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, scie ...

, media and

telecommunication Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than tha ...

s sector’ and Silver in the ‘Best brand development project to reflect changed mission, values or positioning’ in 2020. The rebranding of the platform (Shahid VIP) was acknowledged by Transform Awards and awarding ‘Gold’ to Shahid in the category of the ‘Best rebrand of a digital property’.

References

External links

* {{VOD services Streaming software Middle East Broadcasting Center