Seven Keys (game Show)
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''Seven Keys'' is an American
game show A game show (or gameshow) is a genre of broadcast viewing entertainment where contestants compete in a game for rewards. The shows are typically directed by a game show host, host, who explains the rules of the program as well as commentating a ...
hosted by
Jack Narz John Lawrence Narz Jr. (November 13, 1922 – October 15, 2008) was an American radio personality, television host, and singer. Early years Narz was born to John and Ado Narz, in Louisville, Kentucky, of Lithuanian descent, along with sister ...
and based on ''
Snakes and Ladders Snakes and ladders is a board game for two or more Player (game), players regarded today as a worldwide classic. The game Traditional games of India, originated in ancient India as ''Moksha Patam'', and was brought to the United Kingdom in the ...
''. ''Seven Keys'' aired from September 12, 1960, to January 15, 1965; initially on Los Angeles'
KTLA KTLA (channel 5) is a television station in Los Angeles, California, United States, serving as the West Coast flagship station of The CW. It is the largest directly owned property of the network's majority owner, Nexstar Media Group, and is ...
and then on
ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...
before ending on KTLA. The first KTLA series was one of the few non- syndicated television game shows to air daily in nighttime. The ABC version aired in daytime.


Game play

The board consisted of a 70-space path and three spinning dials marked "Steps," "Bonus," and "Penalty," each of which could display a value from 1 to 10 and was controlled by a separate button. Each dial was only illuminated when the button to stop it was pressed, revealing the number on which it had stopped. A solo contestant attempted to travel the entire length of the path within 15 turns. On each turn, they stopped the "Steps" dial and advanced the number of spaces shown. Spaces along the path could be one of the following types, and were illuminated only when the contestant landed on them. * Bonus: The contestant stopped the "Bonus" dial and advanced the number of spaces shown. * Penalty: The contestant stopped the "Penalty" dial and backed up the number of spaces shown. * Safe: The contestant immediately took their next turn. * Question: The contestant answered a question. A correct response allowed them to play from that space on their next turn, while a miss forced them to back up to the last Safe space they had passed. If the contestant landed on a previously answered question, it was counted as a free move. Each turn ended when the contestant either answered a question correctly, landed on a Safe space while moving in either direction, or advanced to a space for a question they had already answered. All question spaces on the board were of the same type or category, which changed from one game to the next. Examples of categories included filling in the middle initial of a famous person's name; stating whether a given animal lived on land, in air, or in the sea; and naming the missing celebrity in a pair. The final space on the path was marked "Keys." If the contestant spun a number on the "Steps" or "Bonus" dial that was greater than or equal to the number of steps needed to reach it, they won the game and earned the right to choose one key from a group of seven. Each key corresponded to a different prize, one of which was a large package personalized to match the contestant's interests, and the prizes (or pictures of them) were behind glass doors secured with padlocks. The contestant had to make a choice to play again in the hope of earning more keys; or to stop, choose the appropriate number of keys, and win whatever prizes they unlocked. Contestants left the show after deciding to stop, earning all seven keys and winning every available prize, or failing to complete the path within 15 turns. In this last case, they forfeited all their keys and received only a consolation prize.


Home-viewer game

Once per episode, home viewers were given a chance to play for seven different prizes, six small ones and a "prize wonderland" that consisted of a prize package, a fur stole, and a cash bonus. Each prize corresponded to one of seven keys as in the main game. Viewers sent in postcards with their name, address, and the number of the key they wanted to use (1 through 7). Any postcard without all three of these elements was discarded, and another one was drawn to replace it. The host tried the viewer's chosen key on the prize wonderland first, and the viewer won it if he was able to open its lock. If not, he tried the key on the other prizes until he found the one it unlocked, and the viewer won that prize. Two different formats were used during the broadcast run of the series. In one format, the cash bonus was $1,000, and the host kept drawing one card at a time and awarding prizes until a viewer won the prize wonderland. In the other, the bonus was $500 and the host only drew one card; if the viewer did not win the prize wonderland, he demonstrated the correct key by using it to open that lock.


Broadcast History


KTLA (1960–1961)

''Seven Keys'' originally aired locally in Los Angeles on KTLA Channel 5 (now an affiliate of
The CW The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial broadcast television network which is controlled by Nexstar Media Group through a 75% ownership interest. The network's name is derived from the firs ...
) from September 12, 1960 to April 28, 1961. The show proved to be popular, and caught the attention of ABC.


ABC (1961–1964)

On April 3, 1961 the series began airing on ABC at 2:30 PM Eastern (1:30 Central), replacing the short-lived ''Road to Reality''. Despite facing
Art Linkletter Arthur Gordon Linkletter (born Gordon Arthur Kelly or Arthur Gordon Kelly; sources differ; July 17, 1912 – May 26, 2010) was a Canadian-born American radio and television personality. He was the host of '' House Party'', which ran on CBS radio ...
's mega-popular ''
House Party A house party is a type of party held at the home of the party's host. Organization A house party might be organized several months or just a few hours in advance. News of a party may be spread by personal invitations, word of mouth, pos ...
'' on
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
and local programming on
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
(which had not programmed at 2:30 since August 1959, following the disastrous '' Court of Human Relations''), the two shows divided the audience over the next eighteen months. On October 1, 1962 ''Keys'' was struck a large blow when NBC began a new 55-minute series at 2:00 PM (followed by a five-minute newscast) – ''
The Merv Griffin Show ''The Merv Griffin Show'' is an American television talk show starring Merv Griffin. The series had runs on two different networks on NBC (1962–1963) and CBS (1969–1972) but is most known for its run on first-run syndication from 1965 to 1 ...
''. CBS and Linkletter would have the last laugh – ''Griffin'' ended on March 29, 1963 and ''Keys'' was shifted away to a morning slot on April 1. ABC ceased programming at 2:30/1:30 for five months. ''Keys'' went to 11:30 AM (10:30 Central/Pacific), replacing the
Bert Parks Bert Parks (born Bertram Jacobson; December 30, 1914 – February 2, 1992) was an American actor, singer, and radio and television announcer, best known for hosting the annual Miss America telecast from 1955 to 1979. Early life Parks was bor ...
game '' Yours for a Song''. Now facing the five-year-old ''
Concentration In chemistry, concentration is the abundance of a constituent divided by the total volume of a mixture. Several types of mathematical description can be distinguished: '' mass concentration'', '' molar concentration'', '' number concentration'', ...
'' on NBC and daytime repeats of '' The Millionaire'' on CBS, ''Keys'' managed to cease the ''Millionaire'' repeats on August 30 and send ''Concentration'' packing to 11:00/10:00 on September 6. Narz would host the syndicated version of ''Concentration'' from 1973-1978. While CBS stopped programming at 11:30/10:30 for nearly a year, NBC introduced its new
Ed McMahon Edward Leo Peter McMahon Jr. (March 6, 1923 – June 23, 2009) was an American announcer, game show host, comedian, actor, singer, and combat aviator. McMahon and Johnny Carson began their association in their first TV series, the American Bro ...
-hosted game '' Missing Links'' in the slot. Within the next three months, the new word-association game from Goodson-Todman wore down ''Keys'' in the ratings. On December 30, 1963 ''Keys'' was moved one last time to 12:00 noon (11:00 AM Central). The show was now up against the long-running soap ''
Love of Life ''Love of Life'' is an American soap opera televised on CBS from September 24, 1951, to February 1, 1980. It was created by Roy Winsor, whose previous creation '' Search for Tomorrow'' premiered three weeks before ''Love of Life''; he created ...
'' on CBS and the popular game ''
Your First Impression ''Your First Impression'' is an NBC daytime game show which aired from January 2, 1962, to June 26, 1964. A panel of three celebrities tried to guess the identity of mystery guests from clues supplied by the host. Bill Leyden was the Master of Ce ...
'' on NBC, and was beaten soundly in the ratings until it finally admitted defeat on March 27, 1964.


KTLA (1964–1965)

Having spent a turbulent three years on the national schedule, ''Keys'' returned to KTLA on April 6. After another nine months, the series took its last bow on January 15, 1965.


Episode status

Despite running for five seasons, the series is believed to be
destroyed Destroyed may refer to: * ''Destroyed'' (Sloppy Seconds album), a 1989 album by Sloppy Seconds * ''Destroyed'' (Moby album), a 2011 album by Moby See also * Destruction (disambiguation) * Ruined (disambiguation) Ruins are the remains of man-m ...
. Although the status of the KTLA versions remain unknown, the ABC tapes are believed to have been either destroyed or reused as per network practices at the time. Only three episodes are known to exist among collectors – Episode #9 of the original KTLA version (September 22, 1960), an ABC episode from July 12, 1962, and a second episode from KTLA. A complete ABC episode from May 24, 1963, was discovered on audio tape in March 2010. The
UCLA Film and Television Archive The UCLA Film & Television Archive is a visual arts organization focused on the film preservation, preservation, film studies, study, and appreciation of film and television, based at the University of California, Los Angeles (UCLA). As a nonpro ...
holds two episodes along with a clip from a KTLA blooper reel (described as "a box is stuck from the game show ''Seven Keys''"UCLA Archive: "Seven Keys" Blooper
/ref>).


References

{{DEFAULTSORT:Seven Keys (Game Show) American Broadcasting Company game shows 1960s American game shows 1960 American television series debuts 1965 American television series endings