The Servant Foundation, also known as The Signatry, is an American

501(c)(3) A 501(c)(3) organization is a United States corporation, Trust (business), trust, unincorporated association or other type of organization exempt from federal income tax under section 501(c)(3) of Title 26 of the United States Code. It is one of ...

non-profit organization funded primarily by anonymous donors, that operates a

donor-advised fund In the United States, a donor-advised fund (commonly called a DAF) is a charitable giving vehicle administered by a public charity created to manage charitable donations on behalf of organizations, families, or individuals. To participate in a dono ...

. It is best known for "

He Gets Us "He Gets Us" is an ongoing American religious advertising campaign formerly operated by the Servant Foundation. First launched in 2022, the campaign's stated goal is to "reintroduce people to the Jesus of the Bible". Its campaigns are design ...

", a religious

advertising campaign An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...

that was first launched in 2022 and is no longer affiliated with Servant. The foundation describes its mission as being to "inspire and facilitate revolutionary, biblical generosity".

History

The Servant Foundation was founded by Bill High in 2000. From 2000 to 2017, it was an affiliate of the National Christian Foundation. In 2023, it was reported that the Servant Foundation had donated more than $65 million to the anti-abortion, anti-LGBT rights conservative Christian legal advocacy group

Alliance Defending Freedom The Alliance Defending Freedom (ADF), formerly the Alliance Defense Fund, is an American conservative Christian legal advocacy group that works to expand Christian religious practices within public schools and in government. ADF is most known ...

in the period from 2018 to 2021.

"He Gets Us" Campaign

The billionaire Green family has been criticized for contributing millions of dollars to the Servant Foundation, which funds anti-LGBTQ legislation, has supported Supreme Court decisions which denied medical coverage for contraception based on religious beliefs and funds the

. The most public use of these funds has been the "

" campaign during

Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...

commercial breaks. As of early 2024, the campaign is no longer affiliated with the foundation.

Criticism

The

Southern Poverty Law Center The Southern Poverty Law Center (SPLC) is an American 501(c)(3) nonprofit legal advocacy organization specializing in civil rights and public interest litigation. Based in Montgomery, Alabama, it is known for its legal cases against white ...

, a progressive activist organization, lists the Alliance Defending Freedom, which the Servant Foundation has funded, as a hate group "founded by some 30 leaders of the Christian Right."

References

External links

* Non-profit organizations based in the United States {{US-corp-stub