Sega R360
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The R360 is a motion-based
arcade cabinet An arcade cabinet, also known as an arcade machine or a coin-op cabinet or coin-op machine, is the housing within which an arcade game's electronic hardware resides. Most cabinets designed since the mid-1980s conform to the Japanese Amusement Ma ...
produced by
Sega is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
. It was first released in Japan in 1990, and internationally a year later. Being short for "Rotate 360", the R360 is noteworthy for its ability to spin 360 degrees in any direction on two metal axes, allowing the player to freely move as the cabinet mimics the in-game action, including the ability to turn completely upside down. A safety bar and four-point safety harness are utilized to keep players in the seat as the machine moves. An emergency stop button is also present both inside the machine and on the attendant tower. Designed by
Sega AM2 previously known as is a video game development team within the Japanese multinational video game developer Sega. Yu Suzuki, who had previously developed arcade games for Sega including ''Hang-On'' and ''Out Run'', was the first manager of th ...
, the R360 was part of the company's movement to create attraction-like games for Japanese amusement centers. Only two compatible games were produced: '' G-LOC: Air Battle'' in 1990, and ''
Wing War is a 1994 combat flight simulator game developed for the Sega Model 1 arcade platform by Sega. the object of the game is by where the players fight head-to-head in airplanes trying to shoot the other players out of the sky. Running on the same ...
'' in 1994. An R360 unit demonstrating ''
Rad Mobile is a Racing video game, racing arcade game developed by Sega AM3 and published by Sega. It was first published in Japan in October 1990, followed by an international release for Video arcade, arcades in February 1991. ''Rad Mobile'' was Sega's ...
'' was demonstrated in Japan, but was never publicly released. The cabinet was commercially unsuccessful, with only an estimated 100 units being produced and fewer being sold. Critics commended the R360 for its unique and technologically-advanced concept, with one critic saying it helped represent Sega's massive presence in the arcade industry. A successor, the R360Z, was released in 2015 for '' Transformers: Human Alliance'', which can seat two players.


Technical specifications

The R360 was designed by
Sega AM2 previously known as is a video game development team within the Japanese multinational video game developer Sega. Yu Suzuki, who had previously developed arcade games for Sega including ''Hang-On'' and ''Out Run'', was the first manager of th ...
. Its name is short for "Rotate 360", representative of the cabinet's ability to spin 360 degrees in any direction. Physically, the unit is in diameter and tall. It weighs over , and utilizes a 20-inch (51 cm) monitor for gameplay. The cabinet is mounted on a
gyroscope A gyroscope (from Ancient Greek γῦρος ''gŷros'', "round" and σκοπέω ''skopéō'', "to look") is a device used for measuring or maintaining Orientation (geometry), orientation and angular velocity. It is a spinning wheel or disc in ...
that can rotate along two axes, attached to a base which is stationary. A safety bar and four-point safety harness are utilized to keep players in the seat as the machine moves. Additionally, light sensors would stop the machine if a player extended an arm or leg outside the cabinet; this feature caused an issue if the R360 sat in direct sunlight. Two emergency stop buttons are present; one is inside the arcade cabinet and the second is on an attendant tower. A sensor grid triggers an alarm if the cabinet is approached while the game is in motion. While the attendant tower and the cabinet itself of the R360 featured coin slots, arcade operators were strongly warned not to allow the game to be played without an attendant and the safety fence, for fear of someone losing a limb or being killed by the moving machine. Attendants were also necessary if the emergency stop features were triggered; a button on the attendant tower would allow them to reset the machine and prevent players from being stuck upside down. By Sega's recommendation, players are barred from using the R360 if they have heart conditions, are intoxicated, pregnant, have high or low blood pressure, have been advised against strenuous activity, or have "mental or physical problems."


History

The R360 was first tested in Sega's Tokyo arcades in early 1990, and given a broader release later that year. It was advertised in '' Sega Visions'' in the US as early as winter 1990-91 and exhibited in the UK
Amusement Trades Exhibition International The Amusement Trades Exhibition International (ATEI) is the major UK trade show A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and ...
in 1991. Sega initially classified the game as a ride, and included '' G-LOC: Air Battle'' as the included game. Players were capable of playing the game or simply selecting "experience" to ride the cabinet as the game ran through its demo mode. ''G-LOC: Air Battle'' operates on the Sega Y Board for its
arcade system board An arcade video game is an arcade game that takes player input from its controls, processes it through electrical or computerized components, and displays output to an electronic monitor or similar display. All arcade video games are coin-opera ...
. An R360 unit playing ''
Rad Mobile is a Racing video game, racing arcade game developed by Sega AM3 and published by Sega. It was first published in Japan in October 1990, followed by an international release for Video arcade, arcades in February 1991. ''Rad Mobile'' was Sega's ...
'' was demonstrated in Japan, but never confirmed to have a release. An additional release for the cabinet came in 1994 with ''
Wing War is a 1994 combat flight simulator game developed for the Sega Model 1 arcade platform by Sega. the object of the game is by where the players fight head-to-head in airplanes trying to shoot the other players out of the sky. Running on the same ...
'', a Model 1 arcade board release. ''Wing War'' for the R360 required two cabinets to be linked. According to ''The One'', the R360 cost "over £70,000" in 1991, while R360 collector Kevin Keinert placed the price at $90,000 or more. This meant only the largest arcade operators could afford the machine. The Funland Arcade in the Trocadero Complex charged £3 per ride in 1991; in the United States, the play price varied between $3 and $5. Additional costs to the machine came in repairs. Sega did not include schematics with the R360, and the cabinet's circuitry was complex and prone to failure. Sega stopped manufacturing the R360 within a few years. No official figure on how many cabinets were sold has been released; according to Keinert, contact with Sega has been returned by calling that number a "company secret". He estimates that between 100 and 200 units were made. In 2015, Sega introduced a
motion simulator A motion simulator or motion platform is a mechanism that creates the feelings of being in a real motion environment. In a simulator, the movement is synchronised with a visual display of the outside world (OTW) scene. Motion platforms can provid ...
attraction based on its arcade game '' Transformers: Human Alliance'' at
Joypolis is a chain of indoor amusement parks created by Sega and run by CA Sega Joypolis. Beginning on July 20, 1994 with the original location sited in Yokohama, Japan, Joypolis centers have since opened in several cities in Japan and later China. Th ...
. The attraction utilizes a new version of the R360, labeled as "R360Z", which seats two passengers.


Reception

British gaming magazine ''The One'' reviewed the R360 in 1991, playing ''G-LOC: Air Battle'', and begins their review by expressing that "what the R360 delivers is the greatest sensory overload you are ever likely to get without taking your trousers off ... this is a unit that will turn your whole idea of what a coin-op is upside-down." ''The One'' noted that the R360 made them nauseated from motion sickness, but despite this they excitedly stated that the R360's gameplay is "an experience!!!" ''
Cash Box ''Cashbox'', also known as ''Cash Box'', is an American music industry trade magazine, originally published weekly from July 1942 to November 1996. Ten years after its dissolution, it was revived and continues as ''Cashbox Magazine'', an online ...
'' was enamored by the machine's unique concept and capabilities, exclaiming: "This is not just a video game, it is a video experience which will make your heart pound and adrenalin flow as you engage in high speed air battle and dog fighting!" Video game journalist Ken Horowitz called the R360's existence a notable one for its demonstrating Sega's desire to create bigger and more realistic games. Retrospectively in 2019, ''
Retro Gamer ''Retro Gamer'' is a British magazine, published worldwide, covering Retrogaming, retro video games. It was the first commercial magazine to be devoted entirely to the subject. Launched in January 2004 as a quarterly publication, ''Retro Gamer'' ...
'' said that the R360 helped represent Sega's massive presence in the arcade game market for its unique and interesting idea, writing that it is "the pinnacle of what could be achieved in videogames at the time and shows the dominance Sega had in the industry."


References


External links


Sega R360
on the
Internet Archive The Internet Archive is an American 501(c)(3) organization, non-profit organization founded in 1996 by Brewster Kahle that runs a digital library website, archive.org. It provides free access to collections of digitized media including web ...
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