Scott James Forstall (born 1969) is an American software engineer, known for leading the original software development team for the
iPhone and
iPad
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operati ...
, and Broadway producer, known for co-producing the Tony award-winning ''
Fun Home'' and ''
Eclipsed'' with Molly Forstall, his wife, among others. Having spent his career first at
NeXT
Next may refer to:
Arts and entertainment Film
* ''Next'' (1990 film), an animated short about William Shakespeare
* ''Next'' (2007 film), a sci-fi film starring Nicolas Cage
* '' Next: A Primer on Urban Painting'', a 2005 documentary film
Lit ...
and then
Apple
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ances ...
, he was the senior vice president (SVP) of
iOS Software at
Apple Inc. from 2007 until October 2012.
Early life and education
Forstall grew up in a middle-class family in
Kitsap County,
Washington, the second-born of three boys to a registered-nurse mother Jeanne and an engineer father Tom Forstall. His older brother Bruce is also a senior software design engineer, at
Microsoft
Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...
.
A gifted student for whom skills such as programming "came easily where they were difficult for others", Forstall qualified for
advanced-placement science and math class in junior high school, and gained experience programming on
Apple IIe
The Apple IIe (styled as Apple //e) is the third model in the Apple II series of personal computers produced by Apple Computer. The ''e'' in the name stands for ''enhanced'', referring to the fact that several popular features were now built-i ...
computers.
He was skipped forward a year, entering Olympic High School in Bremerton, Washington early, where classmates recall his immersion in competitive chess, history, and
general knowledge
General knowledge is information that has been accumulated over time through various mediums and sources. It excludes specialized learning that can only be obtained with extensive training and information confined to a single medium. General kn ...
, on occasion competing at the state level. He achieved a 4.0
GPA and earned the position of
valedictorian
Valedictorian is an academic title for the highest-performing student of a graduating class of an academic institution.
The valedictorian is commonly determined by a numerical formula, generally an academic institution's grade point average (GPA) ...
, a position he shared with a classmate, Molly Brown, who would later become his wife. He had established the goal of being a "designer of high-tech electronics equipment", as he proclaimed in an interview with a local newspaper.
Enrolling at
Stanford University, he graduated in 1991 with a degree in
symbolic system
In logic, mathematics, computer science, and linguistics, a formal language consists of words whose letters are taken from an alphabet and are well-formed according to a specific set of rules.
The alphabet of a formal language consists of sy ...
s. The next year he received his
master's degree
A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice. in
computer science
Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to practical disciplines (includin ...
, also from Stanford. During his time at Stanford, Forstall was a member of the
Phi Kappa Psi
Phi Kappa Psi (), commonly known as Phi Psi, is an American collegiate social fraternity that was founded by William Henry Letterman and Charles Page Thomas Moore in Widow Letterman's home on the campus of Jefferson College in Canonsburg, Pe ...
fraternity.
Career
NeXT / Apple
Forstall joined
Steve Jobs
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...
's
NeXT
Next may refer to:
Arts and entertainment Film
* ''Next'' (1990 film), an animated short about William Shakespeare
* ''Next'' (2007 film), a sci-fi film starring Nicolas Cage
* '' Next: A Primer on Urban Painting'', a 2005 documentary film
Lit ...
in 1992 and stayed when it was purchased by Apple in 1997. Forstall was then placed in charge of designing user interfaces for a reinvigorated Macintosh line. In 2000, Forstall became a leading designer of the Mac's new Aqua user interface, known for its water-themed visual cues such as translucent icons and reflections, making him a rising star in the company. He was promoted to SVP in January 2003.
During this period, he supervised the creation of the
Safari
A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an importa ...
web browser. Don Melton, a senior developer on the Safari team, credited Forstall for being willing to trust the instincts of his team and respecting their ability to develop the browser in secret.
In 2005, when Jobs began planning the
iPhone, he had a choice to either "shrink the Mac, which would be an epic feat of engineering, or enlarge the iPod". Jobs favored the former approach but pitted the Macintosh and the iPod team, led by Forstall and
Tony Fadell respectively, against each other in an internal competition. Forstall won that fierce competition to create
iOS. The decision enabled the success of the iPhone as a platform for third-party developers: using a well-known desktop operating system as its basis allowed the many third-party Mac developers to write software for the iPhone with minimal retraining. Forstall was also responsible for creating a software developer's kit for programmers to build iPhone apps, as well as an App Store within iTunes.
In 2006, Forstall became responsible for
Mac OS X
macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...
releases after
Avie Tevanian stepped down as the company's Chief Software Technology Officer and before being named SVP of iPhone Software.
Forstall received credit as he "ran the iOS mobile software team like clockwork and was widely respected for his ability to perform under pressure".
He has spoken publicly at
Apple Worldwide Developers Conference
The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in t ...
s, including talks about
Mac OS X Leopard
Mac OS X Leopard (version 10.5) is the sixth major release of macOS, Apple's desktop and server operating system for Macintosh computers. Leopard was released on October 26, 2007 as the successor of Mac OS X 10.4 Tiger, and is available in two ...
in 2006 and iPhone software development in 2008, later after the release of iPhone OS 2.0 and iPhone 3G, and on January 27, 2010, at Apple's 2010 iPad keynote. At WWDC 2011, Forstall introduced
iOS 5
iOS 5 is the fifth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 4. It was announced at the company's Worldwide Developers Conference on June 6, 2011, and was released on October 12, 20 ...
. Forstall also appears in the iOS 5 video, narrating about three-quarters of the clip, and in almost every major Apple iOS special event. At the "Let's talk iPhone" event launching the
iPhone 4S
The iPhone 4S (originally styled as iPhone 4 S, retroactively stylized with a lowercase 's' as iPhone 4s as of September 2013) is a smartphone that was designed and marketed by Apple Inc. It is the fifth generation of the iPhone, succe ...
, he took the stage to demonstrate the phone's
Siri
Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer ques ...
voice recognition technology, which was originally developed at
SRI International
SRI International (SRI) is an American nonprofit organization, nonprofit scientific research, scientific research institute and organization headquartered in Menlo Park, California. The trustees of Stanford University established SRI in 1946 as ...
.
Departure from Apple
The aftermath of the release of
iOS 6
iOS 6 is the iOS version history, sixth major release of the iOS mobile operating system developed by Apple Inc, being the successor to iOS 5. It was announced at the company's Apple Worldwide Developers Conference, Worldwide Developers Confere ...
, on September 19, 2012, proved a troubled period for Apple. The newly introduced
Maps
A map is a symbolic depiction emphasizing relationships between elements of some space, such as objects, regions, or themes.
Many maps are static, fixed to paper or some other durable medium, while others are dynamic or interactive. Althoug ...
application, completely designed in-house by Apple, was criticized for being underdeveloped, buggy and lacking in detail. In addition, the clock app used a design based on the trademarked
Swiss railway clock, which Apple had failed to license, forcing Apple to pay Swiss railways a reported $21 million in compensation. In October, Apple reported third-quarter results in which revenues and profits grew less than predicted, the second quarter in a row that the company missed analysts' expectations.
On October 29, 2012, Apple announced in a press release "that Scott Forstall will be leaving Apple
n 2013and will serve as an advisor to CEO Tim Cook in the interim." Forstall's duties were divided among four other Apple executives: design SVP
Jonathan Ive assumed leadership of Apple's Human Interface team,
Craig Federighi became the new head of iOS software engineering, services chief
Eddy Cue took over responsibilities for Maps and Siri, and
Bob Mansfield
Bob Mansfield is an American hardware engineer working at Apple, Inc. He was formerly Senior Vice President of Technologies, before leaving that role to focus on unnamed future products. It has been claimed that he supervised the development of t ...
(previously SVP of hardware engineering) "unretired" to oversee a new technology group.
On the same day,
John Browett, who was SVP of retail, was dismissed immediately after only six months on the job.
Neither Forstall nor any other Apple executive has commented publicly on his departure beyond the initial press statement, but it is generally presumed that Forstall left his position involuntarily. All information about the reasons for his departure therefore come from anonymous sources. Cook's aim since becoming CEO has been reported to be building a culture of harmony, which meant "weeding out people with disagreeable personalities—people Jobs tolerated and even held close, like Forstall," although former Apple senior engineer Michael Lopp "believes that Apple's ability to innovate came from tension and disagreement." Steve Jobs was referred to as the "decider" who had the final say on products and features while he was CEO, reportedly keeping the "strong personalities at Apple in check by always casting the winning vote or by having the last word", so after Jobs' death many of these executive conflicts became public. Forstall had such a poor relationship with Ive and Mansfield that he could not be in a meeting with them unless Cook mediated; reportedly, Forstall and Ive did not cooperate at any level.
Being forced to choose between the two, Cook reportedly chose to retain Ive since Forstall was not collaborative.
Forstall was very close to and referred to as a mini-
Steve Jobs
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...
, so Jobs' death left Forstall without a protector.
Forstall was also referred to as the CEO-in-waiting by ''Fortune'' magazine and the book ''
Inside Apple
''Inside Apple: How America's Most Admired–And Secretive–Company Really Works'' (also subtitled ''The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand''), is a business and economics book on the systems, leadership pat ...
'' (written by Adam Lashinsky), a profile that made him unpopular at Apple. Forstall was said to be responsible for the departure of
Jean-Marie Hullot (CTO of applications) in 2005 and
Tony Fadell (SVP of hardware engineering) in 2008; Fadell remarked in an interview with the
BBC that Forstall's firing was justified and he "got what he deserved".
Jon Rubinstein, Fadell's predecessor as SVP of hardware, also had a strained relationship with Forstall. After Jobs' death in 2011, it had been reported that Forstall was trying to gather power to challenge Cook.
The
Siri
Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer ques ...
intelligent personal voice assistant that Forstall introduced in September 2011 has received a mixed reception with some observers regarding it as a "flop".
Forstall was vigorously criticized after the
new Maps app, introduced in
iOS 6
iOS 6 is the iOS version history, sixth major release of the iOS mobile operating system developed by Apple Inc, being the successor to iOS 5. It was announced at the company's Apple Worldwide Developers Conference, Worldwide Developers Confere ...
, received criticism for inaccuracies that were not up to Apple standards. According to Adam Lashinsky of ''
Fortune'', when Apple issued a formal apology for the errors in Maps, Forstall refused to sign it. Under long-standing practice at Apple, Forstall was the "directly responsible individual" for Maps, and his refusal to sign the apology convinced Cook that Forstall had to go.
Forstall's
skeuomorphic design style, strongly advocated by former CEO Steve Jobs,
was reported to have also been controversial and divided the Apple design team.
In a 2012 interview, Ive, then head of hardware design only, refused to comment on the iOS user interface, "In terms of those elements you're talking about, I'm not really connected to that."
Present
Forstall did not make public appearances after his departure from Apple for a number of years. A report in December 2013 said that he had been concentrating on travel, advising charities, and providing informal advice to some small companies.
On April 17, 2015, Forstall made his first tweet, which revealed that he is a co-producer of the
Broadway version of the musical ''
Fun Home''. It was his first public appearance since departing from Apple in 2012. On June 7, 2015, the Forstall-produced musical won five awards at the
Tonys.
In 2015, Forstall was reported to be working as an advisor with
Snap Inc.
On June 20, 2017, Forstall gave his first public interview after leaving Apple. He was interviewed in the
Computer History Museum
The Computer History Museum (CHM) is a museum of computer history, located in Mountain View, California. The museum presents stories and artifacts of Silicon Valley and the information age, and explores the computing revolution and its impact ...
by
John Markoff
John Gregory Markoff (born October 24, 1949) is a journalist best known for his work covering technology at '' The New York Times'' for 28 years until his retirement in 2016, and a book and series of articles about the 1990s pursuit and captur ...
about the creation of the iPhone on the 10th anniversary of its sales launch.
On April 18, 2020, Forstall announced that he was a producer for the Broadway musical
Hadestown. The musical went on to win 8 Tony Awards.
On May 20, 2020, Forstall made an appearance in
Code.org's online Break event.
On December 17, 2020, Forstall was revealed to be one of the co-creators of
WordArt alongside Apple engineer Nat Brown, while interning for
Microsoft
Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...
in 1991.
In April of 2021, Forstall served as one of Apple’s witnesses on
Epic Games v. Apple.
See also
*
Outline of Apple Inc. (personnel)
*
History of Apple Inc.
*
List of Stanford University people
References
External links
*
{{DEFAULTSORT:Forstall, Scott
Apple Inc. executives
Living people
Stanford University School of Engineering alumni
Macintosh operating systems people
American software engineers
People from Kitsap County, Washington
NeXT
1969 births