Schneider is the

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...

produced by the ''Compañía de Cervecerías Unidas Argentina'' (CCUA), or Company of United Beer Producers, in

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

. The CCUA is as of 2006, the 3rd largest producer of beer in

Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...

. It controls around 16% of the beer market in the country, and is the official importer of foreign brands

Heineken Heineken Lager Beer (), or simply Heineken (), is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, ...

and

Budweiser Budweiser () is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filte ...

in Argentina. It also imports and commercializes Corona and

Guinness Guinness () is a stout that originated in the brewery of Arthur Guinness at Guinness Brewery, St. James's Gate, Dublin, Ireland, in the 18th century. It is now owned by the British-based Multinational corporation, multinational alcoholic bever ...

Location

In 1995, the original CCU (based in

Uruguay Uruguay, officially the Oriental Republic of Uruguay, is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast, while bordering the Río de la Plata to the south and the A ...

) initiated operations in Argentina. The CCUA is now owned principally by the CCU and Anheuser-Busch (Budweiser). Since then, the company has built two factories in the provinces of

Salta Salta () is the capital and largest city in the Provinces of Argentina, Argentine province of Salta Province, the same name. With a population of 618,375 according to the 2010 census, it is also the List of cities in Argentina, 7th most-populous ...

and Santa Fe, and sells all around the country through distribution points in

Buenos Aires Buenos Aires, controlled by the government of the Autonomous City of Buenos Aires, is the Capital city, capital and largest city of Argentina. It is located on the southwest of the Río de la Plata. Buenos Aires is classified as an Alpha− glob ...

, Córdoba and

Rosario Rosario () is the largest city in the central provinces of Argentina, Argentine province of Santa Fe Province, Santa Fe. The city, located northwest of Buenos Aires on the west bank of the Paraná River, is the third-most populous city in the ...

, the three major cities of Argentina.

Products

There are three types of beer produced under the franchise of Schneider: *''Rubia'' - (Spanish for blond) The name is given to the beer due to its bright-gold and clear color. This is the traditional and most popular Schneider beer. It contains 4.7% alcohol and is a mixture of the

lager Lager (; ) is a Type of beer, style of beer brewed and Brewing#Conditioning, conditioned at low temperature. Lagers can be Pale lager, pale, Amber lager, amber, or Dark lager, dark. Pale lager is the most widely consumed and commercially availab ...

and the

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

pilsener Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewery. Histor ...

kinds of beer. It comes in bottles of 1,000, 930, and 660 cm³ and cans of 473 and 355 cm³, as well as in barrels of 30 and 50

litres The litre ( Commonwealth spelling) or liter (American spelling) (SI symbols L and l, other symbol used: ℓ) is a metric unit of volume. It is equal to 1 cubic decimetre (dm3), 1000 cubic centimetres (cm3) or 0.001 cubic metres (m3). A cubic ...

. *''Fuerte'' - (Spanish for strong) Having a 6.0% of alcohol, it is among the strongest beers in the country. It is a lager beer of oktoberfest/märzen style. It has a bitter taste and a slightly reddish color. It comes in bottles of 930 and 1,000 cm³, and cans of 355 cm³. *''Negra'' - (Spanish for black) Is produced completely of toasted malt and claims to be the only true black beer of the country. It has an extremely dark color and sweet taste. It comes in bottles of 930 cm³.

Ten Pack

Schneider has recently released a Ten Pack box for their cans. This pack has a peculiar design forming a rectangular box with two rows of 5 cans. On one of the sides, the top corner is colored red and has a cut-it-out mechanism which creates a hole fitting a 355 can for its extraction, leaving the pack still together.

External links

Schneider's Website
{{Primary sources, date=January 2007 Argentine brands Beer in Argentina s