SaveEasy (formerly ''Atlantic Save-Easy'') was a chain of small retail

grocery store A grocery store ( AE), grocery shop ( BE) or simply grocery is a store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, ...

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

s in the

Atlantic Provinces Atlantic Canada, also called the Atlantic provinces (french: provinces de l'Atlantique), is the region of Eastern Canada comprising the provinces located on the Atlantic coast, excluding Quebec. The four provinces are New Brunswick, Newfoundlan ...

Newfoundland and Labrador Newfoundland and Labrador (; french: Terre-Neuve-et-Labrador; frequently abbreviated as NL) is the easternmost province of Canada, in the country's Atlantic region. The province comprises the island of Newfoundland and the continental region ...

New Brunswick New Brunswick (french: Nouveau-Brunswick, , locally ) is one of the thirteen Provinces and territories of Canada, provinces and territories of Canada. It is one of the three Maritime Canada, Maritime provinces and one of the four Atlantic Canad ...

Nova Scotia Nova Scotia ( ; ; ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. Nova Scotia is Latin for "New Scotland". Most of the population are native En ...

, and

Prince Edward Island Prince Edward Island (PEI; ) is one of the thirteen provinces and territories of Canada. It is the smallest province in terms of land area and population, but the most densely populated. The island has several nicknames: "Garden of the Gulf", ...

, owned by

Loblaw Companies Loblaw Companies Limited is a Canadian retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners (including Loblaws), as well as pharmacies, banking and apparel. Loblaw operates a private ...

. The chain was owned by Atlantic Wholesalers Ltd. of

Sackville, New Brunswick Sackville is a town in southeastern New Brunswick, Canada. It is home to Mount Allison University, a primarily undergraduate liberal arts university. Historically based on agriculture, shipbuilding, and manufacturing, the economy is now drive ...

, and the first SaveEasy opened in 1959, followed by rapid expansion to quickly become the region's second-largest grocery banner, behind

Sobeys Sobeys Inc. is the second largest supermarket chain in Canada, with over 1,500 stores operating across Canada under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales o ...

. Loblaws entered the Maritime provinces in 1976 when they purchased Atlantic Wholesalers. During a period of restructuring SaveEasy stores introduced Loblaw house brands such as No Name during the recession of the early 1980s, and SaveEasy's logo was updated to match the

Loblaws Loblaws Inc. is a Canadian supermarket chain with stores located in the provinces of Alberta, British Columbia, Manitoba, Ontario, Quebec and Saskatchewan. Headquartered in Brampton, Ontario, Loblaws is a subsidiary of Loblaw Companies Limited, ...

logo. In some instances, certain SaveEasy stores were converted from franchise-owned to corporate-owned stores, and their name was changed to the " No Frills" brand during this time. There were also some larger SaveEasy stores that carried the name SaveEasy Warehouse Foods, that were typically found in shopping malls, while most SaveEasy stores were stand-alone locations. Most SaveEasy stores in urban areas were closed or converted to the larger Atlantic SuperValu or the mega-size

Atlantic Superstore Atlantic Superstore is a Canadian supermarket chain. The chain operates 54 stores in the Maritimes of Nova Scotia, New Brunswick, and Prince Edward Island. It is owned by George Weston Limited through Loblaw Companies Limited, and operate ...

concepts, and the remaining Atlantic SaveEasy stores were redesigned. The SaveEasy name, with a few exceptions, is now usually found in small towns and rural areas while the Atlantic SuperValu brand has largely disappeared as the company standardized its brands. While still considered a separate chain, in 2008, SaveEasy adopted branding very similar to that of

Quebec Quebec ( ; )According to the Government of Canada, Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is ...

Provigo Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. It operates a retailing chain of stores and distribution warehouses. It is owned by Loblaw Companies Limited. The chain ...

, also owned by Loblaw. The "P" in the Provigo logo is changed to an "S", and the SaveEasy slogan "So quick, so good!", is a translation of Provigo's "Si vite, si bon!" On November 4, 2014, Loblaws announced that the SaveEasy brand would be phased out in favor of its

Your Independent Grocer Your Independent Grocer (YIG), known colloquially as "Independent" or "Yours" is a supermarket chain in Canada with more than 100 locations. It has stores in every province and territory except Manitoba, Nunavut, and Quebec. It is a unit of Nati ...

brand in use in the rest of Canada. The changeover was completed in 2016.

Locations

New Brunswick

25 locations:

Newfoundland and Labrador

5 locations:

Nova Scotia

15 locations:

Prince Edward Island

4 locations:

References

External links

* {{Canadian Supermarkets Loblaw Companies Canadian companies established in 1959 Retail companies established in 1959 Retail companies disestablished in 2014 Supermarkets of Canada Companies based in Halifax, Nova Scotia Cuisine of Atlantic Canada Food and drink companies based in Nova Scotia