SaveEasy (formerly ''Atlantic Save-Easy'') was a chain of small retail

grocery store A grocery store ( AE), grocery shop or grocer's shop ( BE) or simply grocery is a retail store that primarily retails a general range of food products, which may be fresh or packaged. In everyday US usage, however, "grocery store" is a synon ...

franchises in the

Atlantic Provinces Atlantic Canada, also called the Atlantic provinces (), is the region of Eastern Canada comprising four provinces: New Brunswick, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island. As of 2021, the landmass of the four Atlantic pr ...

Newfoundland and Labrador Newfoundland and Labrador is the easternmost province of Canada, in the country's Atlantic region. The province comprises the island of Newfoundland and the continental region of Labrador, having a total size of . As of 2025 the populatio ...

New Brunswick New Brunswick is a Provinces and Territories of Canada, province of Canada, bordering Quebec to the north, Nova Scotia to the east, the Gulf of Saint Lawrence to the northeast, the Bay of Fundy to the southeast, and the U.S. state of Maine to ...

Nova Scotia Nova Scotia is a Provinces and territories of Canada, province of Canada, located on its east coast. It is one of the three Maritime Canada, Maritime provinces and Population of Canada by province and territory, most populous province in Atlan ...

, and

Prince Edward Island Prince Edward Island is an island Provinces and territories of Canada, province of Canada. While it is the smallest province by land area and population, it is the most densely populated. The island has several nicknames: "Garden of the Gulf", ...

, owned by

Loblaw Companies Loblaw Companies Limited is a Canadian retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners (including Loblaws), as well as pharmacies, banking and apparel. Loblaw operates a private ...

. The chain was owned by Atlantic Wholesalers Ltd. of

Sackville, New Brunswick Sackville is a former town in southeastern New Brunswick, Canada. It held town status prior to 2023 and is now part of the town of Tantramar, New Brunswick, Tantramar. Sackville is home to Mount Allison University, a primarily undergraduate libe ...

, and the first SaveEasy opened in 1959, followed by rapid expansion to quickly become the region's second-largest grocery banner, behind

Sobeys Sobeys Inc. is a national supermarket chain in Canada with over 1,500 stores operating under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than C$25.1 bil ...

. Loblaws entered the Maritime provinces in 1976 when they purchased Atlantic Wholesalers. During a period of restructuring SaveEasy stores introduced Loblaw house brands such as

No Name No Name or Noname may refer to: Geography *No Name, Colorado * No Name Key, an island among the Florida Keys * No Name Tunnel, located near the same named town in Colorado Art, entertainment, and media *No-Name (character), a fictional character i ...

during the recession of the early 1980s, and SaveEasy's logo was updated to match the

Loblaws Loblaws Inc. is a Canadian supermarket chain with stores located in the province of Ontario, and in Alberta and British Columbia under the Loblaws CityMarket banner. Headquartered in Brampton, Ontario, Loblaws is a subsidiary of Loblaw Companie ...

logo. In some instances, certain SaveEasy stores were converted from franchise-owned to corporate-owned stores, and their name was changed to the "

No Frills A no-frills or no frills service or product is one for which the non-essential features have been removed to keep the price low. The term "Ruffle (sewing), frills" originally refers to a style of fabric decoration. Something offered to customers f ...

" brand during this time. There were also some larger SaveEasy stores that carried the name SaveEasy Warehouse Foods, that were typically found in shopping malls, while most SaveEasy stores were stand-alone locations. Most SaveEasy stores in urban areas were closed or converted to the larger Atlantic SuperValu or the mega-size

Atlantic Superstore Real Atlantic Superstore is a Canadian supermarket chain. The chain operates in the Maritimes, the Maritime Provinces of New Brunswick, Nova Scotia, and Prince Edward Island. It is owned by George Weston Limited through Loblaw Companies Limited, ...

concepts, and the remaining Atlantic SaveEasy stores were redesigned. The SaveEasy name, with a few exceptions, is now usually found in small towns and rural areas while the Atlantic SuperValu brand has largely disappeared as the company standardized its brands. While still considered a separate chain, in 2008, SaveEasy adopted branding very similar to that of

Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...

Provigo Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. It operates a retailing chain of stores and distribution warehouses. It is owned by Loblaw Companies Limited. The chai ...

, also owned by Loblaw. The "P" in the Provigo logo is changed to an "S", and the SaveEasy slogan "So quick, so good!", is a translation of Provigo's "Si vite, si bon!" On November 4, 2014, Loblaws announced that the SaveEasy brand would be phased out in favor of its

Your Independent Grocer Your Independent Grocer (YIG), known colloquially as "Independent" or "Yours" is a supermarket chain in Canada with more than 100 locations. It has stores in every province and territory except Manitoba, Nunavut, and Quebec. It is a unit of Nati ...

brand in use in the rest of Canada. The changeover was completed in 2016.

Locations

New Brunswick

25 locations:

Newfoundland and Labrador

5 locations:

Nova Scotia

15 locations:

Prince Edward Island

3 locations:

References

External links

* {{Canadian Supermarkets Loblaw Companies Canadian companies established in 1959 Retail companies established in 1959 Retail companies disestablished in 2014 Supermarkets of Canada Companies based in Halifax, Nova Scotia Cuisine of Atlantic Canada Food and drink companies based in Nova Scotia Canadian companies disestablished in 2014 1959 establishments in New Brunswick