Sasson Jeans was an American apparel brand. The brand was founded by
Maurice Sasson Maurice may refer to:
People
*Saint Maurice (died 287), Roman legionary and Christian martyr
*Maurice (emperor) or Flavius Mauricius Tiberius Augustus (539–602), Byzantine emperor
*Maurice (bishop of London) (died 1107), Lord Chancellor and Lo ...
and by
Paul Guez
Paul may refer to:
*Paul (given name), a given name (includes a list of people with that name)
* Paul (surname), a list of people
People
Christianity
*Paul the Apostle (AD c.5–c.64/65), also known as Saul of Tarsus or Saint Paul, early Chri ...
in 1976.
History
The brand was created in 1976. At one point, it had a heavy advertisement campaign that included sponsoring boxers such as
World Boxing Council Heavyweight world champion
Larry Holmes and that same entity's world Featherweight champion
Juan LaPorte (who was forced out of a promotional contract with Guez by boxing promoter
Don King)
Eddie Mustafa Muhammad was another well known, world champion boxer who was sponsored by Sasson Jeans; he fought on national television in the United States with shorts advertising the brand.
Demise
Maurice Sasson left Sasson Jeans in 1979. In 1983,
Jordache
Jordache Enterprises, Inc. is an American clothing company that markets apparel, including shirts, jeans, and outerwear. , a rival apparel company, bought out the Maurice Sasson brand name and appointed Maurice Sasson as president and chief designer of Jordache's new brand, Bronco Jeans. Maurice Sasson left Sasson Jeans during an era in which Sasson Jeans also faced a lawsuit in court from the
Vidal Sassoon hair products brand, in which Vidal Sassoon alleged that Sasson Inc. had appropriated their name. That lawsuit was settled after Sasson Inc. agreed not to pronounce the last syllable of their name on their television ads as if it sounded like "soon", thus minimizing public confusion about both brands.
Eventually, in 1986, Sasson Inc., owners of the Sasson Jeans brand, declared bankruptcy, with assets of $11.5 million
dollars versus debts of $7.5 million.
References
1976 establishments in the United States
1986 disestablishments in the United States
Clothing brands of the United States
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