''Spin'' (stylized in all caps as ''SPIN'') is an American
music magazine
A music magazine is a magazine dedicated to music and culture in music cognition, music culture. Such magazines typically include music news, interviews, photo shoots, essays, record reviews, concert reviews and occasionally have a covermount with ...
founded in 1985 by publisher
Bob Guccione Jr. Now owned by Next Management Partners, the magazine is an online publication since it stopped issuing a print edition in 2012. It returned as a quarterly publication in September 2024.
History
Early history
''Spin'' was established in 1985 by
Bob Guccione, Jr. In August 1987, the publisher announced it would stop publishing ''Spin'',
but Guccione Jr. retained control of the magazine and partnered with former
MTV president David H. Horowitz to quickly revive the magazine.
During this time, it was published by Camouflage Publishing with Guccione Jr. serving as president and chief executive and Horowitz as investor and chairman.
In its early years, ''Spin'' was known for its narrow music coverage, with an emphasis on
college rock,
grunge,
indie rock
Indie rock is a Music subgenre, subgenre of rock music that originated in the United Kingdom, United States and New Zealand in the early to mid-1980s. Although the term was originally used to describe rock music released through independent reco ...
, and the ongoing emergence of
hip-hop, while virtually ignoring other genres, such as
country
A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...
and
metal
A metal () is a material that, when polished or fractured, shows a lustrous appearance, and conducts electrical resistivity and conductivity, electricity and thermal conductivity, heat relatively well. These properties are all associated wit ...
. It also pointedly provided a national alternative to ''
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason.
The magazine was first known fo ...
's'' more establishment-oriented style. ''Spin'' prominently placed rising acts such as
R.E.M.,
Prince
A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. The ...
,
Run-D.M.C.,
Beastie Boys
The Beastie Boys were an American Hip-hop, hip hop and Rap rock, rap rock group formed in New York City in 1979. They were composed of Ad-Rock, Adam "Ad-Rock" Horovitz (vocals, guitar), Adam Yauch, Adam "MCA" Yauch (vocals, bass), and Mike D, ...
, and
Talking Heads on its covers and did lengthy features on established figures such as
Duran Duran,
Keith Richards,
Miles Davis,
Aerosmith
Aerosmith is an American Rock music, rock band formed in Boston in 1970. The group consists of lead vocalist Steven Tyler, bassist Tom Hamilton (musician), Tom Hamilton, drummer Joey Kramer, and guitarists Joe Perry (musician), Joe Perry and B ...
,
Tom Waits, and
John Lee Hooker.
On a cultural level, the magazine devoted significant coverage to
punk,
alternative country,
electronica,
reggae and
world music
"World music" is an English phrase for styles of music from non-English speaking countries, including quasi-traditional, Cross-cultural communication, intercultural, and traditional music. World music's broad nature and elasticity as a musical ...
,
experimental rock,
jazz
Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
of the most adventurous sort, burgeoning
underground music scenes, and a variety of fringe styles. Artists such as the
Ramones,
Patti Smith,
Blondie,
X,
Black Flag, and the former members of the
Sex Pistols,
The Clash, and the early
punk and
New Wave movements were heavily featured in ''Spin''s editorial mix. ''Spin''s extensive coverage of
hip-hop music and
culture
Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
, especially that of contributing editor
John Leland, was notable at the time.
Editorial contributions by musical and cultural figures included
Lydia Lunch,
Henry Rollins,
David Lee Roth and
Dwight Yoakam. The magazine also reported on cities such as
Austin, Texas
Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...
, and
Glasgow
Glasgow is the Cities of Scotland, most populous city in Scotland, located on the banks of the River Clyde in Strathclyde, west central Scotland. It is the List of cities in the United Kingdom, third-most-populous city in the United Kingdom ...
, Scotland, as cultural incubators in the independent music scene. A 1990 article on the contemporary
country blues scene brought
R. L. Burnside to national attention for the first time. Coverage of American cartoonists,
manga,
monster trucks, the
AIDS crisis, outsider artists, ''
Twin Peaks'', and other non-mainstream cultural phenomena distinguished the magazine's early years. In July 1986, ''Spin'' published an exposé by Robert Keating on how the funds raised at the
Live Aid concert might have been inappropriately used.
Beginning in January 1988, ''Spin'' published a monthly series of articles about the
AIDS epidemic titled "Words from the Front".
In 1990, ''Spin'' hired
John Skipper in the new position of publishing director and president while Guccione, Jr. continued to serve as editor and publisher. In the early 1990s, ''Spin'' played an influential role on the grunge era, featuring
alternative rock artists such as "
Nirvana and
PJ Harvey on its covers when more mainstream magazines often failed to acknowledge them".
In 1994, two journalists working for the magazine were
killed by a landmine while reporting on the
Bosnian War in
Bosnia and Herzegovina
Bosnia and Herzegovina, sometimes known as Bosnia-Herzegovina and informally as Bosnia, is a country in Southeast Europe. Situated on the Balkans, Balkan Peninsula, it borders Serbia to the east, Montenegro to the southeast, and Croatia to th ...
. A third,
William T. Vollmann, was injured.
In 1997, Guccione Jr. left the magazine after selling ''Spin''
to Miller Publishing for $43.3 million. The new owner appointed Michael Hirschorn as editor-in-chief.
A partnership made up of Robert Miller,
David Salzman, and
Quincy Jones, Miller Publishing also owned ''
Vibe'',
which together made up Vibe/Spin Ventures. In 1999,
Alan Light, who previously served as editor of ''Vibe'' succeeded Hirschorn at ''Spin''.
Later years
Sia Michel was appointed editor-in-chief in early 2002 to succeed Light. With Michel as editor, according to Evan Sawdey of ''
PopMatters
''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, ...
'', "''Spin'' was one of the most funny, engaging music publications out there, capable of writing about everyone from
the Used to
Kanye West
Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
with an enthusiasm and deep-seated knowledge in genre archetypes that made for page-turning reading". In 2003, ''Spin'' sent
Chuck Klosterman, a senior writer who joined the magazine in the 1990s, on a trip to visit the death sites of famous artists in rock music, which became the basis of his 2005 book, ''
Killing Yourself to Live: 85% of a True Story''. Klosterman wrote for ''Spin'' until 2006.
In February 2006, Miller Publishing sold the magazine to a San Francisco-based company called the McEvoy Group LLC, which was also the owner of
Chronicle Books. The purchase price was reported to be "less than $5 million".
That company formed Spin Media LLC as a
holding company. The new owners appointed Andy Pemberton, a former editor at ''
Blender'', to succeed Michel as editor-in-chief. The first and only issue to be published under Pemberton's editorship was the July 2006 issue which featured
Beyoncé
Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...
on the cover. Pemberton resigned from ''Spin'' in June 2006 and was succeeded by Doug Brod, who was executive editor during Michel's tenure.
In 2008, the magazine began publishing a complete digital edition of each issue.
For the 25th anniversary of Prince's ''
Purple Rain'', in 2009, ''Spin'' released "a comprehensive oral history of the film and album and a free downloadable tribute that features nine bands doing song-for-song covers of the record".
In March 2010, the entire collection of ''Spin'' magazine back issues became freely readable on
Google Books
Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) is a service from Google that searches the full text of books and magazines that Google has scanned, converted to text using optical charac ...
. Brod remained editor until June 2011 when he was replaced by Steve Kandell who previously served as deputy editor.
In July 2011, for the 20th anniversary of Nirvana's 1991 album, ''
Nevermind'', the magazine released a tribute album including all 13 songs with each covered by a different artist. The album released for free on Facebook included covers by
Butch Walker,
Amanda Palmer and
Titus Andronicus.
With the March 2012 issue, ''Spin'' relaunched the magazine in a larger, bi-monthly format and, at the same time, expanded its online presence under digital general manager Jeff Rogers. In July 2012, ''Spin'' was sold to Buzzmedia, which eventually renamed itself SpinMedia,
which was founded in 1999 by Anthony Batt and Marc Brown.
The September/October 2012 issue was the magazine's last print edition.
It continued to publish entirely online with Caryn Ganz as its editor-in-chief.
In June 2013, Ganz was succeeded by Jem Aswad, who was replaced by Craig Marks in June of the following year.
In 2016, Puja Patel was appointed editor and
Eldridge Industries acquired SpinMedia via the Hollywood Reporter-Billboard Media Group for an undisclosed amount.
Matt Medved became editor in December 2018.
''Spin'' was acquired in 2020 by Next Management Partners. Jimmy Hutcheson serves as chief executive officer
with Daniel Kohn as editorial director and ''Spin''s founder, Guccione Jr., who rejoined the magazine as creative advisor.
In late 2023, the publication received backlash for Guccione Jr.'s article defending former
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason.
The magazine was first known fo ...
editor
Jann Wenner after the latter made racist and sexist comments that got him ousted from the
Rock and Roll Hall of Fame board of directors as well as for "Stand Together Music", an initiative used "to launder the reputation of Koch Industries".
In 2024 its week-long
activation at the
South by Southwest conference was sponsored by the United States Army,
one of the factors that led to over 100 bands dropping off the festival in protest.
In May 2024, the magazine announced it would relaunch its print edition and publish quarterly starting in August.
Books
In 1995, ''Spin'' produced its first book, entitled ''
Spin Alternative Record Guide''. It compiled writings by 64 music critics on recording artists and bands relevant to the
alternative music movement, with each artist's entry featuring their discography and albums reviewed and rated a score between one and ten. According to
Pitchfork Media
''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music magazine founded in 1996 by Ryan Schreiber in Minneapolis. It originally covered Alternative rock, alternative and independent music, and expanded to cover genres includin ...
's Matthew Perpetua, the book featured "the best and brightest writers of the 80s and 90s, many of whom started off in
zines but have since become major figures in music criticism," including
Rob Sheffield,
Byron Coley,
Ann Powers,
Simon Reynolds, and
Alex Ross. Although the book was not a sales success, "it inspired a disproportionate number of young readers to pursue music criticism." After the book was published, its entry on 1960s folk artist
John Fahey, written by
Byron Coley, helped renew interest in Fahey's music, leading to interest from record labels and the alternative music scene.
For ''Spin''s 20th anniversary in 2005, it published a book, ''Spin: 20 Years of Alternative Music'', chronicling the prior two decades in music.
The book has essays on
grunge,
Britpop, and
emo, among other genres of music, as well as pieces on musical acts including
Marilyn Manson,
Tupac Shakur,
R.E.M., Nirvana,
Weezer,
Nine Inch Nails,
Limp Bizkit, and
the Smashing Pumpkins.
Year-end lists
''SPIN'' began compiling year-end lists in 1990.
Artist of the Year
Single of the Year
Album of the Year
Note: The 2000 album of the year was awarded to "your hard drive", acknowledging the impact that filesharing had on the music listening experience in 2000.
''Kid A'' was listed as number 2, the highest ranking given to an actual album.
Additionally, the following albums were selected by the magazine as the best albums of their respective years in retrospective lists published decades later for years prior to the magazine's 1990 introduction of year-end album lists:
References
External links
*
Spin for full view on Google Books
{{DEFAULTSORT:Spin (magazine)
Bimonthly magazines published in the United States
Music magazines published in the United States
Online magazines published in the United States
Defunct magazines published in the United States
Magazines established in 1985
Magazines disestablished in 2012
Magazines published in New York City
Online magazines with defunct print editions
1985 establishments in the United States
Popular music magazines