SMT Seoul
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SMT House (stylized as SMT HOUSE), commonly referred to as SMT Seoul, is a restaurant in
Cheongdam-dong Cheongdam-dong () is a ward of Gangnam District, Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expens ...
,
Gangnam District Gangnam District (; ) is one of the 25 districts of Seoul, South Korea. The term ''Gangnam'' translates to "South of the Han River". Gangnam District is the third largest district in Seoul, with an area of . As of the 2024 census, Gangna ...
,
Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
, owned by SM F&B Development, a subsidiary of
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...
. The restaurant has five stories, each of which has different style and concept. The first and second floors offer a space for lunch, deserts and café in the daytime and for Spanish tapas restaurant at night. On the 3rd and 4th floors (which require reservations) diners can order a one course specialty called, "Seoul Tapas Style."


History

SMT Seoul marks
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...
's third endeavor at entering the food market. Previously, the company opened the Korean restaurant project ETable in Seoul but closed its doors in 2011 and Podonamu in Tokyo. In 2009, SM ventured into opening a pub in collaboration with the local hamburger joint Kraze, the Chi Mc, but the project failed. A spokesperson from SM stated the company had already possessed the know-how with the franchise after having several test-runs previously in the restaurant business. On January 19, 2016, SM announced opening a multi-dining space named SMT Seoul under SM F&B Development on January 21. The complex dining space is a casual dining and fine dining restaurant based on tapas menus, allowing visitors to experience a "different dining culture". At 6 PM of January 27, 2016, SM Entertainment Group held a grand opening party in SMT Seoul located at
Cheongdam-dong Cheongdam-dong () is a ward of Gangnam District, Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expens ...
,
Gangnam District Gangnam District (; ) is one of the 25 districts of Seoul, South Korea. The term ''Gangnam'' translates to "South of the Han River". Gangnam District is the third largest district in Seoul, with an area of . As of the 2024 census, Gangna ...
,
Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
. It marked the beginning of the multi-dining space business. Executives from SM attended the ribbon-cutting ceremony to celebrate the opening, including executive producer
Lee Soo-man Lee Soo-man (, born 18 June 1952) is a South Korean business executive and record producer who is best known for being the founder of SM Entertainment, a multinational entertainment company based in Seoul. He has also been referred to as the "p ...
, Kim Young-min,
Kim Min-jong Kim Min-jong (born 23 March 1971) is a South Korean actor and singer who was a matinée idol in the 1990s. His recently notable role was in '' Mrs. Cop'' (2015) and '' Mrs. Cop 2'' (2016). Career Kim Min-jong began his career in Korean film ...
,
Kangta An Chil-hyun (; born October 10, 1979), known professionally as Kangta (stylized sometimes in all caps and formerly as KangTa; ), is a South Korean singer, composer, songwriter, record producer, actor and radio personality. He is well known as a ...
, and
BoA Boa, BoA, or BOA may refer to: Snakes * Any member of the Boidae, a family of medium to large, non-venomous, constricting snakes ** Any member of the Boinae, a subfamily of boid snakes *** Any member of ''Boa'' (genus), a group of boid snakes * ...
. In addition, artists from SM, including
Super Junior Super Junior (; stylized in all caps), also known as SJ or SuJu, is a South Korean boy band. The group is composed of Leeteuk, Heechul, Yesung, Shindong, Sungmin, Eunhyuk, Siwon, Donghae, Ryeowook, and Kyuhyun. Han Geng, Kibum, and ...
,
Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piec ...
,
Exo Exo (; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay Zhang, Lay, Baekhyun, Chen (singer), Chen, Chanyeol, ...
, and Red Velvet, along with celebrities from
SM Culture & Contents SM Culture & Contents (; SM C&C) is a South Korean advertising, production, travel and talent company under SM Studios, a wholly-owned subsidiary of SM Entertainment. The company operates as a talent agency, television content production company, ...
, attended the event. SM also announced its plan to open restaurant branches such as SMT Tokyo in Japan and SMT LA in the United States.


Design

Each floor consists of a space with a particular concept; The Playground on the first and second floors operates as a lunch and dessert café in the morning and a casual tapas restaurant in the evening. After 10 PM KST ( UTC+09:00) on Thursdays, Fridays, and Saturdays, the space will transform into a DJ-invited lounge. It is expected that it "satisfies both the mouth and the eyes" as it transforms into an "inviting lounge to provide unique pleasure", as well as a space to see various contents such as ceiling media images and SM Entertainment artists' holograms. The Penthouse on the third and fourth floors, which is operated on a pre-booking basis, employs the concept of Seoul Style Tapas to the course menu. The space will be showing a "unique dining culture" where visitors can taste menus from around the world such as Korean, Chinese, Japanese, and Western food when ordering the course. The fifth floor is composed of the Vertical Garden, allowing visitors to relax in the city center while adding variety. In addition, the restaurant introduces the "highest level" of audio & media sound facilities and soundproofing facilities according to the function of the space by floor, an oxygen generator and a water vein breaker, and a heating and cooling system. In winter, rooms use the
ondol (; , ; ) or ''gudeul'' (; ) in Korean traditional architecture is underfloor heating that uses direct heat transfer from wood smoke to heat the underside of a thick masonry floor. In modern usage, it refers to any type of underfloor heating, or ...
principle and provide a cool space without air conditioning, similar to a wine cellar cave in a winery in summer.


Accolades


References


External links


Official website
{{SM Entertainment Restaurants established in 2016 Restaurants in South Korea South Korean companies established in 2016 SM Entertainment Korean restaurants