6'eren is a Danish subscription television channel operated by

Warner Bros. Discovery EMEA Warner Bros. Discovery Europe, Middle East & Africa (EMEA) is a division of Warner Bros. Discovery. The division is responsible for managing the collection of their cable and satellite networks around the Europe, Middle East and Africa regions. ...

. It replaced SBS Net on 1 January 2009. The channel's

target audience The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of cons ...

is males, branding itself with the slogan "Denmark's got a new TV Channel - and it's for men" (Danmark har fået en ny TV-kanal, og den er for mænd). The channel also shows

La Liga The Campeonato Nacional de Liga de Primera División, commonly known as the Primera División or La Liga, and officially known as LaLiga EA Sports for sponsorship reasons, is a professional association football league in Spain and the highest ...

and

FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual Single-elimination tournament, knockout association football, football competition in domestic Football in England, English football. First played during ...

football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...

. Matches involving Swansea City during the 2013–14 Premier League season, were extensively shown on the channel due to Michael Laudrup's time at the club as manager. Like other

terrestrial Terrestrial refers to things related to land or the planet Earth, as opposed to extraterrestrial. Terrestrial may also refer to: * Terrestrial animal, an animal that lives on land opposed to living in water, or sometimes an animal that lives on o ...

services distributed in Denmark, 6'eren does not interrupt shows with commercials. 6'eren is distributed through terrestrial,

satellite A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scient ...

and

cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...

and is available to approximately 75% of all Danish households.

History

The origin of the channel dates back to a 2006 decision taken by SBS. In March of that year, it was announced that TVDamnark would be replaced by a new channel,

Kanal 4 Kanal 4 (''Channel 4'') is a Danish subscription television channel operated by Warner Bros. Discovery EMEA, a subsidiary of Warner Bros. Discovery It was launched in 2006 as the successor of the former TvDanmark. The station is broadcast to D ...

, aimed at a female demographic.Ny kanalstrategi for SBS TV – TV Danmark ændres til Kanal 4 og Kanal 5 opruster, ''Dansk Radio TV Nyt'', 16 March 2006
/ref> Due to concerns from SBS over the introduction of digital terrestrial television in Denmark, SBS announced that the terrestrial broadcast of Kanal 4 was a temporary measure, and that a new channel would take place the terrestrial transmitter network effective 1 January 2007. The new channel, SBS NET, was aimed at the 21-50 demographic targeting male viewers more than females, in contrast to Kanal 4, its predecessor. By inheriting the terrestrial network it was the SBS channel with the highest penetration rate in Denmark (75% of households).Priser 2007
/ref> As with Kanal 4, SBS NET inherited the morning block of cartoons and the local news services from TVDanmark.
/ref>

Logos

File:6'eren logo.svg, 6'eren first logo from 2009 to 2015 File:6'eren_2015.png, 6'eren second logo from 2015 to 2024

Sports rights

Football

Danish Superliga The Danish Superliga (, ) is a professional association football league in Denmark and the highest level of the Danish football league system. The league is currently contested by 12 teams each year, with 2 teams relegated. It is the current ...

Football League Cup The English Football League Cup, often referred to as the League Cup and currently known as the Carabao Cup for sponsorship reasons, is an annual Single-elimination tournament, knockout competition in men's domestic football in England. Orga ...

References

External links

* {{Danish television channels Television stations in Denmark Warner Bros. Discovery networks Television channels and stations established in 2009 Warner Bros. Discovery EMEA