"Ruffneck (Full Flex)" was released as the second single from
Skrillex's third
EP, ''
More Monsters and Sprites''. It was an unofficial song of the London
2012 Summer Olympics
The 2012 Summer Olympics, officially the Games of the XXX Olympiad and also known as London 2012, were an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
. It is featured in the
corresponding video game.
Music video
Directed by Tony T. Datis, a music video made its premiere on
Skrillex
Sonny John Moore (born January 15, 1988), known professionally as Skrillex, is an American DJ, record producer, musician, singer. Raised in Northeast Los Angeles and Northern California, he began his career in 2004 as the lead vocalist of the ...
's
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
channel on December 23, 2011. In the video, a department store Santa Claus who is addicted to drugs has a panic attack while talking to children. The security then chases Santa to a higher floor of the building where they begin to beat him up. After several seconds of being beaten by the security, Santa appears to gain strength and begins to defend himself. He eventually defeats the gang and runs to an outside balcony, where he kneels down and enjoys the falling snow. At the end of the video his nose begins to bleed.
Critical reception
Data Transmission commented on the track by saying "'Ruffneck (Full Flex)' is a constant barrage of bass sounds, glitchy effects and hard synths. With numerous edits, richly characterful bass and the usual
catchiness
Catchiness is how easy it is for a song, tune, or phrase to be recalled. It is often taken into account when writing songs, catchphrases, advertising slogans, jingles etc. Alternatively, it can be defined as how difficult it is for one to forget i ...
of
krillex'sother tracks, Full Flex sees the controversial producer in more familiar territory, packing enormous amounts of detail into every bar."
Charts
References
{{Skrillex
2011 songs
2011 singles
Skrillex songs
2012 Summer Olympics
Songs written by Skrillex
Big Beat Records (American record label) singles