Ruff Ryders Indy is a

record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...

founded by brothers Darrin Dean and Joaquin Dean. It focuses on "scouting and signing emerging talent" in

hip-hop music Hip-hop or hip hop (originally disco rap) is a popular music Music genre, genre that emerged in the early 1970s from the African Americans, African-American community of New York City. The style is characterized by its synthesis of a wide r ...

, and in providing marketing, promotion, and consulting services to artists.

History

In 2010, Joaquin and Darin Dean decided to revamp Ruff Ryders through a new venture known as Ruff Ryders Indy, as a Fontana/ Universal affiliated distribution company that provides hands-on mentoring and consulting services to independent labels. Joaquin Dean has helped introduce artists like DMX,

Eve Eve is a figure in the Book of Genesis in the Hebrew Bible. According to the origin story, "Creation myths are symbolic stories describing how the universe and its inhabitants came to be. Creation myths develop through oral traditions and there ...

Swizz Beatz Kasseem Daoud Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American rapper and record producer. Born and raised in the Bronx borough of New York City, Dean embarked on his musical career as a DJ in 1994. At the age ...

, The LOX, and others into pop culture, selling over 35 million records in the process. Ruff Ryders Indy, Inc. has signed new artists to the label such as MOOK, Lil Waah (son of Joaquin Dean), Shella, and Hugo. The company is releasing its first new album a compilation that includes the established Ruff Ryders artists, DMX, Eve, LOX, Drag-On, Swizz Beatz, and Cassidy with the new artists entitled; Ruff Ryders Past, Present, Future on November 21, 2011, 2011. A third album by Drag-On will follow the release of the compilation, with additional music to be released by established and new artists of the label.

History

Artists

Current acts

References

External links