"Rude" is the debut single by Canadian band Magic! from their first studio album, '' Don't Kill the Magic''. It was originally released on October 11, 2013, as a promotional single and then re-released on February 24, 2014, by

Sony Music Entertainment Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...

. The official remix for the song features

Kid Ink Brian Todd Collins (born April 1, 1986), known professionally as Kid Ink, is an American rapper and singer from Los Angeles, California. His debut studio album, ''Up & Away (Kid Ink album), Up & Away'' (2012), was released independently and peake ...

and

Ty Dolla Sign Tyrone William Griffin Jr. (born April 13, 1982), known professionally as Ty Dolla Sign (stylized as Ty Dolla $ign or Ty$), is an American singer, songwriter, rapper, and record producer. Born and raised in Los Angeles, California, Griffin gai ...

, with

Blink-182 Blink-182 is an American Rock music, rock band formed in Poway, California, in 1992. Its current and best-known line-up consists of bassist and vocalist Mark Hoppus, guitarist and vocalist Tom DeLonge, and drummer Travis Barker. Though its so ...

member

Travis Barker Travis Landon Barker (born November 14, 1975) is an American musician, songwriter, and music producer who is the drummer for the rock band Blink-182. He has collaborated with hip hop artists, is a member of the rap rock group Transplants ...

on the drums. "Rude" was an international commercial success amidst mixed reception from music critics. The song peaked at number six on the

Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by ''Billboard (magazine), Billboard'' magazine. It was launched on the issue dated March 31, 2007 as the standard record chart in Canada; a new chart ...

and internationally topped the charts in the United States and the United Kingdom and peaked within the top ten of the charts in Australia, New Zealand, Ireland, Denmark, the Netherlands, and Sweden. "Rude" was the ninth best-selling song of 2014, with global sales of 8.6 million units, and won the Juno Award for Single of the Year.

Background and composition

"Rude" was written by Nasri, Adam Messinger, Mark Pellizzer, Ben Spivak, and Alex Tanas, and produced by Adam Messinger. Sheet music for "Rude" shows five flats in

common time A time signature (also known as meter signature, metre signature, and measure signature) is an indication in music notation that specifies how many note values of a particular type fit into each measure ( bar). The time signature indicates the ...

. "Rude" was named after the reggae term " rude boy" and originally based on a real-life situation. The lead singer of Magic!, Nasri, had been in an unhealthy relationship with a previous girlfriend. After the two of them got into a fight with each other, the band based the song off that headline. The couple was in a "mean time" when they were both being rude to each other, as Nasri says in what he describes as a "dark vibe".

Critical reception

Critical reviews for "Rude" have been mixed.

4Music 4Music was a British music television channel owned and operated by Channel Four Television Corporation. Launched on 15 August 2008, the original incarnation, replacing The Hits television channel, showed a mix of music and entertainment pr ...

complimented the song, saying: "One listen and you'll be hooked." An article in ''

Psychology Today ''Psychology Today'' is an American media organization with a focus on psychology and human behavior. The publication began as a bimonthly magazine, which first appeared in 1967. The print magazine's reported circulation is 275,000 as of 2023. ...

'' drew a connection between the lyrics of the song and social attitudes about

interracial relationships Interracial marriage is a marriage involving spouses who belong to different "Race (classification of human beings), races" or Ethnic group#Ethnicity and race, racialized ethnicities. In the past, such marriages were outlawed in the United Sta ...

, while ''

Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...

'' magazine named "Rude" the tenth-worst song of 2014, criticizing its "sanitized reggae-fusion sound" and lyrics. Renowned for Sound gave "Rude" a 4 out of 5 star rating, calling the track "lighthearted fun."

Music video

The music video was filmed in November 2013, directed by David Rousseau. It features the band singing the song in a garage while scenes show Nasri in a relationship with a woman played by model Ayla Parker. After this, Nasri asks her conservative father, played by actor Brian Knudson, for her hand in marriage, but the father refuses and won't explain why. The mother, played by actress Mary Kay McCartney, is somewhat softer. Eventually, Nasri secretly proposes to her and together with the rest of the band, try to convince the father, but he still refuses. Nasri marries her anyway and all party in the garage as Parker proclaims her love for Nasri and she abandons her overprotective father's house once and for all. The video was released on the band's YouTube account on December 5, 2013. As of December 2024, the video has over 2.5 billion views on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

, and is one of the top 70 most viewed videos on the site.

Live performances and covers

On December 9, 2013, the band made their Australian television debut on ''

Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning, at the start of the Sun path. The term can also refer to the entire process of the solar disk crossing the horizon. Terminology Although the S ...

'', where they performed "Rude". In June 2014, the band performed an acoustic version of the song on ''

On Air with Ryan Seacrest ''On Air with Ryan Seacrest'' is a weekday radio syndication, syndicated radio program hosted by Ryan Seacrest. It was launched in 2004 as a drive time show at the same time on Los Angeles contemporary hit radio, Top 40 station 102.7 KIIS-FM a ...

''. In July, they performed it on '' The View'' and on ''

The Tonight Show Starring Jimmy Fallon ''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by actor and comedian Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It i ...

''. On August 10, 2014, the band performed the song at the 2014 Teen Choice Awards. Magic! and American singer

Marc Anthony Marco Antonio Muñiz (born September 16, 1968), known professionally as Marc Anthony, is an American singer and actor. He is the top selling salsa artist of all time. A four-time Grammy Award, eight-time Latin Grammy Award and twenty-nine-tim ...

performed a

Spanglish Spanglish (a blend of the words "Spanish" and "English") is any language variety (such as a contact dialect, hybrid language, pidgin, or creole language) that results from conversationally combining Spanish and English. The term is mostly u ...

version of the song at the 15th Latin Grammy Awards ceremony in 2014 with Anthony singing parts of the song in Spanish. In September 2014, 15ECONDS (now Aviwkila) performed the song on Rising Star Indonesia. Their performance got a 94% approval rating from viewers. On July 15, 2015, Postmodern Jukebox released a cover version of the song on YouTube, featuring Von Smith. In September 2015, American singer

Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American actress, singer, songwriter, producer, and businesswoman. Gomez began her career as a child actress, appearing on the children's television series ''Barney & Friends'' (2002–2004), a ...

covered the song on

BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and Contemporary hit radio, current chart hits throughout the day. The station provides alternative genres at night, including ...

Live Lounge The Live Lounge is a segment on the British radio stations BBC Radio 1 and BBC Radio 1Xtra. It was originally hosted by Simon Mayo, and later by Jo Whiley on her weekday mid-morning, and later weekend lunchtime radio shows, then by Fearne Cott ...

Track listing

Zedd remix

On 2 September 2014, Russian-German DJ and record producer

Zedd Anton Zaslavski (; born 2 September 1989), known professionally as Zedd (), is a German record producer and DJ. His stage name, Zedd, was derived from ''zed'', the Z#Name and pronunciation, English pronunciation, barring American English, for ...

released a remix of the song through

lasting 4 minutes and 33 seconds.

Chart performance

"Rude" entered the US ''Billboard'' Hot 100 at number 97 on May 10, 2014. On the issue dated July 26, 2014, the song reached number one, marking their first and only number-one single. "Rude" spent six consecutive weeks at number one. On the chart issue dated September 6, 2014, the song tumbled from number one to number 5 on the Hot 100 as

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Known for her autobiographical songwriting, artistic versatility, and Cultural impact of Taylor Swift, cultural impact, Swift is one of the Best selling artists, w ...

's "

Shake It Off "Shake It Off" is a song by the American singer-songwriter Taylor Swift and the lead single from her fifth studio album, '' 1989'' (2014). She wrote the song with its producers, Max Martin and Shellback. Inspired by the media scrutiny on Swif ...

" debuted atop the chart. This is the first time since

The Black Eyed Peas The Black Eyed Peas are an American musical group formed in Los Angeles in 1995, composed of rappers will.i.am, apl.de.ap and Taboo (rapper), Taboo. Fergie (singer), Fergie was a member during the height of their popularity in the 2000s, and ...

' "I Gotta Feeling" that a song fell all the way to the number 5 spot after spending as many as six weeks atop the chart. The song spent 16 weeks in the chart's top 10. Magic! is the sixth Canadian band to top the ''Billboard'' Hot 100, the first since

Nickelback Nickelback is a Canadian Rock music, rock band formed in 1995 in Hanna, Alberta, Hanna, Alberta. Throughout its history, it has consisted of lead guitarist and lead vocalist Chad Kroeger, rhythm guitarist, keyboardist and backing vocalist Ryan ...

with "

How You Remind Me "How You Remind Me" is a song by Canadian rock band Nickelback. With lyrics written by lead singer Chad Kroeger and music composed by the band, the power ballad was released on July 17, 2001, as the lead single from their third studio album, ' ...

" in 2001. It is also the ninth reggae song to reach the summit, the last being

Sean Paul Sean Paul Ryan Francis Henriques (born 9 January 1973) is a Jamaican dancehall musician. Paul's first album, ''Stage One'', was released in 2000. He gained international fame with his second album, ''Dutty Rock'', in 2002. Its single "Get Busy ...

's " Get Busy" in 2003. "Rude" reached number two on the ''Billboard'' Hot Digital Songs on June 18, 2014, selling 207,000 digital copies. The following week the song peaked at number one, selling 210,000. It is only the second reggae song to top the ''Billboard'' Hot Digital Songs, after Sean Kingston's " Beautiful Girls" in 2007. The song was certified three-times Platinum by the RIAA in September 2014 and has sold 3 million copies in the US, as of January 2015. "Rude" peaked at number six on the

and remained on the chart for 69 weeks. In Australia, "Rude" peaked at number two on the

Australian Singles Chart The ARIA Charts are the main Australian record chart, music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA beca ...

. In New Zealand, the song peaked at number two on the

New Zealand Singles Chart The Official Aotearoa Music Charts, formerly the Official New Zealand Music Chart (), is the weekly New Zealand top 40 singles and albums charts, issued weekly by Recorded Music NZ (formerly Recording Industry Association of New Zealand). The M ...

. In the United Kingdom, "Rude" debuted at number 50 on the UK Singles Chart on July 20, 2014 ― for the week ending date July 26, 2014 ― before climbing to number two a week later. The song topped the chart on August 3, 2014 ― for the week ending date August 9, 2014 ― becoming Magic!'s first chart-topper in Britain. The song peaked at number two in Ireland.

Charts

Weekly charts

Year-end charts

Decade-end charts

Certifications

Release history

References

{{Authority control 2013 songs 2013 debut singles 2014 singles Magic! songs Billboard Hot 100 number-one singles Number-one singles in Poland Number-one singles in Scotland UK singles chart number-one singles Juno Award for Single of the Year singles Songs written by Nasri (musician) Songs written by Adam Messinger Songs written by Mark "Pelli" Pellizzer Songs about marriage RCA Records singles Sony Music singles