The Royal Foundation of The Prince and Princess of Wales is an independent
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
-based charity which supports the non-profit work of the
Prince
A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. The ...
and
Princess of Wales
Princess of Wales (; ) is a title used since the 14th century by the wife of the Prince of Wales. The Princess is the apparent future queen consort, as "Prince of Wales" is a title reserved by custom for the heir apparent to the Monarchy of the ...
.
Established in 2009 as The Foundation of Prince William and Prince Harry, it initially focused on their charitable initiatives. Catherine Middleton and Meghan Markle joined the foundation upon their marriages in 2011 and 2018 respectively. Prince Harry and his wife Meghan quit the foundation in 2019 to found
Archewell, a mix of
for-profit
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit."
A business entity is not necessari ...
and
not-for-profit
A not-for-profit or non-for-profit organization (NFPO) is a Legal Entity, legal entity that does not distribute surplus funds to its members and is formed to fulfill specific objectives.
While not-for-profit organizations and Nonprofit organ ...
business organisations.
The foundation's projects revolve around
conservation,
environmental issues
Environmental issues are disruptions in the usual function of ecosystems. Further, these issues can be caused by humans (human impact on the environment) or they can be natural. These issues are considered serious when the ecosystem cannot recov ...
,
early childhood development
Early childhood development is the period of rapid physical, psychological and social growth and change that begins before birth and extends into early childhood. While early childhood is not well defined, one source asserts that the early years b ...
,
mental health
Mental health is often mistakenly equated with the absence of mental illness. However, mental health refers to a person's overall emotional, psychological, and social well-being. It influences how individuals think, feel, and behave, and how t ...
,
emergency services
Emergency services and rescue services are organizations that ensure public safety, security, and health by addressing and resolving different emergencies. Some of these agencies exist solely for addressing certain types of emergencies, while ot ...
, and
homelessness
Homelessness, also known as houselessness or being unhoused or unsheltered, is the condition of lacking stable, safe, and functional housing. It includes living on the streets, moving between temporary accommodation with family or friends, liv ...
. Key initiatives include United for Wildlife, which aims to prevent illegal wildlife trade, and Heads Together, which promoted mental health awareness. The Centre for Early Childhood, led by Catherine, advocates for early childhood development and launched the Shaping Us campaign in 2023 to raise awareness of the importance of early years. Prince William’s Homewards initiative addresses homelessness through partnerships.
The foundation previously managed the
Earthshot Prize, an environmental award established by Prince William in 2020 to promote climate solutions, before it was spun off into the Earthshot Prize Foundation in 2022.
History

The foundation was formed in September 2009 by
Prince William
William, Prince of Wales (William Arthur Philip Louis; born 21 June 1982), is the heir apparent to the British throne. He is the elder son of King Charles III and Diana, Princess of Wales.
William was born during the reign of his p ...
and
Prince Harry
Prince Harry, Duke of Sussex, (Henry Charles Albert David; born 15 September 1984) is a member of the British royal family. As the younger son of King Charles III and Diana, Princess of Wales, he is fifth in the line of succession to ...
as the Foundation of Prince William and Prince Harry to take forward their charitable ambitions.
Catherine Middleton (now Princess of Wales) and
Meghan Markle (now Duchess of Sussex) later joined as patrons of the Foundation in 2011 and 2018 upon their marriages. Prince Harry and Meghan Markle left the foundation in June 2019, opting to focus on their own charitable initiatives through
Archewell, a mix of
for-profit
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit."
A business entity is not necessari ...
and
not-for-profit
A not-for-profit or non-for-profit organization (NFPO) is a Legal Entity, legal entity that does not distribute surplus funds to its members and is formed to fulfill specific objectives.
While not-for-profit organizations and Nonprofit organ ...
business organisations, which they founded in October 2020.
Activities
In the month prior to
their wedding in April 2011, Prince William and Catherine set up a gift fund to allow well-wishers to donate money to charities the couple cared about in lieu of gifts. The gift fund supported 26 charities of the couple's choice, incorporating the armed forces, children, the elderly, art, sport, and conservation. The fund eventually raised over £1 million for the respective organisations.
The foundation made its first grant in April 2011, to
Fields in Trust, a charity which preserves recreational spaces across the UK. In June, it partnered with ARK in developing their "Expanding Horizons" programme, which aimed to support the lives of children. In January 2012, the foundation announced partnership with The Forces in Mind Trust to support former UK military personnel and their families. In July, the Coach Core initiative was launched by Prince William, Catherine and Prince Harry to provide sports apprenticeship for undereducated and unprivileged youth. Coach Core celebrated its first graduation in January 2015, with a reception held at
St. James' Palace. In 2018 the Coach Core Awards took place at Loughborough University, celebrating the achievements of apprentices and graduates. As of 2018, Coach Core has had over 400 apprentices and graduates across ten locations.
In July 2014, the foundation, alongside True Colours Trust, launched Pallative Care Pilot, a programme to test methods for supporting families facing serious or terminal illnesses. Later that year, the foundation established the Full Effect project alongside St. Ann's, to help adolescent children find support to avoid youth violence. The project provided after-school programmes for 250 children per week. In May 2016, Prince William created a taskforce to prevent cyberbullying among the youth by recruiting industry partners. In November 2017, the prince launched the Stop Speak Support campaign, designed from the research by the taskforce, to help young people advocate against online bullying.
The Royal Foundation Forum was held in February 2018, attended by Prince William, Catherine, Prince Harry, and Meghan Markle. Under the theme "Making A Difference Together," the event held in central London showcased programmes run or initiated by the foundation, such as Heads Together, the
Invictus Games
The Invictus Games is an international multi-sport event first held in 2014, for wounded, injured and sick military service personnel, both serving and veterans. The word 'Invictus' is Latin for 'unconquered', chosen as an embodiment of th ...
, and United For Wildlife.
In November 2019, the foundation established Step into Energy, in partnership with NextOp as part of the Veterans Transatlantic Partnership, to help UK and US
military veterans gain work in the energy sector, with a focus on employment and mental health.
In July 2020, the foundation established an emergency response fund to address the impact of the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, through which they granted £1.8 million to 10 charities that benefit mental health issues, new mothers, education, and frontline workers. In August 2022, the foundation reported an income of £20.4 million for 2021, an increase from £6.7 million in 2019.
£16.4 million was spent on charitable activities, £12.1 million of which was for the
Earthshot Prize.
In the same month, it was reported that the foundation kept £1.1m with
JPMorgan Chase
JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational financial services, finance corporation headquartered in New York City and incorporated in Delaware. It is List of largest banks in the United States, the largest ba ...
, known for its investments in fossil fuels, as well as £1.7m in a fund managed by Cazenove Capital, which owns shares in food companies criticised for buying
palm oil
Palm oil is an edible vegetable oil derived from the mesocarp (reddish pulp) of the fruit of oil palms. The oil is used in food manufacturing, in beauty products, and as biofuel. Palm oil accounted for about 36% of global oils produced from o ...
due to its
environmental impacts.
Kensington Palace responded to the reports, stating that since 2015 the foundation had adhered to
Church of England
The Church of England (C of E) is the State religion#State churches, established List of Christian denominations, Christian church in England and the Crown Dependencies. It is the mother church of the Anglicanism, Anglican Christian tradition, ...
's ethical investment guidelines and prohibits fossil fuel investments.
It was added that Cazenove was required to follow a strict investment policy based on the Church's investment guidance.
In November 2023, the
mayor of Greater Manchester
The mayor of Greater Manchester is the directly elected metro mayor, mayor of Greater Manchester, responsible for strategic governance in the region that includes health, transport, housing, strategic planning, waste management, policing, the G ...
's office and the foundation each contributed £50,000 to support the Manchester Peace Together Alliance's efforts. The money will go toward starting a job, skill-building, and training programme for young people who are in danger of experiencing violence. In April 2025, it was announced that the foundation had been making undisclosed donations for the renovation of facilities at Aros Hall in
Tobermory and Pennyghael Community Hall in
Pennyghael.
Conservation
United for Wildlife
In September 2014, William founded the United for Wildlife initiative and launched the Transport Taskforce, made up of seven conservation organisations, with aims to reduce worldwide illegal wildlife trade and protect natural resources. The taskforce pledged to enhance the response to conservation crises worldwide. Over 68,000 industry employees have since been trained to work to prevent illegal wildlife trade. In March 2016, the taskforce led the signing of a declaration at
Buckingham Palace
Buckingham Palace () is a royal official residence, residence in London, and the administrative headquarters of the monarch of the United Kingdom. Located in the City of Westminster, the palace is often at the centre of state occasions and r ...
to eliminate illegal trafficking routes and increase information and research sharing, composed of 45 signatories globally.
In 2017 the taskforce produced a film, ''I Am a Ranger'', which explained the mission and dangers of wildlife rangers in Africa; it won the award for Best Micro Movie at the
Jackson Hole Film Festival. In October 2018, the taskforce signed the
Mansion House declaration, which committed 30 global banks and financial organisations to prevent illegal wildlife trade. In May 2019, Prince William held a meeting of the taskforce with both the financial and transport sectors of the group to discuss joint efforts and successes in the area. In March 2023, a partnership was announced between United for Wildlife and
InterPortPolice, followed by another partnership with the
United Nations Office on Drugs and Crime
The United Nations Office on Drugs and Crime (UNODC; French language, French: ''Office des Nations unies contre la drogue et le crime'') is a United Nations office that was established in 1997 as the Office for Drug Control and Crime Prevention ...
in July that year. In November 2024, Prince William announced a five-year financial package, partly funded by the foundation, to provide rangers across Africa with subsidised health and life insurance. In May 2025, United for Wildlife launched ''Guardians'', a six-part
BBC Earth series on the dangers faced by wildlife rangers.
Earthshot Prize
William and Catherine announced the Earthshot Prize, initially run by the foundation, in December 2019 after consulting various organisations and experts.
The project which was launched in October 2020 is slated to give £50 million in funds until 2030, in accordance with five categories detailing the restoration and protection of nature, air cleanliness, ocean revival, waste-free living, and climate action. The prize is backed by a global alliance of environmental organizations including the
WWF,
Greenpeace
Greenpeace is an independent global campaigning network, founded in Canada in 1971 by a group of Environmental movement, environmental activists. Greenpeace states its goal is to "ensure the ability of the Earth to nurture life in all its biod ...
,
Oceana and
Conservation International
Conservation International (CI) is an American nonprofit environmental organization headquartered in Crystal City, Virginia, in Arlington County, Virginia.
CI's work focuses on science, policy and partnership with businesses, governments and co ...
. The project was also set up to align with the
United Nations
The United Nations (UN) is the Earth, global intergovernmental organization established by the signing of the Charter of the United Nations, UN Charter on 26 June 1945 with the stated purpose of maintaining international peace and internationa ...
's
Sustainable Development Goals
The ''2030 Agenda for Sustainable Development'', adopted by all United Nations (UN) members in 2015, created 17 world Sustainable Development Goals (SDGs). The aim of these global goals is "peace and prosperity for people and the planet" – wh ...
. The prize is judged by an appointed council composed of 13 members including
David Attenborough
Sir David Frederick Attenborough (; born 8 May 1926) is an English broadcaster, biologist, natural historian and writer. He is best known for writing and presenting, in conjunction with the BBC Studios Natural History Unit, the nine nature d ...
,
Hindou Oumarou Ibrahim, and
Christiana Figueres.
Submissions for the first prize ceremony opened in November 2020. The first ceremony took place on 21 October 2021 in London. In July 2022, it was announced that after being a part of the foundation for two years, the Earthshot Prize had become an independent charity.
Mental health
In February 2014, Catherine launched Moving Parents and Children Together, also known as M-PACT Plus, in partnership with Place2Be and Action on Addiction. The initiative provided early support and counseling for children between ages 8 and 17 impacted by parental drug abuse. The project was subsequently merged with Action on Addiction's M-PACT parent programme. In July 2017 and in response to the
Grenfell Tower fire
On 14 June 2017, a List of fires in high-rise buildings, high-rise fire broke out in the 24-storey Grenfell Tower block of Public housing in the United Kingdom, flats in North Kensington, West London, England, at 00:54 British Summer Time, BST ...
, the foundation launched the Support4Grenfell Community Hub in north Kensington in collaboration with charities such as Child Bereavement UK, Winston's Wish and Place2Be. It was tasked to provide emotional support to survivors and those affected. In October 2017, the foundation and the
Ministry of Defence
A ministry of defence or defense (see American and British English spelling differences#-ce.2C -se, spelling differences), also known as a department of defence or defense, is the part of a government responsible for matters of defence and Mi ...
formalised a partnership to change the discourse around mental health in the
armed forces
A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. Militaries are typically authorized and maintained by a sovereign state, with their members identifiable by a ...
. On
World Mental Health Day in 2017, the foundation announced that it had allocated £2 million to launch Mental Health Innovations, a charity to develop new ways to discuss mental health.
In January 2018, Catherine launched Mentally Healthy Schools, an online initiative for primary school teachers and staff, providing free access on resources to support children's mental health in the classroom. She also held sessions for the programme at the Mental Health in Education conference in 2019. After two years of development, the website had over 250,000 visitors to the site accessing resources. The project was subsequently handed to the
Anna Freud Centre
The Anna Freud Centre (formerly the Anna Freud National Centre for Children and Families) is a Child and adolescent psychiatry, child mental health research, training and treatment charity based in London, United Kingdom. The Centre aims to tra ...
, which continues to develop and expand its curriculum for secondary schools.
In November 2022, the foundation, in collaboration with the Two Ridings Community Foundation, announced £345,000 worth of funding for local communities and organisations in
Scarborough Scarborough or Scarboro may refer to:
People
* Scarborough (surname)
* Earl of Scarbrough
Places Australia
* Scarborough, Western Australia, suburb of Perth
* Scarborough, New South Wales, suburb of Wollongong
* Scarborough, Queensland, sub ...
that support young people's mental health through their work. In the same month, the foundation announced that it would "provide advice and support" for Ukrainian first lady
Olena Zelenska's mental health initiative, which is meant to address the impact of the
Russian invasion of Ukraine
On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
on the mental wellbeing of Ukrainians.
In February 2023, the foundation partnered with Life at No.27 to create therapy allotments and gardens supporting mental health in communities across South Wales. In October, the foundation released the results of a survey conducted in the previous month of 1,817 young people who were quizzed about their mental health. According to the survey, 59 percent of 16 to 24-year-olds supported increasing public awareness of mental health issues, 39 percent reported experiencing emotional struggles, and 95 percent believed their peers were likely facing mental health challenges.
Heads Together
In April 2016, the foundation announced the Heads Together campaign, led by Prince William, Catherine, and Prince Harry, aiming to tackle the stigma of mental health and provide supportive resources. The full details of the campaign were released at a launch event in May 2016. The campaign was first envisioned by Catherine earlier that year. Catherine later voluntarily talked about her problems as a mother, and admitted that she suffered a "lack of confidence" and "feelings of ignorance" during certain periods of time.
In 2017 the campaign launched #OKtoSay, a film series aimed at encouraging open discussions about mental health. Later that year, Heads Together partnered with the 2017
London Marathon
The London Marathon (also known as the TCS London Marathon for sponsorship reasons) is an annual marathon held in London, England. Founded by athletes Chris Brasher and John Disley in 1981, it is typically held in April, although it moved to Oct ...
with 750 runners participating in the Mental Health Marathon.
In September 2018, William launched Mental Health at Work, a Heads Together initiative, with aims to change the approach to workplace mental health in the UK. The programme served 100,000 site visitors within the first six months. In May 2019, the prince partnered with
The Football Association
The Football Association (the FA) is the Sports governing body, governing body of association football in England and the Crown Dependencies of Jersey, Bailiwick of Guernsey, Guernsey and the Isle of Man. Formed in 1863, it is the oldest footb ...
(FA) to launch Heads Up, a campaign that uses football to influence discussions on mental health. In January 2020, all third-round
FA Cup
The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual Single-elimination tournament, knockout association football, football competition in domestic Football in England, English football. First played during ...
games were delayed by one minute in support of the campaign. That season, all football games in England were dedicated to Heads Up and raising awareness of mental health. Later that month, William and Catherine launched Shout, an affiliate of
Crisis Text Line in the U.K. that offers free, confidential mental health support through text in the United Kingdom 24/7. In June 2020, Prince William revealed he had been serving as a volunteer during the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. As of November 2020, the programme has facilitated over half a million conversations.
Invictus Games
£1m of funding for Prince Harry's
Invictus Games
The Invictus Games is an international multi-sport event first held in 2014, for wounded, injured and sick military service personnel, both serving and veterans. The word 'Invictus' is Latin for 'unconquered', chosen as an embodiment of th ...
project was provided by the foundation, with an equal amount being pledged by the
Chancellor of the Exchequer
The chancellor of the exchequer, often abbreviated to chancellor, is a senior minister of the Crown within the Government of the United Kingdom, and the head of HM Treasury, His Majesty's Treasury. As one of the four Great Offices of State, t ...
George Osborne
George Gideon Oliver Osborne (born 23 May 1971) is a British retired politician and newspaper editor who served as Chancellor of the Exchequer from 2010 to 2016 and as First Secretary of State from 2015 to 2016 in the Cameron government. A ...
from
treasury
A treasury is either
*A government department related to finance and taxation, a finance ministry; in a business context, corporate treasury.
*A place or location where treasure, such as currency or precious items are kept. These can be ...
funds generated by fines imposed on banks as a result of the
Libor scandal.
In 2020, the Invictus Games Foundation had a £1.77 million income, £500,000 of which was transferred from the foundation's Endeavour Fund that was established in 2012 by Prince Harry. In June 2020, the management of the Games was transferred to the Invictus Games Foundation.
Early years
In March 2018, Catherine hosted a symposium at the
Royal Society of Medicine
The Royal Society of Medicine (RSM) is a medical society based at 1 Wimpole Street, London, UK. It is a registered charity, with admission through membership. Its Chief Executive is Michele Acton.
History
The Royal Society of Medicine (R ...
, focusing on children's health, and launched the foundation's Early Intervention Support initiative, which would raise awareness of issues including as youth, maternal, and mental health, as well as parental and educational support and resources. It was announced that a
steering group would research solutions to problems facing young people, and how it impacted society and the economy. In July 2020, Catherine supported and assisted in the development of
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
's "Tiny Happy People" initiative, providing free digital resources to parents with young children.
In January 2020, Catherine launched "5 Big Questions on the Under 5's", a nationwide survey on the development of the early years. The survey was commissioned from
Ipsos MORI, and contains "further qualitative and ethnographic research" on the early years. The survey received over 500,000 responses. In November 2020, the foundation hosted the online Early Years forum, featuring medical and psychological experts, where Catherine gave a keynote speech on the survey results and the importance of childhood development. The results of the survey were listed as "5 Big Insights", being: data about the societal perspective on the early years in relation to childhood development, the sustainability of parental wellbeing, the effect of peer judgment on parental mental health, the effect of isolation during the
COVID-19
Coronavirus disease 2019 (COVID-19) is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic.
The symptoms of COVID‑19 can vary but often include fever ...
pandemic, and the varying amount of health and support in wider communities.
Royal Foundation Centre for Early Childhood
In June 2021, Catherine launched the centre to conduct work, research, and campaigns with other organisations on the importance of the early years.
The centre is run by staff from the foundation and aims to highlight early childhood as a key social issue.
Catherine stated her intentions of "creating a happier, more mentally healthy, more nurturing society". The centre's inaugural report, ''Big Change Starts Small'', was published alongside the launch and written in collaboration with
Harvard University
Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
and the
London School of Economics
The London School of Economics and Political Science (LSE), established in 1895, is a public research university in London, England, and a member institution of the University of London. The school specialises in the social sciences. Founded ...
.
In February 2022, Catherine visited Denmark on behalf of the centre.
She visited
University of Copenhagen
The University of Copenhagen (, KU) is a public university, public research university in Copenhagen, Copenhagen, Denmark. Founded in 1479, the University of Copenhagen is the second-oldest university in Scandinavia, after Uppsala University.
...
and met officials from the Center for Early Intervention and Family Studies.
Catherine then visited Stenurten Forest School,
to learn about its approach to learning, which focuses on the students' social and emotional development rather than academic skills. In June, she hosted a roundtable with government ministers, including the health secretary
Sajid Javid
Sir Sajid Javid (; born 5 December 1969) is a British former politician who served as Secretary of State for Health and Social Care from June 2021 to July 2022, having previously served as Home Secretary from 2018 to 2019 and Chancellor of the ...
and the minister for families
Will Quince, as well as senior civil servants, and representatives from the early years sector, to discuss the foundation's research findings.
In January 2023, Christian Guy was appointed the centre's director.
Eight professionals from academia, science and the early years sector were announced as the centre's advisory group-
Peter Fonagy,
Eamon McCrory
Eamon Joseph McCrory is a London-based scientist and clinical psychologist. He is Professor of Developmental Neuroscience and Psychopathology at University College London, where he Co-Directs the Developmental Risk and Resilience Unit. He is the C ...
, Alain Gregoire, Trudi Seneviratne, Ed Vainker, Carey Oppenheim, Imran Hussain, and Beverley Barnett‑Jones.
On 31 January, the centre launched its Shaping Us campaign, which aims to elevate early childhood from a topic of scientific interest to one of the most strategically important issues of our time. The campaign also aims to highlight that all of society has a role to play in building a supportive and nurturing world around children and those who care for them.
The launch event was held at the
BAFTA
The British Academy of Film and Television Arts (BAFTA, ) is an independent trade association and charity that supports, develops, and promotes the arts of film, television and video games in the United Kingdom. In addition to its annual awa ...
headquarters in London and attended by scientists and celebrities.
A 90-second animation was also released to be shown ahead of cinema screenings in the UK cinemas and on advertising screens in
Piccadilly Circus
Piccadilly Circus is a road junction and public space of London's West End of London, West End in the City of Westminster. It was built in 1819 to connect Regent Street with Piccadilly. In this context, a ''List of road junctions in the Unite ...
.
The group Practitioners of the Early Years Sector responded to the campaign by stating that besides awareness "long-term investment and funding" was needed. In March, Catherine launched the Business Taskforce for Early Childhood comprising
NatWest Group
NatWest Group plc is a British banking and insurance holding company, based in Edinburgh, Scotland.
The group operates a wide variety of banking brands offering personal and business banking, private banking, investment banking, insurance and ...
,
Unilever
Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...
,
Aviva
Aviva plc is a British multinational insurance company headquartered in London, England. It has about 19 million customers across its core markets of the United Kingdom, Ireland and Canada. In the United Kingdom, Aviva is the largest general ...
,
Deloitte
Deloitte is a multinational professional services network based in London, United Kingdom. It is the largest professional services network in the world by revenue and number of employees, and is one of the Big Four accounting firms, along wi ...
,
IKEA
IKEA ( , ) is a Multinational corporation, multinational conglomerate (company), conglomerate founded in Sweden that designs and sells , household goods, and various related services.
IKEA is owned and operated by a series of not-for-profit an ...
,
Co-op,
the Lego Group
Lego A/S, also known as the Lego Group, is a Danish construction toy production company based in Billund. It manufactures Lego-branded toys, consisting mostly of interlocking ABS plastic and rubber bricks. The Lego Group has also built severa ...
, and
Iceland
Iceland is a Nordic countries, Nordic island country between the Atlantic Ocean, North Atlantic and Arctic Oceans, on the Mid-Atlantic Ridge between North America and Europe. It is culturally and politically linked with Europe and is the regi ...
, which will work to engage and support the business sector on the issue of early childhood. She also held the first meeting of the taskforce on March 21 at the NatWest Group's London headquarters. In May 2024, the taskforce published a report presenting the case for prioritising early childhood and outlining the first actions to be taken as a result of its work. In May 2025, Deloitte introduced six months’ paid paternity leave, citing Catherine's influence through the taskforce.
In June, it was announced that the centre had granted £50,000 towards a study in partnership with the Institute of Health Visiting and the
University of Oxford
The University of Oxford is a collegiate university, collegiate research university in Oxford, England. There is evidence of teaching as early as 1096, making it the oldest university in the English-speaking world and the List of oldest un ...
, to evaluate the use of the Alarm Distress Baby Scale (ADBB) in the UK. Catherine had first observed the ADBB model's implementation, which is used to assess how babies are interacting with the world around them, focusing on behaviors like eye contact, facial expressions, vocalization and activity levels, during her solo trip to Denmark. The trial ran over a period of 10 months at the
South Warwickshire NHS Foundation Trust and
Humber Teaching NHS Foundation Trust and returned positive results with involved health visitors reporting an increase in their understanding and abilities in deciphering infant behavior, consequently aiding parent-child interactions. In January 2025, it was announced that the ADBB was being introduced in eight NHS centres after a successful initial trial period.
In November 2023, the centre hosted the Shaping Us National Symposium at the Design Museum in London. In the same month, it published an "Issues Index," revealing that a third of people in the UK consider financial pressure to be the most significant concern for parents and carers in 2023. The centre also initiated a campaign encouraging individuals to support their local baby banks by donating items, money, or volunteering their time. In December, the foundation supported 12 locations across the UK to host their own carol services concurrently with the one hosted at Westminster Abbey by Catherine to highlight those who support babies, young children, and families. In February 2025, the Shaping Us campaign released a report advocating for the inclusion of emotional skills in early childhood education, highlighting their role in tackling mental health issues and social isolation. The report stressed the importance of fostering positive social connections from a young age.
Emergency responders
In April 2020, the foundation supported the launch of Our Frontline, a mental health support initiative for emergency workers. It provided digital and online resources, as well as remote counseling, to support workers' mental health during the pandemic. In September 2020, Prince William established the Emergency Responders Senior Leaders Board, commissioned by the foundation to research the mental health and wellbeing of emergency responders. The project was in partnership with
King's College London
King's College London (informally King's or KCL) is a public university, public research university in London, England. King's was established by royal charter in 1829 under the patronage of George IV of the United Kingdom, King George IV ...
and the Open University. As part of the COVID-19 fund, over 250,000 emergency responders accessed mental health resources through the Blue Light programme, with 2,780 hours of support provided from the Ambulance Staff Charity.
Homelessness
Homewards
In June 2023, William launched Homewards after two years of development. The initiative aims to tackle homelessness in six pilot locations across the UK within five years with an initial £500,000 allocated for each area by the foundation. The locations are
Lambeth
Lambeth () is a district in South London, England, which today also gives its name to the (much larger) London Borough of Lambeth. Lambeth itself was an ancient parish in the county of Surrey. It is situated 1 mile (1.6 km) south of Charin ...
,
Bournemouth, Christchurch and Poole
Bournemouth, Christchurch and Poole (BCP) is a Unitary authorities of England, unitary authority area in the Ceremonial counties of England, ceremonial county of Dorset, England. It was created in 2019 and covers much of the area of the South Ea ...
,
Newport,
Northern Ireland
Northern Ireland ( ; ) is a Countries of the United Kingdom, part of the United Kingdom in the north-east of the island of Ireland. It has been #Descriptions, variously described as a country, province or region. Northern Ireland shares Repub ...
,
Aberdeen
Aberdeen ( ; ; ) is a port city in North East Scotland, and is the List of towns and cities in Scotland by population, third most populous Cities of Scotland, Scottish city. Historically, Aberdeen was within the historic county of Aberdeensh ...
, and
Sheffield
Sheffield is a city in South Yorkshire, England, situated south of Leeds and east of Manchester. The city is the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and some of its so ...
. The programme is aimed at providing permanent homes, rather than temporary accommodation, for the people in need and will also help local coalitions working on the issue by giving them access to experts and financial backers. A local leader will be appointed in each area, who will oversee the development of the project and bring together local authorities, prisons, schools, and housing associations. A unique plan will be developed in each area with help from 16 charities, landowners, local housing associations, and major retailers.
The Homewards Fund is managed and administered by Homeless Link, a national membership charity for homelessness organisations.
In February 2024, William, in partnership with Cornish charity St Petrocs, announced plans for building 24 homes on Duchy of Cornwall land in
Nansledan to provide temporary accommodation for people experiencing homelessness in the area.
Future plans include building more than 400 social rented homes and a further 475 affordable dwellings in
South East Faversham.
In March 2024, Homewards Activator Homebase pledged £1 million to support the Homewards initiative in Sheffield and local landlords committed to provide an initial thirty-one homes for individuals prone to homelessness. The Homewards Sheffield Local Coalition, consisting of 70 organisations and members of the local community, was set up to develop plans for tackling homelessness in the area.
Homebase
Homebase was a British Home improvement center, home improvement and garden centre retailer that operated across the United Kingdom and Ireland.
It was founded by British supermarket chain Sainsbury's and Belgian retailer GIB Group, GB-Inno ...
also pledged £1 million to provide home starter packs and
Pret a Manger lent its support by offering to employ the homeless. With the creative housing projects being built in each site, a pipeline of about 100 homes was already being established as of July 2024. The first anniversary of the initiative was marked by a two-part
ITV documentary titled ''Prince William: We Can End Homelessness'' and an exhibition at the
Saatchi Gallery in London called ''Homelessness: Reframed'' to remove the stereotypes about homelessness. The exhibition opened in August 2024. The documentary aired in October that year, with ''
The Daily Telegraph
''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was found ...
'' noting that, despite using Prince William’s royal appeal, it effectively humanises homelessness and highlights practical solutions through his genuine commitment.
In February 2025, Homewards announced a partnership with
Lloyds Banking Group
Lloyds Banking Group plc is a British financial institution formed through the acquisition of HBOS by Lloyds TSB in 2009. It is one of the UK's largest financial services organisations, with 30 million customers and 65,000 employees. Lloyds B ...
that would provide an initial investment of £50 million to support housing providers and charities across Homewards' six different locations.
The initiative had previously enlisted companies like Homebase, Pret a Manger, and NatWest to provide funding, training, and jobs for homeless people.
The following month, Homewards partnered with Hays to expand employment and training opportunities for homeless individuals and supported Invisible Cities Aberdeen, a social enterprise offering guided city tours.
References
External links
The Royal FoundationThe Royal Foundation Centre for Early ChildhoodHomewardsCharity Commission (for England and Wales) Charity Number 1132048
{{DEFAULTSORT:Royal Foundation of The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex
2009 establishments in the United Kingdom
British royal family charities
Charities based in London
Organizations established in 2009
Social welfare charities based in the United Kingdom
William, Prince of Wales
Catherine, Princess of Wales