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Roy Choi (born February 24, 1970) is a Korean-American chef who gained prominence as the creator of the gourmet Korean-Mexican taco truck Kogi. Choi is a chef who is celebrated for "food that isn't fancy" and is known as one of the founders of the gourmet
food truck A food truck is a large motorized vehicle (such as a van or multi-stop truck) or trailer equipped to store, transport, cook, prepare, serve and/or sell food. Some food trucks, such as ice cream trucks, sell frozen or prepackaged food, but m ...
movement. In 2019, Choi began presenting a cooking series on
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
with
Jon Favreau Jonathan Kolia Favreau ( ; born October 19, 1966) is an American actor and filmmaker. As an actor, Favreau has appeared in films such as ''Rudy (film), Rudy'' (1993), ''PCU (film), PCU'' (1994), ''Swingers (1996 film), Swingers'' (1996), ''Very ...
titled '' The Chef Show''.


Early life

Choi was born in
Seoul, South Korea Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
, to South Korean father Soo Myung Choi and North Korean mother Jai Nam Choi. Choi's parents met in the US but after marrying moved back to Korea. The family ended up emigrating from South Korea permanently in 1972. Choi was raised in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
and Southern California. As Choi grew up, his parents had many businesses: a liquor store, dry-cleaning shop, a Korean restaurant, and after selling jewelry door to door, finally a successful jewelry company. His parents owned a Korean restaurant called Silver Garden in Anaheim, California for three years when he was young. Choi's mother made
kimchi Kimchi (; ) is a traditional Korean side dish (''banchan'') consisting of salted and fermented vegetables, most often napa cabbage or Korean radish. A wide selection of seasonings are used, including '' gochugaru'' (Korean chili powder), ...
that was so popular within their community that they packaged it and sold it locally. His favorite childhood memory is making dumplings at the age of eight at his family's own restaurant. His family moved many times while he was young. His family once lived near Olympic Boulevard and Vermont Avenue, as well as in South Central, the Crenshaw District and West Hollywood. Choi attended a gifted-students program, but changed schools in his early teens when his parents achieved prosperity in the jewelry business and moved their family into a neighborhood in Orange County called Villa Park, Choi began getting into trouble, with his marks slipping as he began taking drugs and hanging out with a different crowd. At age 15, Choi's parents sent him to Southern California Military Academy in Signal Hill, California. He remembers this as a positive experience. After high school, Choi went to Korea and taught English there. He then attended
California State University, Fullerton California State University, Fullerton (CSUF or Cal State Fullerton) is a public research university in Fullerton, California, United States. With a total enrollment of more than 41,000, it has the largest student body of the California State ...
, graduating with a bachelor's degree in philosophy. Choi attended Western State University law school, and dropped out after one semester. At 24, Choi said he became obsessed with
Emeril Lagasse Emeril John Lagasse III ( ; born October 15, 1959) is an American chef, restaurateur, television personality, cookbook author, and National Best Recipe award winner for his "Turkey and Hot Sausage Chili" recipe in 2003. He is a regional James ...
's "Essence of Emeril" show. The show inspired him to enroll in culinary school. "Emeril saved my life," Choi said. In 1996, Choi began studying at the
Culinary Institute of America The Culinary Institute of America (CIA) is a private culinary school with its main campus in Hyde Park, New York, and branch campuses in St. Helena and Napa, California; San Antonio, Texas; and Singapore. The college, which was the first to ...
in
Hyde Park, New York Hyde Park is a town in Dutchess County, New York, United States, bordering the Hudson River north of Poughkeepsie. Within the town are the hamlets of Hyde Park, East Park, Staatsburg, and Haviland. Hyde Park is known as the hometown of Fra ...
. He enjoyed the highly structured block programs, where there was no "wiggle room." During his studies, he worked as an intern at three-Michelin-star restaurant
Le Bernardin Le Bernardin is a three-Michelin star French seafood restaurant in Midtown Manhattan, New York City. Eric Ripert is the executive chef, and he is co-owner along with Maguy Le Coze. History Gilbert Le Coze and his sister Maguy Le Coze opened ...
, in New York City.


Career

Choi gained experience as a journeyman hotel chef, and in 2001, started working for
Hilton Hotels Hilton Hotels & Resorts (formerly known as Hilton Hotels) is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton Worldwide. The original company was founded by Conrad Hi ...
. After being promoted within the company, Choi became chef de cuisine at the
Beverly Hilton The Beverly Hilton is a hotel located on an property at the intersection of Wilshire and Santa Monica boulevards in Beverly Hills, California, United States. The Beverly Hilton has hosted many awards shows, charity benefits, and entertainment ...
in 2007. It was there that Choi met his future business partner, Mark Manguera. Choi also worked at the Embassy Suites in
Sacramento Sacramento ( or ; ; ) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento and American Rivers in Northern California's Sacramento Valley, Sacramento's 2020 p ...
and the Rock Sugar Pan Asian Kitchen in Los Angeles. After this classical training and years of background in Michelin-star cooking, Choi said that the shift to the food trucks, initially based on Abbot Kinney Boulevard in
Venice Venice ( ; ; , formerly ) is a city in northeastern Italy and the capital of the Veneto Regions of Italy, region. It is built on a group of 118 islands that are separated by expanses of open water and by canals; portions of the city are li ...
was great. Choi's company, Kogi, was founded in 2008 with partners Mark Manguera and his wife, Caroline Shin-Manguera. He was named one of the top ten "Best New Chefs" of 2010 by '' Food and Wine'' magazine, and is the first food truck operator to win that distinction. Choi currently runs Sunny Spot, in Venice, CA, which is
Caribbean The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...
-inspired. He ran the Los Angeles-area restauran
Chego!
which featured rice bowls, an
A-Frame
which conveyed the Hawaiian idea of aloha and was built in a former IHOP, in addition t
Pot
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at the Line Hotel in
Koreatown A Koreatown (), also known as a Little Korea or Little Seoul, is a Korean-dominated ethnic enclave within a city or metropolitan area outside the Korean Peninsula. History Koreatowns as an East Asian ethnic enclave have only been in existence s ...
. In December, 2018, Choi opened a restaurant named Best Friend in Las Vegas, NV. His cooking style fuses Mexican and Korean flavors and dishes. In June 2013, Choi along with fellow chefs
Wolfgang Puck Wolfgang Johannes Puck (born July 8, 1949) is an Austrian chef and restaurateur. Early life Puck was born in Sankt Veit an der Glan, Austria. He learned cooking from his mother, who was a pastry chef. He took the surname of his stepfather, Jos ...
and
David Chang David Chang (; ; born August 5, 1977) is an American celebrity chef, restaurateur, author, podcaster, and television personality. He is the founder of the Momofuku restaurant group. In 2009, his restaurant Momofuku Ko was awarded two Michelin st ...
, convened at the Hotel Bel-Air to fuse different styles such as ggaejjang style and kochujang onto the Hotel Bel-Air menu. In November 2013, Choi released his autobiography that is part memoir part cookbook called ''L.A. Son: My Life, My City, My Food''. Choi said he didn't start out to write a book, but that he kept getting asked the same questions about his food, its flavors, and how it is prepared. While Choi doesn't see the book as social commentary, he felt it was important to show the "real deal" of the duality he felt growing up as an immigrant in the 1970s; the foods served in the restaurant were quite different from what the family ate at home. The book also talks about the culture of Los Angeles and how it has changed since the 1970s. The
Jon Favreau Jonathan Kolia Favreau ( ; born October 19, 1966) is an American actor and filmmaker. As an actor, Favreau has appeared in films such as ''Rudy (film), Rudy'' (1993), ''PCU (film), PCU'' (1994), ''Swingers (1996 film), Swingers'' (1996), ''Very ...
movie ''
Chef A chef is a professional Cook (profession), cook and tradesperson who is proficient in all aspects of outline of food preparation, food preparation, often focusing on a particular cuisine. The word "chef" is derived from the term (), the di ...
'' (2014) was loosely inspired by Choi and the food truck movement. Choi worked as a technical advisor to Favreau on cooking and restaurant scenes and appears in the end credits. In addition to touring all of Choi's restaurants, Favreau attended a French culinary school and trained in several of Choi's kitchens. In 2019, Favreau and Choi collaborated on a cooking show on
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
: '' The Chef Show''. ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' had included Choi in their TIME 100 list of the most influential people in the world for 2011 and 2016. Fellow chef and author
Anthony Bourdain Anthony Michael Bourdain ( ; June 25, 1956 – June 8, 2018) was an American celebrity chef, author and Travel documentary, travel documentarian. He starred in programs focusing on the exploration of international culture, cuisine, and the huma ...
wrote that "Roy Choi first changed the world when he elevated the food-truck concept from "roach coach" to highly sought-after, ultra-hot-yet-democratic rolling restaurant." In 2015, Choi and chef Daniel Patterson opened a restaurant called LocoL in
Watts Watts is plural for ''watt'', the unit of power. Watts may also refer to: People *Watts (surname), a list of people with the surname Watts Fictional characters *Albie Watts, a fictional character in the British soap opera ''EastEnders'' *Angie ...
, Los Angeles, with the goal of bringing quality, healthy, and inspired fast-food to inner-city neighborhoods. In 2019, Choi produced and hosted a TV series, ''Broken Bread'' on Tastemade and
KCET KCET (channel 28) is a secondary PBS member television station in Los Angeles, California, United States. It is owned by the Public Media Group of Southern California alongside the market's primary PBS member, Huntington Beach–licensed KOC ...
in Los Angeles.


Personal life

Choi goes by the nicknames "Papi" and "El Guapo." He maintains a blog on which he posts recipes and rants. Choi has a daughter. He teaches cooking when he volunteers at A Place Called Home in
South Los Angeles South Los Angeles, also known as South Central Los Angeles or simply South Central, is a region in southwestern Los Angeles County, California, lying mostly within the city limits of Los Angeles, south of Downtown Los Angeles, downtown. It is de ...
. Choi is a supporter of 3 Worlds Cafe, a South Central community coffee and smoothie shop that is a collaboration between Choi, the neighborhood-based Coalition for Responsible Community Development, fruit conglomerate Dole Packaged Foods and nearby Jefferson High School. During his difficult teen years and later as a young adult, Choi said he had many addictions. He was addicted to crack for a short time, marijuana and gambling, which lasted three years in his early 20s. In his late 20s, he kicked his addiction to drugs and began to cook more seriously. Choi says that his current addiction is feeding people.


Publications

*


References


External links

* {{DEFAULTSORT:Choi, Roy 1970 births American businesspeople American male chefs Television chefs American television chefs South Korean emigrants to the United States Living people Culinary Institute of America Hyde Park alumni People from Seoul Chefs from Los Angeles Thomas Jefferson School of Law alumni