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Rolo ( ), referring to the roll-styled chocolates, is a brand of truncated cone-shaped or conical
The Rolo product was developed in England by Mackintosh's, (later Rowntree-Mackintosh), simply a combination of caramel and a chocolate coating. Rolo was launched in the United Kingdom in 1937.
In 1956, the New England Confectionery Company acquired a licence to produce Rolos in the US. In 1969, the licence for US Manufacturing was acquired by
frustum
In geometry, a (from the Latin for "morsel"; plural: ''frusta'' or ''frustums'') is the portion of a solid (normally a pyramid or a cone) that lies between two parallel planes cutting this solid. In the case of a pyramid, the base faces are ...
-shaped chocolate
Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civil ...
s with a caramel inside. First manufactured in Norwich, Norfolk in the United Kingdom by Mackintosh's in 1937 (followed by Rowntree's after the takeover in 1969), they are made by Nestlé
Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, sin ...
(except in the United States, where production has been licensed to The Hershey Company
The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...
).
A long-running British advertising slogan for the brand was "Do you love anyone enough to give them your last Rolo?" A YouGov
YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific. In 2007, it acquired US company Polimetrix, and since ...
poll saw Rolo ranked the eleventh most popular and seventeenth most famous confectionery in the UK.
History
The Rolo product was developed in England by Mackintosh's, (later Rowntree-Mackintosh), simply a combination of caramel and a chocolate coating. Rolo was launched in the United Kingdom in 1937.
In 1956, the New England Confectionery Company acquired a licence to produce Rolos in the US. In 1969, the licence for US Manufacturing was acquired by The Hershey Company
The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...
.
In 1988, the Nestlé
Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, sin ...
company acquired Rowntree and its brands, including Rolo. There have now been Rolo biscuits, ice-cream, muffin
A muffin is an individually portioned baked product, however the term can refer to one of two distinct items: a part-raised flatbread (like a crumpet) that is baked and then cooked on a griddle (typically unsweetened), or an (often sweetened) ...
s, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos (all of which use the same type of caramel), yoghurts, and Easter eggs made. In May 2011, McDonald's
McDonald's Corporation is an American multinational fast food
Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold ...
combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product. In December 2018, Walmart began selling Rolo ice cream cones and ice cream sandwiches in their stores.
In the UK Rolos are produced at Nestlé's Fawdon factory in Newcastle upon Tyne
Newcastle upon Tyne ( RP: , ), or simply Newcastle, is a city and metropolitan borough in Tyne and Wear, England. The city is located on the River Tyne's northern bank and forms the largest part of the Tyneside built-up area. Newcastle is a ...
.
Advertising
In 1996, the Rolo advertisement "Elephant" won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. In the advertisement, an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying "elephants never forget". From 1980 to 2003, Rolo was advertised with the slogan "Do you love anyone enough to give them your last Rolo?"See also
* List of chocolate bar brandsReferences
External links
* {{Rowntree's Rowntree's brands Products introduced in 1937 British confectionery Nestlé brands The Hershey Company brands Yorkshire cuisine Brand name confectionery