Rolo (pronounced /ˈrəʊləʊ/), referring to the roll-styled chocolates, is a brand of

truncated Truncation is the term used for limiting the number of digits right of the decimal point by discarding the least significant ones. Truncation may also refer to: Mathematics * Truncation (statistics) refers to measurements which have been cut of ...

cone-shaped or conical

frustum In geometry, a (from the Latin for "morsel"; plural: ''frusta'' or ''frustums'') is the portion of a solid (normally a pyramid or a cone) that lies between two parallel planes cutting this solid. In the case of a pyramid, the base faces are ...

-shaped

chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civil ...

s with a

caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizat ...

inside. First manufactured in Norwich, Norfolk in the United Kingdom by

Mackintosh's Mackintosh's was a British confectionery firm founded in Halifax, Yorkshire, England. It was known for its toffee and the Quality Street and Rolo brands. Beginnings The firm was founded by John Mackintosh (1868-1920) and his wife, Violet ...

in 1937 (followed by

Rowntree's Rowntree's is a British confectionery brand and former business based in York, England. Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881), Smarties (introduced in 1937) brands, ...

after the takeover in 1969), they are made by

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, sin ...

(except in the United States, where production has been licensed to

The Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...

). A long-running British advertising slogan for the brand was "Do you love anyone enough to give them your last Rolo?" A

YouGov YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific. In 2007, it acquired US company Polimetrix, and since ...

poll saw Rolo ranked the eleventh most popular and seventeenth most famous confectionery in the UK.

History

The Rolo product was developed in England by Mackintosh's, (later Rowntree-Mackintosh), simply a combination of caramel and a chocolate coating. Rolo was launched in the United Kingdom in 1937. In 1956, the New England Confectionery Company acquired a licence to produce Rolos in the US. In 1969, the license for US Manufacturing was acquired by

. In 1988, the

company acquired Rowntree and its brands, including Rolo. There have now been Rolo biscuits,

ice-cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as st ...

muffin A muffin is an individually portioned baked product, however the term can refer to one of two distinct items: a part-raised flatbread (like a crumpet) that is baked and then cooked on a griddle (typically unsweetened), or an (often sweetened) ...

s, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos (all of which use the same type of caramel),

yoghurt Yogurt (; , from tr, yoğurt, also spelled yoghurt, yogourt or yoghourt) is a food produced by bacterial fermentation of milk. The bacteria used to make yogurt are known as ''yogurt cultures''. Fermentation of sugars in the milk by these bac ...

s, and

Easter egg Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian feast of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are common during the season of Eastertide (Easter season). The oldest trad ...

s made. In May 2011,

McDonald's McDonald's Corporation is an American multinational fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold ...

combined chocolate pieces and caramel sauce with their soft-serve

McFlurry The McFlurry is a brand of flavored ice cream distributed and sold by the American-based international fast food chain McDonald's. History The McFlurry was created by Canadian McDonald's franchisee Ron McLellan in Bathurst, New Brunswick, i ...

product to simulate the Rolo flavour profile in a cross-branded product. In December 2018, Walmart began selling Rolo ice cream cones and ice cream sandwiches in their stores. In the UK Rolos are produced at Nestlé's

Fawdon Fawdon is an electoral ward of Newcastle upon Tyne. It is also close to the A1 western bypass. The population of the ward is 10,890, reducing to 10,090 at the 2011 Census, 5.7% of the total population of Newcastle upon Tyne. Car ownership in ...

factory in

Newcastle upon Tyne Newcastle upon Tyne ( RP: , ), or simply Newcastle, is a city and metropolitan borough in Tyne and Wear, England. The city is located on the River Tyne's northern bank and forms the largest part of the Tyneside built-up area. Newcastle is a ...

Advertising

In 1996, the Rolo ad "Elephant" won the Grand Prix in the section Film Lions at the

Cannes Lions International Advertising Festival The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

. In the ad, an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying "elephants never forget". From 1980 to 2003, Rolo was advertised with the slogan "Do you love anyone enough to give them your last Rolo?"

References

External links

* {{Rowntree's Rowntree's brands Products introduced in 1937 British confectionery Nestlé brands The Hershey Company brands Yorkshire cuisine Brand name confectionery

History

Advertising

See also

References

External links