Rolo ( ), referring to the roll-styled chocolates, is a brand of truncated cone-shaped or conical

frustum In geometry, a ; (: frusta or frustums) is the portion of a polyhedron, solid (normally a pyramid (geometry), pyramid or a cone (geometry), cone) that lies between two parallel planes cutting the solid. In the case of a pyramid, the base faces a ...

-shaped

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

s with a

caramel Caramel ( or ) is a range of food ingredients made by heating sugars to high temperatures. It is used as a flavoring in puddings and desserts, as a filling in bonbons or candy bars, as a topping for ice cream and custard, and as a colorant ...

inside. First manufactured in

Norwich Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...

Norfolk Norfolk ( ) is a Ceremonial counties of England, ceremonial county in England, located in East Anglia and officially part of the East of England region. It borders Lincolnshire and The Wash to the north-west, the North Sea to the north and eas ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

Mackintosh's Mackintosh's ( ) was a British confectionery firm founded in Halifax, West Yorkshire, England. It was known for Mackintosh's Toffee, its toffee and the Quality Street (confectionery), Quality Street and Rolo brands. Beginnings The firm was fo ...

in 1937 (followed by

Rowntree's Nestlé UK Ltd. ( ), trading as Rowntree's ( ), is a British confectionery brand and a former business based in York, England. Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881 ...

after the takeover in 1969), they are made by

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

(except in the United States, where production has been licensed to

The Hershey Company The Hershey Company, often called just Hershey or Hershey's, is an American multinational corporation, multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. T ...

) A long-running British

advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymo ...

for the brand was "Do you love anyone enough to give them your last Rolo?" A

YouGov YouGov plc is a international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific. History 2000–2010 Stephan Shakespeare and Nadhim ...

poll saw Rolo ranked the eleventh most popular and seventeenth most famous

confectionery Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although exact definitions are difficult. In general, however, confections are divided into two bro ...

in the UK.

History

The Rolo product was developed in England by Mackintosh's, (later Rowntree-Mackintosh), simply a combination of caramel and a chocolate coating. Rolo was launched in the United Kingdom in 1937. In 1956, the New England Confectionery Company acquired a licence to produce Rolos in the US. In 1969, the licence for US manufacturing was acquired by

. In 1988, the

company acquired Rowntree and its brands, including Rolo. There have now been Rolo biscuits, ice-cream,

muffin A muffin or bun is an individually portioned baked product; however, the term can refer to one of two distinct items: a part-raised flatbread (like a crumpet) that is baked and then cooked on a griddle (typically unsweetened), or a (often sw ...

s, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos (all of which use the same type of caramel),

yogurt Yogurt (; , from , ; also spelled yoghurt, yogourt or yoghourt) is a food produced by bacterial Fermentation (food), fermentation of milk. Fermentation of sugars in the milk by these bacteria produces lactic acid, which acts on milk protein to ...

s, and

Easter egg Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian holiday of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are commonly used during the season of Eastertide (Easter season). The ...

s made. In May 2011,

McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...

combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product. In December 2018, Walmart began selling Rolo ice cream cones and ice cream sandwiches in their stores. In the UK Rolos are produced at Nestlé's

Fawdon Fawdon is an electoral ward of Newcastle upon Tyne, in the county of Tyne and Wear, England. It is also close to the A1 western bypass. The population of the ward is 10,890, reducing to 10,090 at the 2011 Census, 5.7% of the total population ...

factory in

Newcastle upon Tyne Newcastle upon Tyne, or simply Newcastle ( , Received Pronunciation, RP: ), is a City status in the United Kingdom, cathedral city and metropolitan borough in Tyne and Wear, England. It is England's northernmost metropolitan borough, located o ...

Advertising

In 1996, the Rolo advertisement "Elephant" won the Grand Prix in the section Film Lions at the

Cannes Lions International Advertising Festival The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

. In the advertisement, an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying "elephants never forget". From 1980 to 2003, Rolo was advertised with the slogan "Do you love anyone enough to give them your last Rolo?"

References

External links

* {{Rowntree's Rowntree's brands Products introduced in 1937 British confectionery Nestlé brands The Hershey Company brands Yorkshire cuisine Brand name confectionery

History

Advertising

See also

References

External links