Rohit Loomba is a hip hop journalist based in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...

. Rohit founded Chinatown Productions with his partner, Mike Li, in 2004. Chinatown Productions has since become the entertainment company through which both Rohit and Mike have launched various hip hop–oriented projects. Rohit is currently Editor-In-Chief of ''Bumsquad Magazine'' (the official magazine of the popular hip hop DJ Crew, the Bumsquad DJz), staff at the heavily trafficked ezine allhiphop, contributing editor for ''WWS Magazine'', and a writer for ''

Ozone Magazine ''Ozone'' was an American magazine focusing on hip hop music coverage from the Southern United States and operated from 2002 to 2010. It was founded in Orlando, Florida in 2002 by Julia Beverly. In 2006, the magazine relocated its headquarters t ...

''.

''Bumsquad Magazine''

Rohit has interviewed artists such as

Paul Wall Paul Michael Slayton (born March 11, 1981), better known by his stage name Paul Wall, or the Ice Man, is an American rapper and DJ. He has spent much of his career affiliated with Swishahouse, and has released several albums under the label and ...

Chamillionaire Hakeem Temidayo Seriki (born November 28, 1979), better known by his stage name Chamillionaire (), is an American rapper. He began his career in Houston's hip hop scene in the late 1990s. He was briefly signed with the local record label Swishah ...

Papoose Papoose (from the Narragansett ''papoos'', meaning "child") is an American English word whose present meaning is "a Native American child" (regardless of tribe) or, even more generally, any child, usually used as a term of endearment, often in ...

Mobb Deep Mobb Deep was an American Hip-hop, hip hop duo formed in Queens, New York (state), New York in 1990. Consisting of rappers/songwriters/record producers Prodigy (rapper), Prodigy and Havoc (musician), Havoc, they are considered to be among the pr ...

Juelz Santana LaRon Louis James Sr. (born February 18, 1982), better known by his stage name Juelz Santana, is an American rapper and member of now-defunct hip-hop group, the Diplomats (also known as Dipset). He is best known for his appearances on group coho ...

, and

Ludacris Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, spoken as "ludicrous" in American English), is an American rapper and songwriter. Born in Champaign, Illinois, Ludacris moved to Atlanta, Georgia, at age ...

fo
''Bumsquad Magazine''
which he founded in association with the Bumsquad DJz. The debut issue of ''Bumsquad Magazine'' found Papoose and Chamillionaire on the covers. In an online interview Rohit briefly mentioned that his harsh criticism of Papoose in the debut issue triggered a less than pleasant response from DJ Kay Slay, who works closely with the New York emcee. It was made clear that words were exchanged, but the extent of the dispute wasn't mentioned further.

Allhiphop

Rohit is also staff at allhiphop.com for which he has interviewed

Shawnna Rashawnna Guy (born January 3, 1978), better known by her stage name Shawnna, is an American rapper and singer from Chicago, Illinois. She is best known for her guest appearances on Ludacris' 2000 single " What's Your Fantasy", as well as his 2 ...

Trae Trae is a given name. Notable people with the name "Trae" include * Trae Bell-Haynes (born 1995), Canadian basketball player * Trae Coyle (born 2001), English footballer * Trae Crowder (born 1986), American comedian * Trae Elston (born 1994), Am ...

, and others. In his allhiphop feature on Paul Wall, the popular Houston emcee and Jeweler discussed his trip to Sierra Leone in great detail, commenting on the realities of the diamond trade and the issues surrounding

conflict diamonds Blood diamonds (also called conflict diamonds, brown diamonds, hot diamonds, or red diamonds) are diamonds mined in a war zone and sold to finance an insurgency, an invading army's war efforts, terrorism, or a warlord's activity. The term is u ...

. The feature was given much attention by fans while some felt that the emcee displayed hypocrisy by continuing to sell and wear diamonds even despite having seen what he described. In his interview with Scarface, Rohit found the legendary southern emcee discussing his exploration of the Islamic Faith as well as the importance of keeping your business straight. An interview with Juelz Santana had the emcee first share that he was working on a full-length album, ''Can't Feel My Face'', with Lil Wayne. *Pitbull Feature *Shawnna Feature *Paul Wall Feature *Trae Feature *Scarface *Jody Breeze *Bleu Davinci *Juelz Santana *Lil Scrappy *DJ Khaled *Three 6 Mafia *Twisted Black

''Ozone Magazine''

As a writer for ''

'', Rohit has written features on and conducted interviews with the likes of

Jermaine Dupri Jermaine Dupri Mauldin (born September 23, 1972) is an American rapper and record producer. Raised in Atlanta, Georgia as the son of Columbia Records executive Michael Mauldin, he began his career in music at the age of nine. He discovered th ...

Twista Carl Terrell Mitchell (born November 27, 1973), better known by his stage name Twista (also known as Tung Twista), is an American rapper. He is best known for his Chopper (rap), chopper style of rapping and for once holding the title of fastest ...

, and

Lupe Fiasco Wasalu Muhammad Jaco (born February 16, 1982), better known by his stage name Lupe Fiasco ( ), is an American rapper, record producer and Music education, music educator. Born and raised in Chicago, he gained mainstream recognition for his gue ...

. Rohit's feature on Jermaine Dupri was part of Ozone Magazine's Top 25 Southern Emcees issue which was done in conjunction with MTV 2 which aired a show coinciding with the issue. Dupri was number 25 on the list for his numerous accomplishments. Rohit's feature on Twista for the January 2006 issue was a cover story in which the rapid fire emcee talked about his then new album ''The Day After'' and the absence of Kanye West production on it. Artists Rohit has covered in Ozone (may not be a complete list): *Stat Quo *Twista *Lupe Fiasco *Versatile *112 *Do or Die *BG *Ghosftace *Lloyd Banks *Mobb Deep *Pitch Black *Belo *Mobb Deep *Juelz Santana *Nas *Jim Jones

''Platinum Entrepreneur''

Rohit also contributed to emcee Camron's startup magazine ''Platinum Entrepreneur'' with an interview with jeweler Avianne & Co.

Various E zines

Rohit has also contributed to several other popular E zines such as hiphopgame.com and nobodysmiling.com.

WIIT

Rohit was Station Manager of 88.9 FM WIIT, a college radio station in Chicago. As Station Manager of WIIT, Rohit brought in several new shows. Under Rohit's management Atlantic recording artist

hosted FNF Radio on Monday nights. The show drew listeners internationally via the station's webstream and local listeners through the airwaves. Several on-air interviews were conducted with well-known artists on the station's hip hop shows and in-studio appearances were made by artists such as Little Brother and Rick Ross. In the summer of 2006, after approximately one year of being Station Manager, Rohit left the station for undisclosed reasons.

Other projects

Rohit also works closely with Chicago emcee

and has been seen with the emcee at many of his Chicago appearances. Rohit has written many articles and has done detailed tour coverage for the popular midwest emcee as well. He likes to play doctor too...on the side, as a cardiologist.

List of print publications written for

* Bumsquad Magazine * Ozone Magazine * WWS Magazine * Insomniac Magazine * Crunk Magazine * New Power Magazine * Hoodgrown Magazine

List of online publications written for

* Allhiphop * Off Tha Chain * HipHopGame * NobodySmiling *I-Jonez *DesiTorrents

References

External links

BumSquad DJzAll HipHop
{{DEFAULTSORT:Loomba, Rohit Year of birth missing (living people) Living people American music journalists Journalists from Chicago