Rohan Oza is an American businessman, investor, and marketing expert behind several large brands. Rohan has been a recurring guest on the television show ''

Shark Tank ''Shark Tank'' is an American business Reality television#Investments, reality television series that premiered on August 9, 2009, on American Broadcasting Company, ABC.Hibberd, James (May 10, 201'Dancing,' 'Bachelor,' and a bigger 'Shark Tank' ...

''.

Early life

Oza was born in

Zambia Zambia (), officially the Republic of Zambia, is a landlocked country at the crossroads of Central, Southern and East Africa, although it is typically referred to as being in Southern Africa at its most central point. Its neighbours are ...

in an ethnic Indian family. He studied at

Harrow School Harrow School () is a Public school (United Kingdom), public school (English Independent school (United Kingdom), independent boarding school for boys) in Harrow on the Hill, Greater London, England. The school was founded in 1572 by John Lyon (sc ...

. Oza went on to study manufacturing and industrial engineering at Nottingham University. He pivoted to marketing and corporate strategy while at the

University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...

, where he received his MBA.

Career

Oza began his career in the town of Slough as the manufacturing manager behind Mars'

M&M's M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M ...

. Oza got his start in marketing by advertising

Snickers Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United Ki ...

for

Mars, Incorporated Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest priv ...

in Europe. He later was hired as a marketing manager for

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...

. He has been credited for revitalizing the Sprite brand by signing

Kobe Bryant Kobe Bean Bryant ( ; August 23, 1978 – January 26, 2020) was an American professional basketball player. A shooting guard, he spent his entire 20-year career with the Los Angeles Lakers in the National Basketball Association (NBA). Widely ...

as a spokesperson. Oza also worked with

Andy Roddick Andrew Stephen Roddick (born 30 August 1982) is an American former world No. 1 tennis player. He is a major champion, having won the 2003 US Open. Roddick reached four other major finals ( Wimbledon in 2004, 2005, and 2009, and the US Open ...

Michael Vick Michael Dwayne Vick (born June 26, 1980) is a former American football quarterback. Regarded as having transformed the quarterback position with his rushing abilities, he is the NFL leader in quarterback rushing yards and was the league's firs ...

Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American football quarterback for the Tampa Bay Buccaneers of the National Football League (NFL). He spent his first 20 seasons with the New England Patriots organization, with whic ...

LeBron James LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest pl ...

Jennifer Aniston Jennifer Joanna Aniston (born February 11, 1969) is an American actress and film producer. She is the recipient of various accolades, including a Primetime Emmy Award, a Golden Globe Award and two Screen Actors Guild Awards. Since her career ...

Gal Gadot Gal Gadot-Varsano ( he, גל גדות ; born 30 April 1985) is an Israeli actress and model. At age 18, she was crowned Miss Israel 2004. She then served in the Israel Defense Forces for two years as a combat fitness instructor, whereafter she ...

50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and businessman. Born in the South Jamaica neighborhood of Queens, Jackson began pursuing a musical career in 2000, when he produced ...

Ne-Yo Shaffer Chimere Smith (born October 18, 1979), known professionally as Ne-Yo, is an American singer, songwriter, actor, dancer, and record producer. He gained fame for his songwriting abilities when he penned Mario's 2004 hit " Let Me Love You ...

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to t ...

and Madonna as

celebrity endorsement Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use cel ...

s. He left Coca-Cola in 2002 to join Glacéau, most famous for their Vitaminwater brand. In 2007, Coca-Cola purchased Glacéau in an acquisition for $4.2 billion, expanding the company's non-carbonated portfolio. Rohan was appointed Chief Marketing Officer of Coke's still brands, where he stayed until 2009. As an investor, Oza made an early bet alongside Justin Timberlake on

Bai Brands Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey, by entrepreneur Ben Weiss. Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean — and decided to use it t ...

and helped persuade the

Dr Pepper Snapple Group Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) was an American multinational soft drink company based in Plano, Texas, and as of July 2018 it is a business unit of the publicly traded conglomerate Keurig Dr Pepper. Formerly Cadbury ...

to buy the company for $1.7 billion. Additionally, he has backed Smartwater, Bulletproof Coffee and Health-Ade

Kombucha Kombucha (also tea mushroom, tea fungus, or Manchurian mushroom when referring to the culture; Latin name ''Medusomyces gisevii'') is a fermented, lightly effervescent, sweetened black tea drink commonly consumed for its purported health b ...

. Oza has also been a recurring guest “shark” for ABC’s ''

''. He serves as an advisor to Impact Network, a non-profit organization bringing quality education to rural Zambians.

References

{{DEFAULTSORT:Oza, Rohan Living people 1972 births American investors Ross School of Business alumni People from Livingstone, Zambia Shark Tank Alumni of the University of Nottingham