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Roger J. Sippl (born February 22, 1955), an American
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
in the computer
software Software is a set of computer programs and associated software documentation, documentation and data (computing), data. This is in contrast to Computer hardware, hardware, from which the system is built and which actually performs the work. ...
industry, was described in 2012 by
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
as a serial entrepreneur. Sippl was the founder and
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
of
Informix Corporation Informix Corporation was a software company located in Menlo Park, California. It was a developer of relational database software for computers using the Unix, Microsoft Windows, and Apple Macintosh operating systems. Timeline * 1980: Relat ...
, later becoming
IBM Informix IBM Informix is a product family within IBM's Information Management division that is centered on several relational database management system (RDBMS) offerings. The Informix products were originally developed by Informix Corporation, whose ...
. Other sippl accomplishments included being co-founder and chairman of
Vantive Vantive Corporation was a company that provided customer relationship management (CRM) solutions. It existed as an independent corporation until its merger with PeopleSoft in 1999. Later PeopleSoft itself was acquired by Oracle Corporation. Vant ...
, and the CEO and founder of Visigenic: three companies he took public. Currently, he is the CEO of Elastic Intelligence located in Menlo Park,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
.


Early life and education

Roger J. Sippl, the sixth of seven children, grew up in
Wausau, Wisconsin Wausau ( ) is a city in and the county seat of Marathon County, Wisconsin, United States. The Wisconsin River divides the city into east and west. The city's suburbs include Schofield, Weston, Mosinee, Maine, Rib Mountain, Kronenwetter, ...
. His father Charles J. Sippl Jr. (1924-1991) wrote the first computer dictionary in 1963. Sippl attended
Corona del Mar High School Corona del Mar High School (CdM) is a public school located in the Eastbluff neighborhood of Newport Beach, California, and belongs to the Newport-Mesa Unified School District. It is a combination of a middle school (7th and 8th grades) and a h ...
in Corona Del Mar, California. For college, he attended
UC Irvine UC may refer to: Arts and entertainment * '' University Challenge'', a popular British quiz programme airing on BBC Two ** ''University Challenge (New Zealand)'', the New Zealand version of the British programme * Universal Century, one of the t ...
where he was pre med for two years, and then transferred to
UC Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public university, public land-grant university, land-grant research university in Berkeley, California. Established in 1868 as the University of Californi ...
. There, he studied Biochemistry, Immunology and Computer Science.


Career

Sippl is the founder of Informix, Vantive, Visigenic, and Elastic Intelligence. While still a student at UC Berkeley, he obtained a full-time position as a programmer for
Bechtel Bechtel Corporation () is an American engineering, procurement, construction, and project management company founded in San Francisco, California, and headquartered in Reston, Virginia. , the '' Engineering News-Record'' ranked Bechtel as ...
. Moving on to
Cromemco Cromemco was a Mountain View, California microcomputer company known for its high-end Z80-based S-100 bus computers and peripherals in the early days of the personal computer revolution. The company began as a partnership in 1974 between Harry Ga ...
, he landed a job as a programmer working for
Harry Garland Harry T. Garland (born 1947) is a scientist, engineer, author, and entrepreneur who co-founded Cromemco Inc., one of the earliest and most successful microcomputer companies. He received the B.A. degree in mathematics from Kalamazoo College, and ...
and
Roger Melen Roger Douglas Melen (born 1946) is an electrical engineer recognized for his early contributions to the microcomputer industry, and for his technical innovations. Dr. Melen was co-founder of Cromemco, one of the earliest microcomputer companies. ...
. He asked permission to leave Cromemco to start his own software company, Relational Database Systems, Inc., in 1980 and Melen licensed Sippl’s designs to him as long as Cromemco received the first
OEM An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...
on the product. Needing more money, Sippl sold 10% of Relational Database Systems, Inc. to his then future wife for $20,000. He received $184,600 of VC Angel funding. Attending a Spring Joint Computer Conference in Atlantic City, he joined a computer manufacturer’s tent where he helped to promote their product by using his new system on their hardware. He sold a copy for $5000. The name Relational Database Systems, Inc. was changed to Informix. Informix pioneered SQL relational databases, 4GL application development tools, and OLTP database technology. In 1986, Sippl brought Informix public, with $20 million revenue per year. Informix is now a part of IBM after peaking at a $4,000,000,000 market cap. He was CEO for ten years. He was the cofounder and chairman of the Vantive Corporation. Vantive was a leader in CRM. When brought public, it was acquired by
PeopleSoft PeopleSoft, Inc. is a company that provides human resource management systems (HRMS), Financial Management Solutions (FMS), supply chain management (SCM), customer relationship management (CRM), and enterprise performance management (EPM) softwar ...
/
Oracle An oracle is a person or agency considered to provide wise and insightful counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. As such, it is a form of divination. Description The wor ...
. Vantive peaked at a $1,000,000,000 market cap. He also founded Visigenic in 1993, the first application server with the notion of sharing business logic. It was the beginning of
three tier architecture In software engineering, multitier architecture (often referred to as ''n''-tier architecture) is a client–server architecture in which presentation, application processing and data management functions are physically separated. The most wide ...
and helped pioneer
distributed object In distributed computing, distributed objects are objects (in the sense of object-oriented programming) that are distributed across different address spaces, either in different processes on the same computer, or even in multiple computers connec ...
computing and the concept of the application server based on
CORBA The Common Object Request Broker Architecture (CORBA) is a standard defined by the Object Management Group (OMG) designed to facilitate the communication of systems that are deployed on diverse platforms. CORBA enables collaboration between sy ...
. In 1997, Borland acquired Visigenic. After bringing Visigenic public in 1998, Sippl was noteworthy for successfully bringing three Silicon Valley companies public. He founded Elastic Intelligence in 1996, to improve connection to SaaS-based data. The company's main product is the Connection Cloud, an SQL-based
Platform as a Service Platform as a service (PaaS) or application platform as a service (aPaaS) or platform-based service is a category of cloud computing services that allows customers to provision, instantiate, run, and manage a modular bundle comprising a computing ...
for
SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is co ...
data.


Investing

Sippl is a founding partner in Sippl MacDonald Ventures. He has invested in such companies as
Illustra Illustra was a commercialized version of the Postgres object-relational database management system (DBMS) sold by Illustra Information Technologies, a company formed by Michael Stonebraker and Gary Morgenthaler and several of Michael Stonebraker's ...
, Broadvision, SupportSoft and Red Pepper. He has been on over twelve boards of for-profit corporations, public and private. The public companies include Informix, Vantive, SupportSoft, and Interwoven, as well as having represented the software industry on the
X/OPEN X/Open group (also known as the Open Group for Unix Systems and incorporated in 1987 as X/Open Company, Ltd.) was a consortium founded by several European UNIX systems manufacturers in 1984 to identify and promote open standards in the field of in ...
Board of Directors.


Personal life

Sippl and his wife, Liz, have raised three children, and enjoy an active, outdoorsy life. He also writes poetry.


References


External links



* http://www.connectioncloud.com/how-it-helps/index.php * http://sipplinvestments.com/team.html
Roger Sippl, oral history (ComputerHistory.org)
{{DEFAULTSORT:Sippl, Roger J. Living people 1955 births American technology chief executives American computer businesspeople Silicon Valley people People from Wausau, Wisconsin