bTV Story is a

Bulgaria Bulgaria, officially the Republic of Bulgaria, is a country in Southeast Europe. It is situated on the eastern portion of the Balkans directly south of the Danube river and west of the Black Sea. Bulgaria is bordered by Greece and Turkey t ...

n female-oriented television channel. The channel is part of the bTV Media Group, owned by the American media conglomerate CME (

Central European Media Enterprises Central European Media Enterprises Ltd. (CME) is a media and entertainment company that operates television channels in seven geographic areas: Bulgaria, Croatia, Czech Republic, Romania and Moldova, Slovakia, and Slovenia. Until its acquisitio ...

). It began broadcasting on 28 January 2012. The channel airs shows such as The Dr. Oz Show,

The Nate Berkus Show ''The Nate Berkus Show'', also known as ''The Nate Show'', is an American talk show that premiered on September 13, 2010, hosted by interior designer Nate Berkus. The series aired on syndication during its original run from September 13, 2010, ...

, and the

Victoria's Secret Fashion Show The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models under ...

. Part of the programming scheme of the channel are reality and talk show programs, Turkish, Indian, South Korean and Latin American telenovelas, programs on health, beauty, home care, family and garden, American series and romantic films. Since March 2012, the program "Mommy's Hour", which until years ago was broadcast on bTV, is being renewed. The channel also broadcasts repeats of some bTV shows - Zvezdev's Kitchen, Predi obed, Moderno, The Globe, The Spirit of Health, and since September 2012 the Bulgarian series "Where is Maggie?". In March 2012, television broadcast the

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and the

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. Since 2013, it has also been broadcasting the

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pageant. From 7 October 2012, channel switches to broadcasting with the 16:9 SD picture format. Since 1 January 2016, bTV Story has been broadcast on bTV Media Group's paid online platform – VOYO in HD quality, and since 6 July 2018 – on cable networks in HD quality. In November 2023, it was announced that bTV Lady was about to change its name to bTV Story. On 11 December 2023, bTV Lady was officially rebranded as bTV Story.

Logos

File:Btv-Lady.png, bTV Lady logo between 2012 and 2016 File:BTV Lady 2016 logo.png, bTV Lady logo between 2016 and 2023 File:Crop-logo-btv-story.svg, bTV Story logo from 2023

References

{{Bulgarian television Television networks in Bulgaria Bulgarian-language television stations Television channels and stations established in 2012