RimZim is a brand of masala (mixed spice) soda currently owned and marketed by
Coca-Cola in
India
India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...
.
The brand was originally part of
Parle Bisleri since its launch in the 1980s and was sold to
Coca-Cola along with
Thums Up,
Limca,
Citra and
Gold Spot to
Coca-Cola in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were withdrawn from the market by its new owners. In 2012, Coca-Cola announced that it was reviving RimZim for the North India market where it had a strong base when withdrawn.
References
{{Coca-Cola brands
Indian drink brands
Coca-Cola brands