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Rhythm game or rhythm action is a
genre Genre () is any style or form of communication in any mode (written, spoken, digital, artistic, etc.) with socially agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other fo ...
of music-themed action video game that challenges a player's sense of
rhythm Rhythm (from Greek , ''rhythmos'', "any regular recurring motion, symmetry") generally means a " movement marked by the regulated succession of strong and weak elements, or of opposite or different conditions". This general meaning of regular r ...
. Games in the genre typically focus on
dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...
or the simulated performance of
musical instrument A musical instrument is a device created or adapted to make Music, musical sounds. In principle, any object that produces sound can be considered a musical instrument—it is through purpose that the object becomes a musical instrument. A person ...
s, and require players to press buttons in a dictated sequence in time with music. Many rhythm games include multiplayer modes in which players compete for the highest score or cooperate as a simulated
musical ensemble A musical ensemble, also known as a music group, musical group, or a band is a group of people who perform Instrumental music, instrumental and/or vocal music, with the ensemble typically known by a distinct name. Some music ensembles consist ...
. Rhythm games often feature novel
game controller A game controller, gaming controller, or simply controller, is an input device or Input/Output Device, input/output device used with video games or entertainment systems to provide input to a video game. Input devices that have been classified as ...
s shaped like musical instruments such as guitars and drums to match notes while playing songs. Certain dance-based games require the player to physically dance on a mat, with pressure-sensitive pads acting as the input device. The 1996 title '' PaRappa the Rapper'' has been deemed the first influential rhythm game, whose basic template formed the core of subsequent games in the genre. In 1997,
Konami , commonly known as Konami, , is a Japanese multinational entertainment company and video game developer and video game publisher, publisher headquartered in Chūō, Tokyo, Chūō, Tokyo. The company also produces and distributes trading card ...
's '' Beatmania'' sparked an emergent market for rhythm games in Japan. The company's music division, Bemani, released a series of music-based games over the next several years. The most successful of these was the 1998 dance mat game ''
Dance Dance Revolution (''DDR'') is a music video game series produced by Konami. Introduced in Japan in 1998 as part of the Bemani series, and released in North America and Europe in 1999, ''Dance Dance Revolution'' is the pioneering series of the rhythm and dance ...
'', which was the only Bemani title to achieve large-scale success outside Japan, and would see numerous imitations of the game from other publishers. Other Japanese games, particularly '' Guitar Freaks'', led to development of the ''
Guitar Hero ''Guitar Hero'' is a series of rhythm games first released in 2005, in which players use a guitar-shaped game controller to simulate playing primarily lead guitar, lead, bass guitar, bass, and rhythm guitar across numerous songs. Players match ...
'' and ''
Rock Band ''Rock Band'' is a series of rhythm games first released in 2007 and developed by Harmonix. Based on their previous development work from the Guitar Hero, ''Guitar Hero'' series, the main ''Rock Band'' games have players use game controllers mod ...
'' series that used instrument-shaped controllers to mimic the playing of actual instruments. Spurred by the inclusion of popular
rock music Rock is a Music genre, genre of popular music that originated in the United States as "rock and roll" in the late 1940s and early 1950s, developing into a range of styles from the mid-1960s, primarily in the United States and the United Kingdo ...
, the two series revitalized the rhythm genre in the Western Market, significantly expanded the console video game market and its demographics. The games provided a new source of revenue for the artists whose music appeared on the soundtracks. The later release of '' Rock Band 3'' as well as the even later '' Rocksmith'' would allow players to play the songs using a real electric guitar. By 2007 rhythm games were considered to be one of the most popular video game genres, behind other action games. However, by 2009, the market was saturated by spin-offs from the core titles, which led to a nearly 50% drop in revenue for music game publishers; within a few years, both series announced they would be taking a hiatus from future titles. Despite these setbacks, the rhythm game market continues to expand, introducing a number of dance-based games like
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Anno'', '' Assassin's Creed'', ' ...
's '' Just Dance'' and
Harmonix Harmonix Music Systems, Inc., doing business as Harmonix, is an American video game developer company based in Boston, Massachusetts. The company was established in May 1995 by Alex Rigopulos and Eran Egozy. Harmonix is perhaps best known as bein ...
's '' Dance Central'' that incorporate the use of
motion controller In computing, a motion controller is a type of input device that uses accelerometers, gyroscopes, Image sensor, cameras, or other sensors to Motion capture, track motion. Motion controllers see use as game controllers, for virtual reality and ot ...
s and camera-based controls like the
Kinect Kinect is a discontinued line of motion sensing input devices produced by Microsoft and first released in 2010. The devices generally contain RGB color model, RGB cameras, and Thermographic camera, infrared projectors and detectors that map dep ...
. Existing games also continue to thrive on new business models, such as the reliance on
downloadable content content (DLC) is additional content created for an already released video game, distributed through the Internet by the game's publisher. It can be added for no extra cost or as a form of video game monetization, enabling the publisher to gain ad ...
to provide songs to players. The introduction of the eighth generation of console hardware has also spurred return of
Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
's ''Guitar Hero'' and Harmonix's ''Rock Band'' titles in late 2015.


Definition and game design

Rhythm game, or rhythm action, is a subgenre of
action game An action game is a video game genre that emphasizes physical challenges, including hand–eye coordination and reaction time. The genre includes a large variety of sub-genres, such as fighting games, beat 'em ups, shooter games, rhythm games and ...
that challenges a player's sense of rhythm. The genre includes dance games such as ''
Dance Dance Revolution (''DDR'') is a music video game series produced by Konami. Introduced in Japan in 1998 as part of the Bemani series, and released in North America and Europe in 1999, ''Dance Dance Revolution'' is the pioneering series of the rhythm and dance ...
'' and music-based games such as '' Donkey Konga'' and ''
Guitar Hero ''Guitar Hero'' is a series of rhythm games first released in 2005, in which players use a guitar-shaped game controller to simulate playing primarily lead guitar, lead, bass guitar, bass, and rhythm guitar across numerous songs. Players match ...
''. Games in the genre challenge the player to press buttons at precise times: the screen shows which button the player is required to press, and the game awards points both for accuracy and for synchronization with the beat. The genre also includes games that measure rhythm and pitch, in order to test a player's singing ability, and games that challenge the player to control their volume by measuring how hard they press each button.Smith, David (2002-04-14)
"Mad Maestro"
.
IGN ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
. Retrieved 2009-04-04.
While songs can be sight read, players usually practice to master more difficult songs and settings. Certain rhythm games offer a challenge similar to that of '' Simon'', in that the player must watch, remember, and repeat complex sequences of button-presses. Rhythm-action can take a
minigame A minigame (also spelled mini game and mini-game, sometimes called a subgame or microgame) is a short game often contained within another video game. A minigame contains different gameplay elements and is often smaller or more simplistic than th ...
format with some games blending rhythm with other genres or entirely comprising minigame collections. In some rhythm games, the screen displays an avatar who performs in reaction to the player's controller inputs. However, these graphical responses are usually in the background, and the avatar is more important to spectators than it is to the player.Gerstmann, Jeff (2003-11-10)
"Karaoke Revolution Review
".
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady, and Jon Epstein. In addition ...
. Retrieved 2009-04-03.
In single-player modes, the player's avatar competes against a computer-controlled opponent, while
multiplayer A multiplayer video game is a video game in which more than one person can play in the same game environment at the same time, either locally on the same computing system (couch co-op), on different computing systems via a local area network, or ...
modes allow two player-controlled avatars to compete head-to-head. The popularity of rhythm games has created a market for speciality input devices.Rollings & Adams, p. 442 These include controllers that emulate musical instruments, such as guitars, drums, or maracas. A dance mat, for use in dancing games, requires the player to step on pressure-sensitive pads. However, most rhythm games also support more conventional input devices, such as control pads.


History


Origins and popularity in Japan (1970s–2000)

One early rhythm-based
electronic game An electronic game is a game that uses electronics to create an interactive system with which a player can play. Video games are the most common form today, and for this reason the two terms are often used interchangeably. There are other commo ...
was the handheld game '' Simon'', created in 1978 by Ralph Baer (who created the
Magnavox Odyssey The Magnavox Odyssey is the first commercial home video game console. The hardware was designed by a small team led by Ralph H. Baer at Sanders Associates, while Magnavox completed development and released it in the United States in September ...
) and Howard Morrison. The game used the " call and response" mechanic, in which players take turns repeating increasingly complicated sequences of button presses.
Human Entertainment was a Japanese video game developer and Video game publisher, publisher founded in 1983. The company produced games for a number of platforms, including home consoles, portable consoles, and personal computers. Human declared bankruptcy in 2000 ...
's '' Dance Aerobics'' was an early rhythm-based video game released in 1987, and allows players to create music by stepping on
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
's Power Pad peripheral for the NES
video game console A video game console is an electronic device that Input/output, outputs a video signal or image to display a video game that can typically be played with a game controller. These may be home video game console, home consoles, which are generally ...
. The 1996 title '' PaRappa the Rapper'' has been credited as the first true rhythm game,Kasavin, Greg (2006-01-28)
"The GameSpot Top 10 Rhythm Games: PaRappa the Rapper"
.
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady, and Jon Epstein. In addition ...
. Retrieved 2009-04-03.
and as one of the first music-based games in general. It requires players to press buttons in the order that they appear on the screen, a basic mechanic that formed the core of future rhythm games. The success of ''PaRappa the Rapper'' sparked the popularity of the music game genre.Webster, Andrew (2008)
"Roots of rhythm: a brief history of the music game genre"
.
Ars Technica ''Ars Technica'' is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, sci ...
. Retrieved 2011-10-13.
In 1997,
Konami , commonly known as Konami, , is a Japanese multinational entertainment company and video game developer and video game publisher, publisher headquartered in Chūō, Tokyo, Chūō, Tokyo. The company also produces and distributes trading card ...
released the DJ-themed rhythm game '' Beatmania'' in Japanese arcades. Its
arcade cabinet An arcade cabinet, also known as an arcade machine or a coin-op cabinet or coin-op machine, is the housing within which an arcade game's electronic hardware resides. Most cabinets designed since the mid-1980s conform to the Japanese Amusement Ma ...
features buttons similar to those of a musical keyboard, and a rubber pad that emulates a vinyl record.Ashcraft, p. 54 ''Beatmania'' was a surprise hit, inspiring Konami's Games and Music Division to change its name to Bemani in honor of the game, and to begin experimenting with other rhythm game concepts.Ashcraft, p. 56 Its successes include '' GuitarFreaks'', which features a guitar-shaped controller, and 1998's '' Pop'n Music'', a game similar to ''Beatmania'' in which multiple colorful buttons must be pressed. While the ''GuitarFreaks'' franchise continues to receive new arcade releases in Japan, it was never strongly marketed outside of the country. This allowed Red Octane and
Harmonix Harmonix Music Systems, Inc., doing business as Harmonix, is an American video game developer company based in Boston, Massachusetts. The company was established in May 1995 by Alex Rigopulos and Eran Egozy. Harmonix is perhaps best known as bein ...
to capitalize on the formula in 2005 with the Western-targeted ''
Guitar Hero ''Guitar Hero'' is a series of rhythm games first released in 2005, in which players use a guitar-shaped game controller to simulate playing primarily lead guitar, lead, bass guitar, bass, and rhythm guitar across numerous songs. Players match ...
''. In general, few Japanese arcade rhythm games were exported abroad because of the cost of producing the peripherals and the resulting increases in retail prices. The 1999 Bemani title '' DrumMania'' featured a drum kit controller, and could be linked with ''GuitarFreaks'' for simulated
jam session A jam session is a relatively informal musical event, process, or activity where musicians, typically instrumentalists, play improvised solos and vamp over tunes, drones, songs, and chord progressions. To "jam" is to improvise music without ...
s. Similarly, this concept was later appropriated by Harmonix for their game ''
Rock Band ''Rock Band'' is a series of rhythm games first released in 2007 and developed by Harmonix. Based on their previous development work from the Guitar Hero, ''Guitar Hero'' series, the main ''Rock Band'' games have players use game controllers mod ...
''. ''
Dance Dance Revolution (''DDR'') is a music video game series produced by Konami. Introduced in Japan in 1998 as part of the Bemani series, and released in North America and Europe in 1999, ''Dance Dance Revolution'' is the pioneering series of the rhythm and dance ...
'', released in 1998, is a rhythm game in which players dance on pressure-sensitive pads in an order dictated by on-screen instructions.Ashcraft, pp. 52–53 The game was highly successful both in and outside Japan, unlike games such as ''GuitarFreaks'', ''DrumMania'' and ''Beatmania'', though the latter had some success in Europe. Released the same year, Enix's '' Bust a Groove'' features a similar focus on dancing but employs a more conventional input method. The game contains competitive one-on-one battles, and grants the player more freedom than typical rhythm games.
NanaOn-Sha is a Japanese video game developer founded by Masaya Matsuura in 1993. History In 1993, Matsuura founded the Tokyo-based production company, NanaOn-Sha, which began the development of video games. He was mainly involved in the development of ...
, the creators of ''PaRappa the Rapper'', released '' Vib-Ribbon'' in 1999. It eschews instrument-shaped controllers; instead, players maneuver the protagonist through an obstacle course by pressing buttons at correct times. The game's levels are generated by the background music, which players may change by inserting audio CDs. While it was praised for its unique style and artistry, ''Vib-Ribbon''s simple
vector graphics Vector graphics are a form of computer graphics in which visual images are created directly from geometric shapes defined on a Cartesian plane, such as points, lines, curves and polygons. The associated mechanisms may include vector displ ...
proved difficult to market, and the game was never released in North America.Calvert, Justin (2006-01-28)
"The GameSpot Top 10 Rhythm Games: Vib-Ribbon"
.
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady, and Jon Epstein. In addition ...
. Retrieved 2009-04-03.
Sega's '' Samba de Amigo'', released in arcades in 1999 and on the
Dreamcast The is the final home video game console manufactured by Sega. It was released in Japan on November 27, 1998, in North America on September 9, 1999 and in Europe on October 14, 1999. It was the first sixth-generation video game console, prec ...
in 2000, features maraca-shaped, motion-sensitive controllers. The game allows for two-player gameplay, provides a spectacle for onlookers and allows players to socialise while gaming. In 2000, '' Taiko no Tatsujin'' combined traditional Japanese drums with contemporary pop music, and became highly successful in Japanese arcades. The game was later released on consoles in the West as '' Taiko Drum Master'', and the franchise continues to receive new installments in Japan, as well as console releases around the world. '' Gitaroo Man'' featured a guitar-playing protagonist four years before the release of ''Guitar Hero'', though the game employed a conventional rather than guitar-shaped controller.


Popularity in the West (2001–2004)

Harmonix Harmonix Music Systems, Inc., doing business as Harmonix, is an American video game developer company based in Boston, Massachusetts. The company was established in May 1995 by Alex Rigopulos and Eran Egozy. Harmonix is perhaps best known as bein ...
was formed in 1995 from a computer music group at
MIT The Massachusetts Institute of Technology (MIT) is a private research university in Cambridge, Massachusetts, United States. Established in 1861, MIT has played a significant role in the development of many areas of modern technology and sc ...
. Beginning in 1998, the company developed music games inspired by ''PaRappa the Rapper''. In 2001, the company released ''
Frequency Frequency is the number of occurrences of a repeating event per unit of time. Frequency is an important parameter used in science and engineering to specify the rate of oscillatory and vibratory phenomena, such as mechanical vibrations, audio ...
'', which puts the player in control of multiple instrument tracks. Ryan Davis of
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady, and Jon Epstein. In addition ...
wrote that the game provides a greater sense of creative freedom than earlier rhythm titles. ''Frequency'' was critically acclaimed; however, marketing was made difficult by the game's abstract style, which removed the player's ability to perform for onlookers. In 2003, Harmonix followed up ''Frequency'' with the similar ''
Amplitude The amplitude of a periodic variable is a measure of its change in a single period (such as time or spatial period). The amplitude of a non-periodic signal is its magnitude compared with a reference value. There are various definitions of am ...
''. The company later released a more socially driven, karaoke-themed music game in '' Karaoke Revolution'' (2003). '' Donkey Konga'', a
GameCube The is a PowerPC-based home video game console developed and marketed by Nintendo. It was released in Japan on September 14, 2001, in North America on November 18, 2001, in Europe on May 3, 2002, and in Australia on May 17, 2002. It is the suc ...
title developed by
Namco was a Japanese multinational video game and entertainment company founded in 1955. It operated video arcades and amusement parks globally, and produced video games, films, toys, and arcade cabinets. Namco was one of the most influential c ...
and released in 2003, achieved widespread success by leveraging Nintendo's ''
Donkey Kong is a video game series and media franchise created by the Japanese game designer Shigeru Miyamoto for Nintendo. It follows the adventures of Donkey Kong (character), Donkey Kong, a large, powerful gorilla, and other members of the List of Don ...
'' brand.


Peripheral-based games (2005–2013)

In 2005, ''Gitaroo Mans creator Keiichi Yano released '' Osu! Tatakae! Ouendan'', a rhythm game for the
Nintendo DS The is a foldable handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens worki ...
that utilizes the handheld's
touchscreen A touchscreen (or touch screen) is a type of electronic visual display, display that can detect touch input from a user. It consists of both an input device (a touch panel) and an output device (a visual display). The touch panel is typically l ...
features. It became a highly demanded import title, which led to the release of an altered version of the game in the West—'' Elite Beat Agents''—and a sequel in Japan. Also in 2005, Harmonix and the small publisher
RedOctane RedOctane, Inc. was an American electronic entertainment company best known for producing the Guitar Hero, ''Guitar Hero'' series, beginning in November 2005. RedOctane became a wholly owned subsidiary of Activision in 2006. In February 2010, Act ...
released ''Guitar Hero'', a game inspired by Bemani's ''GuitarFreaks''. However, instead of the Japanese pop that comprises the earlier title's soundtrack, ''Guitar Hero'' features Western rock music. The game reinvigorated the rhythm genre, which had stagnated because of a flood of ''Dance Dance Revolution'' sequels and imitations. ''Guitar Hero'' spawned several sequels, and the franchise overall earned more than $1 billion, with the third installment ranking as the best selling game in North America in 2007. Harmonix followed ''Guitar Hero'' with the ''Rock Band'' franchise, which also earned over $1 billion. ''Rock Band'' titles support multiple instrument controllers and cooperative multiplayer, allowing players to play as a full band.2009-03-26
"Rock Band(R) Franchise Officially Surpasses $1 Billion in North American Retail Sales, According to the NPD Group(1)"
.
Fox Business Fox Business (officially known as Fox Business Network, or FBN) is an American conservative business news channel and website publication owned by the Fox News Media division of Fox Corporation. The channel broadcasts primarily from studios ...
. Retrieved 2009-04-03.
The ''Guitar Hero'' franchise followed suit with the band-oriented,
Neversoft Neversoft Entertainment, Inc. was an American video game developer based in Woodland Hills, California. The studio was founded by Joel Jewett, Mick West and Chris Ward in July 1994 and was acquired by Activision in October 1999. Initially, the st ...
-developed ''
Guitar Hero World Tour ''Guitar Hero World Tour'' is a 2008 rhythm game developed by Neversoft and published by Activision. It is the fourth main installment and the sixth overall installment in the Guitar Hero, ''Guitar Hero'' series. The game was launched in North A ...
''. ''Guitar Hero'' installments based on specific bands, such as
Metallica Metallica is an American heavy metal band. It was formed in Los Angeles in 1981 by vocalist and guitarist James Hetfield and drummer Lars Ulrich, and has been based in San Francisco for most of its career. The band's fast tempos, instrume ...
and
Aerosmith Aerosmith is an American Rock music, rock band formed in Boston in 1970. The group consists of lead vocalist Steven Tyler, bassist Tom Hamilton (musician), Tom Hamilton, drummer Joey Kramer, and guitarists Joe Perry (musician), Joe Perry and B ...
, were also published.Cochrane, Greg (2008-12-16)
"Rock bands turn to Guitar Hero"
. BBC '' Newsbeat''. Retrieved 2009-04-03.
Additional songs for ''Guitar Hero'' and ''Rock Band'' were made available for purchase via the Internet, which generated further revenue. Artists whose work is featured in the games receive royalties, and the increased publicity in turn generates further sales of their music. The success of the ''Guitar Hero'' and ''Rock Band'' franchises widened the console video game market and its demographics, and the popularity of the genre drove increased sales of consoles. In 2008, it was reported that music games had become the second most popular video game genre (behind action) in the United States, with 53% of players being female. At its height in 2008, music games represented about 18% of the video game market. Video game industry analysts considered 2009 to be a critical year for rhythm games, and they believed that it would allow them to gauge the future success of the genre. Both the ''Guitar Hero'' and ''Rock Band'' franchises were expanded, and they received entries for handheld gaming devices and mobile phones. Specialized titles that targeted specific genres and demographics, such as ''
Band Hero ''Band Hero'' is a 2009 rhythm game developed by Neversoft and published by Activision. It is the second Spin-off (media), spin-off of the ''Guitar Hero'' series, following ''DJ Hero'' (2009). The game was released on November 3, 2009, for the P ...
'' for pop music and '' Lego Rock Band'' for younger players, were released. Sales of music games were down in the first half of the year. This decline was attributed to fewer purchases of instrument controllers; it was assumed that players had already bought such controllers and were reusing them. While analysts had expected that United States sales of ''
Guitar Hero 5 ''Guitar Hero 5'' is a 2009 rhythm game developed by Neversoft and published by Activision. It is the fifth main installment and the ninth overall installment in the Guitar Hero, ''Guitar Hero'' series. The game was released internationally in ...
'' and '' The Beatles: Rock Band'' would be high—close to or exceeding one million units each in the first month of their release—sales only reached roughly half of those projections. The failure to meet sales projections was partly attributed to the impact of the
late-2000s recession The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009.
on the video game industry; Harmonix's CEO Alex Rigopulos considered that at the time, both ''Guitar Hero'' and ''Rock Band'' were the most expensive video games on the market. Analysts also considered it to be a sign of market saturation. Further contributing to the decline was genre stagnation; the franchises retained the same basic gameplay over several iterations, giving consumers less incentive to buy additional titles. Harmonix CEO Alex Rigopulos felt that the aggressive competition between the ''Rock Band'' and ''Guitar Hero'' brands on the belief that the market could only support one franchise also contributed to the decline of these games. As a result, analysts lowered their expectations for future music games; for example, projections of first quarter U.S. sales of '' DJ Hero'', a ''Guitar Hero'' "spin-off", were reduced from 1.6 million units to only 600,000. Sales of rhythm games, which totalled $1.47 billion in 2008, reached only $700 million in 2009. Analysts predicted that the market would settle at the same "healthy" $500–600 million level of the ''Call of Duty'' series. Wedbush Securities analyst Michael Pachter concluded that the saturation of the rhythm game market accounted for one-third of the industry's 12% sales decline in 2009. The fallout of the weakening rhythm game market affected game developers, publishers and distributors. Companies in the latter two categories believed that most consumers would own at least one set of instrument controllers by 2010, which would increase the importance of software and downloadable content sales. Activision scaled back its 2010 ''Guitar Hero'' release schedule to just two games, reducing the number of SKUs from 25 in 2009 to 10 in 2010. The company closed several in-house developers, including RedOctane, Neversoft's ''Guitar Hero'' division, and Underground Development. Viacom, which had paid Harmonix $150 million following the success of ''Rock Band'' in 2007, began seeking a "substantial" refund on that investment after weak sales in 2009. Viacom also sought to negotiate new deals with music publishers to reduce the costs of the ''Rock Band'' series' licensed music. Ultimately, the company began to seek a buyer for Harmonix during the third quarter of 2010. In 2010, rhythm game developers included new features in their products. For example, '' Rock Band 3'' and '' Power Gig: Rise of the SixString'' support guitar controllers with strings, and both contain modes that teach players accurate fingering. Despite this new content, sales of music games faltered in 2010. ''Guitar Hero: Warriors of Rock'' and ''DJ Hero 2'' sold only 86,000 and 59,000 copies, respectively, in North America during their first week on the market. This was in sharp contrast to ''Guitar Hero III'', which had sold nearly 1.4 million units in its first week in 2008. Through October 2010, music games achieved net sales of around $200 million, one-fifth of the genre's revenue during the same period in 2008. Analysts believed that the market likely would not break $400 million in revenue by the end of the year. End year sales were less than $300 million. By the end of 2010, the instrument controller-based rhythm market was considered "well past its prime", and developers shifted their focus to downloadable content and potential integration with motion control systems. In late 2010, Viacom sold Harmonix to an investment-backed group and allowed it to continue developing ''Rock Band'' and ''Dance Central''. Citing the downturn in rhythm games, Activision shuttered their ''Guitar Hero'' division in February 2011. Analysts suggested that the market for peripheral-based rhythm games may remain stagnant for three to five years, after which sales could resurge because of digital distribution models or the release of new video game consoles. However, by 2013, the era of peripheral-based music games was considered at an end, as Harmonix announced that it would cease regular updates of ''Rock Band'' downloadable content on April 2, 2013, as the company shifts to newer games.


Rhythm games for young girls (2004–present)

In Japanese amusement arcade, arcade-based
collectible card game A collectible card game (CCG), also called a trading card game (TCG) among other names, is a type of card game that mixes strategy game, strategic deck building elements with features of trading cards. The genre was introduced with ''Magic: The G ...
s became popular. In 2004,
Sega is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
released Oshare Majo: Love and Berry which was a fashion coordinate game with collectible card game and rhythm game elements. The Oshare Majo was a big hit in Japan「ラブ and ベリー」に母娘がハマる理由 (1/2)
, ITmedia, August 31, 2006
and then other game companies also entered in this game genre. *
Sega is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
Oshare Majo: Love and Berry (2004–2008) and LilPri (2009–2011) *
Taito is a Japanese company that specializes in video games, Toy, toys, arcade cabinets, and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, Vending machine, vending machines, and Juk ...
– (2006–2007) *
Atlus is a Japanese video game developer, video game publisher, publisher, Arcade game, arcade manufacturer and distribution company based in Tokyo. A subsidiary of Sega, the company is known for the ''Megami Tensei'', ''Persona (series), Persona'' ...
Kirarin Revolution is a Japanese manga series by An Nakahara. The series ran in the shōjo manga, ''shōjo'' manga magazine ''Ciao (magazine), Ciao'' from March 2004 to June 2009, with side stories running in ''Pucchigumi'' in 2006. The manga has sold a cum ...
: Happy Idol Life (2006–2009) and Gokujō!! Mecha Mote Iinchō: KuruMote Girls Contest! (2009–2011) *
Tomy (trade name, trading as Takara Tomy in Asia and Tomy elsewhere) is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as , became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pi ...
– (2006–2010),
Pretty Rhythm is a Japanese multimedia franchise produced by Syn Sophia and Takara Tomy Arts aimed at girls in elementary school. The ''Pretty Rhythm'' franchise was first launched in July 2010 with the Rhythm game, rhythm and dress-up arcade game ''Pretty R ...
(2010–2014), PriPara (2014–2017), Idol Time PriPara (2017–2018), Kiratto Pri Chan (2018–2021), Waccha PriMagi! (2021–2024), and Himitsu no AiPri (2024–) *
Bandai is a Japanese multinational corporation, multinational toy manufacturer and distributor headquartered in Taitō, Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered ...
Pretty Cure: Data Carddass series (2007–2017) and Aikatsu! (2012–) *
Konami , commonly known as Konami, , is a Japanese multinational entertainment company and video game developer and video game publisher, publisher headquartered in Chūō, Tokyo, Chūō, Tokyo. The company also produces and distributes trading card ...
Otocadoll (2015–2022) Those games have only aimed at young girls, however some of those games also hit at some adults which are often mentioned as " Ōkina otomodachi" (). In 2016, as for PriPara, Tomy mentioned that "When all users f the gameare counted as its main target of from 6 to 9 years old apanesegirls, we succeed to expand the market scale as many as every one of the main target." in its financial results.


Virtual idol rhythm games (2008–present)

Virtual idol rhythm games grew in popularity in Japan out of two different media segments. One was ''
The Idolmaster is a Japanese media franchise that began in 2005 with a Life simulation game, raising simulation and Rhythm game, rhythm video game series created by Bandai Namco Entertainment (formerly Namco). The series primarily centers on the career of a pr ...
'' series of games developed by
Bandai Namco Entertainment is a Japanese multinational corporation, multinational video game video game publisher, publisher, and the video game branch of the wider Bandai Namco Holdings group. Founded in 2006 as it is the successor to Namco's home and arcade video game ...
first released as an arcade game in 2005. Initial games had players taking the role of a manager of rising stars (idols) managing their schedules through mini-games, which include performing in auditions similar to a rhythm game approach. The other direction came from the introduction of the virtual idol of Hatsune Miku by
Crypton Future Media , or simply Crypton, is a Japanese media company based in Sapporo, Japan. It develops, imports, and sells products for music, such as sound generator software, sampling CDs and DVDs, and sound effect, FX and background music, BGM libraries. The ...
for its line of
Vocaloid is a singing Speech synthesis, voice synthesizer software product. Its signal processing part was developed through a joint research project between Yamaha Corporation and the Music Technology Group at Pompeu Fabra University, Barcelona. The s ...
sound synthesis software in 2007. Using Vocaloid, software users could have Miku mimic singing and dancing to the music created in Vocaloid, and many of these videos became popular on the Japanese media sharing site
Niconico , known before 2012 as , is a Japanese video sharing service based in Tokyo, Japan. "Niconico" or "nikoniko" is the Japanese sound symbolism, Japanese ideophone for smiling. As of 2021, Niconico is the 34th most-visited website in Japan, accordi ...
. The popularity of the Miku's videos led to other similar videos based on other popular characters including those out of the ''Idolmaster'' series. The next ''Idolmaster'' game, '' The Idolmaster Live For You!'' in 2008, focused more on the performance mini-games, which led for most remaining games of the series to be virtual idol rhythm games. Similarly, as Crypton continue to expand on Miku and other virtual idols for Vocaloid, they expanded to licensing those idols for video games, collaborating with
Sega is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
to create the '' Hatsune Miku: Project DIVA'' debuting in 2009. These games were initially mostly for consoles, but
mobile game A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any Mobile device, portable device, including from mobile phone (feature phone or smartphone), tablet computer, table ...
versions of these series appeared in 2012 ('' Miku Flick'' for the Miku series) and 2013 ('' The Idolmaster Shiny Festa''), and numerous mobile-based virtual idol rhythm games followed, such as ''
Love Live! is a Japanese multimedia project created by Hajime Yatate and Sakurako Kimino and co-produced by Kadokawa Corporation, Kadokawa through ASCII Media Works; Bandai Namco Music Live through music label Lantis (company), Lantis; and animation studi ...
'', ''
BanG Dream! ''BanG Dream!'', also known as , is a Japanese music media franchise owned by Bushiroad. Created by Bushiroad president Takaaki Kidani in January 2015 with original story by Kō Nakamura, the project began as a manga before ex ...
'', '' Uta no Prince-sama'' and '' Ensemble Stars!''. Many of these games were freemium games based on existing anime or manga properties, and typically included gacha-type mechanisms to be profitable.


Future directions (2010–present)

With the introduction of motion controllers for the Xbox 360 (
Kinect Kinect is a discontinued line of motion sensing input devices produced by Microsoft and first released in 2010. The devices generally contain RGB color model, RGB cameras, and Thermographic camera, infrared projectors and detectors that map dep ...
) and the PlayStation 3 (
PlayStation Move is a Motion controller, motion game controller developed by Sony Interactive Entertainment. Initially released in 2010 for use with the PlayStation 3 home video game console, its compatibility was later expanded to its successor, the PlayStation ...
) in 2010 and 2011, some analysts stated that the rhythm market would resurge thanks to dance- and band-based games that use platform-agnostic controllers. Dance games such as Ubisoft's '' Just Dance'', Harmonix's '' Dance Central'' and '' Michael Jackson: The Experience'' were based on new motion sensing technologies. Industry pundits believed that, because sales of peripheral-based music games are lagging and the popularity of pop music is surging, dance-based games would continue to thrive. ''Just Dance'' and ''Dance Central'' boosted the rhythm genre's late-2010 sales; the latter was the top-selling game for the Kinect in North America in November 2010. Both games helped the genre increase its sales by 38% over November 2009, according to NPD. Harmonix is expected to post more than $100 million in profit for 2011 buoyed by sales of ''Dance Central'' and downloadable content for the game, according to
Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician a ...
. The first ''Just Dance'' game (2009) overcame a poor critical reception to topple '' Call of Duty: Modern Warfare 2'''s best-seller status, while '' Just Dance 2'' (2010) became the best selling non-Nintendo game for the Wii. The ''Just Dance'' series competed with top action franchises for sales. '' Tap Tap Revenge'', the first installment of the
iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...
rhythm series '' Tap Tap'', was the platform's most downloaded game in 2008. The ''Tap Tap'' franchise ultimately generated 15 million downloads and received a
Guinness World Record ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, listi ...
as the "most popular iPhone game series". Over the course of 2014, the phenomenon of indie games produced several variations of the genre. The game Jungle Rumble uses a mechanic where players drum on a touch screen to control the game. Different rhythms correspond with different verbs to control entities in an RTS like environment. The game '' Crypt of the NecroDancer'' uses a mechanic where the player controls the main character in sync with the soundtrack's beat. Harmonix returned to its core rhythm games in 2014. In 2014, it successfully funded a
Kickstarter Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative project ...
campaign to produce a remake of the PS2 title, ''Amplitude'' for PlayStation 3 and 4, with release expected in 2015. Further, in March 2015, the company announced '' Rock Band 4'' to be released later in the same year, with plans to keep the game as a platform with continued free and paid updates and downloadable content, while refocusing on the core social and music enjoyment of the game. Activision also announced '' Guitar Hero Live'', slated for late 2015, which rebuilds the game from the ground up, keeping the core mechanics but using a 3-button with dual position controller, and using recorded footage of a rock concert taken from the lead guitarist's perspective to increase immersion. Guitar rhythm game industry is going for the VR market with games like '' Rocksmith'' and'' Rock Band VR''. 2016 saw the release of '' Thumper'', a self-styled "rhythm violence" game combining rhythm mechanics with an abstract horror theme and an original industrial soundtrack. Unusually, ''Thumper'' features a player character encountering notes as physical obstacles, rather than having notes simply scroll offscreen. Also in 2016, Konami returned to the western arcade market with '' Dance Dance Revolution A'' after a successful location test. In 2017, Step Revolution released '' StepManiaX'', a game similar to DDR and ''In the Groove'', with an additional center panel. The game currently releases monthly updates. In 2018, '' Beat Saber'', a virtual reality rhythm game designed around cutting colored cubes in time with a song's beat, became the top selling and highest rated virtual reality game on the Steam market at the time of its release. In 2019, the rhythm genre made its first foray into the
first-person shooter A first-person shooter (FPS) is a video game genre, video game centered on gun fighting and other weapon-based combat seen from a First person (video games), first-person perspective, with the player experiencing the action directly through t ...
genre with Harmonix's AUDICA. This same formula would then be used again for 2019's '' Pistol Whip'', 2020's '' BPM: Bullets Per Minute'' and 2022's '' Metal: Hellsinger''. Harmonix was acquired by
Epic Games Epic Games, Inc. is an American Video game developer, video game and software development, software developer and video game publisher, publisher based in Cary, North Carolina. The company was founded by Tim Sweeney (game developer), Tim Sween ...
in 2021, and worked on a new rhythm-based game mode called '' Fortnite Festival'', mimicking the gameplay of ''Rock Band'', released within Epic's '' Fortnite'' game platform in 2023.


Health and education

Rhythm games have been used for health purposes. For example, research has found that dancing games dramatically increase energy expenditure over that of traditional video games, and that they burn more calories than walking on a treadmill. Scientists have further suggested that, due to the large amount of time children spend playing video games and watching television, games that involve physical activity could be used to combat
obesity Obesity is a medical condition, considered by multiple organizations to be a disease, in which excess Adipose tissue, body fat has accumulated to such an extent that it can potentially have negative effects on health. People are classifi ...
. Studies have found that playing ''Dance Dance Revolution'' can provide an aerobic workout, in terms of a sufficiently intense
heart rate Heart rate is the frequency of the cardiac cycle, heartbeat measured by the number of contractions of the heart per minute (''beats per minute'', or bpm). The heart rate varies according to the body's Human body, physical needs, including the nee ...
, but not the minimum levels of
VO2 max V̇O2 max (also maximal oxygen consumption, maximal oxygen uptake or maximal aerobic capacity) is the maximum rate of respiration (physiology), oxygen consumption attainable during physical exertion. The name is derived from three abbreviations ...
. Based on successful preliminary studies,
West Virginia West Virginia is a mountainous U.S. state, state in the Southern United States, Southern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States.The United States Census Bureau, Census Bureau and the Association of American ...
, which has one of the highest rates of obesity and its attendant diseases in the US, introduced ''Dance Dance Revolution'' into its schools' physical education classes. According to ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', more than "several hundred schools in at least 10 states" have used ''Dance Dance Revolution'' (along with '' In the Groove'') in their curricula. Plans have been made to increase the number into the thousands in an effort to mitigate the country's obesity epidemic.
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July30, 1947) is an Austrian and American actor, businessman, former politician, and former professional bodybuilder, known for his roles in high-profile action films. Governorship of Arnold Schwarzenegger, ...
, former
Governor of California The governor of California is the head of government of the U.S. state of California. The Governor (United States), governor is the commander-in-chief of the California National Guard and the California State Guard. Established in the Constit ...
, was a noted proponent of the game's use in schools.Ashcraft, p. 65 In Japan, celebrities reported losing weight after playing ''Dance Dance Revolution'', which drove sales of the game's home console version. Bemani's testers also found themselves losing weight while working on the game. There is further anecdotal evidence that these games aid weight loss, though the University of Michigan Health System has cautioned that dance games and other exergames should only be a starting point towards traditional sports, which are more effective. Dance games have also been used in rehabilitation and fall-prevention programs for elderly patients, using customised, slower versions of existing games and mats. Researchers have further experimented with prototypes of games allowing wider and more realistic stepping than the tapping actions found in commercial dance games. MIT students collaborated with the government of
Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...
and a professor at the
National University of Singapore The National University of Singapore (NUS) is a national university, national Public university, public research university in Singapore. It was officially established in 1980 by the merging of the University of Singapore and Nanyang University ...
to create ''AudiOdyssey'', a game which allows both blind and sighted gamers to play together.


''Guitar Hero'' and related games

''Guitar Hero'' games have been used alongside
physical therapy Physical therapy (PT), also known as physiotherapy, is a healthcare profession, as well as the care provided by physical therapists who promote, maintain, or restore health through patient education, physical intervention, disease preventio ...
to help recovering
stroke Stroke is a medical condition in which poor cerebral circulation, blood flow to a part of the brain causes cell death. There are two main types of stroke: brain ischemia, ischemic, due to lack of blood flow, and intracranial hemorrhage, hemor ...
patients, because of the multiple limb coordination that the titles require. Researchers at
Johns Hopkins University The Johns Hopkins University (often abbreviated as Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland, United States. Founded in 1876 based on the European research institution model, J ...
have used ''Guitar Hero III'' and its controller to help
amputee Amputation is the removal of a limb or other body part by trauma, medical illness, or surgery. As a surgical measure, it is used to control pain or a disease process in the affected limb, such as malignancy or gangrene. In some cases, it is ...
patients, and to develop new
prosthetic limb In medicine, a prosthesis (: prostheses; from ), or a prosthetic implant, is an artificial device that replaces a missing body part, which may be lost through physical trauma, disease, or a condition present at birth (congenital disorder). Prosthe ...
s for these patients. Researchers at
University of Nevada, Reno The University of Nevada, Reno (Nevada, the University of Nevada, or UNR) is a Public university, public Land-grant university, land-grant research university in Reno, Nevada, United States. It is the state's flagship public university and prim ...
modified a haptic feedback glove to work with the ''Guitar Hero''
freeware Freeware is software, often proprietary, that is distributed at no monetary cost to the end user. There is no agreed-upon set of rights, license, or EULA that defines ''freeware'' unambiguously; every publisher defines its own rules for the free ...
clone '' Frets on Fire'', resulting in
Blind Hero
', a music game for visually impaired players that is played with only touch and audio. ''Guitar Hero'' was used as part of a
Trent University Trent University is a public liberal arts university in Peterborough, Ontario, with a satellite campus in Oshawa, which serves the Regional Municipality of Durham. Founded in 1964, the university is known for its Oxbridge college system, sma ...
youth sleep study, which showed that, in general, players who played a song were better at it twelve hours later if that period included normal sleep. ''Guitar Hero'' and ''Rock Band'' have introduced people to rock music and inspired them to learn how to play the guitar. A study by Youth Music found that 2.5 million out of 12 million children in the United Kingdom have begun learning how to play real instruments after playing music video games such as ''Guitar Hero''. The group believes that these video games can be incorporated into music educational programs. Guitar teachers in the US have reported an increase in students who cite ''Guitar Hero'' as their inspiration to start learning. On the other hand, industry professionals, such as the inventor of the Fretlight practice tool, have expressed scepticism over the game's educational value. There is anecdotal evidence that ''Guitar Hero'' aids rhythm and general hand-coordination, but also that it creates a false preconception of the difficulty of learning guitar, which can lead students to discontinue their studies. Guitar Center conducted a survey which found that a majority of instrument-based rhythm gamers intended to take up a real instrument in the future while a majority of those who were already musicians had been inspired to play their instruments more. Despite such popularity the guitar remains less popular than it was in the 1960s. Some musicians have been critical of ''Guitar Heros impact on music education.
Jack White John Anthony White (; born July 9, 1975) is an American musician who achieved international fame as the guitarist and lead singer of the rock duo the White Stripes. As the White Stripes disbanded, he sought success with his solo career, subse ...
of
the White Stripes The White Stripes were an American Rock music, rock duo formed in Detroit, Michigan, in 1997. The group consisted of Jack White (guitar, keyboards, piano, vocals) and Meg White (drums, percussion, vocals). They were a leading group of 2000s indi ...
stated that he was disappointed to learn that video games are the most likely venue where younger audiences will be exposed to new works, while
Jimmy Page James Patrick Page (born 9 January 1944) is an English musician and producer who achieved international success as the guitarist and founder of the Rock music, rock band Led Zeppelin. Page began his career as a studio session musician in Lo ...
of
Led Zeppelin Led Zeppelin were an English rock music, rock band formed in London in 1968. The band comprised vocalist Robert Plant, guitarist Jimmy Page, bassist-keyboardist John Paul Jones (musician), John Paul Jones and drummer John Bonham. With a he ...
does not believe that people can learn how to play real instruments from their video game counterparts. Similarly,
Prince A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. The ...
has turned down opportunities to have his music in the ''Guitar Hero'' series, stating that he felt that it was "more important that kids learn how to actually play the guitar". Other commentators have pointed to (including the expanded, lifelike Drum Rocker kit) used in such games as potentially useful in learning and creating music with real drums.


References


Sources

*Ashcraft, Brian, ''Arcade Mania! The Turbo-Charged World of Japan's Games Centers'' (Kodansha International, 2008) *Rollings, Andrew & Adams, Ernest, ''Fundamentals of Game Design'' (Prentice Hall, 2006) *Steinberg, Scott, ''Music Games Rock'' (Power Play, 2011)


External links

* {{DEFAULTSORT:Rhythm Game Video game genres