Remastering Project () is a music video remastering project by South Korean record label

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...

and

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

. The project intends to remaster music videos from the 1990s to the 2010s. It also plans to showcase the history of

K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...

to international music fans to contribute to the growth of the Korean music industry. Remastered music videos were sequentially released starting from November 4, 2021.

History

Through SM Congress 2021,

's chief executive officer (CEO), Lee Sung-soo, introduces the company's plan in advancing into the

2.0 era with prosumers who created original content and Re-Created content. The said plan will carry out various projects such as the company's remastering project for music and music videos, Pink Blood project to promote and support prosumers, and

SM Classics SM Classics () is a South Korean classical music label under SM Entertainment. It was established in June 2020 through the memorandum of understanding signed by SM and the Seoul Philharmonic Orchestra. The label will release songs of SM arranged ...

H.O.T. H.O.T. (; pronounced "H. O. T.", acronym for Highfive of Teenagers) was a South Korean boy band that was created by SM Entertainment in 1996. They are considered to be the first K-pop ''idol group'' and their successful formula became the model ...

member,

Kangta An Chil-hyun (; born October 10, 1979), known professionally as Kangta (stylized sometimes in all caps and formerly as KangTa; ), is a South Korean singer, composer, songwriter, record producer, actor and radio personality. He is well known as a ...

, introduced SM's Remastering Project, where music videos that have been released in the past will be remastered with new quality, planning, and visuals. Kangta stated that one could feel the "freshness" of that era looking at a quality of

4K resolution 4K resolution refers to a horizontal display resolution of approximately 4,000 pixels. Digital television and digital cinematography commonly use several different 4K resolutions. In television and consumer media, 38402160 (4K UHD) with a 16:9 asp ...

. He further revealed that SM then joined hands with

to showcase the history of K-pop and introduce it through the online video platform to contribute to the growth of the Korean music industry. Through an online press conference held on November 4, 2021, SM Entertainment and YouTube announced the remastering project for K-pop music videos. The Remastering Project is a project to remaster music videos from the 1990s and 2000s and showcase them to global music fans through the online video platform. It is planned to introduce the history of K-pop to international music fans by conducting various campaigns using YouTube. YouTube will release music videos of various K-pop artists through cooperation with the distributors and agencies such as Ogam Entertainment,

Genie Music Genie Music (), a subsidiary of KT Corporation, is a South Korean company that specializes in the production and distribution of music content. Its music streaming service is the second most used in South Korea with 2.5 million subscribers as ...

, Collab Asia, the Recording Industry Association of Korea, and NHN Bugs, with more suitable quality for digital platforms. Moreover, the two companies will also collaborate with various YouTube creators to promote the project.

Videography

For the project, SM Entertainment plans to showcase more than 300 remastered music videos and songs on YouTube's original channel as it is considered a "valuable asset" of the company and part of the K-pop history that "cannot be found anywhere else". Music videos of about 50 artists will be released sequentially every week starting from November 4, 2021 under the themes of 1990s dance and 2000s dance & hip-hop.

History

Videography

Remaster

Remake

References

External links