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Rekorderlig () is a brand of
cider Cider ( ) is an alcoholic beverage made from the Fermented drink, fermented Apple juice, juice of apples. Cider is widely available in the United Kingdom (particularly in the West Country) and Ireland. The United Kingdom has the world's highest ...
manufactured by Åbro Bryggeri in
Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...
. It was first created in 1996 using spring water from
Vimmerby Vimmerby () is a city and the seat of Vimmerby Municipality, Kalmar County, Sweden with 10,934 inhabitants in 2010. Overview Stångån is a small river running through the city. Vimmerby had its charter as early as the fourteenth century. The ...
, Sweden. Rekorderlig is currently available in 15 countries.


Sponsorship activities

Rekorderlig sponsored the 2012 NME Awards Best New Artist award, won by
indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United Kingdom, United States and New Zealand in the early to mid-1980s. Although the term was originally used to describe rock music released through independent reco ...
band
Florence and the Machine Florence and the Machine (stylised as Florence + the Machine) are an English indie rock band formed in London in 2007 by lead vocalist Florence Welch, keyboardist Isabella Summers, guitarist Rob Ackroyd, drummer Christopher Lloyd Hayden and harp ...
. Rekorderlig was a major sponsor of English football club Huddersfield Town A.F.C., with Rekorderlig's logo appearing on the club's home shirts from the beginning of the 2012–13 season until the end of the 2014–15 season. The cider was sold on matchdays at Huddersfield Town's home ground, the John Smith's Stadium. Rekorderlig also maintains an annual pop-up bar called the Rekorderlig Cider Lodge at the winter events at
Southbank Centre Southbank Centre is an arts centre in London, England. It is adjacent to the separately owned National Theatre and BFI Southbank. It comprises the three main performance spaces – the Royal Festival Hall, Queen Elizabeth Hall, and Purcell R ...
in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. Rekorderlig sponsors the National Kubb competition in Hawke's Bay,
New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
.


References


External links


Rekorderlig homepage
{{Alcoholic drinks Brands of cider Swedish brands Products introduced in 1996