The Rebisco Group of Companies,

doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Rebisco (an

acronym An acronym is a type of abbreviation consisting of a phrase whose only pronounced elements are the initial letters or initial sounds of words inside that phrase. Acronyms are often spelled with the initial Letter (alphabet), letter of each wor ...

of its legal name, the Republic Biscuit Corporation) and also known as the Rebisco Group, is a Philippine

privately held A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equi ...

multinational snack food company headquartered in

Ortigas Center Ortigas Center (also known as the Ortigas Central Business District or Ortigas CBD) is a central business district located within the joint boundaries of Pasig, Mandaluyong and Quezon City, within Metro Manila in the Philippines. With an area o ...

Pasig Pasig, officially the City of Pasig (), is a highly-urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 803,159 people. It is located along the eastern border of Metro Mani ...

Metro Manila Metropolitan Manila ( ), commonly shortened to Metro Manila and formally the National Capital Region (NCR; ), is the capital region and largest List of metropolitan areas in the Philippines, metropolitan area of the Philippines. Located ...

. It was founded in 1963 by Jacinto L. Ng Sr.

History

Rebisco was founded by Jacinto L. Ng Sr. (born 1942) on August 15, 1963, as England Biscuit Factory, producing biscuits from a tiny, rented second-hand bakery, located at F. Blumentritt Street corner M. Salvador Street in the then-municipality of

San Juan San Juan, Spanish for Saint John (disambiguation), Saint John, most commonly refers to: * San Juan, Puerto Rico * San Juan, Argentina * San Juan, Metro Manila, a highly urbanized city in the Philippines San Juan may also refer to: Places Arge ...

with only

US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...

5,000 in start-up (approximately

₱ The Philippine peso sign (₱) is the currency symbol used for the Philippine peso, the official currency of the Philippines. The symbol resembles a Latin script, Latin letter P with two horizontal strokes. It differs from the currency symbol u ...

15,000 to ₱20,000). The company's first products were Krema (cream-filled crackers) and Sodatine (plain crackers). Eventually, the company moved out of its San Juan site to a new and more spacious factory in

Novaliches Novaliches is a place that forms the northern areas of Quezon City, and encompasses the whole area of Caloocan, North Caloocan. Etymology The name Novaliches came from the name of the small village of Novaliches in the town of Jérica in Spai ...

Quezon City Quezon City (, ; ), also known as the City of Quezon and Q.C. (read and pronounced in Filipino language, Filipino as Kyusi), is the richest and List of cities in the Philippines, most populous city in the Philippines. According to the 2020 c ...

. In 1972, England Biscuit Factory was renamed the Republic Biscuit Corporation (Rebisco) and adopted a new image. In 1983, Krema was relaunched as Rebisco Cream Sandwich, that became the flagship product of the company. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation (JBC) in 1989; Suncrest Foods Inc. (SFI) in 1995; Multirich Foods Corporation (MFC) in 1999; and Pinnacle Foods Inc. (PFI) in 2000. In 2003, Rebisco acquired Storck Products Inc. (SPI), which previously produced confectionery products under license from the German company

August Storck August Storck KG (), doing business as Storck, is a German confectionery producer with headquarters in Berlin, owned by Axel Oberwelland. The main facility of Storck in Germany is in Halle, North Rhine-Westphalia, with another located in Sk ...

, and later renamed as SPI Corporation. In 2006, Rebisco entered the chocolate segment with the introduction of its own chocolate bar brand, Choco Mucho. In 2009, Rebisco Foundation Inc. (RFI) and the company's corporate office at the Joy-Nostalg Center in

were both established. In 2012, the company began operations in the global market with the launch of Rebisco Vietnam Ltd., offering Rebisco Extreme biscuits in chocolate and mocha flavors as their first product, with its international factory was opened in 2015 in

Ho Chi Minh City Ho Chi Minh City (HCMC) ('','' TP.HCM; ), commonly known as Saigon (; ), is the most populous city in Vietnam with a population of around 14 million in 2025. The city's geography is defined by rivers and canals, of which the largest is Saigo ...

Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...

, marking the first Rebisco branch outside the Philippines. In 2015, Agripacific Corporation (APC) was established when the company ventured into the flour mill and oil business, and in the same year, Rebisco entered the ice cream segment with the acquisition of Creamline Dairy Corporation and would be renamed as SFI Multimix Corporation. In 2016, Pinnacle Foods Inc. was absorbed into Suncrest Foods Inc. In celebration of its 55th anniversary, in 2018, the company opened its first community retail store Snacks To-Go. In 2022, ahead of its 60th anniversary, the company entered the beverage market as the official Philippine importer of Thai beverage company Ichitan. In 2023, Rebisco founder and head Jacinto L. Ng Sr. was listed by

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

magazine as the 32nd richest person in the Philippines, with wealth of US$425 million.

Products

The company's products include

biscuit A biscuit is a flour-based baked food item. Biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be savoury, similar to crackers. ...

s, crackers,

cookie A cookie is a sweet biscuit with high sugar and fat content. Cookie dough is softer than that used for other types of biscuit, and they are cooked longer at lower temperatures. The dough typically contains flour, sugar, egg, and some type of ...

wafer A wafer is a crisp, often sweet, very thin, flat, light biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. They frequently have a waffle surface pattern but may also be patterned with insignia of the foo ...

cake Cake is a flour confection usually made from flour, sugar, and other ingredients and is usually baked. In their oldest forms, cakes were modifications of bread, but cakes now cover a wide range of preparations that can be simple or elabor ...

donuts A doughnut or donut () is a type of pastry made from leavened fried dough. It is popular in many countries and is prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franch ...

bread Bread is a baked food product made from water, flour, and often yeast. It is a staple food across the world, particularly in Europe and the Middle East. Throughout recorded history and around the world, it has been an important part of many cu ...

s, candies,

lollipop A lollipop is a type of sugar candy usually consisting of hard candy mounted on a stick and intended for sucking or licking. Different informal terms are used in different places, including lolly, sucker and sticky-pop. Lollipops are avail ...

chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its tex ...

s, jellies,

chips ''CHiPs'' is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. After the final first-run telecast on NBC in May 1983, the series went into reruns on Sundays fr ...

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

s, creampastes,

nuts Nut often refers to: * Nut (fruit), fruit composed of a hard shell and a seed * Nut (food), a dry and edible fruit or seed, including but not limited to true nuts * Nut (hardware), fastener used with a bolt Nut, NUT or Nuts may also refer to: A ...

pea Pea (''pisum'' in Latin) is a pulse or fodder crop, but the word often refers to the seed or sometimes the pod of this flowering plant species. Peas are eaten as a vegetable. Carl Linnaeus gave the species the scientific name ''Pisum sativum' ...

s, seeds,

ice cream Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...

energy drink An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving pe ...

beverages A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothie ...

cooking oil Cooking oil (also known as edible oil) is a plant or animal liquid fat used in frying, baking, and other types of cooking. Oil allows higher cooking temperatures than water, making cooking faster and more flavorful, while likewise distributing h ...

flour Flour is a powder made by Mill (grinding), grinding raw grains, List of root vegetables, roots, beans, Nut (fruit), nuts, or seeds. Flours are used to make many different foods. Cereal flour, particularly wheat flour, is the main ingredie ...

s and

baking mix A baking mix is a mixed formulation of ingredients used for the cooking of baked goods. Baking mixes may be commercially manufactured or homemade. Baking mixes that cater to particular dietary needs, such as vegan, gluten-free, or kosher baki ...

es. All of their products are available in the Philippines and other parts of the world.

Operations

Since 2009, Rebisco has been headquartered at the 38th floor of the Joy-Nostalg Center, which is located in No. 17 ADB Avenue,

. In addition, it also has eight factories in

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

, including

Caloocan Caloocan, officially the City of Caloocan (; ), is a highly urbanized city in Metro Manila, Philippines. According to the 2020 census, it has a population of 1,661,584 people making it the fourth-most populous city in the Philippines. Caloo ...

Valenzuela Valenzuela may refer to: Places * Valenzuela, Paraguay * Valenzuela, Metro Manila, Philippines * Valenzuela, Spain * Valenzuela de Calatrava, Spain * Valenzuela, Louisiana Other uses * Valenzuela (surname), including a list of people with the ...

Marilao Marilao (), officially the Municipality of Marilao (), is a municipality in the province of Bulacan, Philippines. According to the 2020 census, it has a population of 254,453 people. Marilao is derived from the Tagalog word "marilaw", which tr ...

(

Bulacan Bulacan, officially the Province of Bulacan (; ; ; ), is a Provinces of the Philippines, province in the Philippines located in the Central Luzon Regions of the Philippines, region. Its capital is the city of Malolos. Bulacan was established on ...

), Calamba ( Laguna),

Clark Clark is an English language surname with historical links to England, Scotland, and Ireland, ultimately derived from the Latin ''clericus'' meaning "scribe", "secretary" or a scholar within a religious order, referring to someone who was educated ...

(

Pampanga Pampanga, officially the Province of Pampanga (; ; ), is a province in Central Luzon in the Philippines. Lying on the northern shore of Manila Bay, Pampanga is bordered by Tarlac to the north, Nueva Ecija to the northeast, Bulacan to the east, ...

Tanza Tanza, officially the Municipality of Tanza (), is a municipality of the Philippines, municipality in the Philippine Province, province of Cavite, Philippines. According to the 2020 census, it has a population of 312,116 people. It has a land ar ...

(

Cavite Cavite, officially the Province of Cavite (; Chavacano: ''Provincia de Cavite''), is a Provinces of the Philippines, province of the Philippines located in the Calabarzon region. On the southern shores of Manila Bay and southwest of Manila, i ...

), and

(

). As of 2023, the company has a presence in 48 countries across Asia,

Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

, the

Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

Oceania Oceania ( , ) is a region, geographical region including Australasia, Melanesia, Micronesia, and Polynesia. Outside of the English-speaking world, Oceania is generally considered a continent, while Mainland Australia is regarded as its co ...

and the

Americas The Americas, sometimes collectively called America, are a landmass comprising the totality of North America and South America.''Webster's New World College Dictionary'', 2010 by Wiley Publishing, Inc., Cleveland, Ohio. When viewed as a sing ...

Subsidiaries

* Rebisco Group of Companies ** Republic Biscuit Corporation (division) ** JBC Food Corporation ** Suncrest Foods Inc. ** Multirich Foods Corporation ** SPI Corporation ** Agripacific Corporation ** SFI Multimix Corporation ** Asia United Bank Corporation ** Omnipack Industrial Corporation ** SFI Fresh Bakers Corporation ** RBC Best Baker Foods Inc. ** Rebisco Foundation Inc. ** Rebisco Vietnam Ltd. ** Action Republic Corporation ** RBC Retail Stores Corporation

Former subsidiary

* Pinnacle Foods Inc.

Sports teams

Choco Mucho Flying Titans The Choco Mucho Flying Titans are a Filipino professional women's volleyball team playing in the Premier Volleyball League (PVL). The team is owned by food company Rebisco. History The team was created by Rebisco for the 2019 Premier Volle ...

(

Premier Volleyball League The Premier Volleyball League (PVL) is the top-level professional women's volleyball league in the Philippines organized by the Sports Vision Management Group, Inc. The PVL was established in 2004 as the inter-collegiate Shakey's V-League (SV ...

) *

Creamline Cool Smashers The Creamline Cool Smashers are a Filipino professional women's volleyball team playing in the Premier Volleyball League (PVL). The team is owned by food company Rebisco and named after its Creamline Creamy Ice Cream brand. They are the most suc ...

(Premier Volleyball League) * Criss Cross King Crunchers (

Spikers' Turf The Spikers' Turf is the top-level men's semi-professional volleyball league in the Philippines organized by the Sports Vision Management Group, Inc. (Sports Vision), established in 2015. History The league had its beginnings in 2014, when t ...

) * Rebisco-

PSL PSL may refer to: Sport *Pakistan Super League, a Twenty20 cricket league *Palau Soccer League, top division association football league in Palau *Pilipinas Super League, a professional basketball league *Philippine Super Liga, a defunct profes ...

Manila (

2017 Asian Women's Club Volleyball Championship The 2017 Asian Women's Club Volleyball Championship was the 18th edition of the Asian Women's Club Volleyball Championship, an international volleyball club tournament organised by the Asian Volleyball Confederation (AVC) with Volleyball Federati ...

) * Rebisco Volleyball League National Championship

Other developments

On February 21, 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.

Notes

References

External links